Archive - internet campus RSS Feed

125 Tips for MultiSite Churches

My friend, Jim Tomberlin, just released a FREE ebook entitled “125 Tips for MultiSite Churches”. This is a collection of all his experience, consulting, research, study and insights on the multi-site movement. This is a must-read for all church leaders. You can get it HERE. Big thanks to Jim for offering this resource for free!

***Here is a message from Jim to my readers about his new book:

Hey Everybody,

Check out my new eBook “125 Tips for MultiSite Churches & Those Who Want To Be.” This a compilation of my 15 years of multisite church experience.

This eBook is about helping guide leaders through the decision-making and implementation process of going MultiSite. My intent is that these tips will become guideposts to help you navigate these new waters. And for those of you who have been doing MultiSite for some time now, it will serve as a refresher about the most important details as you continue to multiply the number of additional campuses your church starts, supports, and sustains.

While going MultiSite can certainly be a practical, pragmatic decision, it is also one that allows us to expand our reach and multiply our ministry impact in one of the most reasonable and cost-effective ways available to church leaders today. There is nothing more exciting than to be a part of a growing, healthy church. There will be surprises along the way, but the good news is that many have already been there and are finding their MultiSite strategy to be a critical element to their kingdom expansion strategy.

May God extend your borders, multiply your impact, and enlarge your harvest. If we can help, let us know.

Be fruitful and multiply,
Jim Tomberlin
MultiSite Solutions

 

 

Share

LifeChurch.tv Comes to Your Home TV Via ROKU

A little while back I blogged about Apple TV and Roku. I gave you some feedback on both and encouraged you to check them both out closely. You can read about HERE if you missed it. Yesterday, LifeChurch.tv announced their presence on Roku. Here is what they blogged:

Now in addition to your computer and mobile phone, you can stream LifeChurch.tv content directly to your TV. The LifeChurch.tv channel is now available on the Roku streaming player.What is Roku? Roku is a little box that allows you to instantly stream content from many sources including Netflix, Hulu, Amazon.com, and now LifeChurch.tv.

Version 1.0 of the LifeChurch.tv channel offers the current and recent message series in up to HD 720P resolution. Additionally, the current Talk It Over video (featuring discussion questions about the messages) is available for small groups. Future releases will offer even more content.

LifeChurch.tv is excited to be able to offer content to the more than 1 million Roku users completely free of charge. To learn more about Roku visit Roku.com. To add the LifeChurch.tv channel, visit the channel store on your Roku streaming player. Not a Roku user? No worries. You can always access our messages at http://www.lifechurch.tv/watch or download from OPEN.LifeChurch.tv to use them at your church.

*** So what do you think of a church taking a step like this? Do you think this is innovative? Effective? Do you think it’s a waste of time and effort? Would your church ever consider something like this? What are your thoughts?

Share

Interview with Steve Lacy of StreamingChurch.TV

We’re chatting with Steve Lacy, founder and president of StreamingChurch.TV.

Q- Steve, what exactly is StreamingChurch.TV and how did it get started?

StreamingChurch.tv provides the ability for churches to broadcast their services live on the internet.  StreamingChurch.tv actually grew out of our original ministry product, MyFlock.com.  MyFlock.com began as a social networking tool within a church body created to connect church members with each other.  MyFlock.com was introduced 5 years before Facebook or MySpace, although with a slightly different purpose.  While Facebook was designed to keep you connected with friends you already have, MyFlock’s purpose is to foster new relationships within the church body by providing profile matching tools and other tools designed to connect you with other members within your church.  To accomplish this goal, we created several interactivity tools designed to get members interacting with each other.  When we launched StreamingChurch.tv, we leveraged some of these interactivity tools (chat room, private messaging, interactive maps, etc.) into the StreamingChurch.tv platform.

Q- What makes you guys different from other companies providing streaming services to churches?

Interactivity.  Rather than providing just a live video feed online, we try to replicate the interactive experience a guest would have when attending the service at your physical facility.  For example when visiting a new church in person, you’ll most likely be greeted by someone as you approach the service.  You’ll find a similar experience with an online greeter when attending a StreamingChurch.tv service online.

You’ll be logged into the chat room as you arrive and the system will automatically announce your arrival and there’s a good chance an online greeter from the church will give you a “virtual handshake” and welcome you to the service.  The system is designed to provide both the guest and the church volunteers/members the ability to connect while attending the service.  My church’s web pastor likes to point out that the online church service is a safe place where you can actually “talk in church” and have it add to the experience and ministry opportunities.  Obviously guests can interact as much or as little as they wish online.  Some arrive to the online service and just say “hi” and then retreat to just watch the service, while others actively engage.

We also provide tools that allow attenders to bring their identity and social network to the service.  For example, they can login using the Facebook Connect option and their Facebook profile pic appears in the chat and “who’s attending” area.  The online invitation tools also automatically provide the opportunity to invite their Facebook friends as well as “tweet” the service to their followers via an automated Twitter integration.

Another key distinction of our service is the ability for ministries and churches to seamlessly integrate their StreamingChurch.tv’s “online campus” into their existing church website so that it appears as a natural part (or extension) of their existing church web site.

Q- How long have you been helping churches?

We got started with MyFlock.com in 2001 and have been serving thousands of ministries for almost 10 years now.  In the summer of 2008, my home church (AliveChurch.com) launched a multi-site campus where we began broadcasting our services live to a remote facility.  As my church leadership looked at it, we saw that they could create an online web campus that everyone could attend with very little additional effort.  That was the beginning of StreamingChurch.tv.  Our developers were able to quickly leverage several of the interactivity tools into StreamingChurch.tv and we began offering the service to other ministries in late 2008.

Q- Do you believe every church should stream their services live?

Absolutely!  Many churches don’t realize how little additional effort is required to broadcast their services.  Most ministries already video tape or record their services now for viewing at a later time.  That means most ministries already have the infrastructure in place necessary to broadcast; cameras, computers and an internet connection.  To broadcast live, you just need to connect these parts together, connect with a streaming provider and you’re broadcasting online.

Another key reason to broadcast live is that it’s an integral ingredient to your church growth.  Attending services online is the easiest, lowest barrier way for new people to experience your church and determine if it’s a fit for them.  Also once you start broadcasting, you’ve now equipped your members with a great low intimidation tool to invite their friends to church.  Members can say “yeah, check out my church this weekend.  We broadcast our services online at mychurchwebsite.com”.

My home church has quadrupled our regular attendance (to over 1000 attenders a weekend) in less than 2 years since we began broadcasting live.

Q – What’s the biggest challenge for churches desiring to stream?

There really aren’t any big challenges to streaming your services live.  Although I believe there are challenges to effectively creating a vibrant online ministry that leads to church growth (both online and in-person).  Pastors and church leaders need to treat their online broadcast as another campus (rather than just a video presence online).  This means investing their vision, thoughts and energy into some of the same things they invest in their physical campus.  Do I have a skilled greeter at the front doors?  What about my online campus?  Does my church look inviting to a first time visitor?  What about my online campus?  Are there lay leaders in place to minister to attenders?  Who’s in place for those needing private prayer in the online campus?

Getting your members and lay leadership involved online with your web campus is essential for the care and feeding of those first time visitors checking out your church online.  If the experience isn’t good online, chances are they will not bother giving your ministry a chance in person.  We’ve found at my home church that the majority of those that become new members at our church (AliveChurch.com), first attended a service online.

Q- What the future look like for the “streaming” age and technology in general for churches?

Wow.  I believe that the future is really bright for streaming and technology in general for ministries.  The church has been leveraging technology in ministry dating back to the time when the Romans first built roads to connect their cities.  This equipped those of that day a technology that led to an explosion of spreading the gospel.  As time has progressed, so has the technology of the day.

Think of some of the technology over the ages and it’s incredible affect on evangelism; the Gutenberg press, television, the internet… Wow!  What’s next?  As you know, technology is accelerating and its capability for ministry is growing exponentially.  I believe the internet and broadcasting your services live is still in the early phases of it’s maturity.  As television viewing continues to wane and consuming your media via the internet continues to increase, I believe the church is in a unique position to reach the world for Christ using streaming technology.

Share

Guest Post by Cynthia Ware: 5 Trends Affecting Church Communicators

The following is a guest blog by Cynthia Ware, Executive Director of the Center for Church Communications

“The definition of insanity is doing the same thing over and over again and expecting different results”. – Albert Einstein

This past week concludes one of the busiest weeks of the year for many of us who are church staff members.  It takes work to pull it off all the things associated with Good Friday and Easter.  When you put a lot of effort into something, it helps to define how you’ll measure your success right? It’s foolish, for example, to go to all the trouble of going on a diet but never weigh in and see what your progress has been!  I read that in a book.  So, does your church put effort into whatever they communicate during Easter?

Great communicators want results.  So, great communicators measure. They are constantly re-calibrating their message so they can connect with their intended audience and produce a result. This doesn’t mean the message changes; this means the message is specifically tailored for a particular audience. And then, the astute communicator will consider whether the message accomplished its intended purpose. Think of all the letters the Apostle Paul wrote to different audiences based on unique circumstances and particular needs.

As a person who helps churches communicate as effectively as possible, I’ve got a vested interest in understanding what tools help us communicate effectively.  And these days churches are beginning to embrace a somewhat holistic approach to communication involving many channels and many tools.  By evaluating both their online and offline communication resources, churches are ensuring a consistency of message and the possible complementary use of multiple communication platforms to accomplish the task of addressing those who have ears to hear.

We know that offline communication resources have been used by churches for years. These channels include word-of-mouth, traditional print (newspaper articles & ads, Yellow Pages ads) media, billboards, flyers, posters, banners, postcards, bumper stickers, radio, tv, etc.  Newly popular online communication channels would include e-mail campaigns, websites (with SEO positioning), webinars, blogs, micro-blogging, RSS feeds, podcasts, livestreaming and Internet Campuses.

When a church is using (and measuring) both off and online communication, it’s known as an integrated communication program.  The goal of selecting certain elements of a proposed integrated communications program is to communicate effectively and consistently across media platforms.

There are several macro-trends your church leadership could be aware of in order to communicate more effectively via an integrated communication program.  Note these shifts:

  • From “traditional media” to multiple forms of communication (everything from webinars & podcasts to micro-blogging & vidcasting).
  • From limited internet access to 24/7 internet availability and access to messages and services across any mobile platform.
  • From a big business dominated culture to a user-generated content & consumer-influenced culture.
  • From a “we take care of our own” mentality to a refocusing on benefits for the common good (community).
  • From broadcast-style media to more specialized narrow-casting or niche media, often centered around specific target or need-defined groups.

Following last weekend’s Easter services, I recommend debriefing with all those who helped your church communicate over Easter.  Did you use an integrated communication program?  Whose attention were you trying to attract?  Was your communication directed towards those who attend your church services or towards those who don’t?  Was your message tailored to fit a particular group or was it generic?  Did you see results from what you communicated and how?  Did you measure your success? Will you do the same thing for the next church event or will you make changes?

And most importantly, if your church excels in communicating with excellence, please speak up.  The Center for Church Communication is searching for great church communicators to showcase.

Share

Guest Post by Brian Vasil: Three Things I've Learned As An Internet Campus Pastor

In light of yesterday’s healthy discussion, I thought I’d follow up today with an insider’s perspective of how God is using video technology via the internet. The following is a guest blog from Brian Vasil, Internet Campus Pastor at Flamingo Road Church – Miami, FL

A little while ago, I was in a chat room with an Internet Campus Pastor friend and colleague, Brandon Donaldson.  He and the brilliant team at Lifechurch.tv were early adopters and trailblazers of the notion that real church could happen on the Internet.  As we talked about one thing or another, he referred to the two of us as “old school” Internet Campus Pastors.

I had to stop and drink that in.  Can you be “old school” at something that didn’t exist before 2005?

Maybe… and with that comes the responsibility of sharing what you’ve learned.  I’d like to do that here…

Here are three things that I’ve learned (so far) about Internet Campus Pastors and what I’ve been called to do in the past 3 years:

1)  It’s much more about the Pastoral side than the technical side…  I tell any church that is even remotely interested in starting an Internet Campus…if you are going to put your messages out there, chat about them, and allow prayer requests, you have to have a dedicated Pastor available to help shepherd the digital flock.  Sometimes my inbox resembles the online prayer scene in Bruce Almighty…but I consider it a privilege to pray and care for people around the globe.    Many churches don’t start Internet Campuses because they don’t have the right “technology” person to lead it.  The tech will take care of itself.  Find a person whose Pastoral heart beats for people he may never meet physically but loves just the same.

2)  Your motives will be questioned…  You will be criticized, ostracized, analyzed, and unfairly questioned.    People will challenge your salvation and say that your ministry is worthless.   Soldier on.  My heart beats for the lost…even if they are in prison, sick, phobic, or otherwise unable to attend a physical campus.   That’s why we’re here.  It’s all about the vision God’s given us at Flamingo Road through our Lead Pastor, Troy Gramling.    We believe God has called us to have an Internet Campus…and we would be disobedient to do otherwise.

3)  Learn from everyone… I love talking to brand new Internet Campus Pastors.    They are packed full of fresh ideas…new thoughts… and brilliant strategies… God gives them a different angle or a varied look at the internet community that we’re all working to save from hell.   No matter the size of the church or its Internet Campus,  I can always glean something new that may help us in our journey.  In turn, we are always ready to help anyone just putting their digital stakes in the ground.

I know that reflecting about Internet Campus Pastors is a little like writing a biography of a baby still in the womb.  There’s still so much to do and explore.   I can’t wait to see what God has planned for iCampuses… real churches seeking real people with real hearts in virtual space.

Share

Discussions Continue About SimChurch

My friend, DJ Chuang, posted an article entitled “Can the online church really be the church?” Here it is:

This new book by Douglas Estes, SimChurch: Being the Church in the Virtual World, tackles the brewing questions surrounding the legitimacy of an online church. Many church leaders are discerning and discussing the “what is the church?” question that’s been going for years, and now, growing numbers of church leaders are asking it in the context of online worship experiences and forming relationships and communities virtually.Simchurch

The book’s official website poses the question as: “Church on the Internet? Seriously?” This is the question many people are asking as more and more people chose to congregate online, and more and more churches look to launch internet campuses. But are these internet churches real? Are they healthy? Are they productive for faith? This is a conversation you can’t afford to miss as together we ask, “What does it mean to be the church in the virtual world?”

The official website links to a number of commentaries, including these positive ones: Internet Campuses from A Multi-Site Church RoadtripResponses to concerns about online church by Tony Steward, and A lesson from history for doubters by John Saddington; and negative ones:There is no virtual church by Bob Hyatt, Is Online Community real Community? Questions about the Virtual Church by Drew Goodmanson, Limitations of online church by Bobby Gruenewald.

As I’ve started reading through the book, I appreciated the author not taking a cautionary posture, throwing up warnings and fears of how technology could be misused. Estes digs behind the assumptions and cultural lens we have about being present with one another in inter-personal relationships. This is excerpted from page 60-61,

“If we want community to flourish in the virtual world, we’ll need to scrutinize our learned understanding of presence. Most people raised and educated in the Western world think of presence or being present as a physical act… Though defining presence simply as the location of our bodies is one of the foundational bricks of modern Western understanding of the world, itis not a God-given or biblical idea.” [emphasis added]

I think the book makes a compelling case for how relationships can occur through telepresence, and that a biblical community and a biblical church is not limited by the geography of a physical location.

And, last week, a SimChurch blog tour connected bloggers with reviews, commentaries, and interviews:

While I’m not so sure the discussions and reviews will change a lot of minds at this stage of the dialogue, I do think this book is one to be reckoned with. Where are you at with your thinking about the church in the virtual world?

Share

Should You Start An Internet Campus?

I blogged about the known internet campuses last week and received emails from many people that are beginning or considering starting an internet campus. I’m afraid by listing the churches that have taken the leap that it appears that I’m suggesting that all churches should move in this direction.

I want to be very clear about my personal opinion on this. I’ve shared this with friends in person, but never written publically about it. My two cents: just like there are bad Christian movies and bad Christian television, I think there are and can be bad internet campuses.

Just because you have a video camera and use uStream or LiveStream doesn’t mean you’re called to launch an internet campus. There are numerous things to consider including staff, volunteers, budget, philosophy of ministry, equipment, etc. Here’s the thing about the internet – it’s Global! Once you broadcast (good, bad or ugly), you are out there for the world to see.

Honestly, if I started a church plant and I wanted to offer an online campus experience, I would just link to LifeChurch.tv’s or Seacoast’s internet campus from my church’s homepage –  UNLESS I absolutely felt called by God to start our own internet campus experience and I thought we had something special, unique and life-giving to offer the world.

Another thing to consider is timing. The best internet campuses worked long and hard on their Sunday live experience. It was years before they considered reaching out beyond their live worship times. Unfortunately, what I see lately are churches that haven’t put enough time, effort, innovation, creativity and life into their main Sunday services and now want to take on another huge undertaking like an internet campus. I’ve always been a voice for less is more and I think this applies here, too.

Please don’t take on something new until you’ve got your live services jumping with life and excellence. Again, if you need a second opinion on this and want an outside set of eyes to give you feedback on your worship service, talk to me about coming as a secret shopper. Read HERE for more info on that.

Wrapping up: if you feel God is absolutely calling you to start an internet campus then forget what I said and be obedient to God. IF you’re just getting caught up in the craze and buzz of all the chatter in Church leadership circles, please put your plans on hold and don’t consider it until you feel truly led by God and know you can do it with excellence. We don’t need anymore bad Christian examples for people to point to. Your thoughts?

Share

Churches With an Internet Campus

Below is a blog post from my friend, DJ Chuang of Leadership Network:

As the multi-site church revolution continues to grow and mushroom (cf. the Leadership Network book, Multi-Site Revolution: Being One Church in Many Locations) — over 1,500 multi-site churches in the United States (2005 stat, per MondayMorningInsight.com) — not only are churches going to multiple locations geographically into other cities and states, a few are connecting people via Internet campuses! Here’s the ones I’ve found so far [add a comment to keep this list updated]:

[ count = 33; last updated: 07/13/09 ]

Granted, a video podcast feed allows people to view a sermon message from the archives on-demand, or you could watch a worship service via streaming live video or Cable TV broadcast, e.g. Tenth Presbyterian Church‘s live webcast or Bell Shoals Baptist Church‘slive webcast or watch live service from C3 Church in Sydney, Australia(!).

But an Internet campus is more than having a live streaming video — it’s adding live interactive features like lobby chat room, message notes, communication card, raise a hand, say a prayer, and even online giving. Some have on-going ministry during the week with attenders by forming small groups or service projects. I’d imagine more features will be added as these campuses grow and technologies mature. (I’ve already participated at 2 of the above Internet campuses — once when I was homebound during a snow storm, and we had family worship at home with my wife and son online!)

These Internet campuses are reaching hundreds and thousands already! One prediction projects that 10% of Americans will rely exclusively on the Internet for their religious experience by 2010.

So, what do you think? What would it take to launch an Internet campus at your church?

[update] Other churches preparing to launch internet campuses:  Liberty Church(Pensacola FL) has what it calls its internet campus using Ustream.TVC3 Church(Clayton NC) has a live feed, and Manna Church (Fayetteville NC) planning to launch one cf. linkGateway Church (Austin) has an internet campus pastor who will be preparing the way for their internet campus. Discovery Church (Orlando FL) has live video from its Orange Avenue campus services and has an Internet campus pastor in place. Discovery Church (Voorhees NJ) offers Discovery LIVE for live-stream video. New Hope Family Church (Sioux Falls SD) has a live-streamed video of its worship service. Church of the Redeemer (Gaithersburg MD) has live webcast of its services in English and Spanish. The River (Little Rock AR) has live webcast on Sundays 11am (Central).

Share

First Worship Service To Be Live Streamed Onto iPhone

Below is a post from my friend, DJ Chuang and the Leadership Network Digital Blog that I thought was worth repeating:

This weekend marks the first weekend of church worship services that will be live-streamed onto iPhones. Assuming all 5 services would be live-streamed, services at New Hope Christian Fellowship will be live-streaming on Saturday 7/4 at 5 & 7pm and Sunday 7/5 at 7, 9 & 11am, Hawaii Time. Being translated, that would be in Pacific Time: Saturday 8pm + 10pm, Sunday 10am + 12pm + 2pm. New Hope also has an internet campus with streaming video and an interactive online community.

Here’s the press releaseHawaii Church Becomes First to Stream Live Video to iPhone:

Less than two weeks after the release of Apple’s iPhone 3GS and iPhone 3.0 update, Honolulu-based New Hope Christian Fellowship (http://www.enewhope.org) has announced that it will begin streaming its weekend worship services live to iPhone and iPod touch users.

Live streaming to the iPhone was one of the most requested features from church attendees, and is now possible with the inclusion of HTTP live streaming in Apple’s iPhone 3.0 software. New Hope’s addition of live streaming to the iPhone is significant in that it is the first non-profit organization to offer this type of service. “Typically, churches are years behind other organizations when it comes to technology and innovation. We have tried to reverse that trend and pioneer new ways to spread the Gospel using the most current tools available,” explains New Hope’s Technology and Innovations Director, Michael Sharpe. “We don’t mind the long hours and stress that comes with innovating because we know that if we can come up with something useful, it can be used by other churches around the world.”

Leveraging standards-based HTTP streaming technology, New Hope will deliver high quality video over either a Wi-Fi connection or other carrier network, providing for a truly portable experience.

After successfully testing the service this past weekend with hundreds of users, the church is now planning to offer the live streaming video of its services to all iPhone and iPod Touch users starting July 4th.

The church currently streams all five weekend services live on its website for computer users and created the streaming for the iPhone as a free service for those who may not have access to a computer.

“We are always looking for ways that we can leverage technology to reach people where they are at,” said New Hope’s Interactive Developer Peter Thourson, “through live streaming video on iPhone and iPod touch, users across the globe will be able to continue to attend church regardless of where they are.”

Availability

The live stream of New Hope’s Services will be available on their website at http://www.enewhope.org beginning July 4th. The live stream requires an iPhone or iPod touch with the 3.0 software update and an active Internet connection.

About New Hope Christian Fellowship

Started in 1995, New Hope Christian Fellowship Oahu is one of the fastest-growing churches in the nation according to “Outreach Magazine,” with over 12,000 people in regular attendance at 6 locations. “Outreach Magazine” also named New Hope as one of the most influential and innovative churches in the United States.

*** What do you think of this? Can you see your church ever streaming onto an iPhone?***

Share

Church Online

Below is a post from my friend, DJ Chuang and the Leadership Network Digital Blog that I thought was worth repeating:

What the church looks and feels like is changing right before our eyes, and on our computer screens.

This article from The Gadsden Times (Alabama), “Now on your computer screen: Sunday services,” tells the story of how the Church Online of LifeChurch.tv is reaching people around the world:

… The 32-year-old [Bobby] Gruenewald is a pastor at LifeChurch.tv, an Edmond, Okla., organization that, with tens of thousands of followers, has created a virtual house of worship, with sermons, prayer and Bible study for an international congregation. 

… Gruenewald said the average “congregation” at any given time on a Sunday is about 3,000 visitors, but over the course of the 90-to-120-minute services, between 12,000 and 15,000 unique viewers will log on. The services incorporate live preaching, songs and sermons from the church’s physical locations across the United States through a live feed, while viewers can chat with one another or church volunteers.

Lifechurch-capTo further connect virtual users, the site also employs a chat function that automatically translates their language into a language of one’s choosing. Someone in Brazil can type a comment in Portuguese, for example, and it will be translated instantaneously to English for a viewer in Idaho. This feature, church leaders say, fosters a sense of immediate community among people with no other commonalities besides an abiding interest in Jesus.

And, Beliefnet blog entry “How Facebook, Twitter, and Google Might Affect the Church” links over to Mark Brown’s thoughts, How the Digital Revolution Might Affect the Church.

… we need to recognize the utter importance of powerful, transformational preaching. And we need to create systems by which those with such preaching ability and gifting can be widely available. Why restrict a gifted preacher to one community? Lifechurch.tv lead the way in making resources, including preaching, available to more than those who turn up in person for the service. 

We need to move from appointing leaders based on them completing the right degree to giving more weight to discerning their ability to complete the leadership task.

We need to create the opportunity for people to ‘be at church’ or part of a community at any moment in the day/week. Setting a special time on Sunday morning is artificial and limiting.

Mark also explores other issues affected by the digital revolution, namely, church governance, church leadership, and the institutional church as we know it. Read the full article.

From my vantage point, I’m guessing that changes to how we live out our faith as the church is only beginning. More changes are yet to come. Technology is only a part of what’s ushering in the change. (Aside: there are at least 27 churches with Internet campuses offering church online) What do you think?

// DJ Chuang, Director at Leadership Network //

I just returned from spending the weekend at LifeChurch.tv in Oklahoma City and got to witness this first-hand. It’s amazing what God is doing through them.

Share
Page 1 of 212»