Archives For Branding/Design

Does your church website have an Easter page? It should.

Here’s why:

  1. People check you out online before they check you out in person.
  2. It shows people that your Easter services are a priority and something you’re really hoping that they attend.
  3. It gives your social media posts, images, promotions, and ads somewhere to point to (a permalink).
  4. It is shareable.
  5. It gives you one spot to announce how many services there are and if there are time changes just for that day.

Tip: Use this special Easter page as a sort of “What to Expect” page for all your incoming guests. 

Tip: Make sure this page is mobile-friendly. People will look at it on their phone to find out your service times.

I recommend creating a page on your existing church website that is located at /easter and is something easy to point all your people and promotions to. Unless like some churches have done, you make your entire home page (above the fold) an Easter promo.

Here are some examples (NOTE: Most are current. Some are last year’s page. Also note: These are not ranked – just listed as I came across them.):

  1. West Ridge Church (I love this church. Easter is so huge to them, that it has taken over their home page.They also have a separate Easter page.)
  2. Life.Church (This is still last year’s services, but I assume they’ll be updating it soon.)
  3. North Point Community Church (This is still last year’s services.)
  4. Willow Creek
  5. Liquid Church
  6. Elevation Church
  7. Water of Life Community Church
  8. Church of the Highlands
  9. 12Stone Church
  10. ThePoint.Church (NOTE: This is a small church that made their whole home page promote Easter.)
  11. Rock Church
  12. Menlo Church
  13. Lake Pointe Church (They let Easter take over their home page)
  14. Bayside Church
  15. First Dallas (NOTE: They have a long permalink. Make it short and simple like /Easter.)
  16. Cornerstone Church
  17. Christ Fellowship
  18. Potential Church
  19. Canyon Ridge Christian Church
  20. Buckhead Church (NOTE: This is still last year’s services, but I’m sure they’ll update it soon.)
  21. Mosaic Church (NOTE: This church simply shares social media content for its members to use and share with their network. I like this idea and would do the same, but I would also have an Easter page dedicated to guests.)

Drum roll please – and winner for the most creative, innovative, and all out awesome web work: Sandals Church

Disclaimer: I have consulted with half of the churches listed above. They had the ability to hear some ideas up close and personal from me – you can, too. Check out this website for info on hiring me as a church secret shopper consultant.

Don’t have the budget to hire me, but still want to learn principles like this?

I have a whole chapter dedicated to Online Presence in my new book Secrets of a Secret Shopper. Buy it today, share it with your team, and do all you can to turn first-time guests into second-time guests.

BONUS READING:

I also wrote these blog posts to help you plan and prepare for Easter. Check them out!

 

If you’re like most pastors and church leaders, you’re probably already planning for Easter. It will be here before you know it. I was talking with a church recently and they said they wanted to help people get “from the street to the seat.” That’s cool and it’s what I do. I also help you turn first-time guests into second-time guests.

As a “secret shopper” in churches nationwide, I report specific reasons why I wouldn’t return for a second visit and why, most likely, their guests aren’t coming back. Whether it’s a church plant, established church, a small church or mega-church, some details are universal and quickly determine the first impression your church makes. Let’s look at eight:

The Front Door

Before a guest ever steps foot on your church’s physical campus, he or she has probably already checked out your church website. What every church should have clearly visible on their homepage is a section or button for first-time guests. Once clicked on, this should take you to a page that addresses FAQ’s, service times, directions, parking instructions (Is there a side of the building that is better to park on if one has kids?), what to expect (upbeat music and relevant, practical, Biblical preaching in a come as you are atmosphere, etc.), what to wear (Are jeans okay? Are shorts okay?), and encouragement for them to be sure to stop by Guest Central or your church’s Information Booth to pick up a first-time guest packet.

What Stinks?

It’s important that no church ever underestimates the sense of smell. While sight is the strongest sense for short term memory, the sense of smell is the strongest and most vivid for long-term memories. If you’ve ever smelled something and had memories you hadn’t thought of in years come flooding back, that’s your sense of smell in action. Every church has the potential for positive or negative smells. Mold is a bad smell. Coffee is a good smell. Bleach is a bad smell. Citrus is a good smell. Many churches have restrooms that are disgusting and smell like urine. This lack of attention to detail can be costly and discourage many from ever returning. As best you can, try to walk into the lobby or entrance of your church with a new nose.

Park Here

One of Tim Stevens’ three “growth lids” that he thinks every growing church should have is someone who is constantly watching parking. Tim says, “This is why Visitor Parking is so crucial. If it’s difficult for newcomers to go to your church, they won’t go.” Some would argue that guests want to remain anonymous and don’t want special parking. Of course some want to go unnoticed and will choose to park in regular parking (a minority), but for the rest of newcomers, they are appreciative for a close parking space; it’s a kind gesture in an already intimidating and nerve-racking experience of attending a church for the first time, especially a large one with a huge campus.

This Way Parents

One way to assure guests will not return is to have a confusing, long or hard to find process, for getting their kids registered and in the right classroom. Wise churches have signage for first-time guest kids’ check-in and make the process quick and painless. Regular attendees may know to go up to the check-in kiosk and enter their phone number or swipe their card, but guests will be clueless and need a manned station that is clearly marked for guests and have a volunteer walk them through the registration. Then have that person or another helper walk you to your kid’s class explaining what will be going on and how to go about picking their kids back up. If they must have a sticker with corresponding numbers on it to get their kids, this needs to be explained to them. Signage for the kids check-in should start in the entryway of the guest parking. Do not assume people know where to go once they enter the building.

Give It Away

Something subtle, but powerful is a church that has a generous spirit. Chris Hodges at Church of the Highlands in Birmingham, AL is big on this. They have a coffee shop, but they also have a designated area where people can get free coffee and not pay anything. They also give away their message CDs. Too many churches charge for everything and wonder why no one buys CDs of the message. If you want to bless people and create a generous spirit throughout your church, give away free coffee and message CDs (and other surprises throughout the year). I know churches that will have ice cream trucks pull up outside the church doors and give away free ice cream to congregants leaving on a hot, summer day.

Security Counts

One issue that is huge to a secret shopper and visiting families is security. If a parent is worried about their child’s safety, they will not enjoy the service and will likely not return. A children’s classroom must be clean, safe and secure. Security also includes the check-out process. If anyone can walk into a classroom and pick up a kid, you’re asking for trouble and will turn off potential newcomers. It’s important that your kids’ volunteers are trained well and know to ask for the parent’s sticker when picking up their kids. This is vital and goes a long way to ensuring a tragedy doesn’t occur and a parent has peace of mind.

The Visible Pastor

Accessibility of the senior pastor is another subtle and powerful statement of a church. Even pastors of the largest churches in America make an intentional and strategic effort to be seen, greeted and hugged after a service. They may have a bodyguard present for security reasons, but they are available and willing to pray with people that need to speak to their pastor. Some churches have a designated “Guest Central”, like Steve Stroope at Lake Pointe in Rockwall, TX or Brady Boyd at New Life in Colorado Springs. Some have a “Meet and Greet.” Some pastors stand down at the altar and meet and pray with people like Kevin Myers at 12Stone in Atlanta. Some walk around the campus shaking hands like Don Wilson at Christ’s Church of the Valley in Phoenix. Erwin McManus at Mosaic LA has an “After Party”, at which the pastor is present and available to meet with newcomers. This, especially in a large church, goes a long way toward countering the rock star or unavailable pastor stigma that so many guests walk into the church expecting.

Finish Strong

It’s simply not enough for greeters and parking lot attendants to say “Hello” or “Welcome” when one walks into their church. To go to another level, have your first impressions team stationed at their posts when the service ends to say “Goodbye” or “Have a nice week”. This goes a long way to wrapping a bow around the entire morning experience and will send them off with a lasting positive impression.

I’m really just scratching the surface, but these are some of the most crucial things to have on your radar. I cover all this and more in great depth in my new book Secrets of a Secret Shopper. You can check out that book HERE. If you’re interested in hiring me to serve you as a church secret shopper, go here for more info.

Look out for and be sensitive to these 8 things and you’ll see a greater return of second and third-time guests. Happy Easter!

*This article originally appeared in Outreach magazine and on Pastors.com.

Nationwide survey shows many churches saw declining or flat giving in 2015, while at the same time seeing the need for modern digital giving solutions.

For a copy of the 19-page report with ten key findings, seven graphs, and recommended resources to increase church giving go to our Sponsor, Tithe.ly’s page here

In the 6th installment of the ground-breaking research on church giving authored by Brian Kluth of Maximum Generosity, we asked nearly 1,600 survey participants from mainline, evangelical, non-denominational, and other Christian groups to report on their giving patterns and practices.

The findings from the 2016 survey reveal a dramatic shift in giving over the past three years, compared to the last time the survey was conducted in 2013.

Giving has flat-lined or decreased for the majority of those surveyed, which has many churches scrambling to implement more modern giving solutions.

Key findings from the 2016 State of the Plate survey:

  • 59% of churches surveyed reported flat-lined or decreased giving over the period 2015 to 2016. (A previous survey from 2013 revealed 53% of churches had an increase in giving that year.)
  • Only 41% of churches surveyed saw giving increase by 5% or more.
  • 79% of churches surveyed offer website giving (up from 29% in 2010), 46% offer cell phone/text/app giving (up from 4% in 2010), and 32% have a kiosk/iPad in the lobby for in-person digital giving.
  • Generous church giving is not limited to the older generations. 63% of those in their 20s-30s give 10% or more to their church.
  • Only 41% of those surveyed said they give weekly, while 46% give once or twice a month.
  • The top five reasons for missing church services are: out of town (74%), sickness (42%), serving during the worship service (16%), social commitments (13%), and had to work (14%).

DOWNLOAD REPORT

 

 

I thought I’d take a look back at the most popular blog posts of 2016. Important to note is that there are a few that are targeted to pastors and preaching. There are also a few focused on Easter – which is good for this time of year.

There are also a couple on my church secret shopper ministry. You can go here to learn more about hiring me to evaluate your church’s weekend experience.

Also, please check out my new book Secrets of a Secret Shopper – which goes into great, practical details on how to turn first-time guests into second-time guests.

HERE ARE THE TOP 20 POSTS FOR 2016:

Leadership and the Power of Momentum

Ministry, Leadership, Worship, and Expectation

Donald Trump, Hillary Clinton, Life, and Lies

Preaching and the Power of Imagination

5 Ways to Improve As an Active Listener

Digital Real Estate Matters

Always Point People to the Church Website

The Seasons of a Church Secret Shopper

Help Your People Say “No”

5 Tips from a Church Secret Shopper

7 Tips for Guest Worship Leaders

Easter 2016 Review and Learn

The One Thing You Must Do this Easter

3 Ways to Still Have a Team After Easter

Don’t Quit! We Need You.

Don’t Tell Me Men Don’t Sing

You Don’t Always Have to Hustle

Have You Ever Considered a Church Secret Shopper

7 Lessons from Peyton Manning for Pastors

99 Questions When Hiring a Worship Pastor

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I’d love to introduce you to my newest sponsor: Tithe.ly. Tithe.ly was one of the first giving apps allowed into the Apple app store in 2013. Giving via a mobile device was born out of both a need and opportunity they saw when they first saw what Apple did with the iPhone and the coming app economy.

Before Dean Sweetman co-founded tithe.ly, he had been a church planter and overseer of churches for 30 years. This put him in a unique position to know exactly what churches needed to help with several 21st-century problems concerning steady and consistent income to fulfill the mission of the church.

Problem Number One:

Church members are not coming as often to services as they used to. And as any pastor knows, if members are not in church then they are most probably not giving. It’s not that they don’t want to, it’s just that they don’t have the opportunity. Simple recurring giving set up in seconds solves this.

Problem Number Two:

Most people under 35 don’t carry cash or checks anymore.

They use debit/credit cards for just about everything. Most millennials don’t even know what a routing number is and where to find it on a checkbook if they even have one. Giving anywhere, anytime with a phone was the easy answer.

This and other obstacles for people giving to the church they love is to provide a simple app that lives on a device they virtually never let out of their sight, their smart phone.

Fast forward five years, Dean has retired from full-time ministry and is the CEO of tithe.ly one of the fastest growing FaithTech companies in the world. They now serve thousands of churches in three countries and plan on adding another 30+ countries in the first quarter of 2017.

They have a product suite that includes everything a church needs to move away from cash and check donations and facilitate digital giving, via text, free app, custom designed church apps, full back office support and a few more exciting additions they are announcing very soon.

At tithe.ly, they love what they do. They talk to pastors and church leaders every day about getting them the tools to increase giving so they can focus on serving their church and fulfilling the great commission of preaching the gospel to a desperate and fearful world whose only hope is Jesus.

I’m proud to partner with these guys. Please check them out here.

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The following are the results of the 2015 Pastor Survey conducted by ExPastors.com. I think you’ll find them very insightful. I also encourage you to participate in the 2016 Pastor Survey, which is currently going on and has new and improved questions to help us collect more data to better serve the ExPastors community. Please know these surveys are totally anonymous.

We wished to concern ourselves with getting accurate information on issues ranging from burnout and finances, to work hours and the demands on families With this objective in mind, we also chose to make our survey confidential and allow the option to answer basic demographic questions, the only exception being the initial question of whether the person filling out the survey was or was not currently serving in the role of pastor.

The 2015 Pastors Survey

Of the following, which is most accurate:
I am a pastor (170 / 62%)
I am an ex-pastor (89 / 32%)
I stepped away from the pastorate but am now serving as pastor again (16 / 6%)

At any time during your pastorate, have you doubted your call to ministry?
Yes (165 / 60%)
No (110 / 40%)

Would you consider yourself overworked?
Yes (166 / 60%)
No (109 / 40%)

At times, do you feel unable to meet the demands of the job?
Yes (222 / 81%)
No (53 / 19%)

Do you feel there are/were unrealistic demands or unwritten expectations of you and your family?
Yes (225 / 82%)
No (50 / 18%)

Have you ever considered leaving the ministry?
Yes (234 / 85%)
No (41 / 15%)

Do you constantly fight depression?
No (146 / 53%)
Yes (129 / 47%)

Do you consider yourself lonely?
Yes (174 / 63%)
No (101 / 37%)

Would you consider yourself having experienced burnout?
Yes (212 / 77%)
No (63 / 23%)

Do you have anyone you consider a close friend or someone you can share your struggles or burdens with?
Yes (207 / 75%)
No (68 / 25%)

Have you or a family member experienced a conflict with a church member within the last month?
No (158 / 57%)
Yes (117 / 43%)

What is the size of your church?
40-200 (147 / 55%)
200-450 (41 / 15%)
400-800 (28 /10%)
Below 40 (27 /10%)
800-2000 (21 /8%)
2000+ (4 /1%)

Next Step

Please fill out the 2016 Pastor Survey so that ExPastors.com may better serve you. Thanks.

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Each year around this time, I take an inventory of my life and I give thanks. I also take the opportunity to teach my kids about living a life of generosity.

I’ve taught my kids about giving, but giving is so much more than money. We are to give of our gifts, talents, and our very lives.

We should seek to be generous with everything we have.

I pray that this Thanksgiving you would teach those you love about living a life of generosity and sharing our lives with others.

Generosity is a way of life.

Take time to give thanks! And HAPPY THANKSGIVING!

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I was watching football recently and was struck by something I’ve seen a thousand times, but it jumped out at me. I realized how far back the running back lines up behind the quarterback.

The running back is usually 5 to 7 yards deep from the line of scrimmage. It occurred to me that if he was directly behind the quarterback or the offensive line, he would have no momentum to run forward, but with his placement on the field, he has a chance to build up his speed and gain momentum.

Momentum is a priceless thing – in leadership, it’s essential.

Momentum is something that every leader longs for, but unfortunately, most don’t know how to create it or sustain it once it occurs. I was at Catalyst One Day awhile ago and got to hear Andy Stanley and Craig Groeschel speak on the power of momentum.

Here are some of their thoughts from Andy Stanely‘s opening talk:

  • Businesses immediately respond when momentum decreases, but for some reason the church will ignore momentum declines for years as long as the bills are being paid.
  • Momentum is always disruptive, so it scares some churches.
  • Momentum is all about moving forward, which is why leaders like momentum.
  • If you lack momentum and you don’t understand these principles, you are one dumb decision away from losing it all.

Three components of sustained momentum:

New – Anything new, negative or positive, triggers momentum…

Organizational momentum is often triggered by one of these three things:

  • New leadership
  • New direction
  • New product

New doesn’t guarantee sustained momentum, but new is an essential trigger for momentum.

Improved – The new must be a noticeable improvement over the old.

Improving – Momentum is sustained through continuous improvement.  This improvement must be continually evaluated.

So pastor, what are you doing to start and sustain momentum? How much of momentum do you think comes about from the God-factor? How much does the leader help create? How much would you say are the work of us partnering with the Holy Spirit?

contempating

Do you talk to yourself?

I don’t mean when you’re wrestling through your taxes or walking through your to-do list. But do you talk yourself, really? When you are fearful, do you command your soul to trust in the Lord?  When your affections are low, do you command your heart to bless the Lord? As Paul Tripp is fond of saying, “No one is more influential in your life than you are because no one talks to you more than you do.”

In the particularly difficult moments of the day, how do you talk to yourself? How do you specifically exhort yourself to hope in God?

Psalm 103 has been immensely helpful for me as a pattern for commanding my soul in seasons of low affection. The Psalm begins (Psalm 103:1–2) and ends (Psalm 103:20–22) with David’s exhortation to his own soul to bless the Lord. While there is much to draw out of this rich text, I’d like to highlight two observations:

  1. Remind yourself of what the Lord has done

Sin, pain, or sorrow can blind us to God’s present work and, occasionally, even the miraculous ways He’s worked in our lives in the past. And while we might argue with our journal or with our memory, God’s work in redemptive history is unassailable. David helps us by reminding himself (and us) of God’s irrevocable work for his people in history:

The Lord works righteousness and justice for all who are oppressed. He made known his ways to Moses, his acts to the people of Israel.

David takes us (and himself) back to the most pivotal event he can think of. And it’s not in the valley of Elah with three smooth stones in his hand and a sling by his side. In fact, it’s not even an event from his lifetime.

Instead, David brings us back to Sinai (see Exodus 6:6–9). He brings us back to the moment when the Lord worked powerfully and victoriously and decisively to redeem his people out of Egyptian bondage. He brings us back to the moments when God demonstrated his covenant-keeping love.

In the fight to command our souls to bless the Lord, we not only call to mind the things in general that are true about the Lord (see Psalm 103:3–5), we follow David’s example to get our arms around concrete, unassailable realities of his work in redemptive history. We lift our gaze above our own circumstances and fix it upon the Lord’s acts of provision and deliverance in the past. We tell ourselves what God has done — in history, for us.

  1. Hold fast to a specific truth about the Lord

David does something very instructive next. Having reminded himself of who God is and what God has done in redemptive history, he latches on to a particular text, specifically Psalm 103:8,

The Lord is merciful and gracious, slow to anger and abounding in steadfast love.

David is quoting Exodus 34:6. At the heart of David’s self-exhortation (cf. also Psalm 145:8!), he has a particular text in mind — one frequently recalled by Old Testament authors in the midst of sin (Joel 2:12), sorrow (Lamentations 3:21–23), and pain (Psalm 86:15).

David, Moses, Jonah, Jeremiah, Joel, Nehemiah, and Hezekiah — they all went here for help (Jonah 4:2Nehemiah 9:162 Chronicles 30:9). And David, having to mind this text, begins to spin out all its implications — God’s anger does not last forever, sin has been cast as far as the east is from the west, God’s compassion will not fail because David is his (see 103:9–19).

David is moved. A heart that was faltering is now soaring. A deeply wrought gratitude now swells up to expression. He cannot keep it in: “Bless the Lord, O my soul” (see Psalm 103:20–22).

When you’re talking to yourself, are you reminding yourself of what God has done for you in Christ Jesus?

Do you have specific texts with which you exhort your soul? When the days are darkest, don’t let your soul take command. Summon your soul to bless the Lord.

Find specific texts by which you can fight the fight of faith — perhaps some short ones like these: Matthew 28:20Hebrews 13:5–6Isaiah 41:10) and long ones (Romans 8:26–39John 10:7–18; Psalm 103!.

“May the word of Christ dwell in you richly. . .” (Colossians 3:16).

  • The following was a post by Ryan Griffith that originally appeared on desiringGod.

Ryan Griffith serves as the Assistant Professor of Christian Worldview and Director of Undergraduate Studies at Bethlehem College and Seminary in Minneapolis, MN.

  • Check out THIS video of Paul Tripp talking about preaching the gospel to yourself.

imagineRecently, I was attending my home church and listening to the guest speaker’s message. He started out by asking everyone to close their eyes. He said, “Picture a used car salesman. Picture a librarian. Picture a sumo wrestler.” Then, he said, “Picture a spiritual person.”

He went back and addressed each one. He asked the congregation, “What did you see when you pictured a used car salesman… a librarian… a sumo wrestler…?” And with each one he described the stereotypes and asked people to raise their hands if they pictured the same thing.

Then he asked, “What does a spiritual person look like? How many of you pictured Billy Graham? How many of you pictured Mother Teresa?” Then, like a brilliant communicator, he asked, “How many of you pictured yourself when I asked you to picture a spiritual person?” 

He went on from there, but I was so proud of the preacher and here’s why: Over the past 12 years when I have spoken at pastors and leadership conferences, I have urged pastors to, “Paint a picture with your words. Don’t underestimate the power of imagination.” 

“Imagination is more important that knowledge.” —Albert Einstein

This reality really hit home for me several years ago. I was doing some consulting with Prestonwood Baptist Church in Plano, TX. I had done a seminar and training for their entire creative, worship, and tech leadership team. Their worship pastor at the time, Todd Bell, invited me back to speak to their entire teaching team (they had several teaching pastors plus interns), including Pastor Jack Graham, who at that time was the President of the Southern Baptist Convention.

I had prepared a class based on using visual aids, video clips, and illustrations to enhance your message and was ready to go when God interrupted me the night before. God, in His gentle whisper, reminded me Jack Graham is heard on the radio all over the world and all of what I was prepared to teach on wouldn’t apply to those simply listening on the radio and not able to see a video clip.

God laid it on my heart I should include the part on imagination I had taught at previous conferences. I added it in last second and thanked God for redirecting my good intentions. Something I said to them and I say at every conference I speak at, is to not be afraid of having your video screens go to black and then say something like, “Close your eyes and listen as I read this story.” or “Close your eyes and listen as I read this passage of Scripture.”

The honest truth is too many communicators rely too much on tech; they’re lazy in their preparation and it shows. If you were to preach on a Sunday when the power went out and you couldn’t use any visuals, PowerPoint or videos, and your sermon fell apart, you’re basically admitting you had nothing to say. Videos and graphics are supplemental enhancements—they can’t be the meat of what you communicate. Read those last two sentences again.

Please know I’m all for using media and have taught on it widely, but I always caution my audience to not let the “tail wag the dog.” You should never say, “Hey, I found this cool video clip. Let’s build a message around it.” This way is backwards. Plan to preach what God has laid on your heart, rooted in Scripture, and if there happens to be a video clip which supports or illustrates one of your points, great! But it must be in a supporting role.

However, you may just find that asking people to close their eyes and imagine what you’re describing is more powerful than any picture or video you could show.

Not only is Jesus the perfect model for leadership, He is the perfect model for communication. Jesus was the greatest preacher who ever lived. You only have to read the gospels once to see how Jesus captured the imaginations of all who came to hear Him. Jesus understood if you can capture one’s imagination, it will take them on a glorious adventure and have far greater impact than a picture or video we try to show them. Jesus, through parables, led people on a journey of discovery and insight by using words and illustrations which got across the message He was trying to teach.

Often, I’ve used the example of Moses parting the Red Sea. I’ve asked classrooms full of people to close their eyes and picture the giant walls of water on each side of them, with fishes, whales, and sea creatures swimming about, but not breaking through the walls of water. Then, I would show them a drawing of Moses parting the Red Sea which some artist came up with and I’d ask: “Which was better? What you saw in your mind or this picture of a drawing?” It was always what they had pictured in their mind.

“We can apply this understanding to our own creative efforts at many levels. On the most superficial level, we learn from the prophets that the tools best suited for communicating to the imagination are image, parables and sometimes even bizarre activity! At a deeper level, we learn that if we are to effect permanent change in people’s hearts, we must do more than simply teach them facts or reduce them to some emotional experience. Like the prophets, we must learn to reach out to the heart as well as the mind by speaking to the imagination. We must allow our audience the freedom to make realizations on their own, as with the parables of the prophets, particularly the prophet Jesus!” —Michael Card, (Scribbling in the Sand)

David Enyart said, “Frequently, creativity and imaginativeness are casualties of ministerial education. Ministers start to mistrust or ignore their own creative impulses; they come to view imagination as a child’s play toy rather than an essential tool for vibrant communication.” What a shame.

Mark Batterson wrote an article titled “Postmodern Wells.” In it, he said, “Don’t get me wrong: the message is sacred. But methods are not. And the moment we anoint our methods as sacred, we stop creating the future and start repeating the past. We stop doing ministry out of imagination and start doing ministry out of memory.” Are you doing ministry out of imagination or out of memory?

“Our imaginations are involved in every area of our lives, in everything we do or say or are. It is no wonder that God is so intent upon recapturing them. Therefore, we must seek to understand the imagination biblically, that is, Christ-centeredly.

The imagination is the bridge between the heart and the mind, integrating both, allowing us to think/understand with our hearts and feel/emote with our minds. It is a vehicle for truth. Through the use of images, metaphors, stories and paradoxes that demand our attention, it calls for our interaction. The imagination is a powerful means for communicating truths about God, and so God shows an awesome regard for the imagination in His word.

Because we are called to creativity, a working, gut-level understanding of the imagination is vital. It can be our greatest strength or our greatest weakness. To harness the imagination, or better yet, to bring it under submission to Christ is something about which we don’t talk or pray or do enough.” – Michael Card (Scribbling in the Sand)

Michael Card, whom I respect, believes having a “working, gut-level understanding of the imagination is vital.” Not only this, he thinks it can be “our greatest strength or our greatest weakness.” Wow! What if you or someone on your team has this glaring weakness which has never been pointed out? What if you’re not tapping into the power of the imagination and your leadership, team, service, and ministry are suffering because of it? What if…?

“Creativity is part of God’s divine nature, and He has given it to us as a gift. Like so many of God’s gifts, creativity is often neglected or wrongfully used…Imagination is the first storytelling tool. To properly tell a story, you must see it in your mind.” —John Walsh, author of The Art of Storytelling

My prayer for pastors everywhere is that they become better and more effective communicators of the gospel. How have you used your words to paint a picture for your people? Is God speaking to you in this area and will you allow Him to tap into the power of the imagination of your congregation?

 

*** Some parts of this were excerpts from my book Strange Leadership.