What Is SMO?

In last week’s blog post “An Introduction to Social Media Marketing”, I referred to SMO. (SMO) Social media optimization, sometimes known as social media marketing, is a branch of search engine optimization that isn’t as mainstream as it should be. Every business and church can benefit from some form of engagement with social media networks, but not every business (or church) does engage. In the very near future, any business ignoring SMO will do so to their severe detriment. This is why I do my social media marketing company (GTK Solutions) and something I help educate business owners about.

Here’s just a few of the functions an SMO campaign serves:

*Exposure. This is the main thing most businesses aim for when they engage in social media optimisation. Many companies let increased exposure remain as the limit of a campaign’s advantages. A little thought can make social media work harder for your website optimisation campaign.

*Customer service. As more of the average businesses can be contacted through social media than in any other forum, it makes sense to use social media networks as a kind of customer service line. The publicly viewable nature of social media communication means that positive customer interactions get your business some excellent coverage, although for the same reasons negative encounters are best taken offline.

*Brand and reputation management. One of the major changes social media has wrought upon the internet is the need for results in real time. This aspect of social media comes in as an advantage when your brand needs a little support. Businesses are using social media to respond to bad press in their own words, getting in before the media does too much damage.

*Media coverage. The social media can be used as your own little media network, without the trouble of bothering with journalists.

*** I hope you know that my heart is to educate, inform, train and equip you as Church leaders. Any mention to my company (GTK Solutions) in my blogs is just a passing reference to what I do during the day. Please know that my business is not geared to churches (they can’t afford it). I’m not writing this for any other purpose than to share for free what others pay me to tell them. My clients for GTK Solutions are businesses only.

However, I do offer consulting (not marketing) to churches and am passionate about teaching and equipping church leaders and pastors about social media. Let me know if you’d like to talk with me about consulting with your church or organization for SMO. I also include social media and online strategy in my report when I do a secret shopper for a church. If you have interest in that, go HERE for more details.

An Introduction To Social Media Marketing

Did you know I do social media marketing for businesses? I never really talk about my day job on here. I consult with churches from time to time and do secret shoppers at churches on weekends, but during the week I run a social media marketing company called GTK Solutions. The “GTK” is named after my three kids: Grace, Tommy and Katie. By the way, if you want to get social media and social media marketing tips and quotes and links to blogs that educate and inform, follow my company on Twitter: https://twitter.com/gtksolutions.

I consult and market for clients in the social media realm, dealing with SEO (Search Engine Optimization) and SMO (Social Media Optimization). I thought I’d do a couple of blogs on here that educate you on things like this and share with you what I share with my clients.

If I can help out doctors and businesses, you know I want to help out Church leaders. So what do I do with businesses? I first do a discovery meeting with the client to learn more about their business, their target (who they want to reach), their existing online presence and their goals. The discovery process and questions I ask are some of the following (these are things you need to think through in your situation):

GTK Solutions Discovery Questions

1.         Do you believe in what you do?

2.         Would you buy what you are selling?

3.         What social marketing are you currently doing? Even unintentional communication about your business.

4.         If I searched social media sites today what would I learn about your business?

5.         How do your customers use social media?

6.         What is your brand?

7.         What is your reputation among those you serve?

8.         What social media marketing seems to be working?

9.         What social media marketing seems to not be working? What will it take to stop this?

10.       Who is your target audience?

11.       What date are you thinking of going public with this new campaign?

12.       What goals do you hope to see met as a result of this social media campaign?

***  First, things first. If you’ve never read my blog post “Diving into Social Media” – stop and read that. It’s a great place to start. So before I start answering questions you’re not asking: What questions do you guys have about social media marketing and how it can benefit your church and boost your online presence? Of course, I’m assuming you’ve seen the Social Media Revolution video, know how important social media is, how many people can be reached by it and that you want to reach more people for Christ.