Archives For Church Media

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I became familiar with ExPastors.com and their Founder, Bo Lane, a couple of years ago. I’ve stayed in touch with Bo ever since. Over the past year, I’ve considered being more involved. Over the last month, I’ve now taken over as Executive Director of ExPastors.com.

I encourage you to get to know us. We’re not a place for people to bash the Church. We are a ministry that offers help, healing and hope to ex-pastors (for whatever reason they find themselves there), current pastors and church leaders.

We want to see all pastors be healthy physically, spiritually, mentally and emotionally.

I encourage you to browse the website and its articles. See if there’s something there that might educate or encourage you in the season of life you find yourself.

This week (Tuesday) we have a very special guest post by an ex-pastor that hasn’t spoken out for over 2 years. Be sure to keep an eye on us and our articles.

You can do this by signing up for our newsletter, following us on Twitter, and subscribing to our YouTube channel (we are about to launch a new podcast). When you sign up for our newsletter, you will receive a FREE copy of Why Pastors Quit – a must read.

Read the newest post that is up there now. Maybe it will encourage you and offer you hope.

We get unbelievable emails from pastors and ex-pastors from around the world. Join our community and please know: If you’re tired, hurt/wounded, frustrated, burnt out, thinking about taking your life, depressed, anxious – whatever the enemy is attacking you with – I’m here for you. We’re here for you. You have people that care for you and want to help you.

God’s not finished with you. Neither are we. Don’t give up!

realtor-156501_960_720In 2009, I wrote a widely-shared blog entitled “Digital Real Estate.” In it, I pointed to people like worship leader Matt Redman and pastor Rick Warren, as well as churches like Life.Church and Willow Creek – that had claimed their name on Twitter, but were not yet tweeting. They just wanted to reserve their name in case Twitter took off. It did and they started to tweet. This, my friends, is what I call Digital Real Estate.

Years ago, I had to wait for another Greg Atkinson to let his domain expire and then I jumped on it. I’ve been blogging here at GregAtkinson.com ever since. I have my name (@GregAtkinson) on Twitter and Instagram.

I mentioned in 2009 that when Facebook started offering vanity names I was on vacation and missed grabbing my name by 2 days. On Facebook, my personal web address is www.facebook.com/greg.atkinson1, instead of www.facebook.com/gregatkinson. Another Greg Atkinson beat me to it!

Call me paranoid or egotistical, but I prefer words like intentional and strategic, which are used all throughout my writing.

I come to you today with something that has been on my mind for well over a year now. And that is: You need to reserve your church’s name on the .church domain. You can purchase your church’s name here (if it’s still available).

I was consulting with a church in February of this year and told them to buy it and they didn’t. Now their name has been taken. I told another church to buy their church’s name on the .church domain about 2 years ago (that’s how long this has been on my radar). They purchased their church’s name alright but didn’t quite grasp the concept. Instead of getting Grace.church (I’m making up a name), they purchased GraceChurch.church. The “church” is redundant.

I see smart and wise churches around the country grabbing their church’s name on .church. I strongly suggest you do the same. Follow the example of Life.Church and so many others.

Allow me to tell you what I tell churches that I consult with (and if I’m wrong then I’m wrong, but if I’m right…). I tell church leaders and pastors that in the near future when people think of churches on the web, they will automatically associate the name of the church with the .church domain.

So, for example when I told a local church (northrockhill.org) that in the future when someone hears about your church from one of its congregants, they will say something like, “Cool. I’ll check you guys out online. It’s northrockhill.church, right?” “Right.”

Just trust me: As familiar as we are with .com and .org, it will be just as normal and familiar for .church.

BOTTOMLINE: Go today and grab your church’s name on the .church domain. What do you have to lose?

PLEASE NOTE: I am in no way affiliated with the .church domain, nor do I receive any payment for writing about this. My link for you to buy it goes to GoDaddy.com because that is who I personally use, but I really don’t care who you go through to purchase it.

This is about future-proofing your church, which I talk about a lot in my consulting. 

Here is what Life.Church and Willow Creek’s Twitter account looked like when I first wrote about this in 2009:

lifechurch2009 willowcreek2009

I think they have no regrets in reserving their “digital real estate.” Now go grab yours! Trust me.

 

This year, Catalyst Atlanta is going to be out of this world. I plan on going and hope to see you there. Please don’t miss the Early Bird Rates that end today! Register HERE.

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YouVersion congrats

Hello readers! I am beyond thrilled and excited to partner with YouVersion by writing some new devotionals that will be coming soon, starting this Fall.

Here’s where you can see some of my new content that I’ve been writing or have coming out soon:

  • Rick Warren’s Ministry Newsletter
  • Pastors.com
  • ChurchLeaders.com
  • ChurchCentral.com
  • Christianity Today
  • Leadership Journal/CTPastors.com
  • XPastors.org
  • Church Fuel (look for a new eBook coming soon)
  • I will also be a guest on several church leader podcasts this Fall. I hope you’ll listen in on the conversations!

And lastly, I have BIG news: My 4th book entitled Secrets of a Secret Shopper will release this Fall. As you know I’m a consultant and church secret shopper. In this book, I tell you what I look for when I go to a large church and do a church secret shopper consultation.

I wrote this book primarily for small to medium-sized churches that may not be able to afford to hire me. So, if you want to make some killer improvements in the area of hospitality and guest services, be on the lookout for my next book. I can’t wait for you to read it!

Mobile website and phone_

I spend a lot of time with pastors around the country. I get asked all kinds of questions. I’ll write later about the most common things I see when I do a church secret shopper consultation. Today, I want to write about one of the most common things I say to churches. Here it is:

Always point people to your church’s website. Always. 

Before I finished this post, I took a quick poll of pastor friends of mine. I texted them and said, “Am I the only one that says this or is that what you also do with your church’s strategy?” They all agreed it’s the same for them, too. It’s what I always encourage pastors with when I consult with their church.

Why does this post have a picture of a mobile phone? Because people will check your mobile website out (most likely) first – before they sit at their computer and look. I’ve written in the past about being mobile. Let me just say this is HUGE. You have to have a mobile website or responsive design these days.

What are some examples of how this aforementioned principle plays out?

  • Your church’s receptionist and voicemail: When I call your church’s voicemail (and I do), I want to hear your service times and directions FIRST and then point me to your church website. You can list the departments and team members’ extensions later. When I call during the day and talk to your receptionist, she needs to be friendly, personable and knowledgeable. She shouldn’t have to ask someone for help answering a question. They need to know the services times, directions/address and they should ALWAYS say, “Please check us out online at www.yourchurch.com.
  • Social Media: Your social media reaches out to your community (and the world) and allows you to connect with your members, their friends, and family. How you use social media is a topic for another post (and others have covered this in great detail), but make sure your social media points people back to your church’s website.
  • Bulletin or Worship Guide: Guests don’t want to be overwhelmed with too much information on their first visit. It’s too much. Always remember: Less is more! Be selective about what you put in your worship guide and ALWAYS list your church’s website and point people to it. That is where they sign up anyway.
  • Announcements: Whether or not a church should have announcements in their service is a topic for another day, but whether you do live announcements, announcement slides, or pre-recorded video announcements, make sure you ALWAYS point people to your church’s website. Don’t stand up and make 10 announcements. Please stop. Please don’t. If you say anything, say something like, “If you’re looking for ways to get involved or plugged in here at Your Church, check us out online at www.YourChurch.com and you can find out what’s going on.” It’s concise, succinct, efficient, and effective. It’s actually more concise than that last sentence and more effective than if you announced each and every one of your announcements or listed them all in your bulletin (see above). To read some really great and well-thought-out thoughts on announcements, read Phil Bowdle’s blog post on the subject. I agree with everything he said.

Why?

Because we get such precious little time in front of, or on the phone with, or via social media to make a connection with people. The stage or platform, the phone, and your church’s social media channels are not the places to hit people with a ton of information or announcements.

What does a pastor speaking, a phone call, and a church’s social media channels all have in common? They are highly relational. The worst thing you can do with any of those outlets is bombard people with tons of information. Please don’t be broadcast-only on social media.

Dave Adamson recently said that at North Point Church they strive to use more questions marks than periods. “Facebook is a social network, which means that conversation is central to the platform and the best way to create a conversation is to ask a question.” – Nils Smith

Communication matters. How and what we communicate matters more. 

Do I believe in social media? Absolutely! Check out my social media channels. They’re very active. I use social media to connect with people – your church should, too. Church Facebook pages are wonderful. Interact with your congregation and community and respond to all comments.

However, your Facebook page doesn’t have a listing of your staff (with pictures) – it doesn’t have your Vision, Values, Beliefs, your church’s story, What to Expect page, etc. I could go on and on. Your church’s website (when used properly) is a gold mine of really important and relevant information.

Next Level:

Once people come to your church website, please encourage them to sign up for email updates (this is a genius add-on idea from my friend Nils Smith) and THEN you can keep the congregation informed on all that’s going on. Get it? There is a time and place for everything. And your church’s website is THE place to point your people to. You’ll get more “bang for your buck” – if that makes sense.

I’m telling you the same thing I tell all churches. I hope you’ll take this to heart and make the necessary changes. Let’s be clear, concise and effective communicators of good news!

*** I go into more detail on this and other things I consult on in my upcoming book Secrets of a Secret Shopper. Look for it this Fall.

healthy person

I watched the big news yesterday that Derrick Rose got traded from the Chicago Bulls to the New York Knicks. What’s to note about this announcement is that Derrick Rose was supposed to be a Chicago legend and superstar originally. He is very talented and can make basketball plays and shots look effortless.

The problem is, unfortunately, like Grant Hill was, his career has been plagued by injury. He never reached his full potential. Your physical, emotional and spiritual health is huge. Without it, you’ll never reach your full potential. This applies to organizations as well.

If your organization is not healthy, it will not reach its full potential.

How do you address health in an organization? With its leaders. John Maxwell says, “Everything rises and falls on leadership.” I agree. Does this happen by accident? No! You have to fight for health. Just like you make yourself go to the gym and eat healthy. You must be intentional.

“You don’t have to cultivate weeds. They grow automatically. In fact, weeds are a sign of neglect.” – @RickWarren

Don’t neglect yourself. Don’t neglect your senior leadership. Don’t neglect your staff. Don’t neglect your volunteers. I have talked with three pastors and one Director of Missions for a Baptist Association that took or are on a sabbatical. That’s awesome! Give your leaders a break. Go on a personal retreat. Take time to rest. Time to play. Time to have a hobby. Time to care for your family and house.

If your leaders aren’t healthy… If your org’s culture is not healthy… If your team is not healthy… Say it with me: You’ll never reach your full potential.

And even worse, you can cause harm, hurt others and do real damage. You need to protect health at all costs. I’m big on church growth, but I always say church growth is a by-product of church health. It’s the same for non-profits and businesses. Your health can fuel your growth, or it can have an adverse effect on your growth.

Friends, pray for your leaders. Pray for me. Pray for yourself. Seek after health – in every area. And BE INTENTIONAL. Health doesn’t happen by accident.

14 The seeds that fell among the thorns represent those who hear the message, but all too quickly the message is crowded out by the cares and riches and pleasures of this life. And so they never grow into maturity. – Luke 8:14 (NLT)

So, I ask: How’s your health?

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I and my company Worship Impressions are committed to helping your church reach and keep guests. As specialists in Guest Services, Hospitality, and First Impressions, we come alongside you and what God is already doing at your church and give you a guest’s perspective, as well as suggestions and next steps to improve.

We don’t just do one consult and leave. I am committed to a long-term relationship. I propose next steps, introduce you to friends, specialists, and strategic partners. And I’m always one phone call or email away. I’ve had pastors call me up and ask a question years after I did a secret shopper for them.

The question becomes: When is a good time to bring in a church secret shopper or mystery worshiper? It really depends on your church’s season of life/schedule, budget and an attitude that says you’re ready to do whatever it takes to reach lost people for Christ.

One word of caution:

You will always be busy and you’ll always be getting ready for something. Please don’t let that stop you from investing in your church’s future and potential. Make time for a consultation if you are struggling, plateaued, declining, dead, or even if you’re booming and just want to go to the next level. The key is you have to be intentional. You have to be open to change and invite feedback. It’s scary, but oh so worth it!

So to show you how I usually help churches, here’s what a yearly schedule could look like:

  • I come in the Summer and help you Get Ready for Fall
  • I come in the Fall and help you Get Ready for Christmas and the New Year
  • I come in the New Year and help you Get Ready for Easter

There really is no right or wrong time to bring in a church secret shopper. Just pray about what works best for you and your ministry. Once you’re ready, let us know. You can reach me at my personal email: greg@gregatkinson.com or Worship Impressions at info@worshipimpressions.com.

I hope to meet you soon. The best days of your church are ahead!

noAbout five years ago my family and I went to dinner with a key family in my church. The objective of the dinner (besides fellowship and strengthening our relationship) was to have a hard conversation. I had seen all the warning signs and the shepherd side of me could not sit back and do nothing. What was happening you might ask?

I could see that the wife and mom I had asked to dinner was on the edge of burnout.

When I first started as pastor at my church three years ago, I was on a mission to recruit leaders, volunteers and build teams – and that I did. I identified and placed key leaders in every ministry in our congregation. Our church started to grow and it was evident God was blessing our community of faith, so why did I get concerned?

I noticed one particular person (a very sweet woman) that was showing up on too many of my ministry teams and leaders lists. She was a teacher in our kids ministry each Sunday. She was a small group leader for our youth group each Wednesday night. She was (along with her husband) an adult small group leader and they hosted the group in their home (I could do another post on why it’s overwhelming to both host and lead a small group, but others have covered this). She was also the point person and face of our Serve ministry.

The first three she was already doing. The last one was one that I had asked her because I thought she’d be a good point person and face for our Serve ministry. What changed? I noticed stress in her eyes, her voice, her family and she always seemed liked she was on the verge of crying when I talked to her. It was obvious she was overwhelmed, but she didn’t know how to say, “No.” So I arranged this dinner with our families and I set out to intervene before she burned out, broke down or quit the church all-together.

Here are some key concepts to consider as I look back on that preemptive conversation:

  • The person is always more important than the program.
  • Just because someone says “Yes” doesn’t mean you should let them.
  • Some people need help saying “No.”
  • Be sensitive to people that always volunteer when the request goes out.
  • Don’t take advantage of someone’s kindness or lack of boundaries.
  • Set limits and boundaries. We asked people to worship (attend church), grow (be in a small group) and serve (volunteer in or lead a ministry).
  • Show your people you care for their souls and prioritize their spiritual life and family life above your ministry need.
  • If you’re always needing more and more volunteers for new ministries, maybe you need to simply. I’m a huge believer in being a Simple Church.
  • It takes guts to make “the ask.” It also takes guts to believe God will provide when you give someone a break. Read that again.
  • Focus on broadening your volunteer pool/team. Don’t always go to the same people.
  • You may have heard “20% of the people do 80% of the work.” Don’t buy it. Don’t accept it.
  • Teach the value and reason for service and expect a dream team of servants to carry the load. (A good case study is to look at Church of the Highlands up-close and their use of their Dream Team)
  • Care more about church health than church growth. It will be better in the long-run. Don’t miss understand me. Growth is good – just don’t do it at the expense of church health.
  • Be an Ephesians 4 leader and raise up and empower other equipping leaders. I talk about this in my book Church Leadership Essentials.
  • Ask your staff and ministry leaders tough questions and be on the lookout for ministry burnout.
  • Pray for wisdom, direction and discernment daily.
  • Pray that God would bring to mind new people to serve.
  • Teach your staff and team leaders to always thank people that serve and let them know you care for them. Our staff sent out weekly, hand-written thank you notes. I write about this in my book, too (shameless plug).
  • Be proactive in giving people an “out.” Maybe have people sign-up to serve for a set time length (like 3 months or 6 months or for the summer).
  • Set the example. If you are spread too thin and on the edge of burnout yourself, you can imagine the example you set for your congregants.
  • Above all love and lead well. You’re a part of a bigger story than building your own kingdom.

What was the result of the hard conversation? The family thanked me for my concern and the woman cut her four ministries down to two and is still serving to this day. Be on the lookout friends and pastor your people well.

“The harvest is so great, and the workers are so few,” he told his disciples. “So pray to the one in charge of the harvesting, and ask him to recruit more workers for his harvest fields.” – Matthew 9:37-38 (TLB)

Men praying

You may not know this about me, but there are many people who will remember that I have signed numerous emails, cards, and even my books when someone asks me to sign them with the tagline:

“Keep Pressing On!”

Life is tough. I mean really hard. There are days I don’t want to get out of bed, but I’m driven by the Holy Spirit inside me that has called me and given me a purpose to live. This is where my drive and ambition come from – God. I remember someone once said, “Showing up is 98% of anything. Hard work pays off.”

I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus. – Philippians 3:14

So whatever you’re going through, know that I know it’s rough. I know it hurts. I know life isn’t fair. I know life can sometimes seem upside-down. Better yet: God knows – He sees. He hears. He cares. So, get up anyway. Press on anyway. Love anyway. God is worth it. He’s worth it all.

Think of all the hostitlity He endured from sinful people; then you won’t become weary and give up. – Hebrews 12:3

 

Best days

Death was arrested

So, you made it through the big weekend. Now the real work begins! Now you focus on turning those first-time guests into second time guests. This is where your assimilation process kicks in. I wrote about my process here. I also wrote about taking care of and thanking your volunteers and staff here.

Now would be a good time to run Facebook and Instagram ads promoting your new series that either just kicked off or kicks off this coming Sunday. Encourage your people to invite. Post plenty of sharable content on Twitter, Facebook and Instagram. Encourage your people to share the media and invite their friends, family, neighbors and co-workers.

So, let’s review! Here’s what jumped out at me from my contacts and friends in churches around North America:

  1. Songs of the season: “Death Was Arrested” by North Point, followed by “Resurrecting” by Elevation Worship. I wrote about the song for Easter two years ago here. It was “Forever” by Kari Jobe and I know a ton of churches still did that song. A powerful response song is “Come to the Altar” by Elevation Worship. Many churches used that this year as a song to follow the message, which is very appropriate as it has lyrics about Christ being risen from the dead.
  2. Signs of the season: Man churches created awesome, colorful, text-rich signs to hold for greeters, parking lot attenders and baptisms.  Signs 2 Welcome signs 2

Baptism signs

3. Next level guest services: With the welcome signs as seen above and the fun transportation for kids as seen below, churches rolled out the red carpet!

Kids ride

4. Intentional return tactics: Realizing that many guests were there for the first-time, many churches gave out invite cards to invite people back for the next week. Remember if you can turn first-time guests into second-time guests, they are 80% more likely to get plugged in and start a relationship with Christ. (Nelson Searcy – Fusion).

Invite to return

  • So get together with your team and review this past Sunday. See what worked, what didn’t work, where you can improve and ideas that you can implement in the future. It’s never too late to start doing things with excellence. Guest services and first impressions matter.
  • If I can help you in any way, contact me here. Let’s reach this nation for Christ!