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If you’re like most pastors and church leaders, you’re probably already planning for Easter. It will be here before you know it. I was talking with a church recently and they said they wanted to help people get “from the street to the seat.” That’s cool and it’s what I do. I also help you turn first-time guests into second-time guests.

As a “secret shopper” in churches nationwide, I report specific reasons why I wouldn’t return for a second visit and why, most likely, their guests aren’t coming back. Whether it’s a church plant, established church, a small church or mega-church, some details are universal and quickly determine the first impression your church makes. Let’s look at eight:

The Front Door

Before a guest ever steps foot on your church’s physical campus, he or she has probably already checked out your church website. What every church should have clearly visible on their homepage is a section or button for first-time guests. Once clicked on, this should take you to a page that addresses FAQ’s, service times, directions, parking instructions (Is there a side of the building that is better to park on if one has kids?), what to expect (upbeat music and relevant, practical, Biblical preaching in a come as you are atmosphere, etc.), what to wear (Are jeans okay? Are shorts okay?), and encouragement for them to be sure to stop by Guest Central or your church’s Information Booth to pick up a first-time guest packet.

What Stinks?

It’s important that no church ever underestimates the sense of smell. While sight is the strongest sense for short term memory, the sense of smell is the strongest and most vivid for long-term memories. If you’ve ever smelled something and had memories you hadn’t thought of in years come flooding back, that’s your sense of smell in action. Every church has the potential for positive or negative smells. Mold is a bad smell. Coffee is a good smell. Bleach is a bad smell. Citrus is a good smell. Many churches have restrooms that are disgusting and smell like urine. This lack of attention to detail can be costly and discourage many from ever returning. As best you can, try to walk into the lobby or entrance of your church with a new nose.

Park Here

One of Tim Stevens’ three “growth lids” that he thinks every growing church should have is someone who is constantly watching parking. Tim says, “This is why Visitor Parking is so crucial. If it’s difficult for newcomers to go to your church, they won’t go.” Some would argue that guests want to remain anonymous and don’t want special parking. Of course some want to go unnoticed and will choose to park in regular parking (a minority), but for the rest of newcomers, they are appreciative for a close parking space; it’s a kind gesture in an already intimidating and nerve-racking experience of attending a church for the first time, especially a large one with a huge campus.

This Way Parents

One way to assure guests will not return is to have a confusing, long or hard to find process, for getting their kids registered and in the right classroom. Wise churches have signage for first-time guest kids’ check-in and make the process quick and painless. Regular attendees may know to go up to the check-in kiosk and enter their phone number or swipe their card, but guests will be clueless and need a manned station that is clearly marked for guests and have a volunteer walk them through the registration. Then have that person or another helper walk you to your kid’s class explaining what will be going on and how to go about picking their kids back up. If they must have a sticker with corresponding numbers on it to get their kids, this needs to be explained to them. Signage for the kids check-in should start in the entryway of the guest parking. Do not assume people know where to go once they enter the building.

Give It Away

Something subtle, but powerful is a church that has a generous spirit. Chris Hodges at Church of the Highlands in Birmingham, AL is big on this. They have a coffee shop, but they also have a designated area where people can get free coffee and not pay anything. They also give away their message CDs. Too many churches charge for everything and wonder why no one buys CDs of the message. If you want to bless people and create a generous spirit throughout your church, give away free coffee and message CDs (and other surprises throughout the year). I know churches that will have ice cream trucks pull up outside the church doors and give away free ice cream to congregants leaving on a hot, summer day.

Security Counts

One issue that is huge to a secret shopper and visiting families is security. If a parent is worried about their child’s safety, they will not enjoy the service and will likely not return. A children’s classroom must be clean, safe and secure. Security also includes the check-out process. If anyone can walk into a classroom and pick up a kid, you’re asking for trouble and will turn off potential newcomers. It’s important that your kids’ volunteers are trained well and know to ask for the parent’s sticker when picking up their kids. This is vital and goes a long way to ensuring a tragedy doesn’t occur and a parent has peace of mind.

The Visible Pastor

Accessibility of the senior pastor is another subtle and powerful statement of a church. Even pastors of the largest churches in America make an intentional and strategic effort to be seen, greeted and hugged after a service. They may have a bodyguard present for security reasons, but they are available and willing to pray with people that need to speak to their pastor. Some churches have a designated “Guest Central”, like Steve Stroope at Lake Pointe in Rockwall, TX or Brady Boyd at New Life in Colorado Springs. Some have a “Meet and Greet.” Some pastors stand down at the altar and meet and pray with people like Kevin Myers at 12Stone in Atlanta. Some walk around the campus shaking hands like Don Wilson at Christ’s Church of the Valley in Phoenix. Erwin McManus at Mosaic LA has an “After Party”, at which the pastor is present and available to meet with newcomers. This, especially in a large church, goes a long way toward countering the rock star or unavailable pastor stigma that so many guests walk into the church expecting.

Finish Strong

It’s simply not enough for greeters and parking lot attendants to say “Hello” or “Welcome” when one walks into their church. To go to another level, have your first impressions team stationed at their posts when the service ends to say “Goodbye” or “Have a nice week”. This goes a long way to wrapping a bow around the entire morning experience and will send them off with a lasting positive impression.

I’m really just scratching the surface, but these are some of the most crucial things to have on your radar. I cover all this and more in great depth in my new book Secrets of a Secret Shopper. You can check out that book HERE. If you’re interested in hiring me to serve you as a church secret shopper, go here for more info.

Look out for and be sensitive to these 8 things and you’ll see a greater return of second and third-time guests. Happy Easter!

*This article originally appeared in Outreach magazine and on Pastors.com.

Is everyone welcome at your church? I know you’re thinking, “That’s crazy. Of course, everyone is welcome.” Don’t be defensive my friend. I mean, really, really welcome. Like not just in theory, but in a practice. If we want to be welcoming we have to be on the offense. We need to be proactive but we need to go deeper. Sure everyone may be welcome to come through that door, but what happens next? Entry is just the first step.  I’ve been working in the field of disabilities for over 10 years, and I’ve also been a youth pastor. I can tell you that people with disabilities don’t want to be treated like they’re special, in fact, some people even hate that word. They just want to be treated like everyone else. So the best approach is working in advance to ensure that guests at your church of all abilities feel welcome.  So aside from guests, what about church members with disabilities? One of the most prominent truths that is pointed out to me by my disabled friends is this:  They don’t want to just feel welcome to attend the service, they want to be able to participate in the service. Worshippers of different abilities want to be able to lead or teach or sing and experience God in as many ways as their nondisabled believing friends.  Below are 17 Tips to make your church more accessible for everyone in the New Year.

  1. Resolve to take your disability access to the next level in your church. Church members take their cues from their leadership.  If the leadership makes accessing worship and all the benefits of your church seriously, then the congregation will follow suit. (Well, most of them, but we can pray right?).  Also, some churches may need to adapt or enrich their philosophy from “providing services for respite” for families touched by disability (which certainly may be important) to finding more ways for them to worship together as a family.
  2. Remember this! Disability access is more than just accessible parking. After all, it’s getting everyone into the church and then helping them find ways to engage with God that’s most important– but of course improving your grounds and parking access is a great way to start. Make sure you have plenty of “Accessible Parking.” The term “accessible parking” is becoming more common and is the most acceptable term.  Ensure that the designated accessible parking is located closest to the most accessible entrance and that it’s clearly marked.  As an aside, be sure to offer accessible parking for individuals in cars, and for people in vans or larger vehicles as well.
  3. Look for a Sign. Signage and directions are important and helpful for everyone.  You really can’t overdo the signage as long as it’s clearly labeled. It’s also not much more expensive to add braille to your church doors inside the building as well for your blind or visually impaired guests—especially on the bathrooms.
  4. Let Your People “Go”. Speaking of restrooms. Individuals with a variety of disabilities need the appropriate bars and handles and adequate space. Many churches still don’t have adequate bathroom stalls for disabled members and guests.  Accessible bathroom stalls are non-negotiables really.  Guests won’t be back if a prospective church doesn’t offer a private, adequate space to take care of basic needs. Besides, everyone can benefit from more spacious bathrooms, better signage, grab bars, and appropriately sized sinks, right?  The most intuitive tools are best: example, touchless faucets that don’t require twisting, towel dispensers or dryers that don’t require pushing or pulling.
  5. Labels! Ok so it’s one goal of the church to avoid labels maybe, but not where food is concerned. It’s really best practice for everyone to label foods and snacks that are made available especially at official church functions like Homecoming Dinners, Christmas, and Thanksgiving feasts. When there are ten bowls of potato salad on the table, it’s always good to know which bowl of potato salad is your favorite, like the one made by your Aunt Ethel, right? Some people have strong food sensitivities and listing a name for the dish, the ingredients, and who prepared it is just another way to make the event, and your church all the more welcoming for everyone. It may be awkward at first, but it’ll soon become a helpful tradition.  Important note: visitors with strong or life-threatening allergies beyond simpler sensitivities may not even attend, but just in case they do, show that you care by warning about nuts, eggs, and other serious allergens.
  6. Stop cramming! Make the written word accessible. I’m not talking about THE WORD, (that should always be easily accessible), I’m talking about church bulletins, handouts, and anything you put into the hands of people in your church.  Big tip–white space is always helpful.  We’ve all seen church bulletins that are crammed so full and the words are so small they’re almost illegible. It’s frustrating for everyone, especially anyone over 40 (Yes, I went there).  White space is not only pleasing, it helps readers visually organize information, and it helps those with visual disabilities as well.  No font should ever be smaller than 12pt. in a church-wide bulletin, and yes that means, you may have to use more paper. Remember, it’s about being welcoming and accessible. When it comes to font styles and themes, some fonts are better choices than others for people with visual disabilities, and for learning disabilities.  Avoid using curly, squiggly fonts that can be confusing. Times New Roman, Arial, and Verdana are all good choices, but there are many out there.  Also, it’s super helpful to spread the information around. If you offer information in written form on paper, offer it on the web, and project it onto screens. Why not go wild, and add an audio file on your church webpage, too!
  7. Project your welcome too! Much of what was said in number 5 applies to what you project on your worship screens as well.  Add lots of space between what’s written, and remember certain fonts are better than others while keeping your font size readable.  It’s easy enough to add more slides.  When it comes to your screen projection, pay attention to color contrasts also. Of course, if you have announcements on your slides, try your best to have those same announcements represented in other places as well. Above all make it a point to encourage speakers and worship leaders to describe what’s on the slide as they’re presenting at any opportunity.
  8. Caption this! Add captions and transcripts when and where you can. This one can be controversial because of the costs involved. Many churches are on a limited budget and most churches don’t have captionists or transcription experts on staff (or even in the congregation for that matter). Consider this: when something is spoken, whether on a video or in your church service, there’s probably someone present who can’t hear it.  Captioning and transcription helps everyone, not just people with disabilities access and appreciate the information.  There are some very quick and easy captioning services.  com is a great and quick resource. While sites like Rev may be considered reasonable in the everyday captioning world, captioning is still not cheap (think a dollar a minute on a minimum).  Online services can take your sermon or your church video (with a link or uploaded file) and have it captioned or transcribed literally in a few hours. Captions take your videos and services to another level and everyone can benefit.
  9. Untangle your web. Church websites are becoming increasingly valuable, helpful resources, but many church websites are still not accessible to people with a variety of disabilities– especially those with visual impairments or blindness.  Ask your church web designer to add an accessibility checker widget to your website. Some enhancements are really quite simple.  If you add photos to your website, go in and add a photo description and “alt-tags”. If you upload a PDF, be sure it’s an accessible PDF. Otherwise, a blind person using a screen reader to surf your website will only see a random “image” message rather than the words you intend for them to read.  Also, fancy flashing photos and moving web pages are often inaccessible. Some such effects can even cause seizures. If you have videos or audio on your website it’s always best to caption them. Ask yourself this: Is your website meant to be entertaining or informational? Don’t sacrifice the message for fancy features. You can have a classy, clean or fun site without sacrificing accessibility. It’s about making everyone feel more welcome and letting them know you took the time to make a difference just for them.
  10. Amplify the Word. Many churches are providing headsets, FM systems, or small pocket amplifiers for checkout during service hours. Even a small church can have a couple of those on hand. They don’t have to be expensive. In fact, many have become very reasonable.  It may be as simple as the speaker wearing a transmitter around their neck or pinning it to their lapel which amplifies the message to the person wearing the receiving device.
  11. Adapt Your Curriculum, Programs, and Resources. If you want to be welcoming, look into a variety of adaptable materials. Many are even reasonably low-cost.  For example, people of different abilities and ages may have trouble with small pens, pencils or crayons. It’s best to have a variety of sizes available in the pews and in the classroom. Also, your recreation department may want to have adaptable recreation equipment on hand. It is also thoughtful to have alternative instructional materials, and enlarged print copies of materials or at least the ability to get them.  Assess the needs of students and participants in your classes, courses, and programming. Unfortunately, many people hold back on their needs until they’re asked.
  12. Most church leaders already try to find ways to engage the congregation more. This is particularly helpful for people with attentional issues, and people who like tactile, hands-on activities. Consider purchasing a clicker system (an automatic audience response system).  These systems are integrated with your projector.  Wanna survey the flock or check for understanding? Do you want to gauge your congregation’s opinions or thoughts on a particular subject or check to see if their views are anywhere close to in-line with the latest research? Clicker response systems will give you immediate feedback that will post results and project onto your screen right as you ask the question. Just be sure to purchase an accessible clicker system so everyone can be involved, and remember to read the results with the congregation, otherwise, your visually impaired guests and members won’t be able to participate and that will defeat the purpose right?  Some clicker systems can be easily integrated with your members’ and guests’ cell phones with little to no other equipment needed.
  13. Get Feedback! Speaking of surveys. The best way to know what your congregation needs or wants is to survey them regularly. If there’s something you need to know, take a survey. There are some great free online survey resources. Be sure to offer your survey on paper too.  You might start with topical surveys. “How welcoming is our parking situation?” or you might choose a comprehensive approach about facilities, programs, and services.  Some churches are incorporating online anonymous comments and suggestions.  Be sure to listen, and let people know you used the surveys in your decision-making, and remember some responses should be taken with a grain of salt, and others with expedience. They key is letting them know the feedback matters.
  14. Make your welcome official! Consider making a welcome packet for families with connections related to disabilities or at least make those resources available in your current welcome packet. Sometimes people just need to know they’re welcome, and they need to hear it and see evidence that you really care.
  15. Assume competence! Train your staff to always assume that people with disabilities no matter how seemingly simple or complex the disability, are competent and able to participate, they just may need some adaptations.
  16. Check it out! Church libraries and media centers should provide a variety of materials and resources. It’s great to have plenty of audio resources and books on hand as well or at least a way for members to request or order them. The church library is also a great built-in resource to start a request or check-in/check-out service for assistive technologies.
  17. Go Team! Start an access team, or dare I suggest, “committee”. An access team or committee can address accessibility in your church and find ways to make your services and programs more accessible. If you initiate a team, it’s great to have some people with differing abilities on the team for perspective.  If your church is larger and has the resources, nothing would say you care about these issues more than adding a paid staff member to your leadership—maybe a Pastor or Director of Welcome and Access. These teams or individuals can consistently address not only needs of people with varying abilities, but they can also assist in plugging people into the church service and leadership roles and making sure the facility, events, and resources are accessible to everyone.

 

In the end, the most welcoming aspect of a church is the attitudes, openness, and compassion of its people. Taking action by doing any or all of the tips I’ve listed will begin to send the message that everyone matters at your church and that everyone is not only welcome to attend, but to participate in sharing a message that will impact hearts and ultimately change the world.

 

BIO: Dr. Chester Goad is a university administrator and graduate instructor, a former K12 principal, and teacher, former US Congressional staffer, author, and blogger.  He is co-author of Tennessee’s “Dyslexia Is Real” law and he has presented on disability and leadership-related topics from Appalachia to Africa.  He sits on nationally recognized disability related boards.  A leader in education, non-profit advocacy, parenting issues, access and policy, Chester has been quoted in major media outlets such as CNBC, Yahoo, the Washington Post, Forbes Leadership, and others. He is a contributing writer for the Huffington Post, The Good Men Project, and Edutopia. More importantly, he loves God and is an active member of his local church. You can learn more about Chester by visiting his website at www.chestergoad.com. He and his wife live in Tennessee with their teenage son.

Twitter: CGOAD09

I thought I’d take a look back at the most popular blog posts of 2016. Important to note is that there are a few that are targeted to pastors and preaching. There are also a few focused on Easter – which is good for this time of year.

There are also a couple on my church secret shopper ministry. You can go here to learn more about hiring me to evaluate your church’s weekend experience.

Also, please check out my new book Secrets of a Secret Shopper – which goes into great, practical details on how to turn first-time guests into second-time guests.

HERE ARE THE TOP 20 POSTS FOR 2016:

Leadership and the Power of Momentum

Ministry, Leadership, Worship, and Expectation

Donald Trump, Hillary Clinton, Life, and Lies

Preaching and the Power of Imagination

5 Ways to Improve As an Active Listener

Digital Real Estate Matters

Always Point People to the Church Website

The Seasons of a Church Secret Shopper

Help Your People Say “No”

5 Tips from a Church Secret Shopper

7 Tips for Guest Worship Leaders

Easter 2016 Review and Learn

The One Thing You Must Do this Easter

3 Ways to Still Have a Team After Easter

Don’t Quit! We Need You.

Don’t Tell Me Men Don’t Sing

You Don’t Always Have to Hustle

Have You Ever Considered a Church Secret Shopper

7 Lessons from Peyton Manning for Pastors

99 Questions When Hiring a Worship Pastor

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The following are the results of the 2015 Pastor Survey conducted by ExPastors.com. I think you’ll find them very insightful. I also encourage you to participate in the 2016 Pastor Survey, which is currently going on and has new and improved questions to help us collect more data to better serve the ExPastors community. Please know these surveys are totally anonymous.

We wished to concern ourselves with getting accurate information on issues ranging from burnout and finances, to work hours and the demands on families With this objective in mind, we also chose to make our survey confidential and allow the option to answer basic demographic questions, the only exception being the initial question of whether the person filling out the survey was or was not currently serving in the role of pastor.

The 2015 Pastors Survey

Of the following, which is most accurate:
I am a pastor (170 / 62%)
I am an ex-pastor (89 / 32%)
I stepped away from the pastorate but am now serving as pastor again (16 / 6%)

At any time during your pastorate, have you doubted your call to ministry?
Yes (165 / 60%)
No (110 / 40%)

Would you consider yourself overworked?
Yes (166 / 60%)
No (109 / 40%)

At times, do you feel unable to meet the demands of the job?
Yes (222 / 81%)
No (53 / 19%)

Do you feel there are/were unrealistic demands or unwritten expectations of you and your family?
Yes (225 / 82%)
No (50 / 18%)

Have you ever considered leaving the ministry?
Yes (234 / 85%)
No (41 / 15%)

Do you constantly fight depression?
No (146 / 53%)
Yes (129 / 47%)

Do you consider yourself lonely?
Yes (174 / 63%)
No (101 / 37%)

Would you consider yourself having experienced burnout?
Yes (212 / 77%)
No (63 / 23%)

Do you have anyone you consider a close friend or someone you can share your struggles or burdens with?
Yes (207 / 75%)
No (68 / 25%)

Have you or a family member experienced a conflict with a church member within the last month?
No (158 / 57%)
Yes (117 / 43%)

What is the size of your church?
40-200 (147 / 55%)
200-450 (41 / 15%)
400-800 (28 /10%)
Below 40 (27 /10%)
800-2000 (21 /8%)
2000+ (4 /1%)

Next Step

Please fill out the 2016 Pastor Survey so that ExPastors.com may better serve you. Thanks.

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Each year around this time, I take an inventory of my life and I give thanks. I also take the opportunity to teach my kids about living a life of generosity.

I’ve taught my kids about giving, but giving is so much more than money. We are to give of our gifts, talents, and our very lives.

We should seek to be generous with everything we have.

I pray that this Thanksgiving you would teach those you love about living a life of generosity and sharing our lives with others.

Generosity is a way of life.

Take time to give thanks! And HAPPY THANKSGIVING!

contempating

Do you talk to yourself?

I don’t mean when you’re wrestling through your taxes or walking through your to-do list. But do you talk yourself, really? When you are fearful, do you command your soul to trust in the Lord?  When your affections are low, do you command your heart to bless the Lord? As Paul Tripp is fond of saying, “No one is more influential in your life than you are because no one talks to you more than you do.”

In the particularly difficult moments of the day, how do you talk to yourself? How do you specifically exhort yourself to hope in God?

Psalm 103 has been immensely helpful for me as a pattern for commanding my soul in seasons of low affection. The Psalm begins (Psalm 103:1–2) and ends (Psalm 103:20–22) with David’s exhortation to his own soul to bless the Lord. While there is much to draw out of this rich text, I’d like to highlight two observations:

  1. Remind yourself of what the Lord has done

Sin, pain, or sorrow can blind us to God’s present work and, occasionally, even the miraculous ways He’s worked in our lives in the past. And while we might argue with our journal or with our memory, God’s work in redemptive history is unassailable. David helps us by reminding himself (and us) of God’s irrevocable work for his people in history:

The Lord works righteousness and justice for all who are oppressed. He made known his ways to Moses, his acts to the people of Israel.

David takes us (and himself) back to the most pivotal event he can think of. And it’s not in the valley of Elah with three smooth stones in his hand and a sling by his side. In fact, it’s not even an event from his lifetime.

Instead, David brings us back to Sinai (see Exodus 6:6–9). He brings us back to the moment when the Lord worked powerfully and victoriously and decisively to redeem his people out of Egyptian bondage. He brings us back to the moments when God demonstrated his covenant-keeping love.

In the fight to command our souls to bless the Lord, we not only call to mind the things in general that are true about the Lord (see Psalm 103:3–5), we follow David’s example to get our arms around concrete, unassailable realities of his work in redemptive history. We lift our gaze above our own circumstances and fix it upon the Lord’s acts of provision and deliverance in the past. We tell ourselves what God has done — in history, for us.

  1. Hold fast to a specific truth about the Lord

David does something very instructive next. Having reminded himself of who God is and what God has done in redemptive history, he latches on to a particular text, specifically Psalm 103:8,

The Lord is merciful and gracious, slow to anger and abounding in steadfast love.

David is quoting Exodus 34:6. At the heart of David’s self-exhortation (cf. also Psalm 145:8!), he has a particular text in mind — one frequently recalled by Old Testament authors in the midst of sin (Joel 2:12), sorrow (Lamentations 3:21–23), and pain (Psalm 86:15).

David, Moses, Jonah, Jeremiah, Joel, Nehemiah, and Hezekiah — they all went here for help (Jonah 4:2Nehemiah 9:162 Chronicles 30:9). And David, having to mind this text, begins to spin out all its implications — God’s anger does not last forever, sin has been cast as far as the east is from the west, God’s compassion will not fail because David is his (see 103:9–19).

David is moved. A heart that was faltering is now soaring. A deeply wrought gratitude now swells up to expression. He cannot keep it in: “Bless the Lord, O my soul” (see Psalm 103:20–22).

When you’re talking to yourself, are you reminding yourself of what God has done for you in Christ Jesus?

Do you have specific texts with which you exhort your soul? When the days are darkest, don’t let your soul take command. Summon your soul to bless the Lord.

Find specific texts by which you can fight the fight of faith — perhaps some short ones like these: Matthew 28:20Hebrews 13:5–6Isaiah 41:10) and long ones (Romans 8:26–39John 10:7–18; Psalm 103!.

“May the word of Christ dwell in you richly. . .” (Colossians 3:16).

  • The following was a post by Ryan Griffith that originally appeared on desiringGod.

Ryan Griffith serves as the Assistant Professor of Christian Worldview and Director of Undergraduate Studies at Bethlehem College and Seminary in Minneapolis, MN.

  • Check out THIS video of Paul Tripp talking about preaching the gospel to yourself.

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I and my company Worship Impressions are committed to helping your church reach and keep guests. As specialists in Guest Services, Hospitality, and First Impressions, we come alongside you and what God is already doing at your church and give you a guest’s perspective, as well as suggestions and next steps to improve.

We don’t just do one consult and leave. I am committed to a long-term relationship. I propose next steps, introduce you to friends, specialists, and strategic partners. And I’m always one phone call or email away. I’ve had pastors call me up and ask a question years after I did a secret shopper for them.

The question becomes: When is a good time to bring in a church secret shopper or mystery worshiper? It really depends on your church’s season of life/schedule, budget and an attitude that says you’re ready to do whatever it takes to reach lost people for Christ.

One word of caution:

You will always be busy and you’ll always be getting ready for something. Please don’t let that stop you from investing in your church’s future and potential. Make time for a consultation if you are struggling, plateaued, declining, dead, or even if you’re booming and just want to go to the next level. The key is you have to be intentional. You have to be open to change and invite feedback. It’s scary, but oh so worth it!

So to show you how I usually help churches, here’s what a yearly schedule could look like:

  • I come in the Summer and help you Get Ready for Fall
  • I come in the Fall and help you Get Ready for Christmas and the New Year
  • I come in the New Year and help you Get Ready for Easter

There really is no right or wrong time to bring in a church secret shopper. Just pray about what works best for you and your ministry. Once you’re ready, let us know. You can reach me at my personal email: greg@gregatkinson.com or Worship Impressions at info@worshipimpressions.com.

I hope to meet you soon. The best days of your church are ahead!

Death was arrested

So, you made it through the big weekend. Now the real work begins! Now you focus on turning those first-time guests into second time guests. This is where your assimilation process kicks in. I wrote about my process here. I also wrote about taking care of and thanking your volunteers and staff here.

Now would be a good time to run Facebook and Instagram ads promoting your new series that either just kicked off or kicks off this coming Sunday. Encourage your people to invite. Post plenty of sharable content on Twitter, Facebook and Instagram. Encourage your people to share the media and invite their friends, family, neighbors and co-workers.

So, let’s review! Here’s what jumped out at me from my contacts and friends in churches around North America:

  1. Songs of the season: “Death Was Arrested” by North Point, followed by “Resurrecting” by Elevation Worship. I wrote about the song for Easter two years ago here. It was “Forever” by Kari Jobe and I know a ton of churches still did that song. A powerful response song is “Come to the Altar” by Elevation Worship. Many churches used that this year as a song to follow the message, which is very appropriate as it has lyrics about Christ being risen from the dead.
  2. Signs of the season: Man churches created awesome, colorful, text-rich signs to hold for greeters, parking lot attenders and baptisms.  Signs 2 Welcome signs 2

Baptism signs

3. Next level guest services: With the welcome signs as seen above and the fun transportation for kids as seen below, churches rolled out the red carpet!

Kids ride

4. Intentional return tactics: Realizing that many guests were there for the first-time, many churches gave out invite cards to invite people back for the next week. Remember if you can turn first-time guests into second-time guests, they are 80% more likely to get plugged in and start a relationship with Christ. (Nelson Searcy – Fusion).

Invite to return

  • So get together with your team and review this past Sunday. See what worked, what didn’t work, where you can improve and ideas that you can implement in the future. It’s never too late to start doing things with excellence. Guest services and first impressions matter.
  • If I can help you in any way, contact me here. Let’s reach this nation for Christ!

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We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point it to collect as many response and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also good to ask is, “How did you hear about us?” Also have boxes for people to check off if they made a decision for Christ. Also good is a space for people to share prayer requests.

What you do with the card once it’s turned in – what you do post-Easter is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at my last church HERE

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

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I went to go see the movie ‘Son of God’ on Palm Sunday to prepare myself for the upcoming Easter week. It was a great way to get my heart and mind focused on the coming week. The movie is not perfect and like most Hollywood movies, they take some creative liberties and change the story a few times, but it also has its great moments.

Here are the moments that stood out to me and moved me to tears:

  • The birth of Jesus
  • The calling of Matthew the tax collector (this is one of the most powerful scenes in all of film I’ve ever scene)
  • Jesus reading from the scroll of Isaiah in the temple and seeing people’s reaction to what he says

These are the most powerful moments to me that stand out. Of course I was moved by the crucifixion and resurrection of Christ. What about you? Did you see the movie? Did you like it? What moved you? People from all over the world are sharing their experiences with the movie. Take a look:

For more about the movie and to share how it’s impacted you, go to sonofgodstories.com