Does your church website have an Easter page? It should.
- People check you out online before they check you out in person.
- It shows people that your Easter services are a priority and something you’re really hoping that they attend.
- It gives your social media posts, images, promotions, and ads somewhere to point to (a permalink).
- It is shareable.
- It gives you one spot to announce how many services there are and if there are time changes just for that day.
Tip: Use this special Easter page as a sort of “What to Expect” page for all your incoming guests.
Tip: Make sure this page is mobile-friendly. People will look at it on their phone to find out your service times.
I recommend creating a page on your existing church website that is located at /easter and is something easy to point all your people and promotions to. Unless like some churches have done, you make your entire home page (above the fold) an Easter promo.
Here are some examples (NOTE: Most are current. Some are last year’s page. Also note: These are not ranked – just listed as I came across them.):
- West Ridge Church (I love this church. Easter is so huge to them, that it has taken over their home page.They also have a separate Easter page.)
- Life.Church (This is still last year’s services, but I assume they’ll be updating it soon.)
- North Point Community Church (This is still last year’s services.)
- Willow Creek
- Liquid Church
- Elevation Church
- Water of Life Community Church
- Church of the Highlands
- 12Stone Church
- ThePoint.Church (NOTE: This is a small church that made their whole home page promote Easter.)
- Rock Church
- Menlo Church
- Lake Pointe Church (They let Easter take over their home page)
- Bayside Church
- First Dallas (NOTE: They have a long permalink. Make it short and simple like /Easter.)
- Cornerstone Church
- Christ Fellowship
- Potential Church
- Canyon Ridge Christian Church
- Buckhead Church (NOTE: This is still last year’s services, but I’m sure they’ll update it soon.)
- Mosaic Church (NOTE: This church simply shares social media content for its members to use and share with their network. I like this idea and would do the same, but I would also have an Easter page dedicated to guests.)
Drum roll please – and winner for the most creative, innovative, and all out awesome web work: Sandals Church
Disclaimer: I have consulted with half of the churches listed above. They had the ability to hear some ideas up close and personal from me – you can, too. Check out this website for info on hiring me as a church secret shopper consultant.
Don’t have the budget to hire me, but still want to learn principles like this?
I have a whole chapter dedicated to Online Presence in my new book Secrets of a Secret Shopper. Buy it today, share it with your team, and do all you can to turn first-time guests into second-time guests.
I also wrote these blog posts to help you plan and prepare for Easter. Check them out!
- The One Thing You Must Do This Easter (Don’t miss this!)
- Will Your Guests Return After Easter? Here Are 8 Things to Consider.
- Preaching and the Power of Imagination
- Always Point People to the Church Website
- 5 Tips from a Church Secret Shopper
- 3 Ways to Still Have a Team After Easter
- Easter 2016 Review and Learn (This is the recap of what I saw last Easter. Learn from these examples.)