Does Your Church Website Have an Easter Page?

Does your church website have an Easter page? It should.

Here’s why:

  1. People check you out online before they check you out in person.
  2. It shows people that your Easter services are a priority and something you’re really hoping that they attend.
  3. It gives your social media posts, images, promotions, and ads somewhere to point to (a permalink).
  4. It is shareable.
  5. It gives you one spot to announce how many services there are and if there are time changes just for that day.

Tip: Use this special Easter page as a sort of “What to Expect” page for all your incoming guests. 

Tip: Make sure this page is mobile-friendly. People will look at it on their phone to find out your service times.

I recommend creating a page on your existing church website that is located at /easter and is something easy to point all your people and promotions to. Unless like some churches have done, you make your entire homepage (above the fold) an Easter promo.

Here are some examples (NOTE: Most are last year’s page. Also note: These are not ranked – just listed as I came across them.):

  1. West Ridge Church – Great website. (They also have a separate Easter page.)
  2. Life.Church (This is still last year’s services, but I assume they’ll be updating it soon.)
  3. North Point Community Church (This is still last year’s services.)
  4. Willow Creek
  5. Liquid Church
  6. Elevation Church
  7. Buckhead Church
  8. Church of the Highlands (Notice the What to Expect section)
  9. Rock Church
  10. Bayside Church
  11. First Dallas (NOTE: They have a long permalink. Make it short and simple like /Easter.)
  12. Cornerstone Church
  13. Christ Fellowship
  14. Potential Church
  15. Canyon Ridge Christian Church

I have a whole chapter dedicated to Online Presence in my book Secrets of a Secret Shopper. Buy it today, share it with your team, and do all you can to turn first-time guests into second-time guests.

NOTE: I’m writing this now so you have plenty of time to work on something before early March and promote your Easter services for about a month.

 

How to Reach More First Time Visitors for Your Church

Are you a pastor or church leader with a full schedule and only limited hours in the week? If so, are you struggling to find ways to reach more first-time visitors with the limited time you have?

Being a pastor isn’t just preparing for Sunday’s message every week but the scope goes much more beyond that. And on top of all of that, you must find a way to reach more visitors and to spread the message of Christ.

There just isn’t enough hours in the week for everything a pastor must do.

And with that, I am so excited to invite you to the Church Hacks Summit to Reach More First Time Visitors!

They’ve assembled 25 of the world’s leading church first impressions, guest services, and marketing experts to teach you their secrets on how to reach more first-time visitors and grow your church.

I’m honored to kick off the Summit with the opening talk on why hospitality matters. I’ll be making the Biblical case for why you should take this area of ministry seriously.

This is going to be a free online event (no travel) for equipping your church with proven systems and strategies to connect with new first time visitors in your community! We’ll show you how your church can be a magnet for first-time visitors without being gimmicky, breaking the bank, or setting unrealistic expectations.

And the best part of the Church Hacks Summit is that it is 100% absolutely free! If this is something you’re interested in, just click this link and register today! And if you know somebody that would benefit from this Summit, make sure to let them know.

Ministry, Leadership, Worship, and Expectation

A photo by dan carlson. unsplash.com/photos/oTQVwECws8o

Believe the unbelievable.

Expectation is the act or state of looking forward or anticipating; an expectant mental attitude. The mindset and posture in which we should approach God are one of expectation. We expect God to show up, move, lead, and guide. If He doesn’t then we are simply leading in the flesh and won’t make an eternal difference.

William Carey said, “Expect great things from God; attempt great things for God.”

The innovative and strange leader expects great things from God. The innovative and strange leader leads by faith and is rooted in hope.

Christian artist, Steven Curtis Chapman, wrote a song entitled “Great Expectations.” Let’s look at his lyrics to the chorus:

Believe the unbelievable. Receive the inconceivable.

And see beyond my wildest imagination Lord, I come with great expectations.

Can we really “believe the unbelievable” and “receive the inconceivable?” Several years ago, I got to hear Joel Hunter preach at Buckhead Church in Atlanta. He taught on expectation and defined it as “a belief that is centered on the future.” Joel said, “We can expect God to be: available, wise, gentle and tough, patient, comforting, strong, and relentless.”

Does your belief in God to be wise and strong affect how you lead and make decisions? If God truly knows what is best, do we trust Him no matter where He leads and no matter what He asks and requires of us?

I wait expectantly trusting God to help for He’s promised —Psalm 130:5 (LB)

I pray to God—my life a prayer—and wait for what he’ll say and do. —Psalm 130:5 (MSG)

My friend, Steve Komanapalli, who used to be special assistant to Rick Warren and a pastor at Saddleback wrote a guest blog for me a while back. In it, he said, “A farmer doesn’t plant some seeds and go to Hawaii for a year! He spends the time anticipating, expecting a harvest.” He also encouraged my readers to check out James 5.

Be patient, then, brothers and sisters, until the Lord’s coming. See how the farmer waits for the land to yield its valuable crop, patiently waiting for the autumn and spring rains. You too, be patient and stand firm, because the Lord’s coming is near. —James 5:7

Steve went on to say, “If I’m going to wait, I need to wait confidently. Micah 7:7 says, “I wait confidently for God.” Rick Warren says, “When the outlook is bad, you look up. That is what hope is.” It’s confident expectation.

The God factor

To lead an innovative organization, you must lead from a place, posture, and mindset of faith mixed with hope in Christ. The difference between business innovation and ministry innovation is the supernatural factor. We seek to be led by the Holy Spirit and not just think up new ways of doing things.

Once you’ve done your part of prayerfully seeking God and reflecting on His word, you must believe God will answer, lead, and direct you and your team. As you know, “without faith it is impossible to please God.” (Heb 11:6)

In the morning, O Lord, You hear my voice; in the morning, I lay my requests before You and wait in expectation. —Psalm 5:3 (NIV)

Psalm 5 is my encouragement to you, friends. Lay your requests before God and “wait in expectation.” This does not mean to sit on your hands and do nothing until you hear the audible voice of God. Sometimes we act, move or lead in expectation and anticipation of something we believe God has said or promised He will do.

If God has spoken to you through His word, His Spirit, or given you a vision for something, you should confidently expect God to move mountains on your behalf. Be humble and trust in God for the victory. Check out Ps 62:

I wait quietly before God, for my victory comes from him. —Psalm 62:1 (NLT)

An innovative leader is strange, prayerful, bold, courageous, decisive, a risk-taker, organized, motivated, commissioned, visionary, and on mission— as well as full of faith, hope, and an expectation God is going to show up and come through.

It reminds me of the lyric from Delirious band’s song “My Glorious,” which says “God will save the day and all will say my glorious!”

Do you believe “God will save the day?” When you’re backed into a corner, confused, scared, nervous, or just plain don’t know what to do in a situation, where do you turn? Do you expect and anticipate God to answer your cry for help and lead you down a new trail of adventure?

I do. I believe God has a plan for me, my life, my mission, and my ministry. I believe He is listening to my prayers and stands ready to answer and come to my rescue when I sincerely seek Him. And He will do the same for you!

Now to Him who is able to do immeasurably more than all we ask or imagine, according to His power that is at work within us, to Him be glory in the church and in Christ Jesus throughout all generations, for ever and ever! Amen. —Ephesians 3:20–21 (NIV)

 

*Parts of this post were excerpts from my book Strange Leadership.

Church Worship Music You Need to Know About

Music headphones

Often I get asked by a pastor or worship leader what I’m listening to and worshiping with. They realize that I travel the United States doing church secret shopper consultations and that I probably experience music and worship in more churches yearly, than just about anyone else to be honest.

So I hear a wide variety of styles and song selections. But I do have my personal preferences and songs that really move me and help me to connect to God. I bet you do, too. I’d like to introduce you to some that are my favorite (if you’re not already aware of them).

For the past 2 to 3 months, I’ve put YouTube on my TV and watched 2 artists, which I consider to be the best worship music in the United States. I think Elevation Worship is the best worship music in the US. I think Bethel Music is a close second. And they are very different, but I love them both.

Here are the songs that God has really used to minister to my heart and soul. I hope you’ll worship with them personally and consider them for corporate music.

Take Courage – Kristene DiMarco and Bethel Music
*** My current favorite song! This song is brand-new and isn’t even on iTunes yet.

Call Upon the Lord – Elevation Worship (My current 2nd favorite song)

Resurrecting – Elevation Worship

Here As in Heaven – Elevation Worship

O Come to the Altar – Elevation Worship (great response song after the message)

King of My Heart – Bethel Music (I know Saddleback Church has done this several times recently)

Ever Be – Bethel Music

No Longer Slaves – Bethel Music

It is Well – Kristene DiMarco and Bethel Music (for more traditional churches that want to breathe new life into an awesome hymn)

 

*** I’d love to hear from you. What’s playing in your earbuds these days? What songs move you?

The Seasons of a Church Secret Shopper

seasons-34263_960_720

I and my company Worship Impressions are committed to helping your church reach and keep guests. As specialists in Guest Services, Hospitality, and First Impressions, we come alongside you and what God is already doing at your church and give you a guest’s perspective, as well as suggestions and next steps to improve.

We don’t just do one consult and leave. I am committed to a long-term relationship. I propose next steps, introduce you to friends, specialists, and strategic partners. And I’m always one phone call or email away. I’ve had pastors call me up and ask a question years after I did a secret shopper for them.

The question becomes: When is a good time to bring in a church secret shopper or mystery worshiper? It really depends on your church’s season of life/schedule, budget and an attitude that says you’re ready to do whatever it takes to reach lost people for Christ.

One word of caution:

You will always be busy and you’ll always be getting ready for something. Please don’t let that stop you from investing in your church’s future and potential. Make time for a consultation if you are struggling, plateaued, declining, dead, or even if you’re booming and just want to go to the next level. The key is you have to be intentional. You have to be open to change and invite feedback. It’s scary, but oh so worth it!

So to show you how I usually help churches, here’s what a yearly schedule could look like:

  • I come in the Summer and help you Get Ready for Fall
  • I come in the Fall and help you Get Ready for Christmas and the New Year
  • I come in the New Year and help you Get Ready for Easter

There really is no right or wrong time to bring in a church secret shopper. Just pray about what works best for you and your ministry. Once you’re ready, let us know. You can reach me at my personal email: greg@gregatkinson.com or Worship Impressions at info@worshipimpressions.com.

I hope to meet you soon. The best days of your church are ahead!

Help Your People Say “No”

noAbout five years ago my family and I went to dinner with a key family in my church. The objective of the dinner (besides fellowship and strengthening our relationship) was to have a hard conversation. I had seen all the warning signs and the shepherd side of me could not sit back and do nothing. What was happening you might ask?

I could see that the wife and mom I had asked to dinner was on the edge of burnout.

When I first started as pastor at my church three years ago, I was on a mission to recruit leaders, volunteers and build teams – and that I did. I identified and placed key leaders in every ministry in our congregation. Our church started to grow and it was evident God was blessing our community of faith, so why did I get concerned?

I noticed one particular person (a very sweet woman) that was showing up on too many of my ministry teams and leaders lists. She was a teacher in our kids ministry each Sunday. She was a small group leader for our youth group each Wednesday night. She was (along with her husband) an adult small group leader and they hosted the group in their home (I could do another post on why it’s overwhelming to both host and lead a small group, but others have covered this). She was also the point person and face of our Serve ministry.

The first three she was already doing. The last one was one that I had asked her because I thought she’d be a good point person and face for our Serve ministry. What changed? I noticed stress in her eyes, her voice, her family and she always seemed liked she was on the verge of crying when I talked to her. It was obvious she was overwhelmed, but she didn’t know how to say, “No.” So I arranged this dinner with our families and I set out to intervene before she burned out, broke down or quit the church all-together.

Here are some key concepts to consider as I look back on that preemptive conversation:

  • The person is always more important than the program.
  • Just because someone says “Yes” doesn’t mean you should let them.
  • Some people need help saying “No.”
  • Be sensitive to people that always volunteer when the request goes out.
  • Don’t take advantage of someone’s kindness or lack of boundaries.
  • Set limits and boundaries. We asked people to worship (attend church), grow (be in a small group) and serve (volunteer in or lead a ministry).
  • Show your people you care for their souls and prioritize their spiritual life and family life above your ministry need.
  • If you’re always needing more and more volunteers for new ministries, maybe you need to simply. I’m a huge believer in being a Simple Church.
  • It takes guts to make “the ask.” It also takes guts to believe God will provide when you give someone a break. Read that again.
  • Focus on broadening your volunteer pool/team. Don’t always go to the same people.
  • You may have heard “20% of the people do 80% of the work.” Don’t buy it. Don’t accept it.
  • Teach the value and reason for service and expect a dream team of servants to carry the load. (A good case study is to look at Church of the Highlands up-close and their use of their Dream Team)
  • Care more about church health than church growth. It will be better in the long-run. Don’t miss understand me. Growth is good – just don’t do it at the expense of church health.
  • Be an Ephesians 4 leader and raise up and empower other equipping leaders. I talk about this in my book Church Leadership Essentials.
  • Ask your staff and ministry leaders tough questions and be on the lookout for ministry burnout.
  • Pray for wisdom, direction and discernment daily.
  • Pray that God would bring to mind new people to serve.
  • Teach your staff and team leaders to always thank people that serve and let them know you care for them. Our staff sent out weekly, hand-written thank you notes. I write about this in my book, too (shameless plug).
  • Be proactive in giving people an “out.” Maybe have people sign-up to serve for a set time length (like 3 months or 6 months or for the summer).
  • Set the example. If you are spread too thin and on the edge of burnout yourself, you can imagine the example you set for your congregants.
  • Above all love and lead well. You’re a part of a bigger story than building your own kingdom.

What was the result of the hard conversation? The family thanked me for my concern and the woman cut her four ministries down to two and is still serving to this day. Be on the lookout friends and pastor your people well.

“The harvest is so great, and the workers are so few,” he told his disciples. “So pray to the one in charge of the harvesting, and ask him to recruit more workers for his harvest fields.” – Matthew 9:37-38 (TLB)

7 Tips for Guest Worship Leaders

Worship Leader

Having been in several churches where we had a guest worship leader come in and lead for the morning, I have some thoughts to share.

  1. Know Your Role
    Your job is not to come in and teach new songs to the congregation. Your job is to fill in and maintain the status quo. Find out what songs the people know and love and choose from those. This is not only good for the congregation but good for the guest worship leader. If you sing crowd favorites, the people will have a positive impression of you and want you to lead again.
  2. Know Your Responsibility
    Your job as a guest worship leader is to choose songs/the set list, lead the weekly practice, lead the sound check and run-through on Sunday morning and then lead the music in the service. If you need to meet with the staff worship leader or senior pastor to pick out songs that go with the day’s theme/message – do that. Be prepared for the weekly practice. Get your songs out to the band as soon as possible. If you use Planning Center, get your songs uploaded and charts as well. Have charts ready for rehearsal and start and end on time. Tell the band and production team what time you want to gather on Sunday morning for sound check and run through and be the first to arrive that day. Make sure you’re finished with run through and have the stage cleared by at least half an hour before the service starts. Don’t be the guy rehearsing while people are coming in and sitting down.
  3. Know Your Music
    I can’t hold back here. If you are paid to fill in for an existing musician or worship leader, you need to come prepared and know your music. There’s no place for a music stand on stage. Memorize your music and play skillfully before the Lord and congregation.
  4. Know the People
    Find out from the existing worship leader the pulse and comfort level of the congregation. Don’t try to take them where they’ve never been. Just hold down what is the norm and don’t rock the boat. On Sunday morning, make it a point to get around the congregation pre-service and shake hands. Introduce yourself and keep from the rock star mentality of hiding in a green room. This will help people better connect with you on stage. After the service, don’t just pack up and leave. Stand around and talk with people after the service. This includes the band. Thank them for letting you come in and play with them.
  5. Know the Room
    Be sensitive to what God is doing in the service. Be sensitive to the senior pastor and where he wants to go in the service. If you need to play softly behind him during a prayer or response time, be ready and prepared. If you need to lead a reprise of a song during a response time, be prepared and ready. If people are praying or taking Communion, be softer and don’t overpower what is happening in the room. The main thing is to be sensitive and allow the Holy Spirit to guide you.
  6. Know You’re Trusted
    Someone believes in you and has asked you to lead, so rest in that. Don’t get an ego and don’t get intimidated. Someone sees great talent and potential in you and is trusting you to lead his or her congregation in corporate worship. Please take that responsibility seriously and know there’s grace and you are loved.
  7. Know Your Part in the Bigger Picture
    Realize that this is not your show, your shot or even your church. You are a guest and you should respect what God has done before you arrived and what He is continuing to do in that congregation. There will be a lot happening on that Sunday, from parking lot attendants, to greeters, to ushers, to production, to children’s workers, etc. You are just one piece of the puzzle. Your job is to lead music that the people can worship with and connect to the Living God.
  • Lastly, thank God for the opportunity. Thank the worship leader that asked you to fill in. Thank the senior pastor for having you. Thank the band for being understanding and flexible and doing their best to support you and set you up to succeed. Do such a good job that you will be asked back and give God the glory.

Easter 2016 Review and Learn

Death was arrested

So, you made it through the big weekend. Now the real work begins! Now you focus on turning those first-time guests into second time guests. This is where your assimilation process kicks in. I wrote about my process here. I also wrote about taking care of and thanking your volunteers and staff here.

Now would be a good time to run Facebook and Instagram ads promoting your new series that either just kicked off or kicks off this coming Sunday. Encourage your people to invite. Post plenty of sharable content on Twitter, Facebook and Instagram. Encourage your people to share the media and invite their friends, family, neighbors and co-workers.

So, let’s review! Here’s what jumped out at me from my contacts and friends in churches around North America:

  1. Songs of the season: “Death Was Arrested” by North Point, followed by “Resurrecting” by Elevation Worship. I wrote about the song for Easter two years ago here. It was “Forever” by Kari Jobe and I know a ton of churches still did that song. A powerful response song is “Come to the Altar” by Elevation Worship. Many churches used that this year as a song to follow the message, which is very appropriate as it has lyrics about Christ being risen from the dead.
  2. Signs of the season: Man churches created awesome, colorful, text-rich signs to hold for greeters, parking lot attenders and baptisms.  Signs 2 Welcome signs 2

Baptism signs

3. Next level guest services: With the welcome signs as seen above and the fun transportation for kids as seen below, churches rolled out the red carpet!

Kids ride

4. Intentional return tactics: Realizing that many guests were there for the first-time, many churches gave out invite cards to invite people back for the next week. Remember if you can turn first-time guests into second-time guests, they are 80% more likely to get plugged in and start a relationship with Christ. (Nelson Searcy – Fusion).

Invite to return

  • So get together with your team and review this past Sunday. See what worked, what didn’t work, where you can improve and ideas that you can implement in the future. It’s never too late to start doing things with excellence. Guest services and first impressions matter.
  • If I can help you in any way, contact me here. Let’s reach this nation for Christ!

How’s Your Heart?

This is not leadership

We know we all should die to self daily, but seriously – how often do you do a serious heart check? I recently transitioned off a local church staff and had to reassess my heart, think about my identity, remember my calling, and refocus my time and energy.

But today I want to talk about reassessing our hearts. Monday night I was at a men’s small group worship night held in someone’s house. There were about 15 to 20 guys gathered around a living room and kitchen.

We sang and worshiped our Living God, but what struck me was that the guy leading worship (who happens to be a physician) was singing and playing like he was in an arena with 10,000 screaming worshipers (picture a Passion concert with Chris Tomlin).

I stood there amazed watching this guy just go for it and sing his heart out. He truly led us into the Presence of God. And then it hit me:

Should we sing any less louder or give any less effort when leading before a small group than on a stage? Absolutely not!

Jesus deserves our all – our best. Our utmost for His Highest. Nothing less. He is worthy of all praise and as we sang the other night: a living sacrifice.

So, how’s your heart?

Don’t Quit! We Need You.

rsz_quit

Last week my 13 year old son tried out for his middle school’s baseball team. He didn’t make the cut. As a father, this saddens me, but I know it’s a part of growing up and a valid life lesson for him.

I gave him the “Michael Jordan got cut from his basketball team” speech. I also shared how when I was in elementary school, I auditioned for chorus and didn’t make it. They told me I couldn’t sing. I went on to get a vocal scholarship to college and graduate with a degree in music.

“God never calls us to do something we’re capable of. God calls us to do things that are beyond our ability so He gets all the credit.” – Mark Batterson

Everyone faces challenges – it’s how we respond to those challenges that is the true testimony of our faith and where the rubber meets the road in our lives. I don’t know who I’m talking to today, but maybe you’re one day away from throwing in the towel. Maybe you’ve written your resignation letter.

“We tend to overestimate what we can accomplish in two years, but we underestimate what we can accomplish in ten years!” – Mark Batterson

I would encourage you to pray and seek God for His leading. Don’t run away from a tough circumstance (or Board of Deacons or Elders) to greener pastures. Water the grass where you are.  Plant your stake in the ground and resolve to not move until God makes it clear that it is His will.

“Sometimes the power of prayer is the power to carry on. It doesn’t always change your circumstances, but it gives you the strength to walk through them.” – Mark Batterson

Too often we give up and quit right before a major breakthrough in our ministry. 

“If we had a larger vision of what God wanted to accomplish in us and through us, our petty problems would cease to exist because they would cease to be important.” – Mark Batterson

Read this last quote from Mark Batterson and just see if God speaks to your heart:

“You are only one prayer away from a dream fulfilled, a promise kept, or a miracle performed.” – Mark Batterson

I’m praying for you. I’m praying that God would pull you up out of the pit of despair, anger, frustration, brokenness, burnout, and hurt. I’m praying that you would be encouraged, inspired and hell-bent on chasing hard after God and His mission in your community.

I’m here for you. Many are counting on you. So – Don’t quit! We need you. 

Commit your work to the Lord, and your plans will be established. – Proverbs 16:3