Archives For Events and Seminars

I love taking online relationships and going to the next level by meeting in person and even breaking bread.

This is one of the joys of travel. I’ve had several meetups this year and am looking forward to more!

I announce national meetups, giveaways, and links to tons of resources in my Facebook group.

Join us online! There are over 8400 church leaders from around the world discussing weekend worship and guest services every single day of the week.

Here’s where I’ll be the rest of the year. Please let me know if you’re going to be at any of these and we can meet.

  • Please note: There may be additional dates added and I will update this blog. *

Here’s where I was consulting over the last month: Albuquerque, Dallas, and Richmond, VA

Here’ where I’m going next:

And please join me online (from anywhere in the world) for our third online conference!

Before I tell you why I blog, let me start with how I got into blogging. In the summer of 2006, my friend Don Chapman of WorshipIdeas.com, was visiting me in Dallas. I was driving to Oklahoma City to speak at a conference and Don came with me. It was about a 3 hour drive and I started sharing some ideas, resources and new companies that I had come across. Don directly and boldly said, “Dude, you have got to start blogging. Church leaders would really benefit from what you’re sharing with me.”

Not only that, that night Don went online to GoDaddy and bought the domain name: ChurchVideoIdeas.com and said, “Here you go. Now get to blogging!” I started a cheesy-looking WordPress blog and the rest is history. Thanks to my great Charter Sponsors, I was able to give my blog a face-lift. It’s been through several design changes over the years.

The “why” is simple. I have a heart for the Church (capital “C”). My heart and passion is for the Kingdom and equipping Church leaders – that’s why I write, that’s why I consult, that’s why I speak at conferences. I love Christ’s Bride and want to be a friend, helper, encourager and equipper to Church leaders around the world.

Praise God, people actually care what I have to say. I’m blessed that thousands of Church leaders from around the world read and share this blog each week. That, to me, is surprising, shocking and extremely humbling. Almost every day I receive an email from a Church leader asking me a question and many of you reading this, who have sent me an email, hopefully have seen that I try to answer your email promptly and to the best of my knowledge.

The truth is: I don’t know it all. I don’t even come close. I just share what I’ve learned on my journey and if I think someone else can answer your question better, I point you in their direction. What would I like to change? I’d love to see more interaction on this blog. More of you making comments. There are a couple each day, but I can see (via my tracker) that a ton of you are reading this blog or receiving it via RSS or email, but apparently not commenting. I always try to pose some type of question and ask for your feedback, ideas and I sincerely want to hear what you’re doing in your own ministry setting.

SO, with that being said… I’m glad Don talked me into blogging, I’m grateful to God for the sponsors that make all this possible, I praise God that he’s given me a passion and desire to write something fresh each day and I’m humbled, honored and excited that you are reading this and we have this cool sort-of virtual connection. What a great time to be alive! By the way, give a look (over to the right) at my sponsors and check them out. I’m only partner with people I believe in.

My blog was also selected as one of the Top 35 Blogs Christian Leaders Need to Read in 2018. This blog is listed with ChurchLeaders.com, Pastors.com, Michael Hyatt’s blog, and others. I’m honored! You can read the list HERE.

As always, I want to again mention that I love meeting you in real life, too. If you’re ever in Charlotte, let me know. If we’re at the same conference, let me know. I’m speaking and traveling a lot this Fall. You can hear me teach at the First Impressions Fall Conference in Atlanta in September and the SALT Conference in October. If we’re at the same event, conference or school, hit me up!

So, to wrap up: Glad to be blogging. Glad you’re reading. Hope you’ll continue to. Hope you’ll comment and add to the discussion. Also, feel free to email me questions or suggestions of topics to blog about. You rock!

Hello, friends. I’ve had the honor of being on several podcasts over the years. Recently, I was guest on some great podcasts where we discussed my book Secrets of a Secret Shopper.

I realized that I haven’t told you all about them, so I wanted to post them here for you to check out.

I’m in the process of recording several more, so stay tuned for updates.

For now, give these a listen!

I stay busy with church secret shopper consultations during the summer, as wise churches prepare for the Fall. Now that Summer has begun, let me give you 5 practical tips to implement at your church so you can prepare for a killer Fall. Here we go:

  1. Vision cast to your Guest Services team
    So often, people that serve on a church’s guest services team feel unimportant. They think they are not good enough to sing on stage, lead a small group or are not tech-savvy enough to serve on the production team. It’s vital that your leadership over communicate that this is not the B-team. This is not a place to serve for people that have no talent. This is a vital ministry and is a front door to your church. People make up their mind whether or not they will return in the first 10 minutes. First Impressions matter!
  2. Pray with your team before your first service
    Never, ever forget the God-factor when you serve in ministry. We are but vessels. We need the Holy Spirit of God to love, lead and serve through us. Pray each week with your team that they would be the hands and feet of Christ. Pray for God to break down walls of fear, skepticism, and distractions. Pray that the lost would come to Christ and that the hurting would find healing and hope.
  3. Remember it’s always someone’s first Sunday
    I really can’t stress this enough. No matter the size of your congregation, chances are, someone is entering your doors for the first time. The larger your church is, the more this is true. Churches of 200 can expect at least 5 to 8 guests a week. Larger churches welcome even more into their midst. When you gather with your Guest Services team to pray before your first service, remind your team of this simple truth. Focus them on their mission to welcome all who enter with love and to be a servant.
  4. Free up your hands
    One of my pet peeves is when I see people on the Guest Services team that have a coffee or cell phone in their hand. This is a red flag for me. I want my team shaking hands, hugging regular members, holding open doors and pointing to where people need to go (or even escort them there.) If your team member is distracted by looking at their cell phone, it is one of the rudest and worst first impressions you can give a newcomer.
  5. Focus on your guests and not your team
    A lot of times when I visit a church or even attend my local church, I’ll notice team members in conversation with each other and talking while guests pass by them. Again, this is a red flag and a big no-no. Another pet peeve of mine is parking lot attendants standing next to each other and talking. Parking lot attendants should be spread out and not bunched up together talking. Door holders, ushers, and greeters should be focused on their role and not engaged in conversation with friends. Make eye contact with all who enter, smile and welcome them.

First impressions matter, so take them seriously and do all you can to remove distractions and barriers for your guests. Love and serve others like you would want to be loved and served.

Finally, give all the glory to God. It is He who uses us as jars of clay and melts cold hearts. The cool thing is we get to be a part of that supernatural process.

I hope you’ll implement these tips and have an amazing Summer. If I can serve you and your church in any way, I’d be honored. You can go here for more info on my consulting.

Hey, friends! Did you know that there is a Facebook group where we talk about everything that happens on a weekend at the local church? There is!

If you serve as a pastor, church staff member (Communications, Children’s, worship, guest services, first impressions, hospitality – or even on the security team) – this is a great place to share best practices, ask questions, and learn.

Go HERE to join in the discussion. Remember – this week could very well be someone’s first Sunday at your church. LOVE and SERVE them well.

  • And if you haven’t already, go sign-up for the first annual First Impressions Conference. It’s May 1-3 and it’s all online (no travel). Check out the speakers, sessions, and the schedule is posted at the bottom of the website. See you in May!

*** And just for readers of this blog: Use coupon code GREGATKINSON when you check out and save 20% off conference registration. Put the code in right under the word “Tickets.”

 

3

So here we are – less than two weeks away from the biggest Sunday of the year. I just left a planning meeting with the worship pastor at my home church. We were talking about ways to turn first-time guests into second-time guests. We brainstormed about setting up a tent outside to welcome guests and give them a gift, as well as info about next steps.

The reality is all we planned to do takes a huge amount of volunteer leadership. I coached him on delegating and equipping the saints for the work of the ministry (Ephesians 4).

But here’s the real question: How do we still have a team going forward after such a stressful and busy season as Easter?

Here are some thoughts: 

We live in a digital world. Texting, IMing, Facebook pokes, Instagram posts and daily tweets – it’s truly a whirlwind when it comes to communicating these days. Call me old-fashioned, but I’ve found that a personal touch still goes a long way (yes, even in 2018).

1. A Handwritten Note

Everybody loves to receive a handwritten note thanking them for their service on your team. We’re coming up on one of the busiest times of the year with Easter. We all know that Easter is the “Super Bowl” for churches. More people will visit your congregation than any other day of the year.

Your volunteers are going to work countless hours (your staff, too). Take the time to write out Thank You notes to each and every one of them. If you have the budget, include a gift card in the note to them. Sometimes I do Chili’s gift cards for $25. Sometimes I can only do a $10 Starbucks card. Whatever your budget can do – make it happen.

2. Phone Calls

Another thing that goes a long way in this digital world is phone calls. It seems we’ve lost the art of picking up the phone and checking on our team and seeing how they’re doing. I used to go through my team’s list of names and give them a call just to see how they were doing and if there was anything I could pray for them about. This went a long way!

3. Personal Touch

One final thought I’ll mention on a personal touch is to give out hugs. You wouldn’t believe it, but a hug goes a long way. Now I know that some people don’t like to be touched and freak out if you try to hug them. You need to be aware of body language and know if you’re making someone uncomfortable, but by and large, most people like a good ‘ole hug.

On Wednesday night rehearsals, I greeted my team members with hugs and asked how they were doing. This is in contrast to barking “Get to your station!” or “Did you hear about the changes we made?”

I’ve made it a point to not let something “business” come out of my mouth first. The person is always more important than the thing we’re trying to accomplish or produce. Check on them first and then update them on the changes. Lastly, greet them with a warm smile. Let your people know you love and care for them.

This is about valuing people over production. People are more important than what they can produce and we shouldn’t prostitute them and their gifts. God has entrusted them to us and our team and we should value them.

How long has it been since you wrote a note? How long since you called a team member? Given any hugs lately?

Let’s surprise our team and volunteers with a personal touch and an attitude of gratitude this Easter season.

CCV-Communication-Card

We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point is to collect as many responses and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also good to ask is, “How did you hear about us?” Also, have boxes for people to check off if they made a decision for Christ. Also good is space for people to share prayer requests.

What you do with the card once it’s turned in (what you do post-Easter) is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at a church where I was a Campus Pastor at HERE

Don’t have a Connection Card? Don’t know where to start? I created this sample pack (which has editable files) for you and your church. Go here to download for free!

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

Does your church website have an Easter page? It should.

Here’s why:

  1. People check you out online before they check you out in person.
  2. It shows people that your Easter services are a priority and something you’re really hoping that they attend.
  3. It gives your social media posts, images, promotions, and ads somewhere to point to (a permalink).
  4. It is shareable.
  5. It gives you one spot to announce how many services there are and if there are time changes just for that day.

Tip: Use this special Easter page as a sort of “What to Expect” page for all your incoming guests. 

Tip: Make sure this page is mobile-friendly. People will look at it on their phone to find out your service times.

I recommend creating a page on your existing church website that is located at /easter and is something easy to point all your people and promotions to. Unless like some churches have done, you make your entire homepage (above the fold) an Easter promo.

Here are some examples (NOTE: Most are last year’s page. Also note: These are not ranked – just listed as I came across them.):

  1. West Ridge Church – Great website. (They also have a separate Easter page.)
  2. Life.Church (This is still last year’s services, but I assume they’ll be updating it soon.)
  3. North Point Community Church (This is still last year’s services.)
  4. Willow Creek
  5. Liquid Church
  6. Elevation Church
  7. Buckhead Church
  8. Church of the Highlands (Notice the What to Expect section)
  9. Rock Church
  10. Bayside Church
  11. First Dallas (NOTE: They have a long permalink. Make it short and simple like /Easter.)
  12. Cornerstone Church
  13. Christ Fellowship
  14. Potential Church
  15. Canyon Ridge Christian Church

I have a whole chapter dedicated to Online Presence in my book Secrets of a Secret Shopper. Buy it today, share it with your team, and do all you can to turn first-time guests into second-time guests.

NOTE: I’m writing this now so you have plenty of time to work on something before early March and promote your Easter services for about a month.

 

If you’re like most pastors and church leaders, you’re probably already planning for Easter. It will be here before you know it. I was talking with a church recently and they said they wanted to help people get “from the street to the seat.” That’s cool and it’s what I do. I also help you turn first-time guests into second-time guests.

As a “secret shopper” in churches nationwide, I report specific reasons why I wouldn’t return for a second visit and why, most likely, their guests aren’t coming back. Whether it’s a church plant, established church, a small church or mega-church, some details are universal and quickly determine the first impression your church makes. Let’s look at eight:

The Front Door

Before a guest ever steps foot on your church’s physical campus, he or she has probably already checked out your church website. What every church should have clearly visible on their homepage is a section or button for first-time guests. Once clicked on, this should take you to a page that addresses FAQ’s, service times, directions, parking instructions (Is there a side of the building that is better to park on if one has kids?), what to expect (upbeat music and relevant, practical, Biblical preaching in a come as you are atmosphere, etc.), what to wear (Are jeans okay? Are shorts okay?), and encouragement for them to be sure to stop by Guest Central or your church’s Information Booth to pick up a first-time guest packet.

What Stinks?

It’s important that no church ever underestimates the sense of smell. While sight is the strongest sense for short-term memory, the sense of smell is the strongest and most vivid for long-term memories. If you’ve ever smelled something and had memories you hadn’t thought of in years come flooding back, that’s your sense of smell in action. Every church has the potential for positive or negative smells. Mold is a bad smell. Coffee is a good smell. Bleach is a bad smell. Citrus is a good smell. Many churches have restrooms that are disgusting and smell like urine. This lack of attention to detail can be costly and discourage many from ever returning. As best you can, try to walk into the lobby or entrance of your church with a new nose.

Park Here

One of Tim Stevens’ three “growth lids” that he thinks every growing church should have is someone who is constantly watching parking. Tim says, “This is why Visitor Parking is so crucial. If it’s difficult for newcomers to go to your church, they won’t go.” Some would argue that guests want to remain anonymous and don’t want special parking. Of course some want to go unnoticed and will choose to park in regular parking (a minority), but for the rest of newcomers, they are appreciative of a close parking space; it’s a kind gesture in an already intimidating and nerve-racking experience of attending a church for the first time, especially a large one with a huge campus.

This Way Parents

One way to assure guests will not return is to have a confusing, long or hard to find process, for getting their kids registered and in the right classroom. Wise churches have signage for first-time guest kids’ check-in and make the process quick and painless. Regular attendees may know to go up to the check-in kiosk and enter their phone number or swipe their card, but guests will be clueless and need a manned station that is clearly marked for guests and have a volunteer walk them through the registration. Then have that person or another helper walk you to your kid’s class explaining what will be going on and how to go about picking their kids back up. If they must have a sticker with corresponding numbers on it to get their kids, this needs to be explained to them. Signage for the kids’ check-in should start in the entryway of the guest parking. Do not assume people know where to go once they enter the building.

Give It Away

Something subtle, but powerful is a church that has a generous spirit. Chris Hodges at Church of the Highlands in Birmingham, AL is big on this. They have a coffee shop, but they also have a designated area where people can get free coffee and not pay anything. They also give away their message CDs. Too many churches charge for everything and wonder why no one buys CDs of the message. If you want to bless people and create a generous spirit throughout your church, give away free coffee and message CDs (and other surprises throughout the year). I know churches that will have ice cream trucks pull up outside the church doors and give away free ice cream to congregants leaving on a hot, summer day.

Security Counts

One issue that is huge to a secret shopper and visiting families is security. If a parent is worried about their child’s safety, they will not enjoy the service and will likely not return. A children’s classroom must be clean, safe and secure. Security also includes the check-out process. If anyone can walk into a classroom and pick up a kid, you’re asking for trouble and will turn off potential newcomers. It’s important that your kids’ volunteers are trained well and know to ask for the parent’s sticker when picking up their kids. This is vital and goes a long way to ensuring a tragedy doesn’t occur and a parent has peace of mind.

The Visible Pastor

Accessibility of the senior pastor is another subtle and powerful statement of a church. Even pastors of the largest churches in America make an intentional and strategic effort to be seen, greeted and hugged after a service. They may have a bodyguard present for security reasons, but they are available and willing to pray with people that need to speak to their pastor. Some churches have a designated “Guest Central”, like Steve Stroope at Lake Pointe in Rockwall, TX or Brady Boyd at New Life in Colorado Springs. Some have a “Meet and Greet.” Some pastors stand down at the altar and meet and pray with people like Kevin Myers at 12Stone in Atlanta. Some walk around the campus shaking hands like Don Wilson at Christ’s Church of the Valley in Phoenix. Erwin McManus at Mosaic LA has an “After Party”, at which the pastor is present and available to meet with newcomers. This, especially in a large church, goes a long way toward countering the rock star or unavailable pastor stigma that so many guests walk into the church expecting.

Finish Strong

It’s simply not enough for greeters and parking lot attendants to say “Hello” or “Welcome” when one walks into their church. To go to another level, have your first impressions team stationed at their posts when the service ends to say “Goodbye” or “Have a nice week”. This goes a long way to wrapping a bow around the entire morning experience and will send them off with a lasting positive impression.

I’m really just scratching the surface, but these are some of the most crucial things to have on your radar. I cover all this and more in great depth in my book Secrets of a Secret Shopper. You can check out that book HERE. If you’re interested in hiring me to serve you as a church secret shopper, go here for more info.

Look out for and be sensitive to these 8 things and you’ll see a greater return of second and third-time guests. And allow me to be the first to say: Happy Easter!

*This article originally appeared in Outreach magazine and on Pastors.com.

I was at the Catalyst Conference in Atlanta recently and was having dinner with two pastors that I coach and they both said they were doing a Trunk-or-Treat this year. I told them of how we did some serious evaluation of the one at my church and wanted to make sure that we had a way of collecting information and being able to follow up with guests (as opposed to just giving out candy).

My friend Chuck Scoggins, who is the Executive Director of the Center for Church Communications (maybe you’ve heard of Church Marketing Sucks) was with me and he decided to write about how to maximize this outreach opportunity. What follows is his guest post. Enjoy!

If you’re going to go through the effort to plan a trunk-n-treat, fall festival, or whatever you call your Halloween-alternative event, make sure you have a plan in place to maximize the event by following up with them afterward. There are a variety of ways to get participants to return to your church, but one of the most effective is through an email campaign.

Below are a few tips for you to consider if you plan on leveraging an email campaign to get your trunk-n-treat families to come back to your church on a Sunday.

Collect Information

There’s no way around it: if your strategy is to use your event to get people to eventually check out your church, you have to collect their info. The key to getting folks to give you their info is to get creative, for example:

  • Give Something Away
    If you give away a compelling gift like an Amazon Echo, Apple Watch, etc. people will be quick to hand over their details as they register to win. Set it up where someone doesn’t have to be present to win as a good excuse to get an email address so you can “contact the winner.”
    Pro Tip: Make sure you state at the bottom of your registration card that by registering to win, people are giving you information to send a follow-up email.
  • Give Away Food
    Cook up some hotdogs and a have a cooler of soft drinks (sodas and water for adults, juice boxes for the kiddos) and ask folks to quickly register (name and email address only) to get their ticket or wristband for concessions.
  • Photo Booth
    Family photos can often be a compelling reason to ask folks for their contact info. Set up a backdrop with hay bales and corn stalks where a professional photographer can take a free family photo. Collect an email address so you can send folks their photo.
    Pro Tip: If you take this approach, you might choose to manually send Email 1 from below (instead of using an automatic send) to thank them for attending and attach their photo. It’s a little more work, but the results will be a huge payoff.

Start With What You Know
As you begin thinking about forming your follow-up email campaign, begin with what you know: folks who came to your fall harvest event were most-likely families. (Pro Tip: Keep in mind that families come in all shapes and sizes, so make sure your emails are mindful of that diversity.) They’re also willing to attend community events that provide benefit for their family. We also know that people will not care about your church until they know that your church cares about them.

When done skillfully, we can leverage what we know about the people in our community to send emails that serve them in such a way that we leave them with a desire to check out our church. We can reach them without a “hard sell” email.

Pro Tip: Consider a mindset shift that your goal shouldn’t be to get people to come to your church, but rather to take your church to them…where they’re at and serving the needs they have. Resist the urge to tell folks all about your church in the initial email(s) you send.

Email Sequence
An email sequence, if you’re not familiar with them, is a series of emails that automatically send at regularly-scheduled intervals when you add an email to the list. You can easily set these up in MailChimp and, for following up on your fall event, I recommend sending one email immediately, then an email once a week following the initial send.

Here is an example of six value-add emails you could send:

Email 1:
Send a very short email simply thanking them for attending. You might want to include one line that tells folks you’re going to send them five more emails that might be helpful to their family.

Let them know they can unsubscribe at any time (by giving them this permission, you’ll show that you’re trying to be helpful and not pushy). Again, resist the urge to talk about your church in this email; make it about them, not you!

Email 2: 

Find another community event that they might enjoy and tell them about it. It there a community fall festival in your area? Or, perhaps you can provide a list of pumpkin farms and corn mazes in your area.

Pro Tip: If you can find a local pumpkin farm to partner with, you might be able to work out a special deal or a free giveaway (i.e. each family gets a free pumpkin) that can be an exclusive gift for your guests.

Email 3: 

By the time you send this email, the calendar will be nearing Thanksgiving. Send an email with “Six Ways to Help Your Family Express Thankfulness Around The Thanksgiving Table.” Include tips such as “go around the table and share one thing you’re grateful for” or, “place butcher paper as the tablecloth and encourage everyone to draw what they’re thankful for with crayons.” The goal here is to be creative and give creative and fun ideas for your email recipients. You might also include a list of area Thanksgiving Day parades or other activities folks can do on Thanksgiving.

Pro Tip: Resist the urge to make this over-spiritual.

Email 4:
Use this email to continue to provide value to your trunk-or-treat guests. This email could be something simple like a generic “Keeping Your Sanity While Parenting During The Busy Holiday Season” or something similar. Make sure it’s valuable to them and not about you (it’s okay to include a few spiritual tips such as, ‘find a good church with a good children’s program,’ but avoid making this list too churchy). Your goal here is to continue to keep yourself top-of-mind for them by giving them something they can use in their everyday lives without talking to them directly about your church.

Pro Tip: Get your children’s ministry staff and volunteers involved in creating this email. They probably have a better grasp on what families struggle with during the fall holiday season than you do.

Email 5: 

If you time your emails just right (a week apart, beginning after Halloween), you should be getting close to Christmas. Use this email as a chance to give folks something like “Five Ways to Avoid Christmas Gift Overload.”

Again, make this a practical piece—not a spiritual brow-beating—where you help families navigate the pressure to go overboard. Perhaps you introduce them to the 4 Christmas Gift Challenge:

  1. Something they want
  2. Something they need
  3. Something to wear, and
  4. 4. Something to read

Perhaps you introduce them to an alternative Christmas concept like Advent Conspiracy. Or, perhaps you point them to some meaningful local charities where they can use some of their Christmas budgets to serve another family at Christmas.

Pro Tip: The most important thing to do in this email is help them navigate pressure, not add guilt or give them more stuff to do. Approach this email carefully!

Email 6: 
After you’ve provided a TON of value to your fall event guests, you now have permission to start introducing your church. However, avoid simply making this a pitchy piece inviting people to church. Instead, make an introductory statement like, “If you’ve enjoyed these emails, we’d love to introduce you to our children’s ministry.” Then, explain the benefits of your children’s programming (talk about how it’s fun, safe, etc.). Introduce your children’s ministry staff (with photos) and let people know what they can expect when they arrive (children’s check-in process, etc.).

If you can get these families to bring their children to check out your children’s ministry, you stand a great chance at getting the adults to attend your worship service and have a great shot at getting guests from your fall event to your church.

Follow-up Emails:

Christmas

If you’ve done this process well, you are probably okay to send people a simple email to invite folks to your Christmas service(s). I would encourage you to send this email 7 to 10 days prior to your Christmas service(s) and think about how to include language that talks about how folks can enjoy the traditions of Christmas while celebrating at your service(s). Help them understand the benefit to them (think: warm and fuzzies, not spiritual transformation) if they go through the “hassle” of bringing their family to church.

January

Think about some on-ramp events or programs you can invite people to with a seventh email after a few weeks have passed (maybe in January). Financial Peace University or a Family Life Marriage event or something similar is a great option.

Final Pro Tips:

  • Make sure your church’s web address is in the footer of the email in case someone wants to find out more about you on their own. Don’t make it gaudy or overbearing, but don’t neglect the opportunity to provide someone an opportunity to get more info.
  • Speaking of the website, make sure your website is stocked up with everything a newcomer would need to get the information they want. See this post about what to include on your website to help first-time guests. 
  • In the final email you send (sixth, seventh, or eighth email), include a single line at the end that says “This is the last Trunk-or-Treat follow-up email we’ll be sending you. If you’ve enjoyed this valuable content and would like to add your name to our main church email list, click here [with a link to join your main list].”
  • Use an email system, such as MailChimp, that helps you follow the CAN-SPAM laws.
  • Please don’t go cheap on your candy quantity, the quality of your soft drinks (don’t buy cheap discount store off-brand sodas), etc. Nothing is worse than a family taking the risk to bring their children to your event and them going home disappointed that they got less candy than their friends did by going door-to-door.

My prayer is that God would send many, many people to your event and that He would give you wisdom in how to best follow up with folks to eventually grow your church.