For most, we assumed that Twitter was going to remain ad-free, build a huge following and user-base and then sell it to another company (like Google) to let them figure out a way to make money off of it – probably by junking it up with ads all over the place.
Today I logged into Twitter and notice the Trending Topics on the right had Toy Story 3 with a “Promoted” tag next to it. Twitter has found a classy way to make money and not be an eye sore. The question is how many companies will it allow to promote on their Trending Topics and will the column become useless and meaningless due to the amount of “Promoted” companies or topics. Time will tell. Here’s a closer look:
More info on this Promoted Tweets HERE. Personally, I think Twitter just changed the game when it comes to advertising. Now, “Promoted Tweets” are personal and relevant and not random. This subtle shift and mindset could seriously be a game-changer for how companies approach promotions.
This is from the Twitter website:
Since all Promoted Tweets are organic Tweets, there is not a single â€œadâ€ in our Promoted Tweets platform that isnâ€™t already an organic part of Twitter. This is distinct from both traditional search advertising and more recent social advertising. Promoted Tweets will also be timely. Like any other Tweet, the connection between you and a Promoted Tweet in real-time provides a powerful means of delivering information relevant to you at the moment.
There is one big difference between a Promoted Tweet and a regular Tweet. Promoted Tweets must meet a higher barâ€”they must resonate with users. That means if users donâ€™t interact with a Promoted Tweet to allow us to know that the Promoted Tweet is resonating with them, such as replying to it, favoriting it, or Retweeting it, the Promoted Tweet will disappear.
*** What do you think about it? Did Twitter just open up a whole new can of worms? Where do you think Twitter is headed? Where do you advertising and PR is headed?
So – BAM – yesterday Google Buzz dropped. There’s been a lot of talk about whether or not people like it. I’m still not sure myself. I’m such a huge fan of Twitter. I did just do my first “buzz” though. So, what do you think about it? Will it survive?
I’m amazed each day as Google comes up with a new homepage image. I thought yesterday’s (seen above) was pretty cool. Can you imagine having to come up with a different look every day of the year? I want to hear from you. Do you have a favorite Google homepage image? What are your thoughts on why they bother to do that? What does it say about them as a company?
Most ministries benefit from a ministry fair, where those interested can obtain more information about serving in a ministry. It is often a time for those who don’t know ministry leaders personally to get to know them better and make connections that can last a lifetime.
I was recently asked why an IT ministry didn’t take advantage of a ministry fair to recruit new volunteers for their team. The problem with IT/media ministries is that most people that like technology are quiet people. They see things so clearly that they believe that if someone wanted their help, they’d ask. This isn’t about ego, it is about how they see the world and the church – it just makes logical sense to them. What they don’t realize is that you have to let people know about your passions and interests. They never make this connection and they miss out on the blessings of using their skills for the local church.
So, how does a church reach out to potential IT and media volunteers? Here is a step-by-step guide for recruiting tech-saavy volunteers within your church:
Identify all areas within your church that utilize technology – A/V gear PCs, servers, network closets, or any other technology used to support the church. Examples include: soundboards, projectors, streaming audio/video encoders, switches, cat 5/6 cable, and DSL/Cable/T1/T3 trunks
Plan a technology tour 10 minutes after each weekend church service for one weekend, with the idea of showing a “behind the scenes tour of the technology used to make church service happen”
Announce this tour from the pulpit or in the church bulletin 1-2 weeks prior to the tour, and again on the day of the tour. Ask them to meet you at the first location of the tour, most likely a sound booth or something easy to find
Take the group to each location within the church and speak about how it is used to make church service happen
After the tour, ask them to fill out a simple form with their name, email, home phone, and what area(s) they are most interested in volunteering
Follow-up with an email or phone call the same week to find out their availability and schedule a time to chat further about their skills and placement opportunities
Be prepared to create new opportunities to utilize the skill sets of those that want to get involved, as most technologists prefer to stick with what they know when they first sign up but will be open to trying new things later
Being a tech geek myself, it has only been a few years since God took me out of my position of shyness to developing other leaders within the church. How did I go from being a shy, solo technology guy to leading leaders? Well, it started by attending the very same kind of technology tour 8 years ago by another leader in the church!
Appeal to the technology interests of others by meeting them where they are at whether than making them meet you on your terms. You’ll be amazed at how your IT and media ministries will grow!
— James Higginbotham
http://www.churchdirector.com – Volunteer scheduling tool
http://www.agileministry.com – Volunteer recruiting and leadership
http://www.bluejazzconsulting.com – Software consulting
For those of you that don’t know – I like to use the term “straight rockin’ it!”. I enjoy the breeze of reading many blogs at once via my Google Reader on my iGoogle page, which I check daily.
A couple of weeks ago I blogged about some blogs that I read daily now. I have 2 more blogs added to my blogroll that I’d like to share with you:
My new friends – Eric Michael Bryant and Randy Elrod. Both are great Church leaders, bloggers and all around great guys. I encourage you to add them to your Google reader and check ’em out!
Eric is the Navigator (Executive Pastor) at Mosaic in LA and attended the Church 2.0 Local Forum – Orange County. I got to meet him after Mosaic’s Sunday night service, which was a great experience.
Randy is a good friend of my worship pastor, Scott Dyer, and heads up the re:create conference – which I hope to one day attend. It’s rare for me to just attend a conference, but that is one on “my list”.
* SO… what are the must-read blogs that you check daily?
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