Archives For Preaching

It’s the Christmas season and church teams are working hard to prepare for all the expected guests. As a secret shopper or mystery worshiper of churches around the country, I’ve found there are some reasons that I will tell a church I would not return for a second visit and some may be news to you. Whether I’m working with a church plant of 60 people or a mega-church of over 25,000, some things are universal and should be present regardless of church size. Throughout this post, we’ll look at actions and areas every church needs to address.

The Front Door

Before a guest ever steps foot on your church’s physical campus, he or she has probably already checked out your church website. What every church should have clearly visible on their homepage is a section or button for first-time guests. Once clicked on, this should take you to a page that addresses FAQ’s, service times, directions, parking instructions (Is there a side of the building that is better to park on if one has kids?), what to expect (upbeat music and relevant, practical, Biblical preaching in a come as you are atmosphere, etc.), what to wear (Are jeans okay? Are shorts okay?), and encouragement for them to be sure to stop by Guest Central or your church’s Information Booth to pick up a first-time guest packet.

What Stinks?

It’s important that no church ever underestimates the sense of smell. While sight is the strongest sense for short-term memory, the sense of smell is the strongest and most vivid for long-term memories. If you’ve ever smelled something and had memories you hadn’t thought of in years come flooding back, that’s your sense of smell in action. Every church has the potential for positive or negative smells. Mold is a bad smell. Coffee is a good smell. Bleach is a bad smell. Citrus is a good smell. Many churches have restrooms that are disgusting and smell like urine. This lack of attention to detail can be costly and discourage many from ever returning. As best you can, try to walk into the lobby or entrance of your church with a new nose.

Park Here

One of Tim Stevens’ three “growth lids” that he thinks every growing church should have someone who is constantly watching is parking. Tim says, “This is why Visitor Parking is so crucial. If it’s difficult for newcomers to go to your church, they won’t go.” Some would argue that guests want to remain anonymous and don’t want special parking. Of course some want to go unnoticed and will choose to park in regular parking (a minority), but for the rest of newcomers, they are appreciative of a close parking space; it’s a kind gesture of an already intimidating and nerve-racking experience of attending a church for the first time, especially a large one with a huge campus.

This Way Parents

One way to assure guests will not return is to have a confusing, long, or hard to find process for getting their kids registered and in the right classroom. Wise churches have signage for first-time guest kids’ check-in and make the process quick and painless. Regular attendees may know to go up to the check-in kiosk and enter their phone number or swipe their card, but guests will be clueless and need a manned station that is clearly marked for guests and have a volunteer walk them through the registration. Then have that person or another helper walk you to your kid’s class explaining what will be going on and how to go about picking their kids back up. If they must have a sticker with corresponding numbers on it to get their kids (and they should), this needs to be explained to them. Signage for the kids’ check-in should start in the entryway of the guest parking. Do not assume people know where to go once they enter the building.

Give It Away

Something subtle, but powerful is a church that has a generous spirit. Chris Hodges at Church of the Highlands in Birmingham, AL is big on this. They have a coffee shop, but they also have a designated area where people can get free coffee and not pay anything. They also give away their message CDs. Too many churches charge for everything and wonder why no one buys CDs of the message. If you want to bless people and create a generous spirit throughout your church, give away free coffee and message CDs (and other surprises throughout the year). Chris Hodges will have ice cream trucks pull up outside the church doors and give away free ice cream to congregants leaving on a hot, summer day. What gift could you surprise your guests with this Christmas Eve?

Security Counts

One issue that is huge to a secret shopper and visiting families is security. If a parent is worried about their child’s safety, they will not enjoy the service and will likely not return. A children’s classroom must be clean, safe and secure. Security also includes the check-out process. If anyone can walk into a classroom and pick up a kid, you’re asking for trouble and will turn off potential newcomers. It’s important that your kids’ volunteers are trained well and know to ask for the parent’s sticker when picking up their kids. This is vital and goes a long way to ensuring a tragedy doesn’t occur and a parent has peace of mind.

The Visible Pastor

Accessibility of the senior pastor is another subtle and powerful statement of a church. Even pastors of the largest churches in America make an intentional and strategic effort to be seen, greeted and hugged after a service. They may have a bodyguard present for security reasons, but they are available and willing to pray with people that need to speak to their pastor. Some churches have a designated “Guest Central”, like Steve Stroope at Lake Pointe in Rockwall, TX or Brady Body at New Life in Colorado Springs. Some have a “Meet and Greet.”. Some pastors stand down at the altar and meet and pray with people like Kevin Myers at 12Stone in Atlanta. Some walk around the campus shaking hands like Don Wilson used to at Christ’s Church of the Valley in Phoenix. Erwin McManus at Mosaic LA has an “After Party”, at which the pastor is present and available to meet with newcomers. This, especially in a large church, goes a long way toward countering the rock star or unavailable pastor stigma that so many guests walk into the church expecting.

Finish Strong

It’s simply not enough for greeters and parking lot attendants to say “Hello” or “Welcome” when one walks into their church. To go to another level, have your first impressions team stationed at their posts when the service ends to say “Goodbye” or “Have a nice week”. This goes a long way to wrapping a bow around the entire morning experience and will send them off with a lasting positive impression.

Do these 8 things and you’ll see a greater return and higher percentage of second and third-time guests. May you all have a wonderful Christmas and I pray you have many guests to honor and minister to. Love well. Serve well.

 

 

Here’s something fun: Ask your child, wife, staff member, deacon, elder, small group teacher: “What did I speak on 3 weeks ago?…2 weeks ago?…this past weekend? Ouch! Maybe that isn’t so fun. Why do their answers sting so much? Because, as communicators, we desperately want to reach the people that we’re speaking to. How can we improve in the art and science of communication?

Study the best communicators

  1. Study the Master – How did Christ communicate (mustard seed, vine, and branches, children, wind, Living Water, seeds, a plank in your eye, etc.).
  2. Study people in Scripture – Check out leaders in both the Old and New Testaments. Study Peter and Paul. Look at Acts 17 – How did Paul communicate differently in verses 16-32 than he did at the beginning of the chapter?
  3. Study present-day communicators – Who are your favorite speakers? What do you like about them? How do they capture your mind and your heart?

Practice the disciplines of your craft

  1. Creativity – Consider all that our Creator made; the many different species, colors, people, etc. Let Him inspire you to use every ounce of your talent and imagination in crafting messages. Michael Slaughter, Pastor of Ginghamsburg Church said, “Electronic media are the language of our culture. Our strategies for designing worship MUST be visually engaging.
  2. Learning – Study “how to” learn and be a continual learner yourself. We should all be constant students of God, His creation, His Word, the people He died for, the culture we find ourselves in and how to communicate effectively. Stretch yourself. Read constantly!
  3. Risk-Taking – Great communicators take risks. Risk and faith go hand in hand. When we stand up to preach, do we rely more on our experience and education or the Holy Spirit? When Rob Bell was the teaching pastor at Mars Hill Bible Church in Grandville, MI, the entire first year of their church, Rob preached on the book of Leviticus – and the church grew from zero to three thousand members.  Talk about risk-taking! Like him or not, Rob Bell is a phenomenal communicator.

Be intentional and employ the following

  1. Storytelling – Paint a picture with your words. Never forget the power of the imagination. Everything doesn’t have to be on the screen. Dan Kimball said, “Because people in the emerging culture don’t know the story, preachers must become storytellers again.”
  2. The Arts – Praise God. the arts are coming back to the church! For so long, you had a place to serve in our churches if you taught, sang, or played the piano/organ. Now, everyone is (or should be) welcome to use their gifts and talents for the glory of God whether they are a “techie”, painter, dancer, poet, sculptor, seamstress, designer, video producer, actor, etc. Find the artists in your church and allow them to partner with you in communicating the Gospel.
  3. Shift from auditory only to multi-sensory worship – One doesn’t have to research too long to see that most people learn today through other means than hearing. Leonard Sweet’s book Post-Modern Pilgrims laid out in detail his EPIC concept. Len Sweet suggests (and I agree) that our worship services and sermons should be Experiential, Participatory, Image-based, and Connective. Sweet says, “When you have a choice to make about how to deliver a particular element of your worship service, push the bounds — make it dynamic, relational, and most of all, make it visual.”

Never Lose Your Focus

  1. You must shift from Information to Transformation – Preaching in the modern church focused on a logical presentation of facts to move people toward a decision – now you need to move beyond words and be interactive and engaging. Our worship gatherings should not be a social or academic meeting of people “coming to church” and learning.
  2. The goal is changed lives – Our worship gatherings should be a spiritual, authentic, life-changing encounter for God’s people connecting with each other and their Creator by experiencing His Presence in worship and confronting truth expressed through His Word and understood through His Spirit in an atmosphere of love, grace, peace, and joy!
  3. Rely on His strength – With the reality that it’s not about us and that God knows whom we are trying to reach and how best to communicate to them, the obvious comes back to the forefront: Prayer is the key to all, the lifeline from which we “live, move, and have our being.”  

 l’ll close with 5 thoughts

  1. You can’t do it alone – If you haven’t already, put together a creative planning team and work with them on your message and series planning.
  2. Evaluation – The only way to truly grow and improve as a communicator is to constantly evaluate your teaching. Suggestions for this are:
    • Video yourself teaching
    • Listen to just an audio recording of yourself teaching
    • Ask others to evaluate your teaching.
  3. Remember: All our media are simply tools – Our responsibility as leaders are to help people stay focused on Jesus, not the experience itself. If they leave our churches saying, “What a cool video” or “What a great sermon” instead of “What an awesome God!” we’ve missed the boat.
  4. Watch and listen to other communicators – Great teachers study other great communicators. I get to see and hear from Steven Furtick almost weekly. I know he watches other communicators and has truly mastered the art of communication. I listen to Matt Chandler and others via podcasts. Each time I listen to Chandler, I am amazed at how he captures the ears and hearts of the listener. PRO TIP: Both Furtick and Chandler weave humor into their messages. Never underestimate the power of humor and laughter. Who do you resonate with and learn from? We can all grow in this area.
  5. Please don’t forget the power of imagination – Read THIS article I wrote last year on tapping into this powerful gift from our Creator God.

If I had to summarize my heart on preaching, I would say to work at your craft and put the time and effort into improving as a communicator. I believe in you. You can do it. Keep pressing on!

 

Did you know you listen every day with your eyes just as much as your ears? I listen every day as I read through Twitter posts, Facebook statuses, Instagram pictures, people watching, etc. Listening is an art, but it helps to approach it like a science.

I follow a wide variety of people on social media because I’m listening through technology – a science I learned from my friend Tony Steward. Christians, non-Christians, atheists, New Agers, Jews, Muslims, tech gurus, musicians, celebrities, churches, news outlets – you name it, I follow them. I get a pulse on culture and the world via the people and companies I follow and listen to.

“A good listener is not only popular everywhere, but after a while, he knows something.” – Wilson Mizner.

“The first duty of love is to listen.” – Paul Tillich

The thing about listening is it goes hand-in-hand with intentionality. I can only share this concept with you, but you have to put feet to it. I listen because I care. I listen because I want to learn. I listen because I want to grow.

I want to join God where He’s at work.

I often talk about having our spiritual antennas up. If your spiritual antenna is up, you won’t miss opportunities to be Christ to someone in need. In the book and study Experiencing God, Henry Blackaby says, “God’s activity is far greater than anything we could aspire to do for Him.”

Listening is another way of saying being sensitive to the Holy Spirit. If we truly believe God’s activity is greater, then we would have to take steps to seek His moving.

“Watch what God does and then you do it.” – Ephesians 5:1 (MSG)

As we open our eyes, ears, and hearts and truly listen with all our ability (again this takes intentionality), we have the great privilege and opportunity of getting on the same page with our Creator and joining Him in His work and mission.

As I said in a blog post for Outreach Magazine: If you want to be truly innovative and start doing new and exciting ways of ministry you must be dependent upon the Holy Spirit.

Jeremiah 33:3 teaches us, “Call to me and I will answer you. I’ll tell you marvelous and wondrous things that you could never figure out on your own.”

If we “call to God” and He promises to answer, this inherently requires listening on our part. God will reveal things that we would never figure out on our own, but we have to be ready, available, sensitive and actively listening.

Who are you listening to?

I was at the Catalyst Conference in Atlanta recently and was having dinner with two pastors that I coach and they both said they were doing a Trunk-or-Treat this year. I told them of how we did some serious evaluation of the one at my church and wanted to make sure that we had a way of collecting information and being able to follow up with guests (as opposed to just giving out candy).

My friend Chuck Scoggins, who is the Executive Director of the Center for Church Communications (maybe you’ve heard of Church Marketing Sucks) was with me and he decided to write about how to maximize this outreach opportunity. What follows is his guest post. Enjoy!

If you’re going to go through the effort to plan a trunk-n-treat, fall festival, or whatever you call your Halloween-alternative event, make sure you have a plan in place to maximize the event by following up with them afterward. There are a variety of ways to get participants to return to your church, but one of the most effective is through an email campaign.

Below are a few tips for you to consider if you plan on leveraging an email campaign to get your trunk-n-treat families to come back to your church on a Sunday.

Collect Information

There’s no way around it: if your strategy is to use your event to get people to eventually check out your church, you have to collect their info. The key to getting folks to give you their info is to get creative, for example:

  • Give Something Away
    If you give away a compelling gift like an Amazon Echo, Apple Watch, etc. people will be quick to hand over their details as they register to win. Set it up where someone doesn’t have to be present to win as a good excuse to get an email address so you can “contact the winner.”
    Pro Tip: Make sure you state at the bottom of your registration card that by registering to win, people are giving you information to send a follow-up email.
  • Give Away Food
    Cook up some hotdogs and a have a cooler of soft drinks (sodas and water for adults, juice boxes for the kiddos) and ask folks to quickly register (name and email address only) to get their ticket or wristband for concessions.
  • Photo Booth
    Family photos can often be a compelling reason to ask folks for their contact info. Set up a backdrop with hay bales and corn stalks where a professional photographer can take a free family photo. Collect an email address so you can send folks their photo.
    Pro Tip: If you take this approach, you might choose to manually send Email 1 from below (instead of using an automatic send) to thank them for attending and attach their photo. It’s a little more work, but the results will be a huge payoff.

Start With What You Know
As you begin thinking about forming your follow-up email campaign, begin with what you know: folks who came to your fall harvest event were most-likely families. (Pro Tip: Keep in mind that families come in all shapes and sizes, so make sure your emails are mindful of that diversity.) They’re also willing to attend community events that provide benefit for their family. We also know that people will not care about your church until they know that your church cares about them.

When done skillfully, we can leverage what we know about the people in our community to send emails that serve them in such a way that we leave them with a desire to check out our church. We can reach them without a “hard sell” email.

Pro Tip: Consider a mindset shift that your goal shouldn’t be to get people to come to your church, but rather to take your church to them…where they’re at and serving the needs they have. Resist the urge to tell folks all about your church in the initial email(s) you send.

Email Sequence
An email sequence, if you’re not familiar with them, is a series of emails that automatically send at regularly-scheduled intervals when you add an email to the list. You can easily set these up in MailChimp and, for following up on your fall event, I recommend sending one email immediately, then an email once a week following the initial send.

Here is an example of six value-add emails you could send:

Email 1:
Send a very short email simply thanking them for attending. You might want to include one line that tells folks you’re going to send them five more emails that might be helpful to their family.

Let them know they can unsubscribe at any time (by giving them this permission, you’ll show that you’re trying to be helpful and not pushy). Again, resist the urge to talk about your church in this email; make it about them, not you!

Email 2: 

Find another community event that they might enjoy and tell them about it. It there a community fall festival in your area? Or, perhaps you can provide a list of pumpkin farms and corn mazes in your area.

Pro Tip: If you can find a local pumpkin farm to partner with, you might be able to work out a special deal or a free giveaway (i.e. each family gets a free pumpkin) that can be an exclusive gift for your guests.

Email 3: 

By the time you send this email, the calendar will be nearing Thanksgiving. Send an email with “Six Ways to Help Your Family Express Thankfulness Around The Thanksgiving Table.” Include tips such as “go around the table and share one thing you’re grateful for” or, “place butcher paper as the tablecloth and encourage everyone to draw what they’re thankful for with crayons.” The goal here is to be creative and give creative and fun ideas for your email recipients. You might also include a list of area Thanksgiving Day parades or other activities folks can do on Thanksgiving.

Pro Tip: Resist the urge to make this over-spiritual.

Email 4:
Use this email to continue to provide value to your trunk-or-treat guests. This email could be something simple like a generic “Keeping Your Sanity While Parenting During The Busy Holiday Season” or something similar. Make sure it’s valuable to them and not about you (it’s okay to include a few spiritual tips such as, ‘find a good church with a good children’s program,’ but avoid making this list too churchy). Your goal here is to continue to keep yourself top-of-mind for them by giving them something they can use in their everyday lives without talking to them directly about your church.

Pro Tip: Get your children’s ministry staff and volunteers involved in creating this email. They probably have a better grasp on what families struggle with during the fall holiday season than you do.

Email 5: 

If you time your emails just right (a week apart, beginning after Halloween), you should be getting close to Christmas. Use this email as a chance to give folks something like “Five Ways to Avoid Christmas Gift Overload.”

Again, make this a practical piece—not a spiritual brow-beating—where you help families navigate the pressure to go overboard. Perhaps you introduce them to the 4 Christmas Gift Challenge:

  1. Something they want
  2. Something they need
  3. Something to wear, and
  4. 4. Something to read

Perhaps you introduce them to an alternative Christmas concept like Advent Conspiracy. Or, perhaps you point them to some meaningful local charities where they can use some of their Christmas budgets to serve another family at Christmas.

Pro Tip: The most important thing to do in this email is help them navigate pressure, not add guilt or give them more stuff to do. Approach this email carefully!

Email 6: 
After you’ve provided a TON of value to your fall event guests, you now have permission to start introducing your church. However, avoid simply making this a pitchy piece inviting people to church. Instead, make an introductory statement like, “If you’ve enjoyed these emails, we’d love to introduce you to our children’s ministry.” Then, explain the benefits of your children’s programming (talk about how it’s fun, safe, etc.). Introduce your children’s ministry staff (with photos) and let people know what they can expect when they arrive (children’s check-in process, etc.).

If you can get these families to bring their children to check out your children’s ministry, you stand a great chance at getting the adults to attend your worship service and have a great shot at getting guests from your fall event to your church.

Follow-up Emails:

Christmas

If you’ve done this process well, you are probably okay to send people a simple email to invite folks to your Christmas service(s). I would encourage you to send this email 7 to 10 days prior to your Christmas service(s) and think about how to include language that talks about how folks can enjoy the traditions of Christmas while celebrating at your service(s). Help them understand the benefit to them (think: warm and fuzzies, not spiritual transformation) if they go through the “hassle” of bringing their family to church.

January

Think about some on-ramp events or programs you can invite people to with a seventh email after a few weeks have passed (maybe in January). Financial Peace University or a Family Life Marriage event or something similar is a great option.

Final Pro Tips:

  • Make sure your church’s web address is in the footer of the email in case someone wants to find out more about you on their own. Don’t make it gaudy or overbearing, but don’t neglect the opportunity to provide someone an opportunity to get more info.
  • Speaking of the website, make sure your website is stocked up with everything a newcomer would need to get the information they want. See this post about what to include on your website to help first-time guests. 
  • In the final email you send (sixth, seventh, or eighth email), include a single line at the end that says “This is the last Trunk-or-Treat follow-up email we’ll be sending you. If you’ve enjoyed this valuable content and would like to add your name to our main church email list, click here [with a link to join your main list].”
  • Use an email system, such as MailChimp, that helps you follow the CAN-SPAM laws.
  • Please don’t go cheap on your candy quantity, the quality of your soft drinks (don’t buy cheap discount store off-brand sodas), etc. Nothing is worse than a family taking the risk to bring their children to your event and them going home disappointed that they got less candy than their friends did by going door-to-door.

My prayer is that God would send many, many people to your event and that He would give you wisdom in how to best follow up with folks to eventually grow your church.

Are you a pastor or church leader with a full schedule and only limited hours in the week? If so, are you struggling to find ways to reach more first-time visitors with the limited time you have?

Being a pastor isn’t just preparing for Sunday’s message every week but the scope goes much more beyond that. And on top of all of that, you must find a way to reach more visitors and to spread the message of Christ.

There just isn’t enough hours in the week for everything a pastor must do.

And with that, I am so excited to invite you to the Church Hacks Summit to Reach More First Time Visitors!

They’ve assembled 25 of the world’s leading church first impressions, guest services, and marketing experts to teach you their secrets on how to reach more first-time visitors and grow your church.

I’m honored to kick off the Summit with the opening talk on why hospitality matters. I’ll be making the Biblical case for why you should take this area of ministry seriously.

This is going to be a free online event (no travel) for equipping your church with proven systems and strategies to connect with new first time visitors in your community! We’ll show you how your church can be a magnet for first-time visitors without being gimmicky, breaking the bank, or setting unrealistic expectations.

And the best part of the Church Hacks Summit is that it is 100% absolutely free! If this is something you’re interested in, just click this link and register today! And if you know somebody that would benefit from this Summit, make sure to let them know.

I spend a lot of time with pastors around the country. I get asked all kinds of questions. I’ll write another day about more in-depth communications strategy. Today, I want to write about one of the most common things I say to churches. Here it is:

Always point people to your church’s website. Always. 

Before I finished this post, I took a quick poll of pastor friends of mine. I texted them and said, “Am I the only one that says this or is that what you also do with your church’s strategy?” They all agreed it’s the same for them, too. It’s what I always encourage pastors with when I consult with their church.

Think mobile. Why? Because people will check your mobile website out (most likely) first – before they sit at their computer and look. I’ve written in the past about being mobile. Let me just say this is HUGE. You have to have a mobile website or responsive design these days.

What are some examples of how this aforementioned principle plays out?

  • Your church’s receptionist and voicemail: When I call your church’s voicemail (and I do), I want to hear your service times and directions FIRST and then point me to your church website. You can list the departments and team members’ extensions later. When I call during the day and talk to your receptionist, she needs to be friendly, personable and knowledgeable. She shouldn’t have to ask someone for help answering a question. They need to know the services times, directions/address and they should ALWAYS say, “Please check us out online at www.yourchurch.com.
  • Social Media: Your social media reaches out to your community (and the world) and allows you to connect with your members, their friends, and family. How you use social media is a topic for another post (and others have covered this in great detail), but make sure your social media points people back to your church’s website.
  • Bulletin or Worship Guide: Guests don’t want to be overwhelmed with too much information on their first visit. It’s too much. Always remember: Less is more! Be selective about what you put in your worship guide and ALWAYS list your church’s website and point people to it. That is where they sign up anyway.
  • Announcements: Whether or not a church should have announcements in their service is a topic for another day, but whether you do live announcements, announcement slides, or pre-recorded video announcements, make sure you ALWAYS point people to your church’s website. Don’t stand up and make 10 announcements. Please stop. Please don’t. If you say anything, say something like, “If you’re looking for ways to get involved or plugged in here at Your Church, check us out online at www.YourChurch.com and you can find out what’s going on.” It’s concise, succinct, efficient, and effective. It’s actually more concise than that last sentence and more effective than if you announced each and every one of your announcements or listed them all in your bulletin (see above). To read some really great and well-thought-out thoughts on announcements, read Phil Bowdle’s blog post on the subject. I agree with everything he said.

Why?

Because we get such precious little time in front of, or on the phone with, or via social media to make a connection with people. The stage or platform, the phone, and your church’s social media channels are not the places to hit people with a ton of information or announcements.

What does a pastor speaking, a phone call, and a church’s social media channels all have in common? They are all highly relational. The worst thing you can do with any of those outlets is bombard people with tons of information. Please don’t be broadcast-only on social media.

Dave Adamson recently said that at North Point Church they strive to use more questions marks than periods. “Facebook is a social network, which means that conversation is central to the platform and the best way to create a conversation is to ask a question.” – Nils Smith

Communication matters. How and what we communicate matters more. 

Do I believe in social media? Absolutely! Check out my social media channels. They’re very active. I use social media to connect with people – your church should, too. Church Facebook pages are wonderful. Interact with your congregation and community and respond to all comments.

However, your Facebook page doesn’t have a listing of your staff (with pictures) – it doesn’t have your Vision, Values, Beliefs, your church’s story, What to Expect page, etc. I could go on and on. Your church’s website (when used properly) is a gold mine of really important and relevant information.

Next Level:

Once people come to your church website, please encourage them to sign up for email updates (this is a genius add-on idea from my friend Nils Smith) and THEN you can keep the congregation informed on all that’s going on. Get it? There is a time and place for everything. And your church’s website is THE place to point your people to. You’ll get more “bang for your buck” – if that makes sense.

I’m telling you the same thing I tell all churches. I hope you’ll take this to heart and make the necessary changes. Let’s be clear, concise, and effective communicators of good news!

*** I go into more detail on this and other things I consult on in my book Secrets of a Secret Shopper.

Hello, friends. I’ve been making the rounds doing several podcasts to promote my new bestselling book Secrets of a Secret Shopper.

I realized that I haven’t told you all about them, so I wanted to post them here for you to check out.

I’m in the process of recording several more, so stay tuned for updates.

For now, give these a listen!

It’s 2pm on a Thursday and you are knee-deep in your sermon preparation and coming down the homestrech. The energy, caffeine, and momentum is just right – you feel you’ll finish before 6pm and make it home in time for supper.

Then it happens: You get that knock on your door and look up to see someone standing in your doorway saying, “Do you have a moment?” – they’re not interrupting your work. They ARE your work.

Ministry is about people;  it always has been and always will be.

One thing that bugs me is hanging out with pastors that say (not jokingly), “Ministry would be great if it weren’t for the people.” It pains my heart that pastors and Church leaders don’t get this simple truth. We are the Body of Christ and every member is important and special. We are called to shepherd God’s people and that involves getting our hands dirty and yes, being bothered and interrupted.

IMPORTANT: This isn’t about being an introvert or extrovert. This is about being sensitive to the Holy Spirit, who is always at work around us.

As ministers, we should seek the opportunities to show and express Christ’s love to those we lead and serve.

Speaking of seeking opportunities: You have to be intentional. What does your weekly schedule look like? How many breakfasts, coffees and lunches do you schedule each week? I fill lots of my calendar with people meetings and have for 22 years.

If you go from administrative meeting to meeting and never schedule any time with your congregation members, volunteers and staff, and people in the community, you’re missing a crucial part of leadership and the opportunity to be God in the flesh to someone in need.

Please note: It is very important to set boundaries. I used to do all sorts of late night meetings. Now, I make people schedule a meeting during office hours. There is the rare exception/emergency, but that’s to be expected in ministry.

My encouragement and exhortation to you is to leave some margin in your schedule for the unexpected. Have time set aside in your calendar that is empty, so when the interruptions come (and they will), you’ll be able to get back on track.

So where do you go from here? Here’s an action item:

When you notice someone down, frustrated, hurt or just not themselves, you should take the initiative to ask if they need someone to talk to or how you can pray for them. When you’re in the midst of busy/office work and someone calls, texts, emails, IMs, or drops by your office – take the time to listen and serve.

Be the hands and feet of Christ to those you come in contact with – it’s what we’re called to do and you’ll be a better and more trusted, respected and loved leader because of it.

So – confession time: Have you ever been in the midst of busy/office work and had someone drop by unannounced? How did you handle it? Do you have the presence of mind to be sensitive to the Spirit?

 

*** This is an excerpt from my bestselling book Church Leadership Essentials. Get copies for your team HERE.

I stay busy with church secret shopper consultations during the summer, as wise churches prepare for the Fall. Now that we are in the midst of Summer, let me give you 5 practical tips to implement at your church so you can prepare for a killer Fall. Here we go:

  1. Vision cast to your Guest Services team
    So often, people that serve on a church’s guest services team feel unimportant. They think they are not good enough to sing on stage, lead a small group or are not tech-savvy enough to serve on the production team. It’s vital that your leadership over communicate that this is not the B-team. This is not a place to serve for people that have no talent. This is a vital ministry and is a front door to your church. People make up their mind whether or not they will return in the first 10 minutes. First Impressions matter!
  2. Pray with your team before your first service
    Never, ever forget the God-factor when you serve in ministry. We are but vessels. We need the Holy Spirit of God to love, lead and serve through us. Pray each week with your team that they would be the hands and feet of Christ. Pray for God to break down walls of fear, skepticism, and distractions. Pray that the lost would come to Christ and that the hurting would find healing and hope.
  3. Remember it’s always someone’s first Sunday
    I really can’t stress this enough. No matter the size of your congregation, chances are, someone is entering your doors for the first time. The larger your church is, the more this is true. Churches of 200 can expect at least 5 to 8 guests a week. Larger churches welcome even more into their midst. When you gather with your Guest Services team to pray before your first service, remind your team of this simple truth. Focus them on their mission to welcome all who enter with love and to be a servant.
  4. Free up your hands
    One of my pet peeves is when I see people on the Guest Services team that have a coffee or cell phone in their hand. This is a red flag for me. I want my team shaking hands, hugging regular members, holding open doors and pointing to where people need to go (or even escort them there.) If your team member is distracted by looking at their cell phone, it is one of the rudest and worst first impressions you can give a newcomer.
  5. Focus on your guests and not your team
    A lot of times when I visit a church or even attend my local church, I’ll notice team members in conversation with each other and talking while guests pass by them. Again, this is a red flag and a big no-no. Another pet peeve of mine is parking lot attendants standing next to each other and talking. Parking lot attendants should be spread out and not bunched up together talking. Door holders, ushers, and greeters should be focused on their role and not engaged in conversation with friends. Make eye contact with all who enter, smile and welcome them.

First impressions matter, so take them seriously and do all you can to remove distractions and barriers for your guests. Love and serve others like you would want to be loved and served.

Finally, give all the glory to God. It is He who uses us as jars of clay and melts cold hearts. The cool thing is we get to be a part of that supernatural process.

I hope you’ll implement these tips and have an amazing Fall. If I can serve you and your church in any way, I’d be honored. You can go here for more info on my consulting.

I once asked Pastor Derwin Gray how he stayed so passionate and fired up about his faith, his ministry, and his relationship with Christ.

He said, “I just think about what Christ has done for me.”

I’ve been taking a little time to do some soul searching and reflecting. I think because I became a Christian so young, I have lost the “wonder” of my salvation and stopped singing a “new song.”

Our faith and the Gospel story is a very old story, but it should never get old to us. I know that in my mind, and am trying to live it out in my heart.

Pray for me, that I “stand amazed in His Presence” and sing a “new song” once again. I will pray the same for you.