Now that Easter is Over

Now that Easter is behind you, it’s time to take your Guest Services to a whole new level. Let’s create, build, and reinforce a culture of hospitality.

Join us in 2 weeks for the May 7-9 First Impressions Conference. You’ll learn from the leading voices and churches in the area of first impressions and guest services. This year’s theme is The Hospitality Culture.

Since you read my blog and I know you care about this, we’ve created a special discount code just for you. Use promo code GIFT and you’ll save 10% on your All Access Pass registration.

With the All Access Pass, you can watch the conference at any time on-demand. Yes, you can watch it LIVE, but if you and/or your team can’t view it live, you can watch it later – for as long as you want – with lifetime access.

Use promo code GIFT to save 10% and go here to learn more and register. You don’t want to miss out on this training and inspiration. Our team has worked crazy hard and we’ve put a lot of heart and soul, blood, sweat, and tears into this.

PLEASE NOTE: This conference is all ONLINE. There is no travel involved. You can sign up today and watch it in two weeks. No hotel. No flight. No rental car. Watch it at home, at the office, at your church, alone, or with your team.

It will truly be monumental in the life of your ministry. Join us!

– https://firstimpressionsconference.com/

The One Thing You Must Do this Easter

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We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point is to collect as many responses and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also, good to ask is, “How did you hear about us?” Also, have boxes for people to check off if they made a decision for Christ. Also good is space for people to share prayer requests.

What you do with the card once it’s turned in (what you do post-Easter) is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at a church where I was a Campus Pastor at HERE.

Don’t have a Connection Card? Don’t know where to start? I created this sample pack (which has editable files) for you and your church.

Go here to download this resource for free!

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

3 Ways to Still Have a Team After Easter

So here we are – less than three weeks away from the biggest Sunday of the year. I just left a planning meeting with the worship pastor at my home church. We were talking about ways to turn first-time guests into second-time guests. We brainstormed about setting up a tent outside to welcome guests and give them a gift, as well as info about next steps.

The reality is all we planned to do takes a huge amount of volunteer leadership. I coached him on delegating and equipping the saints for the work of the ministry (Ephesians 4).

But here’s the real question:
How do we still have a team going forward after such a stressful and busy season as Easter?

Here are some thoughts:

We live in a digital world. Texting, IMing, Facebook posts, Instagram posts and daily tweets – truly a whirlwind when it comes to communicating these days. Call me old-fashioned, but I’ve found that a personal touch still goes a long way (yes, even in 2019).

  1. A Handwritten Note

Everybody loves to receive a handwritten note thanking them for their service on your team. We’re coming up on one of the busiest times of the year with Easter. We all know that Easter is the Super Bowl for churches. More people will visit your congregation than any other day of the year.

Your volunteers are going to work countless hours (your staff, too). Take the time to write out ‘Thank You’ notes to each and every one of them. If you have the budget, include a gift card in the note to them. Sometimes I do Chilis gift cards for $25. Sometimes I can only do a $10 Starbucks card. Whatever your budget can do – make it happen.

  1. Phone Calls

Another thing that goes a long way in this digital world is phone calls. It seems we’ve lost the art of picking up the phone and checking on our team and seeing how they’re doing. I used to go through my team’s list of names and give them a call just to see how they were doing and if there was anything I could pray for them about. This went a long way!

  1. Personal Touch

One final thought I’ll mention on a personal touch is to give out hugs. You wouldn’t believe it, but a hug goes a long way. Now I know that some people don’t like to be touched and freak out if you try to hug them. You need to be aware of body language and know if you’re making someone uncomfortable, but by and large, most people like a good ole hug.

On Wednesday nights, I greeted my team members with hugs and asked how they were doing. This is in contrast to barking to get your post or “Did you hear about the changes we made?”

I’ve made it a point to not let something business come out of my mouth first. The person is always more important than the thing we’re trying to accomplish or produce. Check on them first and then update them on the changes. Lastly, greet them with a warm smile. Let your people know you love and care for them.

This is about valuing people over production. People are more important than what they can produce and we shouldn’t prostitute them and their gifts. God has entrusted them to us and our team and we should value them.

How long has it been since you wrote a note? How long since you called a team member? Given any hugs lately?

Let’s surprise our team and volunteers with a personal touch and an attitude of gratitude this Easter season.

 

*** Want help reaching and KEEPING more guests at your local church?

Signup for the May 7-9, 2019 (ALL ONLINE) First Impressions Conference here.

PLEASE NOTE: You don’t have to watch it all live. When you signup for the All Access Pass, you can watch all 18 hours of video content at any time later on-demand!

 

The Most Beautiful Churches in the World

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I’m going to list the most beautiful churches in the world. Are you ready? Follow me: If I said, “You have a beautiful church”, would you reply, “Thanks. When did you visit our building?” or would you reply “Thanks. Who did you meet?”

It’s simple and subtle, but potentially dangerous. So often we refer to churches’ facilities or campuses and define that as a “church”, as if they’re synonymous. One of the reasons that I love church plants and those in portable facilities is that they don’t have to overcome this hurdle like churches with their own building.

We don’t go to church. We are the church. If you want to see the most beautiful churches in the world, you’ve got to spend some time with believers that are sold out to Jesus, filled with His love and grace, display the fruits of the Spirit and have a passion to serve their community.

While I’m thinking about it, read Dino Rizzo’s book Servolution – that’s a beautiful church and a beautiful vision/ministry. Each time I’ve visited a church that has a Dream Center, including the LA Dream Center led by Pastor Matthew Barnett, I’ve seen a beautiful church. The ironic thing about this is churches with Dream Centers often are doing messy ministry and get their hands dirty; still, they are what I consider to be a beautiful church.

I remember years ago hearing a pastor of a very large church say that they had grown by people inviting people.

Please understand, I ran a social media marketing company. I’m all for marketing and branding and using tools like social media, but when it comes down to it – people are the church and they, by their word of mouth, are used by God to grow a church and be salt and light in a dark world.

How can your church be a beautiful church? By making disciples and growing up people in their faith. Spiritually mature Christians are beautiful in their own way. They’ve had years to practice spiritual disciplines and give off the scent of Christ. New Christians are beautiful in their own way. Yes, they’re sometimes rough around the edges, but their passion and zeal are inspiring and their newfound “first love” is a breath of fresh air.

I’m curious: If I came to your community, would I experience a beautiful church?

*** The above was a book excerpt from my book Church Leadership Essentials available on Amazon through Rainer Publishing. Get the brand new updated and revised version today. You can see what others are saying by reading through the Amazon reviews.

7 Simple Things You Can Do to Start the New Year Off Right

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2019 is coming upon us. Most people make new year resolutions like joining a gym, going on a diet, etc. I’d like to share 7 simple things you can do to get your new year started off right.

  1. Go on some sort of fast – Priorities and focus are more important at the start of a new year than resolutions that quickly fall by the wayside. You need to participate in some sort of fast from something you love to place your focus on God and make Him your priority. I’ve done short fasts, extended fasts, Daniel Fasts, movie and TV fasts and most recently a technology fast. Since it’s not healthy for me not to eat due to some medicine I take, I recently fasted one month (30 days) from social media (Twitter, Facebook, Instagram, Snapchat… you name it) and all things technological. I was shocked to see how dependent (in a bad way) that I had become on them. Getting away from technology for a month allowed me to spend more time in Scripture, prayer and with my family. It also gave me a healthy perspective on social media. I found myself wanting to post the silliest things that had no business being on Facebook. When I returned to social media, I had a new purpose and perspective and started using my social media platforms the right way. For some of you, it may be easier to go 30 days without eating than without social media. If that is the case, you have a problem and an intervention is needed. I’m kidding. Sort of.
  2. Get a watch – While I was on my recent fast from social media and technology, I found one thing happening over and over: My iPhone was constantly in my hand. I was attached to it. I realized that I always had it out, in my hand and would look at it during meetings, mealtime and other rude and inappropriate times. I jokingly told my wife, “I just need to get a watch. Then I could keep my phone in my pocket.” Sure enough, while out of town speaking at a conference, I stopped in a shopping mall and bought a watch. Now my lunches, dinners, coffees, and meetings are different because I’m not constantly checking my phone and appearing rude to whoever I’m eating or meeting with. Everything is going mobile and we need a healthy boundary and perspective for this technology.
  3. Read a different kind of book – I’ve often said, “Leaders are readers.” To start the new year off right, I want to encourage you to read something completely different and out of your comfort zone. For two decades of ministry, I bragged about only reading non-fiction and said I had no time for fiction. Guess what? God opened my eyes that truth and beauty can be found in fiction. I recently watched “Lord of the Rings: Return of the King” again and I found myself saying, “Tolkien was a genius and God had His hand on His writing.” God used that eye-opening movie to open my mind to reading books out of my wheelhouse. Maybe you only read Christian or ministry books and need to read a business book. Maybe you need to read a historical book or biography. Whatever may be your case, branch out this year and read something totally different. You’ll be better for it.
  4. Go on a retreat – At the last church I pastored I would go on two different retreats at the start of each year (in January). One was with our church’s Senior Leadership Team. One was with my campus staff. I would put a lot of time and effort prepping for my campus staff retreat. I would think of things that my team needed to address, tackle and discuss. I would be sure to include plenty of social and bonding time as well. We also spent a great deal of time dreaming and talking strategy. There’s a lot of ideas and creative juices flowing at the start of a new year, coming off of the Christmas season and heading towards Easter. January or February is the perfect time to get away and pray, dream, create, plan, play, and bond.
  5. Go to a conference – I also try to take key staff to a conference in the early part of the year (pre-Easter). It’s another opportunity to get away, bond and feed your professional side. I’ve often said I’ve learned far more at conferences over the years than I ever did at school. Going to a conference as a team could be just the boost your team needs. You must stay sharp in the ministry world and the new year is the perfect time to fill up your tanks (spiritually, mentally, creatively) and to just all around be inspired. Definitely plan on attending the 3-day online First Impressions Conference. This is a must-watch for your team and no travel is involved!
  6. Visit another church – This is my secret that I’ve kept for 20 years of ministry. Whenever I can, however I can, I take any opportunity to visit another church. Maybe I’m on vacation. Maybe I’m out of town at a conference. Maybe I go to a Saturday night service or a Sunday night service. For two decades, every chance I got, I visited other churches. Good and bad. I’ve visited almost all of the churches on the largest church list, as well as the fastest-growing list. I’ve learned what to do and what not to do (I’ve visited some bad churches, too). The key is to see something different than what you’ve grown accustomed to. You see the same church week in and week out, 48 to 50 Sundays a year. You have to be intentional and make it a priority to visit somewhere else and learn what you can. I can not stress enough how important this is.
  7. Set goals – I’m extremely driven and goals are essential to the innovation and strategic leader. It was the late great Zig Ziglar that said, “If you aim at nothing, you’ll hit it every time.” At the beginning of last year, I asked my staff to turn in goals for the year for their area of ministry. You would have thought I had tortured them. It was like pulling teeth. I scratched my head in disbelief. Every staff member should set goals for his or her ministry area and then share them with the team. This is a concept called “Goal Contagion.” Scientists have found that you are dramatically more likely to accomplish your goals if you can see other people working on goals. You don’t even have to meet the person, simply reading about what they’re working on gives you a literal boost. As I have blogged about numerous times in the past, we must constantly be recruiting, equipping/training and growing in our given areas of ministry. If you have 10 volunteers, make a goal to get to 20 volunteers. If you are bad with communication, make it a goal to communicate better this new year. If you’re bad with follow up and assimilation, make it a goal to send out letters, emails and make phone calls this new year, each week. Make goals to grow spiritually and professionally. If you lead a staff or team, think of developing personal growth plans for each of your team members and check in with them each week. Don’t wait until the year-end evaluation to tell someone how they’re doing. If someone is doing a poor job, it should not be a surprise to them in a year-end review. Read that again. Communicate and set clear, measurable goals.

* Do these 7 simple, but crucial things and your new year will be off to a great start.

My Fall Travel Schedule – Will I See You?

I love taking online relationships and going to the next level by meeting in person and even breaking bread.

This is one of the joys of travel. I’ve had several meetups this year and am looking forward to more!

I announce national meetups, giveaways, and links to tons of resources in my Facebook group.

Join us online! There are over 9000 church leaders from around the world discussing weekend worship and guest services every single day of the week.

Here’s where I’ll be the rest of the year. Please let me know if you’re going to be at any of these and we can meet.

  • Please note: There may be additional dates added and I will update this blog. *

Here’s where I was consulting over the last month: Albuquerque, Dallas, and Richmond, VA

Here’ where I’m going next:

And please join me online (from anywhere in the world) for our third online conference!

Why I’ve Been Blogging For the Past 12 Years

Before I tell you why I blog, let me start with how I got into blogging. In the summer of 2006, my friend Don Chapman of WorshipIdeas.com, was visiting me in Dallas. I was driving to Oklahoma City to speak at a conference and Don came with me. It was about a 3 hour drive and I started sharing some ideas, resources and new companies that I had come across. Don directly and boldly said, “Dude, you have got to start blogging. Church leaders would really benefit from what you’re sharing with me.”

Not only that, that night Don went online to GoDaddy and bought the domain name: ChurchVideoIdeas.com and said, “Here you go. Now get to blogging!” I started a cheesy-looking WordPress blog and the rest is history. Thanks to my great Charter Sponsors, I was able to give my blog a face-lift. It’s been through several design changes over the years.

The “why” is simple. I have a heart for the Church (capital “C”). My heart and passion is for the Kingdom and equipping Church leaders – that’s why I write, that’s why I consult, that’s why I speak at conferences. I love Christ’s Bride and want to be a friend, helper, encourager and equipper to Church leaders around the world.

Praise God, people actually care what I have to say. I’m blessed that thousands of Church leaders from around the world read and share this blog each week. That, to me, is surprising, shocking and extremely humbling. Almost every day I receive an email from a Church leader asking me a question and many of you reading this, who have sent me an email, hopefully have seen that I try to answer your email promptly and to the best of my knowledge.

The truth is: I don’t know it all. I don’t even come close. I just share what I’ve learned on my journey and if I think someone else can answer your question better, I point you in their direction. What would I like to change? I’d love to see more interaction on this blog. More of you making comments. There are a couple each day, but I can see (via my tracker) that a ton of you are reading this blog or receiving it via RSS or email, but apparently not commenting. I always try to pose some type of question and ask for your feedback, ideas and I sincerely want to hear what you’re doing in your own ministry setting.

SO, with that being said… I’m glad Don talked me into blogging, I’m grateful to God for the sponsors that make all this possible, I praise God that he’s given me a passion and desire to write something fresh each day and I’m humbled, honored and excited that you are reading this and we have this cool sort-of virtual connection. What a great time to be alive! By the way, give a look (over to the right) at my sponsors and check them out. I’m only partner with people I believe in.

My blog was also selected as one of the Top 35 Blogs Christian Leaders Need to Read in 2018. This blog is listed with ChurchLeaders.com, Pastors.com, Michael Hyatt’s blog, and others. I’m honored! You can read the list HERE.

As always, I want to again mention that I love meeting you in real life, too. If you’re ever in Charlotte, let me know. If we’re at the same conference, let me know. I’m speaking and traveling a lot this Fall. You can hear me teach at the First Impressions Fall Conference in Atlanta in September and the SALT Conference in October. If we’re at the same event, conference or school, hit me up!

So, to wrap up: Glad to be blogging. Glad you’re reading. Hope you’ll continue to. Hope you’ll comment and add to the discussion. Also, feel free to email me questions or suggestions of topics to blog about. You rock!

How I’ve Done Assimilation

I was a Campus Pastor at a multisite church for 6 years. After just “winging it” for the first year, I talked to my friend, Nelson Searcy, and he suggested I read his book Fusion: Turning First-Time Guests into Fully-Engaged Members of Your Church. Now, mind you, many things are discussed in the Fusion book, including first impressions (which is HUGE – you know how much I’ve written about that in the past). I’m just touching on the area of assimilation today.

I first read the summary of the book by one of my sponsors (seen to the right) called Leaders Book Summaries. After I read the summary, I was hooked and I had our entire Lead Team (our Senior Leadership Team) order and read the book. I then ordered copies for my staff at my campus and we read through it together, too. It’s an amazing read and well worth the investment. I highly encourage you to go get the book (paperback or Kindle) HERE. The leaders summary will give you the basics and highlights. The book will give you the full philosophy, principles, and strategy for the Fusion concept.

First Impressions Podcasts

Hello, friends. I’ve had the honor of being on several podcasts over the years. Recently, I was guest on some great podcasts where we discussed my book Secrets of a Secret Shopper.

I realized that I haven’t told you all about them, so I wanted to post them here for you to check out.

I’m in the process of recording several more, so stay tuned for updates.

For now, give these a listen!

Here Are Five Summer Tips from a Church Secret Shopper

I stay busy with church secret shopper consultations during the summer, as wise churches prepare for the Fall. Now that Summer has begun, let me give you 5 practical tips to implement at your church so you can prepare for a killer Fall. Here we go:

  1. Vision cast to your Guest Services team
    So often, people that serve on a church’s guest services team feel unimportant. They think they are not good enough to sing on stage, lead a small group or are not tech-savvy enough to serve on the production team. It’s vital that your leadership over communicate that this is not the B-team. This is not a place to serve for people that have no talent. This is a vital ministry and is a front door to your church. People make up their mind whether or not they will return in the first 10 minutes. First Impressions matter!
  2. Pray with your team before your first service
    Never, ever forget the God-factor when you serve in ministry. We are but vessels. We need the Holy Spirit of God to love, lead and serve through us. Pray each week with your team that they would be the hands and feet of Christ. Pray for God to break down walls of fear, skepticism, and distractions. Pray that the lost would come to Christ and that the hurting would find healing and hope.
  3. Remember it’s always someone’s first Sunday
    I really can’t stress this enough. No matter the size of your congregation, chances are, someone is entering your doors for the first time. The larger your church is, the more this is true. Churches of 200 can expect at least 5 to 8 guests a week. Larger churches welcome even more into their midst. When you gather with your Guest Services team to pray before your first service, remind your team of this simple truth. Focus them on their mission to welcome all who enter with love and to be a servant.
  4. Free up your hands
    One of my pet peeves is when I see people on the Guest Services team that have a coffee or cell phone in their hand. This is a red flag for me. I want my team shaking hands, hugging regular members, holding open doors and pointing to where people need to go (or even escort them there.) If your team member is distracted by looking at their cell phone, it is one of the rudest and worst first impressions you can give a newcomer.
  5. Focus on your guests and not your team
    A lot of times when I visit a church or even attend my local church, I’ll notice team members in conversation with each other and talking while guests pass by them. Again, this is a red flag and a big no-no. Another pet peeve of mine is parking lot attendants standing next to each other and talking. Parking lot attendants should be spread out and not bunched up together talking. Door holders, ushers, and greeters should be focused on their role and not engaged in conversation with friends. Make eye contact with all who enter, smile and welcome them.

First impressions matter, so take them seriously and do all you can to remove distractions and barriers for your guests. Love and serve others like you would want to be loved and served.

Finally, give all the glory to God. It is He who uses us as jars of clay and melts cold hearts. The cool thing is we get to be a part of that supernatural process.

I hope you’ll implement these tips and have an amazing Summer. If I can serve you and your church in any way, I’d be honored. You can go here for more info on my consulting.