Archives For Branding/Design

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I became familiar with ExPastors.com and their Founder, Bo Lane, a couple of years ago. I’ve stayed in touch with Bo ever since. Over the past year, I’ve considered being more involved. Over the last month, I’ve now taken over as Executive Director of ExPastors.com.

I encourage you to get to know us. We’re not a place for people to bash the Church. We are a ministry that offers help, healing and hope to ex-pastors (for whatever reason they find themselves there), current pastors and church leaders.

We want to see all pastors be healthy physically, spiritually, mentally and emotionally.

I encourage you to browse the website and its articles. See if there’s something there that might educate or encourage you in the season of life you find yourself.

This week (Tuesday) we have a very special guest post by an ex-pastor that hasn’t spoken out for over 2 years. Be sure to keep an eye on us and our articles.

You can do this by signing up for our newsletter, following us on Twitter, and subscribing to our YouTube channel (we are about to launch a new podcast). When you sign up for our newsletter, you will receive a FREE copy of Why Pastors Quit – a must read.

Read the newest post that is up there now. Maybe it will encourage you and offer you hope.

We get unbelievable emails from pastors and ex-pastors from around the world. Join our community and please know: If you’re tired, hurt/wounded, frustrated, burnt out, thinking about taking your life, depressed, anxious – whatever the enemy is attacking you with – I’m here for you. We’re here for you. You have people that care for you and want to help you.

God’s not finished with you. Neither are we. Don’t give up!

realtor-156501_960_720In 2009, I wrote a widely-shared blog entitled “Digital Real Estate.” In it, I pointed to people like worship leader Matt Redman and pastor Rick Warren, as well as churches like Life.Church and Willow Creek – that had claimed their name on Twitter, but were not yet tweeting. They just wanted to reserve their name in case Twitter took off. It did and they started to tweet. This, my friends, is what I call Digital Real Estate.

Years ago, I had to wait for another Greg Atkinson to let his domain expire and then I jumped on it. I’ve been blogging here at GregAtkinson.com ever since. I have my name (@GregAtkinson) on Twitter and Instagram.

I mentioned in 2009 that when Facebook started offering vanity names I was on vacation and missed grabbing my name by 2 days. On Facebook, my personal web address is www.facebook.com/greg.atkinson1, instead of www.facebook.com/gregatkinson. Another Greg Atkinson beat me to it!

Call me paranoid or egotistical, but I prefer words like intentional and strategic, which are used all throughout my writing.

I come to you today with something that has been on my mind for well over a year now. And that is: You need to reserve your church’s name on the .church domain. You can purchase your church’s name here (if it’s still available).

I was consulting with a church in February of this year and told them to buy it and they didn’t. Now their name has been taken. I told another church to buy their church’s name on the .church domain about 2 years ago (that’s how long this has been on my radar). They purchased their church’s name alright but didn’t quite grasp the concept. Instead of getting Grace.church (I’m making up a name), they purchased GraceChurch.church. The “church” is redundant.

I see smart and wise churches around the country grabbing their church’s name on .church. I strongly suggest you do the same. Follow the example of Life.Church and so many others.

Allow me to tell you what I tell churches that I consult with (and if I’m wrong then I’m wrong, but if I’m right…). I tell church leaders and pastors that in the near future when people think of churches on the web, they will automatically associate the name of the church with the .church domain.

So, for example when I told a local church (northrockhill.org) that in the future when someone hears about your church from one of its congregants, they will say something like, “Cool. I’ll check you guys out online. It’s northrockhill.church, right?” “Right.”

Just trust me: As familiar as we are with .com and .org, it will be just as normal and familiar for .church.

BOTTOMLINE: Go today and grab your church’s name on the .church domain. What do you have to lose?

PLEASE NOTE: I am in no way affiliated with the .church domain, nor do I receive any payment for writing about this. My link for you to buy it goes to GoDaddy.com because that is who I personally use, but I really don’t care who you go through to purchase it.

This is about future-proofing your church, which I talk about a lot in my consulting. 

Here is what Life.Church and Willow Creek’s Twitter account looked like when I first wrote about this in 2009:

lifechurch2009 willowcreek2009

I think they have no regrets in reserving their “digital real estate.” Now go grab yours! Trust me.

 

This year, Catalyst Atlanta is going to be out of this world. I plan on going and hope to see you there. Please don’t miss the Early Bird Rates that end today! Register HERE.

Catalyst Early Bird

Catalyst speakers

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YouVersion congrats

Hello readers! I am beyond thrilled and excited to partner with YouVersion by writing some new devotionals that will be coming soon, starting this Fall.

Here’s where you can see some of my new content that I’ve been writing or have coming out soon:

  • Rick Warren’s Ministry Newsletter
  • Pastors.com
  • ChurchLeaders.com
  • ChurchCentral.com
  • Christianity Today
  • Leadership Journal/CTPastors.com
  • XPastors.org
  • Church Fuel (look for a new eBook coming soon)
  • I will also be a guest on several church leader podcasts this Fall. I hope you’ll listen in on the conversations!

And lastly, I have BIG news: My 4th book entitled Secrets of a Secret Shopper will release this Fall. As you know I’m a consultant and church secret shopper. In this book, I tell you what I look for when I go to a large church and do a church secret shopper consultation.

I wrote this book primarily for small to medium-sized churches that may not be able to afford to hire me. So, if you want to make some killer improvements in the area of hospitality and guest services, be on the lookout for my next book. I can’t wait for you to read it!

Mobile website and phone_

I spend a lot of time with pastors around the country. I get asked all kinds of questions. I’ll write later about the most common things I see when I do a church secret shopper consultation. Today, I want to write about one of the most common things I say to churches. Here it is:

Always point people to your church’s website. Always. 

Before I finished this post, I took a quick poll of pastor friends of mine. I texted them and said, “Am I the only one that says this or is that what you also do with your church’s strategy?” They all agreed it’s the same for them, too. It’s what I always encourage pastors with when I consult with their church.

Why does this post have a picture of a mobile phone? Because people will check your mobile website out (most likely) first – before they sit at their computer and look. I’ve written in the past about being mobile. Let me just say this is HUGE. You have to have a mobile website or responsive design these days.

What are some examples of how this aforementioned principle plays out?

  • Your church’s receptionist and voicemail: When I call your church’s voicemail (and I do), I want to hear your service times and directions FIRST and then point me to your church website. You can list the departments and team members’ extensions later. When I call during the day and talk to your receptionist, she needs to be friendly, personable and knowledgeable. She shouldn’t have to ask someone for help answering a question. They need to know the services times, directions/address and they should ALWAYS say, “Please check us out online at www.yourchurch.com.
  • Social Media: Your social media reaches out to your community (and the world) and allows you to connect with your members, their friends, and family. How you use social media is a topic for another post (and others have covered this in great detail), but make sure your social media points people back to your church’s website.
  • Bulletin or Worship Guide: Guests don’t want to be overwhelmed with too much information on their first visit. It’s too much. Always remember: Less is more! Be selective about what you put in your worship guide and ALWAYS list your church’s website and point people to it. That is where they sign up anyway.
  • Announcements: Whether or not a church should have announcements in their service is a topic for another day, but whether you do live announcements, announcement slides, or pre-recorded video announcements, make sure you ALWAYS point people to your church’s website. Don’t stand up and make 10 announcements. Please stop. Please don’t. If you say anything, say something like, “If you’re looking for ways to get involved or plugged in here at Your Church, check us out online at www.YourChurch.com and you can find out what’s going on.” It’s concise, succinct, efficient, and effective. It’s actually more concise than that last sentence and more effective than if you announced each and every one of your announcements or listed them all in your bulletin (see above). To read some really great and well-thought-out thoughts on announcements, read Phil Bowdle’s blog post on the subject. I agree with everything he said.

Why?

Because we get such precious little time in front of, or on the phone with, or via social media to make a connection with people. The stage or platform, the phone, and your church’s social media channels are not the places to hit people with a ton of information or announcements.

What does a pastor speaking, a phone call, and a church’s social media channels all have in common? They are highly relational. The worst thing you can do with any of those outlets is bombard people with tons of information. Please don’t be broadcast-only on social media.

Dave Adamson recently said that at North Point Church they strive to use more questions marks than periods. “Facebook is a social network, which means that conversation is central to the platform and the best way to create a conversation is to ask a question.” – Nils Smith

Communication matters. How and what we communicate matters more. 

Do I believe in social media? Absolutely! Check out my social media channels. They’re very active. I use social media to connect with people – your church should, too. Church Facebook pages are wonderful. Interact with your congregation and community and respond to all comments.

However, your Facebook page doesn’t have a listing of your staff (with pictures) – it doesn’t have your Vision, Values, Beliefs, your church’s story, What to Expect page, etc. I could go on and on. Your church’s website (when used properly) is a gold mine of really important and relevant information.

Next Level:

Once people come to your church website, please encourage them to sign up for email updates (this is a genius add-on idea from my friend Nils Smith) and THEN you can keep the congregation informed on all that’s going on. Get it? There is a time and place for everything. And your church’s website is THE place to point your people to. You’ll get more “bang for your buck” – if that makes sense.

I’m telling you the same thing I tell all churches. I hope you’ll take this to heart and make the necessary changes. Let’s be clear, concise and effective communicators of good news!

*** I go into more detail on this and other things I consult on in my upcoming book Secrets of a Secret Shopper. Look for it this Fall.

healthy person

I watched the big news yesterday that Derrick Rose got traded from the Chicago Bulls to the New York Knicks. What’s to note about this announcement is that Derrick Rose was supposed to be a Chicago legend and superstar originally. He is very talented and can make basketball plays and shots look effortless.

The problem is, unfortunately, like Grant Hill was, his career has been plagued by injury. He never reached his full potential. Your physical, emotional and spiritual health is huge. Without it, you’ll never reach your full potential. This applies to organizations as well.

If your organization is not healthy, it will not reach its full potential.

How do you address health in an organization? With its leaders. John Maxwell says, “Everything rises and falls on leadership.” I agree. Does this happen by accident? No! You have to fight for health. Just like you make yourself go to the gym and eat healthy. You must be intentional.

“You don’t have to cultivate weeds. They grow automatically. In fact, weeds are a sign of neglect.” – @RickWarren

Don’t neglect yourself. Don’t neglect your senior leadership. Don’t neglect your staff. Don’t neglect your volunteers. I have talked with three pastors and one Director of Missions for a Baptist Association that took or are on a sabbatical. That’s awesome! Give your leaders a break. Go on a personal retreat. Take time to rest. Time to play. Time to have a hobby. Time to care for your family and house.

If your leaders aren’t healthy… If your org’s culture is not healthy… If your team is not healthy… Say it with me: You’ll never reach your full potential.

And even worse, you can cause harm, hurt others and do real damage. You need to protect health at all costs. I’m big on church growth, but I always say church growth is a by-product of church health. It’s the same for non-profits and businesses. Your health can fuel your growth, or it can have an adverse effect on your growth.

Friends, pray for your leaders. Pray for me. Pray for yourself. Seek after health – in every area. And BE INTENTIONAL. Health doesn’t happen by accident.

14 The seeds that fell among the thorns represent those who hear the message, but all too quickly the message is crowded out by the cares and riches and pleasures of this life. And so they never grow into maturity. – Luke 8:14 (NLT)

So, I ask: How’s your health?

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I and my company Worship Impressions are committed to helping your church reach and keep guests. As specialists in Guest Services, Hospitality, and First Impressions, we come alongside you and what God is already doing at your church and give you a guest’s perspective, as well as suggestions and next steps to improve.

We don’t just do one consult and leave. I am committed to a long-term relationship. I propose next steps, introduce you to friends, specialists, and strategic partners. And I’m always one phone call or email away. I’ve had pastors call me up and ask a question years after I did a secret shopper for them.

The question becomes: When is a good time to bring in a church secret shopper or mystery worshiper? It really depends on your church’s season of life/schedule, budget and an attitude that says you’re ready to do whatever it takes to reach lost people for Christ.

One word of caution:

You will always be busy and you’ll always be getting ready for something. Please don’t let that stop you from investing in your church’s future and potential. Make time for a consultation if you are struggling, plateaued, declining, dead, or even if you’re booming and just want to go to the next level. The key is you have to be intentional. You have to be open to change and invite feedback. It’s scary, but oh so worth it!

So to show you how I usually help churches, here’s what a yearly schedule could look like:

  • I come in the Summer and help you Get Ready for Fall
  • I come in the Fall and help you Get Ready for Christmas and the New Year
  • I come in the New Year and help you Get Ready for Easter

There really is no right or wrong time to bring in a church secret shopper. Just pray about what works best for you and your ministry. Once you’re ready, let us know. You can reach me at my personal email: greg@gregatkinson.com or Worship Impressions at info@worshipimpressions.com.

I hope to meet you soon. The best days of your church are ahead!

Death was arrested

So, you made it through the big weekend. Now the real work begins! Now you focus on turning those first-time guests into second time guests. This is where your assimilation process kicks in. I wrote about my process here. I also wrote about taking care of and thanking your volunteers and staff here.

Now would be a good time to run Facebook and Instagram ads promoting your new series that either just kicked off or kicks off this coming Sunday. Encourage your people to invite. Post plenty of sharable content on Twitter, Facebook and Instagram. Encourage your people to share the media and invite their friends, family, neighbors and co-workers.

So, let’s review! Here’s what jumped out at me from my contacts and friends in churches around North America:

  1. Songs of the season: “Death Was Arrested” by North Point, followed by “Resurrecting” by Elevation Worship. I wrote about the song for Easter two years ago here. It was “Forever” by Kari Jobe and I know a ton of churches still did that song. A powerful response song is “Come to the Altar” by Elevation Worship. Many churches used that this year as a song to follow the message, which is very appropriate as it has lyrics about Christ being risen from the dead.
  2. Signs of the season: Man churches created awesome, colorful, text-rich signs to hold for greeters, parking lot attenders and baptisms.  Signs 2 Welcome signs 2

Baptism signs

3. Next level guest services: With the welcome signs as seen above and the fun transportation for kids as seen below, churches rolled out the red carpet!

Kids ride

4. Intentional return tactics: Realizing that many guests were there for the first-time, many churches gave out invite cards to invite people back for the next week. Remember if you can turn first-time guests into second-time guests, they are 80% more likely to get plugged in and start a relationship with Christ. (Nelson Searcy – Fusion).

Invite to return

  • So get together with your team and review this past Sunday. See what worked, what didn’t work, where you can improve and ideas that you can implement in the future. It’s never too late to start doing things with excellence. Guest services and first impressions matter.
  • If I can help you in any way, contact me here. Let’s reach this nation for Christ!

CCV-Communication-Card

We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point it to collect as many response and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also good to ask is, “How did you hear about us?” Also have boxes for people to check off if they made a decision for Christ. Also good is a space for people to share prayer requests.

What you do with the card once it’s turned in – what you do post-Easter is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at my last church HERE

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

3

So here we are – less than two weeks away from the biggest Sunday of the year. I just left a planning meeting with the worship pastor at my home church. We were talking about ways to turn first-time guests into second-time guests. We brainstormed about setting up a tent outside to welcome guests and give them a gift, as well as info about next steps.

The reality is all we planned to do takes a huge amount of volunteer leadership. I coached him on delegating and equipping the saints for the work of the ministry (Ephesians 4). But here’s the real question: How do we still have a team going forward after such a stressful and busy season as Easter?

Here are some thoughts: 

We live in a digital world. Texting, IMing, Facebook pokes, Instagram posts and daily tweets – it’s truly a whirlwind when it comes to communicating these days. Call me old-fashioned, but I’ve found that a personal touch still goes a long way (yes, even in 2016).

1. A Handwritten Note

Everybody loves to receive a handwritten note thanking them for their service on your team. We’re coming up on one of the busiest times of the year with Easter. We all know that Easter is the “Super Bowl” for churches. More people will visit your congregation than any other day of the year.

Your volunteers are going to work countless hours (your staff, too). Take the time to write out Thank You notes to each and every one of them. If you have the budget, include a gift card in the note to them. Sometimes I do Chili’s gift cards for $25. Sometimes I can only do a $10 Starbucks card. Whatever your budget can do – make it happen.

2. Phone Calls

Another thing that goes a long way in this digital world is phone calls. It seems we’ve lost the art of picking up the phone and checking on our team and seeing how they’re doing. I used to go through my team’s list of names and give them a call just to see how they were doing and if there was anything I could pray for them about. This went a long way!

3. Personal Touch

One final thought I’ll mention on a personal touch is to give out hugs. You wouldn’t believe it, but a hug goes a long way. Now I know that some people don’t like to be touched and freak out if you try to hug them. You need to be aware of body language and know if you’re making someone uncomfortable, but by and large, most people like a good ‘ole hug.

On Wednesday night rehearsals, I greeted my team members with hugs and asked how they were doing. This is in contrast to barking “Get to your station!” or “Did you hear of the changes we made?”

I’ve made it a point to not let something “business” come out of my mouth first. The person is always more important than the thing we’re trying to accomplish or produce. Check on them first and then update them on the changes. Lastly, greet them with a warm smile. Let your people know you love and care for them.

This is about valuing people over production. People are more important than what they can produce and we shouldn’t prostitute them and their gifts. God has entrusted them to us and our team and we should value them.

How long has it been since you wrote a note? How long since you called a team member? Given any hugs lately? Let’s surprise our team and volunteers with a personal touch and an attitude of gratitude this Easter season.