Archives For internet campus

realtor-156501_960_720In 2009, I wrote a widely-shared blog entitled “Digital Real Estate.” In it, I pointed to people like worship leader Matt Redman and pastor Rick Warren, as well as churches like Life.Church and Willow Creek – that had claimed their name on Twitter, but were not yet tweeting. They just wanted to reserve their name in case Twitter took off. It did and they started to tweet. This, my friends, is what I call Digital Real Estate.

Years ago, I had to wait for another Greg Atkinson to let his domain expire and then I jumped on it. I’ve been blogging here at GregAtkinson.com ever since. I have my name (@GregAtkinson) on Twitter and Instagram.

I mentioned in 2009 that when Facebook started offering vanity names I was on vacation and missed grabbing my name by 2 days. On Facebook, my personal web address is www.facebook.com/greg.atkinson1, instead of www.facebook.com/gregatkinson. Another Greg Atkinson beat me to it!

Call me paranoid or egotistical, but I prefer words like intentional and strategic, which are used all throughout my writing.

I come to you today with something that has been on my mind for well over a year now. And that is: You need to reserve your church’s name on the .church domain. You can purchase your church’s name here (if it’s still available).

I was consulting with a church in February of this year and told them to buy it and they didn’t. Now their name has been taken. I told another church to buy their church’s name on the .church domain about 2 years ago (that’s how long this has been on my radar). They purchased their church’s name alright but didn’t quite grasp the concept. Instead of getting Grace.church (I’m making up a name), they purchased GraceChurch.church. The “church” is redundant.

I see smart and wise churches around the country grabbing their church’s name on .church. I strongly suggest you do the same. Follow the example of Life.Church and so many others.

Allow me to tell you what I tell churches that I consult with (and if I’m wrong then I’m wrong, but if I’m right…). I tell church leaders and pastors that in the near future when people think of churches on the web, they will automatically associate the name of the church with the .church domain.

So, for example when I told a local church (northrockhill.org) that in the future when someone hears about your church from one of its congregants, they will say something like, “Cool. I’ll check you guys out online. It’s northrockhill.church, right?” “Right.”

Just trust me: As familiar as we are with .com and .org, it will be just as normal and familiar for .church.

BOTTOMLINE: Go today and grab your church’s name on the .church domain. What do you have to lose?

PLEASE NOTE: I am in no way affiliated with the .church domain, nor do I receive any payment for writing about this. My link for you to buy it goes to GoDaddy.com because that is who I personally use, but I really don’t care who you go through to purchase it.

This is about future-proofing your church, which I talk about a lot in my consulting. 

Here is what Life.Church and Willow Creek’s Twitter account looked like when I first wrote about this in 2009:

lifechurch2009 willowcreek2009

I think they have no regrets in reserving their “digital real estate.” Now go grab yours! Trust me.

 

This year, Catalyst Atlanta is going to be out of this world. I plan on going and hope to see you there. Please don’t miss the Early Bird Rates that end today! Register HERE.

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Mobile website and phone_

I spend a lot of time with pastors around the country. I get asked all kinds of questions. I’ll write later about the most common things I see when I do a church secret shopper consultation. Today, I want to write about one of the most common things I say to churches. Here it is:

Always point people to your church’s website. Always. 

Before I finished this post, I took a quick poll of pastor friends of mine. I texted them and said, “Am I the only one that says this or is that what you also do with your church’s strategy?” They all agreed it’s the same for them, too. It’s what I always encourage pastors with when I consult with their church.

Why does this post have a picture of a mobile phone? Because people will check your mobile website out (most likely) first – before they sit at their computer and look. I’ve written in the past about being mobile. Let me just say this is HUGE. You have to have a mobile website or responsive design these days.

What are some examples of how this aforementioned principle plays out?

  • Your church’s receptionist and voicemail: When I call your church’s voicemail (and I do), I want to hear your service times and directions FIRST and then point me to your church website. You can list the departments and team members’ extensions later. When I call during the day and talk to your receptionist, she needs to be friendly, personable and knowledgeable. She shouldn’t have to ask someone for help answering a question. They need to know the services times, directions/address and they should ALWAYS say, “Please check us out online at www.yourchurch.com.
  • Social Media: Your social media reaches out to your community (and the world) and allows you to connect with your members, their friends, and family. How you use social media is a topic for another post (and others have covered this in great detail), but make sure your social media points people back to your church’s website.
  • Bulletin or Worship Guide: Guests don’t want to be overwhelmed with too much information on their first visit. It’s too much. Always remember: Less is more! Be selective about what you put in your worship guide and ALWAYS list your church’s website and point people to it. That is where they sign up anyway.
  • Announcements: Whether or not a church should have announcements in their service is a topic for another day, but whether you do live announcements, announcement slides, or pre-recorded video announcements, make sure you ALWAYS point people to your church’s website. Don’t stand up and make 10 announcements. Please stop. Please don’t. If you say anything, say something like, “If you’re looking for ways to get involved or plugged in here at Your Church, check us out online at www.YourChurch.com and you can find out what’s going on.” It’s concise, succinct, efficient, and effective. It’s actually more concise than that last sentence and more effective than if you announced each and every one of your announcements or listed them all in your bulletin (see above). To read some really great and well-thought-out thoughts on announcements, read Phil Bowdle’s blog post on the subject. I agree with everything he said.

Why?

Because we get such precious little time in front of, or on the phone with, or via social media to make a connection with people. The stage or platform, the phone, and your church’s social media channels are not the places to hit people with a ton of information or announcements.

What does a pastor speaking, a phone call, and a church’s social media channels all have in common? They are highly relational. The worst thing you can do with any of those outlets is bombard people with tons of information. Please don’t be broadcast-only on social media.

Dave Adamson recently said that at North Point Church they strive to use more questions marks than periods. “Facebook is a social network, which means that conversation is central to the platform and the best way to create a conversation is to ask a question.” – Nils Smith

Communication matters. How and what we communicate matters more. 

Do I believe in social media? Absolutely! Check out my social media channels. They’re very active. I use social media to connect with people – your church should, too. Church Facebook pages are wonderful. Interact with your congregation and community and respond to all comments.

However, your Facebook page doesn’t have a listing of your staff (with pictures) – it doesn’t have your Vision, Values, Beliefs, your church’s story, What to Expect page, etc. I could go on and on. Your church’s website (when used properly) is a gold mine of really important and relevant information.

Next Level:

Once people come to your church website, please encourage them to sign up for email updates (this is a genius add-on idea from my friend Nils Smith) and THEN you can keep the congregation informed on all that’s going on. Get it? There is a time and place for everything. And your church’s website is THE place to point your people to. You’ll get more “bang for your buck” – if that makes sense.

I’m telling you the same thing I tell all churches. I hope you’ll take this to heart and make the necessary changes. Let’s be clear, concise and effective communicators of good news!

*** I go into more detail on this and other things I consult on in my upcoming book Secrets of a Secret Shopper. Look for it this Fall.

healthy person

I watched the big news yesterday that Derrick Rose got traded from the Chicago Bulls to the New York Knicks. What’s to note about this announcement is that Derrick Rose was supposed to be a Chicago legend and superstar originally. He is very talented and can make basketball plays and shots look effortless.

The problem is, unfortunately, like Grant Hill was, his career has been plagued by injury. He never reached his full potential. Your physical, emotional and spiritual health is huge. Without it, you’ll never reach your full potential. This applies to organizations as well.

If your organization is not healthy, it will not reach its full potential.

How do you address health in an organization? With its leaders. John Maxwell says, “Everything rises and falls on leadership.” I agree. Does this happen by accident? No! You have to fight for health. Just like you make yourself go to the gym and eat healthy. You must be intentional.

“You don’t have to cultivate weeds. They grow automatically. In fact, weeds are a sign of neglect.” – @RickWarren

Don’t neglect yourself. Don’t neglect your senior leadership. Don’t neglect your staff. Don’t neglect your volunteers. I have talked with three pastors and one Director of Missions for a Baptist Association that took or are on a sabbatical. That’s awesome! Give your leaders a break. Go on a personal retreat. Take time to rest. Time to play. Time to have a hobby. Time to care for your family and house.

If your leaders aren’t healthy… If your org’s culture is not healthy… If your team is not healthy… Say it with me: You’ll never reach your full potential.

And even worse, you can cause harm, hurt others and do real damage. You need to protect health at all costs. I’m big on church growth, but I always say church growth is a by-product of church health. It’s the same for non-profits and businesses. Your health can fuel your growth, or it can have an adverse effect on your growth.

Friends, pray for your leaders. Pray for me. Pray for yourself. Seek after health – in every area. And BE INTENTIONAL. Health doesn’t happen by accident.

14 The seeds that fell among the thorns represent those who hear the message, but all too quickly the message is crowded out by the cares and riches and pleasures of this life. And so they never grow into maturity. – Luke 8:14 (NLT)

So, I ask: How’s your health?

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I and my company Worship Impressions are committed to helping your church reach and keep guests. As specialists in Guest Services, Hospitality, and First Impressions, we come alongside you and what God is already doing at your church and give you a guest’s perspective, as well as suggestions and next steps to improve.

We don’t just do one consult and leave. I am committed to a long-term relationship. I propose next steps, introduce you to friends, specialists, and strategic partners. And I’m always one phone call or email away. I’ve had pastors call me up and ask a question years after I did a secret shopper for them.

The question becomes: When is a good time to bring in a church secret shopper or mystery worshiper? It really depends on your church’s season of life/schedule, budget and an attitude that says you’re ready to do whatever it takes to reach lost people for Christ.

One word of caution:

You will always be busy and you’ll always be getting ready for something. Please don’t let that stop you from investing in your church’s future and potential. Make time for a consultation if you are struggling, plateaued, declining, dead, or even if you’re booming and just want to go to the next level. The key is you have to be intentional. You have to be open to change and invite feedback. It’s scary, but oh so worth it!

So to show you how I usually help churches, here’s what a yearly schedule could look like:

  • I come in the Summer and help you Get Ready for Fall
  • I come in the Fall and help you Get Ready for Christmas and the New Year
  • I come in the New Year and help you Get Ready for Easter

There really is no right or wrong time to bring in a church secret shopper. Just pray about what works best for you and your ministry. Once you’re ready, let us know. You can reach me at my personal email: greg@gregatkinson.com or Worship Impressions at info@worshipimpressions.com.

I hope to meet you soon. The best days of your church are ahead!

CCV-Communication-Card

We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point it to collect as many response and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also good to ask is, “How did you hear about us?” Also have boxes for people to check off if they made a decision for Christ. Also good is a space for people to share prayer requests.

What you do with the card once it’s turned in – what you do post-Easter is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at my last church HERE

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

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So here we are – less than two weeks away from the biggest Sunday of the year. I just left a planning meeting with the worship pastor at my home church. We were talking about ways to turn first-time guests into second-time guests. We brainstormed about setting up a tent outside to welcome guests and give them a gift, as well as info about next steps.

The reality is all we planned to do takes a huge amount of volunteer leadership. I coached him on delegating and equipping the saints for the work of the ministry (Ephesians 4). But here’s the real question: How do we still have a team going forward after such a stressful and busy season as Easter?

Here are some thoughts: 

We live in a digital world. Texting, IMing, Facebook pokes, Instagram posts and daily tweets – it’s truly a whirlwind when it comes to communicating these days. Call me old-fashioned, but I’ve found that a personal touch still goes a long way (yes, even in 2016).

1. A Handwritten Note

Everybody loves to receive a handwritten note thanking them for their service on your team. We’re coming up on one of the busiest times of the year with Easter. We all know that Easter is the “Super Bowl” for churches. More people will visit your congregation than any other day of the year.

Your volunteers are going to work countless hours (your staff, too). Take the time to write out Thank You notes to each and every one of them. If you have the budget, include a gift card in the note to them. Sometimes I do Chili’s gift cards for $25. Sometimes I can only do a $10 Starbucks card. Whatever your budget can do – make it happen.

2. Phone Calls

Another thing that goes a long way in this digital world is phone calls. It seems we’ve lost the art of picking up the phone and checking on our team and seeing how they’re doing. I used to go through my team’s list of names and give them a call just to see how they were doing and if there was anything I could pray for them about. This went a long way!

3. Personal Touch

One final thought I’ll mention on a personal touch is to give out hugs. You wouldn’t believe it, but a hug goes a long way. Now I know that some people don’t like to be touched and freak out if you try to hug them. You need to be aware of body language and know if you’re making someone uncomfortable, but by and large, most people like a good ‘ole hug.

On Wednesday night rehearsals, I greeted my team members with hugs and asked how they were doing. This is in contrast to barking “Get to your station!” or “Did you hear of the changes we made?”

I’ve made it a point to not let something “business” come out of my mouth first. The person is always more important than the thing we’re trying to accomplish or produce. Check on them first and then update them on the changes. Lastly, greet them with a warm smile. Let your people know you love and care for them.

This is about valuing people over production. People are more important than what they can produce and we shouldn’t prostitute them and their gifts. God has entrusted them to us and our team and we should value them.

How long has it been since you wrote a note? How long since you called a team member? Given any hugs lately? Let’s surprise our team and volunteers with a personal touch and an attitude of gratitude this Easter season.

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Later this month I’ll be attending the XP-Seminar in Dallas, TX with some very good friends of mine.

This is THE place for executive pastors and church leaders to learn, network and hangout.

The dates are February 17-18. You can enroll HERE. Today is the last day for special pricing.

This years seminar with be featuring Mel McGowan
From the Magic Kingdom: Lessons Learned from Disney

A former Disney Imagineer
brings vital insight to church design.

Mel McGowan is the President and Founder of Visioneering Studios. This firm is a national “Envision.Design.Build. firm” with offices around the country. Mel had a decade-long tenure with the Walt Disney Company, helping to design the renovation and expansion ofCalifornia Adventure at the California Disney Resort. He also has a background in film and urban design—and continues to work on many civic designs around the country. He brings a rich perspective on “sustainable Christ-centered community” and has written Design Intervention: Revolutionizing Sacred Space.

In Exodus, God gave His people complete instructions for designing and building a tabernacle. From specifying the colors of linen to the dimensions of each alter, God cared about the details of that environment and His connection to the people inside. God still seeks relationship with His creation, and our gathering places can still reflect it—if we’ll consider a Design Intervention. From the Old Testament temple to today’s most innovative building, churches create effective environments by using their unique story to share The Story. Design Intervention is a global journey through this revolution in sacred space.

Why Come?

Dr. Gene Getz Pastor, Author

Dr. Gene Getz
Pastor, Author

Author of more than 60 books, Gene Getz says …

David Fletcher has been helping Executive Pastors for over a decade through XPastor.org.  I love what he is doing through the keynotes and workshops—and I had a great time a couple of years ago when I was a speaker. To learn and grow, this is a fantastic place.

I’ve also seen first hand the results of his own leadership where he serves at the local church level and in helping train leaders in cross-cultural situations—which has added to his ability to structure a dynamic learning environment regardless of the societal factors. Don’t miss this opportunity!!

Tim Samuel

Tim Samuel

Tim Samuel, CFO of Bridgeway Community Church says …

The Seminar enables me to create future opportunities. Daniel Rolfe’s talk last year helped shape my 2015.

It connects me with church leaders from around the country so that I can innovate and save money for my local church.

Clint Smith

Clint Smith

Clint Smith, XP of of NORTHchurch says …

The XP-Seminar has had a huge impact on my leadership and development as a person, as well as an executive pastor. Years ago, when I began the journey as an XP in my late twenties, it provided the networking, mentoring and insight that I needed to grow in this demanding role. I continue to attend the Seminar to increase my knowledge in church law, HR, staff development, budgeting and so much more. The relationships I have built through XPastor grow every time I attend.

This year I will be teaching a workshop entitled, “Raising Up Leaders—Coaching and Development.” As a 10+ year veteran as an XP, this is still my favorite part of the job. I believe in this seminar and what it represents and would love to give back any way I can.

Seminar Highlights

Dr. Paul Utnage Springhill Presbyterian

Dr. Paul Utnage

Survival Skills for Managing Moral Failures Among Your Leaders

Paul has been an XP and SP, serving in ministry for decades. He has served with some of the most noted pastors in the nation. Paul has been a noted contributor to the XPastor world, giving mentoring to many upcoming XPs. Currently he is the XP of Springhill Presbyterian Church in Bozeman, Montana and earned his Doctor of Ministry degree from Dallas Seminary.

There are two types of skills that help manage moral failures on your team: tangible and intangible. Tangible skills are the organizational decisions and processes that must be followed to have success. But there are intangible skills that many people ignore, to their later dismay.

Bruce Woody

Bruce Woody

Golden Buildings and the Architect-Client Process

Bruce Woody will share some of their “golden projects.” These are the church buildings that have special merit—things that architects really hit a home run for and with the client. Look for lots of concrete illustrations of the client-architecture process and its results.

This is a “tour de force” of great architecture. Bruce is the President and CEO of HH Architects.

Matt Anthony

Matt Anthony

SCOTUS on Marriage—Legal Considerations For Your Church

The majority opinion of the Supreme Court of the United Stated held that “The Fourteenth Amendment requires a State to license a marriage between two people of the same sex and to recognize a marriage between two people of the same sex when their marriage was lawfully licensed and performed out-of-State.” This was the Oberfefell v. Hodges case, argued on April 28 and decided on June 26, 2015.

David Middlebrook

David Middlebrook

In response, one Senior Pastor said, “Our church will never do any kind of marriage again—go to the Justice of the Peace.” An Executive Pastor said, “We won’t rent out our facility to any outside group.” Some changed the constitutions of their church to address the issue and others have done nothing. This imperative presentation contains material that you must consider as you audit your church policies and practices.

Every year, David Middlebrook and Matt Anthony from The Church Law Group bring the XP-Seminar imperative topics from the field of law, HR, safety, fiduciary responsibility and much more. This will be a growing time and invariably you will take away homework and a full to-do list.

 

Mike Erre

Mike Erre

The Constant of Change and a Track for Lead Pastors

You asked for Mike to return again! We heard from him, Mr. “Lightning in a Bottle,” at the 2014 XP-Seminar about his transition to EvFree Fullerton and the resulting phenomenal growth. But you wanted more of Mike. In 2015, he spoke on being a catalyst and directional leadership. This year he will address The Constant of Change–giving us a continued insight into a dynamic leader.

On Thursday afternoon, Mike will lead a workshop only for Senior Pastors/Lead Pastors. Before becoming the Lead Pastor of EvFree Fullerton, he served as the teaching pastor at Rock Harbor Church and Mariners Church. XPs, this is a prime opportunity to bring your SP!  Read about the SP track.

Jon Platek

Jon Platek

The New SP and XP Team

Two years ago, Jon became the new SP of Maple Grove Church. He soon added XP Jim Hobbs to the team. Let’s learn the “start-up lessons” from Jon about his experience. You never know when you will get a new SP or join a new team. His observations and perspective will give insights to new and experienced XPs and SPs. Read Jon’s story of when he was a Campus Pastor to gain some perspective on his prior ministry.

 

Eddie Park

Eddie Park

Emcee

Our emcee this year will be Eddie Park. On a 4-year learning gig at EvFree Fullerton with David Fletcher, he is an Assistant Executive Pastor overseeing church business and operations. Eddie provides church-wide strategic leadership and oversees EvFree’s internship program, along with developing skills in teaching and communication.

Eddie is an information addict, avid life-hacker, and leadership junkie. His passion is to change lives and organizations with the highest level of Christian leadership.

At the 2015 seminar, I was exposed to some of the most experienced church leaders from all over the nation. I never thought I would ever be prepared for senior leadership until I came to the seminar and received the invaluable wisdom and resources provided by David Fletcher, the speakers, and participants.  ~Eddie Park

 

About the Seminar

Short Rides

short-rideWe will feature a short ride with a case study on church leadership issues. To the point. Clear. Impactful. Horse not provided.

Afternoon Workshops

On each afternoon, we have three sets of workshops led by some of thebest church leaders from North Americapeople who are coming up with innovative solutions to practical ministry. Hear from your peers! The workshop leaders are church leaders who speak from their amazing areas of expertise. They talk to you as “one skilled leader to another.”

“Thank you so much for the obvious work that was put into the conference. It was my first time attending and it was very beneficial.”

“On our flight home, my XP said to me, ‘So was the conference worth it for you?’ I answered, ‘Yes it was.’ He agreed as well.”

Enroll in the Seminar

The regular enrollment rate is $750.  Includes books and lunches—but not lodging. Overview of all rates:

  • Enroll by February 1 for $675–save $75
  • Enroll two or more from your church for $600 each–save $300 and more!

Location

We will again be at the Hilton Dallas/Park Cities.

I hope to see you there! If you’re going, let me know and we’ll grab some time together.

SecretShopper_top1

A lot of people have heard or read that I’m regularly doing secret shopper or mystery worshiper visits to churches around the country. The question has been raised (and it’s a valid one): Do you need a secret shopper?

As someone who takes the mission to reach the lost and unfilled seriously, I think it’s a wise investment. It takes about a month for you to lose your new eyes, new ears and new nose. Things that you may have become used to or accepted, a secret shopper can spot on their initial visit.

I once had a great Secret Shopper visit with a local church plant in the DFW area. I then had great meeting afterwards where I shared constructive and encouraging feedback with their senior pastor. I was reminded of how even young church plants can quickly lose their new eyes and start to miss things that are obvious to a newcomer like me.

The pastor emailed me saying that they’ve worked on several of the items I listed and are excited about their future. Now, many years later, my secret shopper process has evolved. The last church I worked with was Menlo Church in California, pastored by John Ortberg. I evaluated all 5 of their campuses and went over a 22 page report with their senior leadership team. 

In one month, I’ll do another secret shopper visit at a mega-church in Dallas, TX. I’ve already begun my pre-assessment, as I take a thorough look at the church’s website and online presence.  This is a church that is seemingly doing well and has a large congregation in a metroplex, but they want to improve and tweak things and I applaud them for that.

I came across some good words on Mike Holmes’ blog that I’d like to share with you. He mentioned that a secret shopper or mystery worshipper can do a few things:

1.               Assess areas of strength and weakness.

2.               See what visitors see.

3.               Give objective appraisal.

He also shares the story of his experiment as a secret shopper, which is convicting and inspiring. He goes on to share signs you need a secret shopper or mystery worshipper:

1.               Visitors who don’t return

2.               Decreased attendance

3.               Lack of influence in the surrounding community

I would add an eye for excellence and an attempt to be better at hospitality. It’s always healthy to look at your Sunday morning experience through the eyes of a newcomer and especially the eyes of a lost person. You may get only one chance to make a positive impression on them.

We all know a guest makes up their mind whether or not they will return in the first 10 minutes.

Read that again!

When you bring a guest to church, you instantly become sensitive to your surroundings – the people, the seats, the ushers, the greeters, the kids check-in, the sermon, the music, etc. You want everything to be perfect for your visiting friend (especially if they are not a Believer). A mystery worshiper can spot these crucial areas out for you, before your lost friend does. It’s an investment, but I think a wise one.

Nelson Searcy (in his book “Fusion”) says that if a first-time guest turns into a second-time guest, they are 80% more likely to get plugged into your church and eventually commit their life to Christ. That’s huge and that’s what I do. I help churches remove unnecessary barriers and bad impressions and turn first-time guests into second-time guests. 

I once read an article in the Wall Street Journal on secret shoppers. As the article states: “Department stores hire mystery shoppers. Restaurant chains bring in undercover diners to rate their food and service.” Isn’t what we do on Sundays as church leaders more important than department stores and restaurants? Seriously, isn’t it???

If you’d like to pick my brain or ask what’s involved in a secret shopper visit, contact me. If you’d like to read through endorsements of my ministry, check out the Worship Impressions website. Keep pressing on and know that what you do matters!

multi-site_churches1

I’ve been a Campus Pastor before and I’m preparing to be a Campus Pastor again. You may think I’m thinking, “I’ve got this.” Nope. I pray and think all the time about the learning curve that I’m about to embark upon. I have a brand new church’s DNA to learn, embrace and share. I have a new vision and values to learn, embrace and champion.

I’ve always said that multisite churches come in all shapes and sizes. One size doesn’t fit all. I heard someone describe multisite to someone the other day as “You watch a teaching pastor on a video screen.” Yes, that’s true for half of all multisite churches. The other half have live teaching.

Some multisite churches take a cookie-cutter approach. You can’t tell one campus from another. They are modeled after the original campus and all look and feel alike. Some multisite churches have freedom at their campuses to have a different feel and vibe. Some campuses have totally different names (like North Point, Browns Bridge, Buckhead Church, etc.).

Some churches take a regional approach. Some churches plant in urban settings. Some churches launch in rural settings. Some churches are in multiple states, some just cover one large region. Again, multisite comes in all shapes and sizes. 

Sometimes the Campus Pastor is very visible on a Sunday and during the service (I was on stage 3 times a week at my last church: Welcome, Response, Closing/Benediction). At Transformation Church, the Campus Pastor does the Closing or Benediction at the end and is seen just once. So how do you lead a campus and cast vision and implement change with just being seen one time a week on stage (that’s a discussion for another blog post)?

When I was last a Campus Pastor, I wrote about what I did each week. You can read about it HERE. I expect most, if not all, of those things to be the same with my new position. It’s mainly the system, vision, DNA, values and culture that is the biggest challenge to learn and embody. So, pray for me as start this new role in a month.

How do you see multisite churches as different from others? What has your experience been?