Greg Atkinson

Lately, I’ve been giving lots of tours to friends from other churches. One thing that they notice and I’m proud of is our extra chairs located beside each tech position. There is a stool beside our FOH audio engineer, there’s an extra chair beside our Service Director, there’s an extra chair beside our lighting tech, there’s an extra chair beside our video director and video engineer/shader and an extra chair beside our graphics operator.

Hear me friends: this is something I do VERY intentionally. When I’m a little sad is when that “extra chair” is an “empty chair”. We almost always have someone in training/learning at every position. If there’s a week when I see an empty chair, I look to my leaders and ask, “Do we not have someone training this week?” I (and my volunteer leaders) work hard and again, very intentionally, to see that the extra chair is not left empty. As I’ve said countless times on this blog, you must continually be recruiting and training… recruiting and training… recruiting and training. It never ends.

PERSONAL:
Why do I write with passion? Why do I travel away from my family to go speak at a conference? Why do I consult with other churches? Because for what ever reason, God has given me a heart that bleeds for His Church. I love Christ. I love the Gospel message. I love my church home and place of service (Bent Tree) and I want to be a good steward of the knowledge, experiences, education and tough lessons learned that God has given me and my church.

What’s my pet peeve and drives me crazy? When a thriving or successful church, especially a larger church, keeps secrets. You ask him how they got to where they are and they don’t share. There’s nothing Kingdom-minded about that. If you’ve ever interacted with me at a conference, you know that I pass on everything I can think of – the good, the bad, the ugly. I share ideas, thoughts, philosophies and challenges with anyone that will listen. This is what a “Church 2.0 leader” does (more on that in my upcoming book).

Do I think I know it all? Hah! Not even close. That’s why I’m constantly meeting with peers and picking their brain. I ask a lot of questions and try to learn from their lessons, philosophies and experiences. I, and my church, am an open book. Come, visit, share, ask, learn. We’ve had tech directors from around the country visit our church to attend a service and see behind-the-scenes. I welcome each of them with open arms. Usually, I feed them, too (just look at me). I’m a big boy.

Sorry for the little rant. I just had this on my mind and heart and wanted to express it publicly. I love you. I love hearing about what God is up to in your church, ministry and community. I want to be a friend and help to you and your ministry in any way I can. We’re in this together, friends. Put away any spirit of competition – that’s not of God. Let’s share our resources, our ideas, our struggles – that’s the Body of Christ!

ON ANOTHER PERSONAL NOTE:
We will miss you Brett Favre!

I’m looking forward to seeing some of you later this week at NRB in Nashville. Several of you have emailed me and asked to meet up. If you’re going to be at NRB or live in Nashville, give me a shout (greg@gregatkinson.com).

Saturday I’ll be speaking in the class: “On-Air Church – 10 Attributes of a Winning Program” at 3:45pm – 5:15pm. Sunday, I’ll be part a panel called “How’d You Do That? The Ultimate Q&A”, also from 3:45pm – 5:15pm. The “Ultimate Q&A” class is a chance for you to ask me and a few other panelists anything you’d like. I always enjoy participating in this class at NRB!

Also, Saturday, I’ll be attending the Church Media Reception at 9pm. If you’re going to be there, I’d love to meet you.

Next month I’ll be teaching two classes at NAB in Las Vegas. On Tuesday, April 15th, I’ll be teaching “Which Worship Presentation Software is Right for Your Church?” at 3pm. This class will feature representatives from EasyWorship, MediaShout and ProPresenter. *** I want to make it clear that though we use EasyWorship at my church, I stand behind and endorse all 3 of the above mentioned companies. I encourage churches to try the free downloads of all three and see which is best for their church. ***

On Wednesday, April 16th at 9am, I’ll be teaching “Church 2.0″ – a class based on my upcoming book. This class will stretch and challenge your definition of creativity and innovation. I’ll be talking about Church 2.0 churches and Church 2.0 leaders.

I’d like to once again mention and thank my sponsors for both NRB and NAB: SermonSpice is sponsoring my classes at NRB. eleven72 and ProPresenter are sponsoring my classes at NAB.

I’ll talk more about other conferences I’m speaking at in future blog posts, but for now, would like to simply mention 2 brand new conferences that I’ll be speaking at. Interestingly enough, both are taking place in my hometown of Dallas, TX. One is ECHO and the other is Fusion ’08. I’d encourage you to check them both out. If you attend one or both of these in Dallas, we can work out a time to come visit Bent Tree!

EXTRA:

I’ve been re-reading “Let the Nations Be Glad” by John Piper (the revised and expanded 2nd edition). What a great read. I forgot how much of my philosophy and feelings about worship and missions were shaped by this book. If you haven’t read it, I strongly urge you to check it out HERE.

I must say I enjoyed my first visit to the city of Tulsa, OK, though I didn’t get to see much of the city. I went from the airport to the EasyWorship offices, was in a meeting all day – left there and had a great dinner at the Cheesecake Factory with Jeff Taylor (owner and creator of EasyWorship), then headed back to the airport and flew home.

What’s the word? The word (unofficially – this is just Greg talking) is that EasyWorship is working on a new and improved cross-platform software. That’s right – can you say “EasyWorship for Mac”? Jeff has assembled a very gifted and talented team and they have been hard at work on a forthcoming version of EW that incorporates many new features based on comments and suggestions from their customers. The design is sharp and intuitive, the features are exciting and will better equip your church.

I’m especially excited about one feature, but am not at liberty to talk about it. I was blindfolded when I was led into their office and kept in a dark room all day. My cell phone (which has a camera) was taken from me and I was sworn to secrecy. Okay – I exaggerate, but I really can’t talk about what I saw.

I’m back to work at the church today, have a few meetings and our weekly rehearsal tonight. More later.

PERSONAL:
Just to update you all: I’m still extremely sore from riding that horse the other day. I used muscles that haven’t been used in years. It hurts to move!

FYI – There has been some great discussion and comments on the frequency post, as well as the team leadership post. Go back and check them out. As far as the “Firing a Volunteer” post, I’ve been thinking about the whole refining of a team (this applies to any team at your church, not just the tech team).

I’ll probably turn this into a future article, but for now, here’s what I’m dealing with in my ministry. There are a couple of very talented and skilled people that say or imply things like “I want to do _____” or I don’t think I’m going to serve. Or “I’m going to do ______ or I quit.” – that type of thing. These aren’t people that I’m ready to “fire”. They definitely have some heart/attitude issues that need to be addressed, but the firing of the individual I mentioned last week was well beyond that.

As I’ve said before and will say again: ministry is people and people come in all shapes, sizes and personalities. Every church has them – the team members that you have to spend more time with than others, the ones that you have to have plenty of communication with, meetings with to discuss something they’ve said or done, extra coffees, breakfasts or lunches to get to know them better and allow them to get to know your heart better.

Thank God these people don’t make up the majority of your team (at least they don’t for me), but they do exist on each team. Though they can be frustrating and challenging, I do take a step back every now and then and see how God is using me and our technical ministry to shape and mold them into a person more like Christ. These difficult people are prime opportunities for growth and with the proper leadership will one day turn into model team members. I’ve seen it time and time again.

My number one request of myself, my staff, and my volunteers is that we are teachable. You don’t have to get it right every time, you don’t have to know it all – just be teachable. That’s all I’m looking for. I have a TON of grace for someone that’s teachable.

SIDEBAR:
Don’t be afraid to say “I don’t know.” A while back I was going to make that comment its own blog post. I can’t tell you how many times one of you has emailed me to ask a question and my response has been something like, “I honestly don’t know, but here’s someone who might…”. If you’ve ever heard that from me before, you know I’m telling the truth. If you don’t know something, just admit it and either give the task, question or project to someone that does or commit to learn it and let God stretch you.
SIDEBAR END

THE LESSON:
So – back to refining the team. Some things are constant, friends.

• You will always (and I mean always) need to be constantly recruiting and training new team members. Team members leave or step down all the time for various reasons. You must work hard and constantly to see that your team has depth – I can’t stress this enough.
• You will always need to keep attitudes in check. My boss calls it “keeping a short account”. If someone has an attitude on Sunday, we are meeting on Monday – it’s that simple. Don’t allow things to fester and go on without accountability.
• You will always need to be in communication with your team. Whether it be in person, phone calls, or emails – you should be touching base with your team regularly. Send them random thoughts, praises, dreams, goals, devotionals, stories of what God is doing at your church (often they don’t get to hear the stories that you do).
• You will always need to be growing personally, spiritually and professionally. You are their leader. They look to you for wisdom, discernment, guidance, vision and shepherding. You’ve got to stay on your knees (I’m talking to myself, too). You’ve got to stay in the Word (I’m really preaching to myself now). You’ve got to ask the Holy Spirit for wisdom and discernment, which God’s Word tells us He will give to those that ask (Proverbs 2:1-11 and James 1:5). You also should be reading. I encourage you to always be reading some type of book on leadership. If you can’t buy it, go to the Library and check one out.

Here’s what I’d love for you to comment on: What is one or some of your favorite books on leadership?

EXTRA:
If you haven’t heard, yet: Granger Community Church is going multi-campus. Check out Pastor Mark Beeson’s announcement HERE.

EXTRA, EXTRA:
For an update on my blog post “Blu-Ray It Is”, you can read the latest HERE.

BONUS:
To mi amigo, Mark, who requested more links to free stuff. I do still link to free media downloads as I come across them. I try to list the ones that people wouldn’t come across on their own. If you’re just looking for any free stuff, click on my “Blog Sponsors” tab above and go to each of the sponsors websites. Most of them have a monthly free download. HERE’S a FREE download you may not know of.

I don’t know what it’s like at your church, but at mine, we (my Audio Coordinator and myself) are constantly having to battle with frequency coordination throughout our campus. I’ve said from day one – I’ve never seen a church with so many wireless mics. Every classroom, every venue, you name it – it’s got wireless mics. This isn’t by choice – I inherited this.

Since our campus is under reconstruction, we had to move the children’s ministry from the Children’s Building over to the Education Building. When we did that, the kids’ ministry brought over their mics from their building, but they clashed with the existing mics in the E-building and canceled each other out. It has become a huge project to coordinate our campus (this involves my team, several different types of software, a scanner we just purchased, Clark ProMedia and a professional frequency coordinator from Florida who scanned our entire campus for all RF activity).

Across the street from us is a small church called Prestonwood (a church of over 20,000). People come to visit Bent Tree and everyone says, “Wow – Prestonwood is literally across the street.” Each time I say, “Yep, there it is.” We had to talk with their engineering team (yes, they have an Engineering Department) and coordinate our frequencies with each other. They had 3 professional RF guys on site when I called and were working on the same thing.
Yesterday, we learned that the 10 wireless mics we had set aside for our new kids’ theater won’t work after January ’09, due to the ongoing bidding of wireless bands. Are you guys keeping up with all this? It’s huge and the Church doesn’t even have a voice in the decision – it’s all about money and churches can’t compete with what these companies are bidding. My Audio Coordinator talked with Shure yesterday and their guy told him to not even bother with writing letters – money talks, plain and simple.

Take a look HERE, HERE, HERE, HERE, HERE, HERE, HERE and HERE for more info if this is news to you. If you are keeping up with this, I’d love to hear your thoughts, observations, plans, ideas, etc. When we ordered our new microphone package for our new worship center, I ordered a wired mic for every wireless mic. I wanted to make sure we could do everything we do – just in case. FYI – All of our new wireless mics in our new worship center are Shure UHF-Rs. How are you future-proofing your church?

A while back I wrote about forming my Tech Arts Leadership Team. I can not stress enough how crucial this team is to my ministry. I work extremely hard and am very strategic about making sure nothing relies on me alone. If I miss a Sunday, my team doesn’t miss a beat – everything will still go on like normal. Obviously, I love being there most weeks and love encouraging my team and seeing them in action, but I try to lead in such a way that all the volunteers take ownership.

Yesterday was an exception, as I had to run lights due to my previous post on “firing a volunteer”. I ran lights because that person was scheduled to run lights. The rest of the month is covered on lighting, so I’ll go back to being a cheerleader for my team. Every now and then I’ll video direct, but that is the exception rather than the rule.

In this crazy last couple of months leading up to the move into the new worship center, I relied heavily on my Tech Arts Leadership Team. I met with them about a month ago and shared the weight of pressure and responsibility with them. They dove in and rallied around me better than I could have ever dreamed. Each person is over a specific area of ministry. They each headed up their area and led out in organizing and overseeing training for their teams. Besides being the first team to serve on our first Sunday (last week), they each committed to stay on the remainder of the month to sit beside each person in their area as they serve for the first time on the new equipment.

Besides learning new equipment in a new room, we’ve had to grow overnight and assimilate new people onto our team. We went from 2 video cameras to 3, 1 stage manager to 3 and added the video engineer/shader position since our first Sunday in the new building – that’s 4 extra people needed each week to make Sunday happen. Thankfully, people are coming up to me and asking how to get plugged in last week and yesterday. Picture that! Yesterday everyone who served last week was sitting beside those that served this week. It was a beautiful sight and I was grateful to God.

Obviously, there is a lot of excitement and momentum with a new building and new equipment, but I also think it helps to have more of the team visible to the congregation. In our old worship center only Front of House audio was visible to the people. The lighting, graphics, and video team were hidden upstairs in the “tech booth”. Now there is a large Front of House booth in the middle of the worship center where lighting, our Service Director, Producer and Front of House audio team (A1 and A2) are. We also have 3 camera men up on platforms (a left, middle and right camera) that are seen in the house. FYI – Our graphics operator, video director and video shader are in a video control room, which is in a building behind the worship center. They have an “eye in the sky” camera that they look at on a big plasma monitor, so they can see what’s going on on the stage (note the control room picture in my next to last post).

Another thing I did was to order new tech team polo shirts. We did a whole new branding campaign when we moved into the new worship center, which changed our church’s logo. I waited until the first Sunday in the new building to utilize our new, black tech team polos, which feature our church’s new logo. I’ve said it before and I’ll say it again: You wouldn’t believe what people will do for a free shirt. Our team looks sharp and people have taken notice. Below is what the logo looks like on the shirt:

Some have asked, so I’ll list these two groups out for you:

• The Technical Arts Leadership Team consists of: Myself, a person over audio, a person over lighting, 2 people over video (one over live video and one over video production), a systems person, a person over graphics and social events, a person over volunteers/assimilation and Service Directors and a person over stage managers. NOTE: Each team member plays a role in assimilation, as I match them up with newcomers to shadow and learn from. them
• What it takes to make Sunday happen: 4 audio engineers (A1 and A2 at FOH, a monitor engineer and a broadcast/recording engineer), 3 camera operators, a camera shader, Video Director, graphics operator, lighting operator, a Service Director (who executes and calls cues) and a Producer (who takes in the overall experience and offers artistic suggestions for creativity and different looks/feels each week). I simply float around and spend sometime in the video control room, some time at the FOH booth and sometime in the audience just taking it all in.

What does it take to make Sunday happen at your church?

This is a topic I’ve been thinking about blogging on for a while. Yesterday I had to ask one of my tech team members to step down and stop serving – so now this topic is fresh in my mind. This isn’t the first time I’ve done this. In my 12 years as a church staff member I’ve had to ask others to step down before, but it doesn’t get any easier. It’s something that I felt God was leading me to, but it’s tough to not feel like “the bad guy”.

What it boils down to is protecting the spirit, health and unity of my tech team and seeing the need for someone to grow and have a change of heart and mind before they can serve in a healthy way (for them and for the whole team). You would think with all the excitement at my church surrounding the new worship center and renovations that all would be fine and dandy, but life happens. Ministry is people and sometimes as a leader, you have to make tough calls to properly minister to the individual, as well as be a good shepherd of the team as whole.

If you haven’t read it already, I encourage you to read “The Heart of the Artist” by Rory Noland – it’s a classic that I refer to and give out often. I’m going to give a copy to the tech team member and ask him to read it before he returns. I hope to meet with him and discuss the book in the future. How have you handled situations like this in your ministry? What steps did you have the person take before returning to serve?

PERSONAL:
The craziness of the church-wide renovation continues. I spent most of this week disassembling and storing equipment in our old worship center. I’m writing this after another 16 hour day on Thursday. Today (Friday) is rest day! If you’re interested, you can see more pictures from this past Sunday HERE.

Thanks to my friend, Phil Cooke, for posting this blog on the Blu-Ray vs. HD DVD war. Apparently, Blu-Ray is the future. We had recently been discussing this at my church – wondering what we should put in our video control room. Guess we’re going Blu-Ray shopping.

FYI – Both Phil and I will be speaking at NRB and NAB. If you’re there and have never been to one of his classes, I encourage you to check him out – you won’t be disappointed. In February, I’ll be reviewing Phil’s new book on this blog.

PERSONAL:

I’m extremely disappointed with the Cowboys.

It’s good to be back blogging. I got back Tuesday night from Atlanta. We had a great trip and great meeting with Clark ProMedia. I came home to find out that our home internet was down and so wasn’t able to blog Wed. and Thurs. (I didn’t have time to go somewhere else with my laptop).

I was swamped all day Wed. and Thursday, then left Friday morning to go to Phoenix, AZ. I had a great visit with Christ Life Church in Tempe, AZ. Above is a picture of me in the middle and Jeremy (their worship pastor) on the left and Tim (their media minister) on the right. They are great guys and serve at a church with a ton of potential. I look forward to continuing to work with them. Below (besides seeing Beowulf) was the highlight of my trip. That’s right… they have In-N-Out Burger in Phoenix, too!

I came home late Saturday night, got up early Sunday and we had a great day of worship at my church on Sunday. I left the best for last – the ultimate highlight of my week was my oldest daughter praying to receive Christ on Wednesday night. Yesterday we celebrated that at my church with a rose on the platform! We took a picture of her with her rose that I’ll post in the near future.

Now it’s back to work with a short week. What are you doing for Thanksgiving? We’re staying in town and have family coming to us.