Did you know first impressions matter? They doâ€”big time!
Sometimes thereâ€™s no coming back from a bad experience.
When I work with churches, I exhort them to put their best and brightest, their positive, smiling, warmest personalities on their front lines. Starting with the parking lot team and moving inside to greeters, ushers, and those working the welcome desk or information center. These people need to be friendly and welcoming. Most of all, they need to know how vital their role is to the mission of the church.
As someone who visits lots of churches for the first time, I have some pet peeves to share that I hope will help your church.
Parking lot attendants
Nothing drives me crazier than seeing parking lot attendants standing next to each other. There should never be two people (or more) standing next to each other and talking. Parking lot attendants should be spread out across your parking lot communicating with hand signals or walkie-talkies.
When I see parking lot attendants bunched up and talking to one another, it tells me they donâ€™t know their purpose.
They donâ€™t realize that their focus and attention need to be on greeting and pointing people in the right direction. Nothing is worse than driving by two parking lot attendants deep in conversation that donâ€™t even acknowledge you. Trust me, Iâ€™ve experienced it and itâ€™s a horrible first impression of your church. Give your parking lot attendants posts or positions and have them stay spread out. Remind them to focus on their responsibility and to smile and wave at cars as they drive by. Remember the atmosphere we want to create.
Have you ever experienced over-zealous greeters? Greeters that freak you out because theyâ€™re too happy, too nosy, or too obnoxious? Greeters need to spread out too and leave space for people to walk. Please donâ€™t form a wall that makes it awkward for people when entering your building. I had a bad experience at a large and well-known church one time. I canâ€™t tell you how many hands I had to shake to enter their building.
I think we over-simplify when it comes to training ushersÂ in the church. I canâ€™t tell you how many churches Iâ€™ve visited or consulted with who had told their ushers, â€œStand here and give each person a bulletin as they pass.â€ This is a poor vision indeed. If your only job is to hand someone a bulletin, you donâ€™t take it seriously. You donâ€™t do anything else outside that and itâ€™s easy to get in a conversation with other ushers. If you havenâ€™t picked up on it, I donâ€™t like for conversations to be going on with team members. I think itâ€™s rude and a horrible first impression.
No one wants to feel like theyâ€™re interrupting your discussion to get a bulletin or find a seat.
Speaking of finding a seat, that is the job of the usher. Iâ€™ve seen churches that put bulletins on a small table and let the ushers usher. I love this! Ushers should be seating people and be helping those with special needs.
I have one last bone to pick with all team members, and this is a big one! Make sure your servant leaders are hands-free. This means they shouldnâ€™t be holding a cup of coffee or their cell phone. Imagine a single mom struggling to corral her toddlers and holding an infantâ€™s carrier in one hand, walking in from the parking lot, and the guy or gal at the door is too distracted by their phone to open the door for her. Or the helper is trying to open the door and not spill coffee on her and her children.
You must talk to your team about sacrifice.
The reason they arrive early (at least 30 minutes before a service) is to talk to friends, get some coffee, and do other stuff that they shouldnâ€™t be doing while theyâ€™re serving. Once itâ€™s go-time, they must be hands-free and focused.
These are just some of the feedback I hear from church visitors and have experienced myself. If you’d like me to help you make a great first impression, evaluate what you do on a weekend, and give you a report of my findings with next steps, check out my church secret shopper website HERE.