- Innovation
- ...Leadership
- .....Worship
- .......Social Media
- .........Technology
- ...........Compassion
Revised and Updated: Digital Real Estate
It’s been a little over a year since I first blogged about “Digital Real Estate“. Was I right? Did you take me up on my plea and dive into social media for your organization? Let’s see what’s happened in the last year and what changed with the examples I mentioned in the first blog post. [...]
Why Should Your Church Be on Twitter?
Throughout the past couple of years, I’ve made my pleas about giving Twitter a try. This is another plea for you to claim your “digital real estate” and get on Twitter for your church, business, non-profit or organization. We’re past the point of Twitter being a fad. Twitter now has over 50 million users and [...]
What Is SMO?
In last week’s blog post “An Introduction to Social Media Marketing”, I referred to SMO. (SMO) Social media optimization, sometimes known as social media marketing, is a branch of search engine optimization that isn’t as mainstream as it should be. Every business and church can benefit from some form of engagement with social media networks, [...]
Social Media – It’s Not About ROI
I thought this was a great article/blog post by Michael R. Macias on that I came across on the Small Business Tech blog. This is what I try to get across to clients that I work with: social media marketing is a marathon, not a sprint. Just like I said in my older blog post “Diving [...]
An Introduction To Social Media Marketing
Did you know I do social media marketing for businesses? I never really talk about my day job on here. I consult with churches from time to time and do secret shoppers at churches on weekends, but during the week I run a social media marketing company called GTK Solutions. The “GTK” is named after [...]
How To Create A Facebook Landing Page For Your Church
My friend downunder, Steve Fogg, inspired this blog post or at least encouraged me to write about it for my readers. When I create a secret shopper report for churches, the first thing I report on is the church’s online strategy and the first thing I look for is the church’s Facebook presence and specifically [...]
Announcing OUTSPOKEN
The following is a blog post announcing the new book OUTSPOKEN – a book on church communications (which I’m honored to be a part of). Read what Tim Schraeder said in his announcement on his blog: Less than a month ago an idea was born. I bought a domain, sent a few emails, and the [...]
Guest Post by Vineet Kothari: Tips for Online Branding
The following is a guest blog from Vineet Kothari. Vineet is the CEO at MyCorporateLogo.com, which provides custom logo design and website designs and offers affordable business logo design prices. Vineet graduated from the University of Pennsylvania’s Wharton School of Business and has worked in the digital design industry since 2005. Branding your business is all [...]
Free Twitter Background
Have you ever wanted a custom Twitter background for your youth group but don’t know how to make one? Well here is a free customizable Twitter background and tutorial to walk you through how, compliments of Sheepish Design. Sheepish Design did my new Twitter background (seen HERE) and is a great company to talk to [...]
Follow Up to Twitter Changes the World of Advertising
Two weeks ago I blogged about Twitter’s new “promoted trend” and how I thought it would forever change the world of advertising. Mashable blogged about Coca-Cola’s overnight success on Twitter. See their post below: In just 24 hours, Coca-Cola’s first Promoted Trend garnered 86 million impressions and an engagement rate of 6%, according to the [...]
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