Archives For Events and Seminars

Does your church website have an Easter page? It should.

Here’s why:

  1. People check you out online before they check you out in person.
  2. It shows people that your Easter services are a priority and something you’re really hoping that they attend.
  3. It gives your social media posts, images, promotions, and ads somewhere to point to (a permalink).
  4. It is shareable.
  5. It gives you one spot to announce how many services there are and if there are time changes just for that day.

Tip: Use this special Easter page as a sort of “What to Expect” page for all your incoming guests. 

Tip: Make sure this page is mobile-friendly. People will look at it on their phone to find out your service times.

I recommend creating a page on your existing church website that is located at /easter and is something easy to point all your people and promotions to. Unless like some churches have done, you make your entire home page (above the fold) an Easter promo.

Here are some examples (NOTE: Most are current. Some are last year’s page. Also note: These are not ranked – just listed as I came across them.):

  1. West Ridge Church (I love this church. Easter is so huge to them, that it has taken over their home page.They also have a separate Easter page.)
  2. Life.Church (This is still last year’s services, but I assume they’ll be updating it soon.)
  3. North Point Community Church (This is still last year’s services.)
  4. Willow Creek
  5. Liquid Church
  6. Elevation Church
  7. Water of Life Community Church
  8. Church of the Highlands
  9. 12Stone Church
  10. ThePoint.Church (NOTE: This is a small church that made their whole home page promote Easter.)
  11. Rock Church
  12. Menlo Church
  13. Lake Pointe Church (They let Easter take over their home page)
  14. Bayside Church
  15. First Dallas (NOTE: They have a long permalink. Make it short and simple like /Easter.)
  16. Cornerstone Church
  17. Christ Fellowship
  18. Potential Church
  19. Canyon Ridge Christian Church
  20. Buckhead Church (NOTE: This is still last year’s services, but I’m sure they’ll update it soon.)
  21. Mosaic Church (NOTE: This church simply shares social media content for its members to use and share with their network. I like this idea and would do the same, but I would also have an Easter page dedicated to guests.)

Drum roll please – and winner for the most creative, innovative, and all out awesome web work: Sandals Church

Disclaimer: I have consulted with half of the churches listed above. They had the ability to hear some ideas up close and personal from me – you can, too. Check out this website for info on hiring me as a church secret shopper consultant.

Don’t have the budget to hire me, but still want to learn principles like this?

I have a whole chapter dedicated to Online Presence in my new book Secrets of a Secret Shopper. Buy it today, share it with your team, and do all you can to turn first-time guests into second-time guests.

BONUS READING:

I also wrote these blog posts to help you plan and prepare for Easter. Check them out!

 

If you’re like most pastors and church leaders, you’re probably already planning for Easter. It will be here before you know it. I was talking with a church recently and they said they wanted to help people get “from the street to the seat.” That’s cool and it’s what I do. I also help you turn first-time guests into second-time guests.

As a “secret shopper” in churches nationwide, I report specific reasons why I wouldn’t return for a second visit and why, most likely, their guests aren’t coming back. Whether it’s a church plant, established church, a small church or mega-church, some details are universal and quickly determine the first impression your church makes. Let’s look at eight:

The Front Door

Before a guest ever steps foot on your church’s physical campus, he or she has probably already checked out your church website. What every church should have clearly visible on their homepage is a section or button for first-time guests. Once clicked on, this should take you to a page that addresses FAQ’s, service times, directions, parking instructions (Is there a side of the building that is better to park on if one has kids?), what to expect (upbeat music and relevant, practical, Biblical preaching in a come as you are atmosphere, etc.), what to wear (Are jeans okay? Are shorts okay?), and encouragement for them to be sure to stop by Guest Central or your church’s Information Booth to pick up a first-time guest packet.

What Stinks?

It’s important that no church ever underestimates the sense of smell. While sight is the strongest sense for short term memory, the sense of smell is the strongest and most vivid for long-term memories. If you’ve ever smelled something and had memories you hadn’t thought of in years come flooding back, that’s your sense of smell in action. Every church has the potential for positive or negative smells. Mold is a bad smell. Coffee is a good smell. Bleach is a bad smell. Citrus is a good smell. Many churches have restrooms that are disgusting and smell like urine. This lack of attention to detail can be costly and discourage many from ever returning. As best you can, try to walk into the lobby or entrance of your church with a new nose.

Park Here

One of Tim Stevens’ three “growth lids” that he thinks every growing church should have is someone who is constantly watching parking. Tim says, “This is why Visitor Parking is so crucial. If it’s difficult for newcomers to go to your church, they won’t go.” Some would argue that guests want to remain anonymous and don’t want special parking. Of course some want to go unnoticed and will choose to park in regular parking (a minority), but for the rest of newcomers, they are appreciative for a close parking space; it’s a kind gesture in an already intimidating and nerve-racking experience of attending a church for the first time, especially a large one with a huge campus.

This Way Parents

One way to assure guests will not return is to have a confusing, long or hard to find process, for getting their kids registered and in the right classroom. Wise churches have signage for first-time guest kids’ check-in and make the process quick and painless. Regular attendees may know to go up to the check-in kiosk and enter their phone number or swipe their card, but guests will be clueless and need a manned station that is clearly marked for guests and have a volunteer walk them through the registration. Then have that person or another helper walk you to your kid’s class explaining what will be going on and how to go about picking their kids back up. If they must have a sticker with corresponding numbers on it to get their kids, this needs to be explained to them. Signage for the kids check-in should start in the entryway of the guest parking. Do not assume people know where to go once they enter the building.

Give It Away

Something subtle, but powerful is a church that has a generous spirit. Chris Hodges at Church of the Highlands in Birmingham, AL is big on this. They have a coffee shop, but they also have a designated area where people can get free coffee and not pay anything. They also give away their message CDs. Too many churches charge for everything and wonder why no one buys CDs of the message. If you want to bless people and create a generous spirit throughout your church, give away free coffee and message CDs (and other surprises throughout the year). I know churches that will have ice cream trucks pull up outside the church doors and give away free ice cream to congregants leaving on a hot, summer day.

Security Counts

One issue that is huge to a secret shopper and visiting families is security. If a parent is worried about their child’s safety, they will not enjoy the service and will likely not return. A children’s classroom must be clean, safe and secure. Security also includes the check-out process. If anyone can walk into a classroom and pick up a kid, you’re asking for trouble and will turn off potential newcomers. It’s important that your kids’ volunteers are trained well and know to ask for the parent’s sticker when picking up their kids. This is vital and goes a long way to ensuring a tragedy doesn’t occur and a parent has peace of mind.

The Visible Pastor

Accessibility of the senior pastor is another subtle and powerful statement of a church. Even pastors of the largest churches in America make an intentional and strategic effort to be seen, greeted and hugged after a service. They may have a bodyguard present for security reasons, but they are available and willing to pray with people that need to speak to their pastor. Some churches have a designated “Guest Central”, like Steve Stroope at Lake Pointe in Rockwall, TX or Brady Boyd at New Life in Colorado Springs. Some have a “Meet and Greet.” Some pastors stand down at the altar and meet and pray with people like Kevin Myers at 12Stone in Atlanta. Some walk around the campus shaking hands like Don Wilson at Christ’s Church of the Valley in Phoenix. Erwin McManus at Mosaic LA has an “After Party”, at which the pastor is present and available to meet with newcomers. This, especially in a large church, goes a long way toward countering the rock star or unavailable pastor stigma that so many guests walk into the church expecting.

Finish Strong

It’s simply not enough for greeters and parking lot attendants to say “Hello” or “Welcome” when one walks into their church. To go to another level, have your first impressions team stationed at their posts when the service ends to say “Goodbye” or “Have a nice week”. This goes a long way to wrapping a bow around the entire morning experience and will send them off with a lasting positive impression.

I’m really just scratching the surface, but these are some of the most crucial things to have on your radar. I cover all this and more in great depth in my new book Secrets of a Secret Shopper. You can check out that book HERE. If you’re interested in hiring me to serve you as a church secret shopper, go here for more info.

Look out for and be sensitive to these 8 things and you’ll see a greater return of second and third-time guests. Happy Easter!

*This article originally appeared in Outreach magazine and on Pastors.com.

I thought I’d take a look back at the most popular blog posts of 2016. Important to note is that there are a few that are targeted to pastors and preaching. There are also a few focused on Easter – which is good for this time of year.

There are also a couple on my church secret shopper ministry. You can go here to learn more about hiring me to evaluate your church’s weekend experience.

Also, please check out my new book Secrets of a Secret Shopper – which goes into great, practical details on how to turn first-time guests into second-time guests.

HERE ARE THE TOP 20 POSTS FOR 2016:

Leadership and the Power of Momentum

Ministry, Leadership, Worship, and Expectation

Donald Trump, Hillary Clinton, Life, and Lies

Preaching and the Power of Imagination

5 Ways to Improve As an Active Listener

Digital Real Estate Matters

Always Point People to the Church Website

The Seasons of a Church Secret Shopper

Help Your People Say “No”

5 Tips from a Church Secret Shopper

7 Tips for Guest Worship Leaders

Easter 2016 Review and Learn

The One Thing You Must Do this Easter

3 Ways to Still Have a Team After Easter

Don’t Quit! We Need You.

Don’t Tell Me Men Don’t Sing

You Don’t Always Have to Hustle

Have You Ever Considered a Church Secret Shopper

7 Lessons from Peyton Manning for Pastors

99 Questions When Hiring a Worship Pastor

graceGRACE. It’s my favorite word. As a matter of fact, I named my first-born child Grace. I often tell her how special her name is. I know she gets tired of hearing it (or maybe she secretly loves it), but I point out every song, sermon, or movie that mentions the word “grace.”

As I mentioned in an earlier post, I recently became the Executive Director of ExPastors.com. We have a mission statement that reads as follows: We seek to be a place of help, healing, and hope for ex-pastors, pastors, and church leaders. We do this by hearing their stories, connecting them with people and resources, and focusing on spiritual, physical, mental and emotional health.

When Tullian Tchividjian reached out to us and I talked with him on the phone, I heard a man that had committed a sin (a serious sin before God and that is a hot-button for many people). I heard a man that had experienced brokenness, shame, loneliness, deep and dark sadness, and regret over what he had done to his family, and how he let his church and followers down.

As a matter of fact, Tullian was in such a dark place of sadness, regret, loneliness, anger, and frustration that he set out to take his life. He even wrote a suicide note that he shared in the piece we published. You can read it here.

He did, however, address questions and accusations with RNS in this piece. A while back, when writing about Tullian, Charisma News wrote the following:

“Weak areas such as drugs, alcohol, pain meds, sex, anger, marriage issues, and so on are ‘opportune times’ for the enemy to strike. We must expose these areas through repentance, and install safeguards and accountability.”

I agree. Friends, I’ve been in ministry for over two decades and I know and have experienced the attacks, traps, temptations, and lies of the enemy. I urge you to pray for pastors around the world. And I challenge you to sincerely pray for pastors who have fallen (like Tullian), been fired for addiction (like Perry Noble), and burned out (like Pete Wilson).

We, as a ministry, and myself personally, took a ton of heat, bullets, and accusations by many upset and angry people. Did they have a right to be upset and angry? I don’t know. I just know that when it comes to truth and grace, I always lean towards grace. A therapist, professor and author that I respect said the same thing. Only Jesus perfectly embodies truth and grace equally. He is 100% truth and 100% grace. We all lean one way or the other.

On Wednesday night, after we and I took a beating on our website and on social media, I looked my daughter Grace in the eyes, with tears in my eyes and said, “You know how special your name is to me, right?” She said, “Yes.” I told her about the personal attacks I had received for showing Tullian grace. And I reminded her:

“Grace is unmerited favor. You can’t earn grace (thank God). We don’t receive grace because we’re perfect, deserve it, or have it all together. Grace is freely offered by God to us and we should freely offer it to others.”

Tullian’s grandfather, Billy Graham, wrote about grace and the unmerited favor of God here. I encourage you to read it. You can read more about what we, at ExPastors, believe and are about here.

So, Thursday after being emotionally drained and exhausted from the constant attacks on our website, social media, and people that targetted me personally and questioned my integrity, I went to see my therapist for our weekly appointment. Yes, I see a counselor. Yes, I believe strongly in therapy. And I’ve written and spoke out about it frequently. I think every pastor should see a therapist. One of the lies and traps of the enemy is isolation. If you feel alone and have no one to talk to, you will fall (or take your life), and be another statistic.

So, last week I met with my therapist. He said, “What would you like to talk about today?” I said, “I have a lot to talk about, express, get off my chest, and get some counsel on.” So, I told him about my week and the reason we published Tullian’s piece (which has since been removed). I told him that many pastors commit suicide each year. In an article by Charisma News, they wrote: “It’s this thought process that could have caused both Seth Oiler and Isaac Hunter to take their own lives after being caught in affairs.” God help us!

My therapist told me of another local therapist that used to be a Lutheran minister. He said this former minister is now a practicing counselor, who’s whole practice is dedicated to helping former pastors. Believe me, I will be reaching out to this counselor and getting to know him.

I told my therapist (and this is the God’s honest truth) that when I woke up Wednesday morning (after we posted Tullian’s piece on Tuesday), the first thought in mind before I even sat up and put my feet on the ground was:

JUST ONE. Yes, we took a lot of heat and bullets for posting the article, but if just one pastor read Tullian’s story of deep, dark depression that led him to consider taking his own life. If just one pastor decided to not take his life and seek help so they can keep on living – it was worth it all. 

My therapist encouraged me by reminding me of the “Starfish story.” You’ve probably heard it. Ever heard of the man walking along the beach and picking up starfish and throwing them back into the water so they wouldn’t die? Someone mocked him because there was no way he could make a difference and save every starfish. The man picked up a starfish, threw it in the water and said something like, “It made a difference to that one.”

Read my article on ExPastors.com entitled, “It’s Okay to Not Be Okay. This is a Safe Place.” In the article I write, “We reach all kinds of pastors and ex-pastors: broken, hurt, wounded, mad, angry at God, angry at the Church, confused, on the verge of suicide (like Tullian Tchividjian shared), in transition, now in lay leadership, pastors who have burned out and are ready to quit, pastors who have resigned and now work a job outside the local church, pastors who were fired, pastors who were laid off due to finances or circumstances out of their control – all kinds of pastors and church leaders.

As my friend Pete Wilson once said, “It’s okay not to be okay.” And I would add, “This is a safe place. All are welcome here. Whether you like us or not, trust us or not, love us or hate us, agree with us or not, or are just checking us out – we welcome you.

And like it or not, Tullian is the very definition of an ex-pastor. For every mega-church pastor, author and/or conference speaker that finds themselves in a similar situation, there are hundreds or thousands of ex-pastors and struggling pastors that are hurting and/or burned out – they just pastor smaller churches and don’t have the platform that Tullian has. And to you, my friend, I also say, “This is a safe place.””

So, if you stumbled across this blog post and God has stirred something in your soul. If you’re a current or ex-pastor, we’d love to hear from you. Submit your story to us. It doesn’t matter if you pastor a church of 10 people, 100, or a 1000. We’re in this together and we hope to create a community where people can help one another get through tough seasons of ministry and life. If you’re at the end of your rope and need of help, contact us. We want to connect you with resources and other pastors.

Browse the site. Read through our articles. Maybe you’ll find something helpful and timely. Check out our Resources page and if you have a recommended resource, email us. Check the site often. Subscribe to our newsletter to get weekly email updates and subscribe to our YouTube channel to keep up with video content, including our new podcast (coming soon). FYI – When you subscribe to the ExPastors.com newsletter, you’ll receive a free copy of our Founder, Bo Lane’s best-selling book Why Pastors Quit.

Let’s be people known for and characterized by GRACE. That’s my story and my personal mission. I’m a grace dealer and I’m going to keep on dishing it out. God bless you pastors as you serve the Church. Keep pressing on. Don’t give up! You’re not alone.

This year, Catalyst Atlanta is going to be out of this world. I plan on going and hope to see you there. Please don’t miss the Early Bird Rates that end today! Register HERE.

Catalyst Early Bird

Catalyst speakers

Register

CCV-Communication-Card

We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point it to collect as many response and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also good to ask is, “How did you hear about us?” Also have boxes for people to check off if they made a decision for Christ. Also good is a space for people to share prayer requests.

What you do with the card once it’s turned in – what you do post-Easter is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at my last church HERE

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

3

So here we are – less than two weeks away from the biggest Sunday of the year. I just left a planning meeting with the worship pastor at my home church. We were talking about ways to turn first-time guests into second-time guests. We brainstormed about setting up a tent outside to welcome guests and give them a gift, as well as info about next steps.

The reality is all we planned to do takes a huge amount of volunteer leadership. I coached him on delegating and equipping the saints for the work of the ministry (Ephesians 4). But here’s the real question: How do we still have a team going forward after such a stressful and busy season as Easter?

Here are some thoughts: 

We live in a digital world. Texting, IMing, Facebook pokes, Instagram posts and daily tweets – it’s truly a whirlwind when it comes to communicating these days. Call me old-fashioned, but I’ve found that a personal touch still goes a long way (yes, even in 2016).

1. A Handwritten Note

Everybody loves to receive a handwritten note thanking them for their service on your team. We’re coming up on one of the busiest times of the year with Easter. We all know that Easter is the “Super Bowl” for churches. More people will visit your congregation than any other day of the year.

Your volunteers are going to work countless hours (your staff, too). Take the time to write out Thank You notes to each and every one of them. If you have the budget, include a gift card in the note to them. Sometimes I do Chili’s gift cards for $25. Sometimes I can only do a $10 Starbucks card. Whatever your budget can do – make it happen.

2. Phone Calls

Another thing that goes a long way in this digital world is phone calls. It seems we’ve lost the art of picking up the phone and checking on our team and seeing how they’re doing. I used to go through my team’s list of names and give them a call just to see how they were doing and if there was anything I could pray for them about. This went a long way!

3. Personal Touch

One final thought I’ll mention on a personal touch is to give out hugs. You wouldn’t believe it, but a hug goes a long way. Now I know that some people don’t like to be touched and freak out if you try to hug them. You need to be aware of body language and know if you’re making someone uncomfortable, but by and large, most people like a good ‘ole hug.

On Wednesday night rehearsals, I greeted my team members with hugs and asked how they were doing. This is in contrast to barking “Get to your station!” or “Did you hear of the changes we made?”

I’ve made it a point to not let something “business” come out of my mouth first. The person is always more important than the thing we’re trying to accomplish or produce. Check on them first and then update them on the changes. Lastly, greet them with a warm smile. Let your people know you love and care for them.

This is about valuing people over production. People are more important than what they can produce and we shouldn’t prostitute them and their gifts. God has entrusted them to us and our team and we should value them.

How long has it been since you wrote a note? How long since you called a team member? Given any hugs lately? Let’s surprise our team and volunteers with a personal touch and an attitude of gratitude this Easter season.

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Later this month I’ll be attending the XP-Seminar in Dallas, TX with some very good friends of mine.

This is THE place for executive pastors and church leaders to learn, network and hangout.

The dates are February 17-18. You can enroll HERE. Today is the last day for special pricing.

This years seminar with be featuring Mel McGowan
From the Magic Kingdom: Lessons Learned from Disney

A former Disney Imagineer
brings vital insight to church design.

Mel McGowan is the President and Founder of Visioneering Studios. This firm is a national “Envision.Design.Build. firm” with offices around the country. Mel had a decade-long tenure with the Walt Disney Company, helping to design the renovation and expansion ofCalifornia Adventure at the California Disney Resort. He also has a background in film and urban design—and continues to work on many civic designs around the country. He brings a rich perspective on “sustainable Christ-centered community” and has written Design Intervention: Revolutionizing Sacred Space.

In Exodus, God gave His people complete instructions for designing and building a tabernacle. From specifying the colors of linen to the dimensions of each alter, God cared about the details of that environment and His connection to the people inside. God still seeks relationship with His creation, and our gathering places can still reflect it—if we’ll consider a Design Intervention. From the Old Testament temple to today’s most innovative building, churches create effective environments by using their unique story to share The Story. Design Intervention is a global journey through this revolution in sacred space.

Why Come?

Dr. Gene Getz Pastor, Author

Dr. Gene Getz
Pastor, Author

Author of more than 60 books, Gene Getz says …

David Fletcher has been helping Executive Pastors for over a decade through XPastor.org.  I love what he is doing through the keynotes and workshops—and I had a great time a couple of years ago when I was a speaker. To learn and grow, this is a fantastic place.

I’ve also seen first hand the results of his own leadership where he serves at the local church level and in helping train leaders in cross-cultural situations—which has added to his ability to structure a dynamic learning environment regardless of the societal factors. Don’t miss this opportunity!!

Tim Samuel

Tim Samuel

Tim Samuel, CFO of Bridgeway Community Church says …

The Seminar enables me to create future opportunities. Daniel Rolfe’s talk last year helped shape my 2015.

It connects me with church leaders from around the country so that I can innovate and save money for my local church.

Clint Smith

Clint Smith

Clint Smith, XP of of NORTHchurch says …

The XP-Seminar has had a huge impact on my leadership and development as a person, as well as an executive pastor. Years ago, when I began the journey as an XP in my late twenties, it provided the networking, mentoring and insight that I needed to grow in this demanding role. I continue to attend the Seminar to increase my knowledge in church law, HR, staff development, budgeting and so much more. The relationships I have built through XPastor grow every time I attend.

This year I will be teaching a workshop entitled, “Raising Up Leaders—Coaching and Development.” As a 10+ year veteran as an XP, this is still my favorite part of the job. I believe in this seminar and what it represents and would love to give back any way I can.

Seminar Highlights

Dr. Paul Utnage Springhill Presbyterian

Dr. Paul Utnage

Survival Skills for Managing Moral Failures Among Your Leaders

Paul has been an XP and SP, serving in ministry for decades. He has served with some of the most noted pastors in the nation. Paul has been a noted contributor to the XPastor world, giving mentoring to many upcoming XPs. Currently he is the XP of Springhill Presbyterian Church in Bozeman, Montana and earned his Doctor of Ministry degree from Dallas Seminary.

There are two types of skills that help manage moral failures on your team: tangible and intangible. Tangible skills are the organizational decisions and processes that must be followed to have success. But there are intangible skills that many people ignore, to their later dismay.

Bruce Woody

Bruce Woody

Golden Buildings and the Architect-Client Process

Bruce Woody will share some of their “golden projects.” These are the church buildings that have special merit—things that architects really hit a home run for and with the client. Look for lots of concrete illustrations of the client-architecture process and its results.

This is a “tour de force” of great architecture. Bruce is the President and CEO of HH Architects.

Matt Anthony

Matt Anthony

SCOTUS on Marriage—Legal Considerations For Your Church

The majority opinion of the Supreme Court of the United Stated held that “The Fourteenth Amendment requires a State to license a marriage between two people of the same sex and to recognize a marriage between two people of the same sex when their marriage was lawfully licensed and performed out-of-State.” This was the Oberfefell v. Hodges case, argued on April 28 and decided on June 26, 2015.

David Middlebrook

David Middlebrook

In response, one Senior Pastor said, “Our church will never do any kind of marriage again—go to the Justice of the Peace.” An Executive Pastor said, “We won’t rent out our facility to any outside group.” Some changed the constitutions of their church to address the issue and others have done nothing. This imperative presentation contains material that you must consider as you audit your church policies and practices.

Every year, David Middlebrook and Matt Anthony from The Church Law Group bring the XP-Seminar imperative topics from the field of law, HR, safety, fiduciary responsibility and much more. This will be a growing time and invariably you will take away homework and a full to-do list.

 

Mike Erre

Mike Erre

The Constant of Change and a Track for Lead Pastors

You asked for Mike to return again! We heard from him, Mr. “Lightning in a Bottle,” at the 2014 XP-Seminar about his transition to EvFree Fullerton and the resulting phenomenal growth. But you wanted more of Mike. In 2015, he spoke on being a catalyst and directional leadership. This year he will address The Constant of Change–giving us a continued insight into a dynamic leader.

On Thursday afternoon, Mike will lead a workshop only for Senior Pastors/Lead Pastors. Before becoming the Lead Pastor of EvFree Fullerton, he served as the teaching pastor at Rock Harbor Church and Mariners Church. XPs, this is a prime opportunity to bring your SP!  Read about the SP track.

Jon Platek

Jon Platek

The New SP and XP Team

Two years ago, Jon became the new SP of Maple Grove Church. He soon added XP Jim Hobbs to the team. Let’s learn the “start-up lessons” from Jon about his experience. You never know when you will get a new SP or join a new team. His observations and perspective will give insights to new and experienced XPs and SPs. Read Jon’s story of when he was a Campus Pastor to gain some perspective on his prior ministry.

 

Eddie Park

Eddie Park

Emcee

Our emcee this year will be Eddie Park. On a 4-year learning gig at EvFree Fullerton with David Fletcher, he is an Assistant Executive Pastor overseeing church business and operations. Eddie provides church-wide strategic leadership and oversees EvFree’s internship program, along with developing skills in teaching and communication.

Eddie is an information addict, avid life-hacker, and leadership junkie. His passion is to change lives and organizations with the highest level of Christian leadership.

At the 2015 seminar, I was exposed to some of the most experienced church leaders from all over the nation. I never thought I would ever be prepared for senior leadership until I came to the seminar and received the invaluable wisdom and resources provided by David Fletcher, the speakers, and participants.  ~Eddie Park

 

About the Seminar

Short Rides

short-rideWe will feature a short ride with a case study on church leadership issues. To the point. Clear. Impactful. Horse not provided.

Afternoon Workshops

On each afternoon, we have three sets of workshops led by some of thebest church leaders from North Americapeople who are coming up with innovative solutions to practical ministry. Hear from your peers! The workshop leaders are church leaders who speak from their amazing areas of expertise. They talk to you as “one skilled leader to another.”

“Thank you so much for the obvious work that was put into the conference. It was my first time attending and it was very beneficial.”

“On our flight home, my XP said to me, ‘So was the conference worth it for you?’ I answered, ‘Yes it was.’ He agreed as well.”

Enroll in the Seminar

The regular enrollment rate is $750.  Includes books and lunches—but not lodging. Overview of all rates:

  • Enroll by February 1 for $675–save $75
  • Enroll two or more from your church for $600 each–save $300 and more!

Location

We will again be at the Hilton Dallas/Park Cities.

I hope to see you there! If you’re going, let me know and we’ll grab some time together.

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A lot of people have heard or read that I’m regularly doing secret shopper or mystery worshiper visits to churches around the country. The question has been raised (and it’s a valid one): Do you need a secret shopper?

As someone who takes the mission to reach the lost and unfilled seriously, I think it’s a wise investment. It takes about a month for you to lose your new eyes, new ears and new nose. Things that you may have become used to or accepted, a secret shopper can spot on their initial visit.

I once had a great Secret Shopper visit with a local church plant in the DFW area. I then had great meeting afterwards where I shared constructive and encouraging feedback with their senior pastor. I was reminded of how even young church plants can quickly lose their new eyes and start to miss things that are obvious to a newcomer like me.

The pastor emailed me saying that they’ve worked on several of the items I listed and are excited about their future. Now, many years later, my secret shopper process has evolved. The last church I worked with was Menlo Church in California, pastored by John Ortberg. I evaluated all 5 of their campuses and went over a 22 page report with their senior leadership team. 

In one month, I’ll do another secret shopper visit at a mega-church in Dallas, TX. I’ve already begun my pre-assessment, as I take a thorough look at the church’s website and online presence.  This is a church that is seemingly doing well and has a large congregation in a metroplex, but they want to improve and tweak things and I applaud them for that.

I came across some good words on Mike Holmes’ blog that I’d like to share with you. He mentioned that a secret shopper or mystery worshipper can do a few things:

1.               Assess areas of strength and weakness.

2.               See what visitors see.

3.               Give objective appraisal.

He also shares the story of his experiment as a secret shopper, which is convicting and inspiring. He goes on to share signs you need a secret shopper or mystery worshipper:

1.               Visitors who don’t return

2.               Decreased attendance

3.               Lack of influence in the surrounding community

I would add an eye for excellence and an attempt to be better at hospitality. It’s always healthy to look at your Sunday morning experience through the eyes of a newcomer and especially the eyes of a lost person. You may get only one chance to make a positive impression on them.

We all know a guest makes up their mind whether or not they will return in the first 10 minutes.

Read that again!

When you bring a guest to church, you instantly become sensitive to your surroundings – the people, the seats, the ushers, the greeters, the kids check-in, the sermon, the music, etc. You want everything to be perfect for your visiting friend (especially if they are not a Believer). A mystery worshiper can spot these crucial areas out for you, before your lost friend does. It’s an investment, but I think a wise one.

Nelson Searcy (in his book “Fusion”) says that if a first-time guest turns into a second-time guest, they are 80% more likely to get plugged into your church and eventually commit their life to Christ. That’s huge and that’s what I do. I help churches remove unnecessary barriers and bad impressions and turn first-time guests into second-time guests. 

I once read an article in the Wall Street Journal on secret shoppers. As the article states: “Department stores hire mystery shoppers. Restaurant chains bring in undercover diners to rate their food and service.” Isn’t what we do on Sundays as church leaders more important than department stores and restaurants? Seriously, isn’t it???

If you’d like to pick my brain or ask what’s involved in a secret shopper visit, contact me. If you’d like to read through endorsements of my ministry, check out the Worship Impressions website. Keep pressing on and know that what you do matters!

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I’ll be in Kansas City this week speaking at and hanging out at the National Worship Leader Conference (NWLC). If you’re going to be there, come find me. I’m teaching on innovation and my new book on Thursday.

Then Saturday morning, I fly to San Antonio to consult with a church and do a secret shopper visit on Sunday. If you’d like to find out more about this service I do for churches, go here.