- Innovation
- ...Leadership
- .....Worship
- .......Social Media
- .........Technology
- ...........Compassion
Revised and Updated: Digital Real Estate
It’s been a little over a year since I first blogged about “Digital Real Estate“. Was I right? Did you take me up on my plea and dive into social media for your organization? Let’s see what’s happened in the last year and what changed with the examples I mentioned in the first blog post. [...]
Why Should Your Church Be on Twitter?
Throughout the past couple of years, I’ve made my pleas about giving Twitter a try. This is another plea for you to claim your “digital real estate” and get on Twitter for your church, business, non-profit or organization. We’re past the point of Twitter being a fad. Twitter now has over 50 million users and [...]
What Is SMO?
In last week’s blog post “An Introduction to Social Media Marketing”, I referred to SMO. (SMO) Social media optimization, sometimes known as social media marketing, is a branch of search engine optimization that isn’t as mainstream as it should be. Every business and church can benefit from some form of engagement with social media networks, [...]
Social Media – It’s Not About ROI
I thought this was a great article/blog post by Michael R. Macias on that I came across on the Small Business Tech blog. This is what I try to get across to clients that I work with: social media marketing is a marathon, not a sprint. Just like I said in my older blog post “Diving [...]
An Introduction To Social Media Marketing
Did you know I do social media marketing for businesses? I never really talk about my day job on here. I consult with churches from time to time and do secret shoppers at churches on weekends, but during the week I run a social media marketing company called GTK Solutions. The “GTK” is named after [...]
How To Create A Facebook Landing Page For Your Church
My friend downunder, Steve Fogg, inspired this blog post or at least encouraged me to write about it for my readers. When I create a secret shopper report for churches, the first thing I report on is the church’s online strategy and the first thing I look for is the church’s Facebook presence and specifically [...]
Getting the Most from Social Media
I saw this on Leadership Network’s Digital blog and thought it was worth re-posting. Good stuff! The following is an interview with Mark Clement founder and president of Big Picture Media in Birmingham, AL, which provides communication strategies and media content for churches and other faith-based clients across the country. A lot is going on [...]
Summer is Great for a Secret Shopper
When is a good time to bring in someone like myself for a secret shopper visit? Anytime is really good, but summer has some key advantages. If you bring me in July or August, you have a chance to get solid feedback and make strategic changes before you crank things up in the Fall. Most [...]
Heart Over Talent Every Time
Who wins when the world champion talented Lakers play against a Boston team with a bench full of heart? The Celtics (last night). Time after time I’ve seen it. I’ll take someone with heart and passion over someone just plain talented every time. Boston coach, Doc Rivers, noticed what was going on and chose to [...]
What Is Parable Creative?
Parable Creative is a creative agency that helps ministries and non-profits. I’m proud to serve on the board of this new organization and will be at our first board meeting in Atlanta this coming Monday night. Check out this slide presentation… What is Parable Creative? View more presentations from Parable Creative.
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