Wednesday, I spoke at Career Day at my kids’ elementary school. I spoke on my current job in social media marketing. I decided to take the angle of first teaching them what marketing is and then introducing them to how that relates to social media.

I showed these 3rd through 5th graders cards with logos from various companies and they knew every single one of them. It’s amazing to see how effective the branding and marketing efforts of major companies have been for these young kids.

What shocked me was finding out that several of these kids are already on Facebook and they all knew about Twitter. The times – they are a changing. This generation growing up knows Google, YouTube, Twitter, Facebook and blogging. It excited me and scared me at the same time.

What are your thoughts on the prevailing influence of social media on children? What do you think about elementary school kids being on Facebook?

Greg Atkinson

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