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I and my company Worship Impressions are committed to helping your church reach and keep guests. As specialists in Guest Services, Hospitality, and First Impressions, we come alongside you and what God is already doing at your church and give you a guest’s perspective, as well as suggestions and next steps to improve.

We don’t just do one consult and leave. I am committed to a long-term relationship. I propose next steps, introduce you to friends, specialists, and strategic partners. And I’m always one phone call or email away. I’ve had pastors call me up and ask a question years after I did a secret shopper for them.

The question becomes: When is a good time to bring in a church secret shopper or mystery worshiper? It really depends on your church’s season of life/schedule, budget and an attitude that says you’re ready to do whatever it takes to reach lost people for Christ.

One word of caution:

You will always be busy and you’ll always be getting ready for something. Please don’t let that stop you from investing in your church’s future and potential. Make time for a consultation if you are struggling, plateaued, declining, dead, or even if you’re booming and just want to go to the next level. The key is you have to be intentional. You have to be open to change and invite feedback. It’s scary, but oh so worth it!

So to show you how I usually help churches, here’s what a yearly schedule could look like:

  • I come in the Summer and help you Get Ready for Fall
  • I come in the Fall and help you Get Ready for Christmas and the New Year
  • I come in the New Year and help you Get Ready for Easter

There really is no right or wrong time to bring in a church secret shopper. Just pray about what works best for you and your ministry. Once you’re ready, let us know. You can reach me at my personal email: greg@gregatkinson.com or Worship Impressions at info@worshipimpressions.com.

I hope to meet you soon. The best days of your church are ahead!

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So, you made it through the big weekend. Now the real work begins! Now you focus on turning those first-time guests into second time guests. This is where your assimilation process kicks in. I wrote about my process here. I also wrote about taking care of and thanking your volunteers and staff here.

Now would be a good time to run Facebook and Instagram ads promoting your new series that either just kicked off or kicks off this coming Sunday. Encourage your people to invite. Post plenty of sharable content on Twitter, Facebook and Instagram. Encourage your people to share the media and invite their friends, family, neighbors and co-workers.

So, let’s review! Here’s what jumped out at me from my contacts and friends in churches around North America:

  1. Songs of the season: “Death Was Arrested” by North Point, followed by “Resurrecting” by Elevation Worship. I wrote about the song for Easter two years ago here. It was “Forever” by Kari Jobe and I know a ton of churches still did that song. A powerful response song is “Come to the Altar” by Elevation Worship. Many churches used that this year as a song to follow the message, which is very appropriate as it has lyrics about Christ being risen from the dead.
  2. Signs of the season: Man churches created awesome, colorful, text-rich signs to hold for greeters, parking lot attenders and baptisms.  Signs 2 Welcome signs 2

Baptism signs

3. Next level guest services: With the welcome signs as seen above and the fun transportation for kids as seen below, churches rolled out the red carpet!

Kids ride

4. Intentional return tactics: Realizing that many guests were there for the first-time, many churches gave out invite cards to invite people back for the next week. Remember if you can turn first-time guests into second-time guests, they are 80% more likely to get plugged in and start a relationship with Christ. (Nelson Searcy – Fusion).

Invite to return

  • So get together with your team and review this past Sunday. See what worked, what didn’t work, where you can improve and ideas that you can implement in the future. It’s never too late to start doing things with excellence. Guest services and first impressions matter.
  • If I can help you in any way, contact me here. Let’s reach this nation for Christ!

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We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point it to collect as many response and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also good to ask is, “How did you hear about us?” Also have boxes for people to check off if they made a decision for Christ. Also good is a space for people to share prayer requests.

What you do with the card once it’s turned in – what you do post-Easter is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at my last church HERE

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

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I went to go see the movie ‘Son of God’ on Palm Sunday to prepare myself for the upcoming Easter week. It was a great way to get my heart and mind focused on the coming week. The movie is not perfect and like most Hollywood movies, they take some creative liberties and change the story a few times, but it also has its great moments.

Here are the moments that stood out to me and moved me to tears:

  • The birth of Jesus
  • The calling of Matthew the tax collector (this is one of the most powerful scenes in all of film I’ve ever scene)
  • Jesus reading from the scroll of Isaiah in the temple and seeing people’s reaction to what he says

These are the most powerful moments to me that stand out. Of course I was moved by the crucifixion and resurrection of Christ. What about you? Did you see the movie? Did you like it? What moved you? People from all over the world are sharing their experiences with the movie. Take a look:

For more about the movie and to share how it’s impacted you, go to sonofgodstories.com

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I’m so thankful for all the support and love shown the past week for my new book Strange Leadership: 40 Ways to Lead an Innovative Organization. Strange Leadership has been a bestseller on Amazon and is doing great in the Church Leadership category. I’m very excited to see how God uses this book to impact leaders.

I asked a good friend of mine (Jay Thompson) to write a Team Discussion Guide for the book that we would give away to leaders (you can get it on the book website for free). Jay is great at writing discussion questions for small groups and I knew he’d be another great set of eyes and ideas to write the questions for the Team Discussion Guide. He did an amazing job and provided a great resource for leaders.

I was talking with Jay on the phone the other day and he said, “Greg this is not the kind of book you read in one sitting. It’s way too comprehensive and has way too many ideas to ponder and think through. You have to take it a chapter at a time and slowly work your way through the book.” I agree. By the way, that’s why I wanted a Team Discussion Guide. I knew leadership teams would need to slowly go through the book a chapter at a time.

I got a message on Twitter the other day from a pastor who said he was going to read a chapter a day and write a review in about 45 days. That’s great. I’m writing this post to encourage you to go at your own pace and allow God to speak to you through the book.

Strange Leadership has been called “an encyclopedia on innovation.” I think that describes the book well. Nobody would sit down and read straight though an encyclopedia. You would take your time and savor each section or chapter. It may seem strange, but that goes with the territory.

Also, please note: You must read the Introduction of the book – it’s essential. Some say it’s the best chapter of the entire book. This is a book that you need to read completely – the Preface, the Introduction, all 40 chapters and then the Conclusion. They all work together to create an environment where God can speak to you. It may take you a while to complete it, but it will be worth it in the end.

If you haven’t got your copy of the book yet, go here to get it. Thanks and I pray God uses this book to lead you into new ways of doing ministry. Be strange!

Someone sent me this video of Rhett Walker Band’s “Broken Man” song. I resonated with it. God has been breaking me for a long time. I wrote about when it came to a head HERE. This would be a great song to use in a worship service sometime depending on the message topic. Check out this song:

Recently I wrote about seeing TobyMac live and getting to talk with him backstage. I talked about how all these years later (I first saw him 20 years ago), TobyMac is still innovating. Guess what I found that TobyMac did? He recorded and edited his label’s artist Capital Kings’ music video on his iPhone 5. It’s pretty amazing. Check it out:

*** Editor’s Note: Want to learn more about this? One of Christian Media Magazine’s Featured Writers (Chip Dizard) just wrote about this here.

*** Greg Atkinson is the author of the book Church Leadership Essentials available on Amazon through Rainer Publishing (now available in print).

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Most of you know I’m the Editor of Christian Media Magazine. What you probably don’t know if I just finished overseeing a long rebranding project. We worked with my friends, the good people of Sheepish Design – who by the way could really help out your church or ministry.

So check out CMM on Twitter, on Facebook, on Google+ and be sure to visit our new website and subscribe to our weekly newsletter. It’s a great resource for your ministry! Christian Media Magazine is a ministry help and resource to pastors, church leaders, volunteers, worship leaders, executive pastors, tech directors, youth pastors, kids pastors – you name it. We’ve got great posts to keep you informed and educated on all media, including social media, entertainment, worship, production, leadership and mobile. Check us out!

This has got to be the most exciting thing I’ve seen in quite sometime! 24 returns this Spring!

He looks like an anti-social teen, but he has a surprise for the whole family. Watch this twice. It’s awesome the second time. Merry Christmas from Apple.