Greg Atkinson Knows Church Guest Experience

Someone recently interviewed me and asked me what I do. I thought I would state it plainly here on my blog again. I’m still coaching and consulting – yes, even in this crazy 2020 year.

Greg Atkinson and the team at Worship Impressions specialize in church guest experience. From the basic church secret shopper or mystery worshiper weekend experience to online presence evaluations to coaching and training – we do it all and stand ready to serve you.

I’ve recently partnered with a company and offer all kinds of services including renovation, AVL, signage, platform design, and more.

Greg Atkinson has been considered an expert in church guest experience, guest services, first impressions, hospitality, worship, and overall church leadership. You can read more about him HERE.

Interested in hiring Greg? Contact Greg by filling out the GET STARTED form (found at the top of his business website).

And be sure to check out the fourth all-new: First Impressions Conference featuring a killer lineup of over 100 speakers.

Did you know you can interact with me and nearly 15,000 church leaders from around the world? You can! Join us at http://guestexperience.church/

Weekend Worship, Guest Services, Church Guest Experience, and the First Impressions Conference

Hey, friends! Did you know that there is a Facebook group where we talk about everything that happens on a weekend at the local church? There is!

If you serve as a pastor, church staff member (Communications, Children’s, worship, guest services, church guest experience, first impressions, hospitality – or even on the security team) – this is a great place to share best practices, ask questions, and learn.

Go HERE to join in the discussion with nearly 15,000 other church leaders from around the world! Remember – this week could very well be someone’s first Sunday at your church. LOVE and SERVE them well.

  • And if you haven’t already, go sign-up for the fourth First Impressions Conference. It’s November 4-6, and it’s all online (no travel). Featuring over 100 speakers. You’ve got to see this killer church guest experience and first impressions lineup featuring bestselling authors, pastors, practitioners, thought leaders, and church communications specialists.
  • See you in November! Register now for half off with the Early Bird discount. https://firstimpressionsconference.com/

 

10 Questions to Ask Your Congregation Before You Reopen

“When can we reopen our church?” That is the question that keeps getting asked. I want to help you make an informed decision.

Pastor Judah Smith recently said that now is a great time to survey your congregation. We wholeheartedly agree. Our fear is that church leaders and pastors may be assuming things that their people aren’t thinking or on the same page with. 

What if you have a church of 500 people but when you reopen the doors only 100 show up? What if all 500 show up, but your Governor has put social distancing guidelines and maximum occupancy numbers in place?

What if it takes 50 volunteers to pull off a Sunday, but only 10 return? 

What are you going to do about children’s ministry? How will you keep them safe?

Who is going to completely sanitize the church? How will that be communicated to the congregation? 

Will you be adding services? Will you be roping off seats and dividing up sections of the auditorium for seating?

What about the drive-in church? Many churches are talking about starting back outside (drive-in) first before going back inside the church building?

Will you continue to live stream and do all the online church stuff you’ve been doing the past month? 

Will you continue to pass the offering plate? How will you handle giving? Are you adding giving boxes and continuing to encourage online giving?

How will you celebrate Mother’s Day? 

These are things that must be thought through and discussed as church leaders.

Here are some sample questions for your congregational survey to get you thinking. Use whatever works best in your context:

 

  1. When is the soonest you would consider coming back to the church building?
  2. Would you come if we had a drive-in service?
  3. Do you expect the church to provide you a mask?
  4. If you volunteer, are you planning to volunteer in the same spot if we reopen?
  5. If you have kids, will you be putting your kids in children’s ministry?
  6. Do you want the church to serve coffee and refreshments? (If you used to)
  7. When churches resume worship services in their facilities, will you be more likely to attend services in person, or online?
  8. In the last 6 weeks, how many times have you watched services online?
  9. How many times a month do you typically attend church?
  10. Have you ever given online to our church?
  11. Are you comfortable with us passing the offering plate?
  12. Are you comfortable with us serving Communion?
  13. Are you in favor of us rolling out house churches/small groups of 10 people to get back to meeting together physically until it is safe to do so at our full size?

Survey creation and sharing options:

SurveyMonkey.com

Google forms

Gravity form

JotForm

Formstack

Typeform.com

Your church’s ChMS (Example: FaithTeams, Tithely, Rock, Planning Center, CCB, Fellowship One, etc.)

 

SO… When you do decide to open up, here are some great resources like hand sanitizer stations from my friends at Outreach.

 

Articles and resources for consideration as you make these decisions:

 

https://www.whitehouse.gov/openingamerica/

 

https://www.aei.org/research-products/report/national-coronavirus-response-a-road-map-to-reopening/

 

https://www.linkedin.com/pulse/church-after-quarantine-5-strategic-questions-help-your-ted-vaughn/

 

https://kenbraddy.com/2020/04/18/20-questions-your-church-should-answer-before-people-return/

 

24 More Questions the Church Should Ask Before People Return

 

https://www.tnbaptist.org/reopen

 

https://www.columbiametro.org/relaunching-your-congregation/

 

https://medium.com/@pastorbrandonweddle/how-to-re-open-your-church-after-covid-19-bd10ad5b2fd6

 

https://www.christianitytoday.com/edstetzer/2020/april/what-relaunching-church-might-look-like-over-next-312-month.html

 

https://www.ministrytogether.com/what-to-do-now-as-we-enter-coronavirus-phase-2/

 

https://www.vanderbloemen.com/reopening-church

 

https://www.vanderbloemen.com/blog/reopening-the-church-after-covid19

 

https://malphursgroup.com/ready-to-reopen-church-checklist/

 

https://www.smartchurchsolutions.com/blog/church-facility-re-opening-checklist

 

https://stateofthechurch.com/churchpulseweekly

 

*** For a free downloadable PDF of this resource along with tons of other resources for the Church and Coronavirus (including free webinars), join the Weekend Worship and Guest Services Facebook group and join the discussion of 13,000 church leaders from around the world sharing resources. You can join for free HERE.

SO… When you do decide to open up, here are some great resources like hand sanitizer stations and face masks from my friends at Outreach.

*** If you’d like a downloadable copy of this resource of top questions to ask to pass out to your leadership team, click HERE.

How Your Church’s Website Homepage Should Look

For well over a decade I’ve evaluated church’s online presence across North America. For over 200 churches, I’ve critiqued their social media and website and given them feedback – all without having to get on an airplane. If you’d like to hire me to evaluate your church’s online presence like I talked about on Carey Nieuwhof’s podcast, go HERE to get more details.

However, many of the things that I looked for and advised are no longer relevant. For example, people don’t need to see a homepage with service times and directions like I’ve always advised. They don’t need to see an “I’m New” or “What to Expect” or “Plan Your Visit” button.

Now, in the midst of the Coronavirus, you should have an overhaul of your church’s homepage.

Here’s what people need to see when they go to your church’s website:

  • Online services (You should have your messages/services playing on your home page).
  • Online small groups
  • Online giving
  • Links to social media (Facebook and YouTube)
  • Daily Devotionals (if you do them)
  • Links to what you’re doing in your community

Here are some great churches for you to get inspiration from:

PRO-TIP: You don’t have to stream your service once a week (Sunday at 11am for example). You can have multiple services play throughout the week. As a matter of fact, you could be delivering online content to your people daily. Set up your service to play on-demand!

BONUS: Also, why not do daily devotionals? Why not use an online connection card like my friends at Vous Church? Get creative.

SPECIAL SHOUT OUT AND RECOGNITION TO MY FRIENDS AT ACCESS CHURCH THAT I CONSULTED WITH: https://couch.church/

I’ve been saying: “Digital = Daily” – Greg Atkinson

 

*** Since I’m grounded and not traveling like I normally do for secret shopper consultations, I can do more of my Package Three (online presence evaluations). I can evaluate your church’s social media, website, and online service. If this is something that interests you, go HERE for more details.

*** Looking to start using a true ChMS/church database with online giving built-in? Have you seen that FaithTeams is offering a FREE 60-day trial due to the Covid virus? Sign-up HERE.

*** My small church plant got up-and-going in minutes with our online giving through Tithe.ly. Here’s my link to them.

 

HAPPY EASTER!

  • Here are some essential and insightful thoughts from my friend Carey Nieuwhof about this first all digital Easter. Check them out HERE.
  • Here are all kinds of FREE Easter resources from Life.Church HERE.

Why Bring Greg Atkinson, the Church Secret Shopper, to Your Church This Year?

Greg Atkinson is the bestselling author of Secrets of a Secret Shopper and The Hospitality Handbook for Volunteers – and is a speaker, coach, and consultant who has worked with churches of all sizes, including some of the largest and fastest-growing churches in the country. Greg has also consulted with numerous businesses and nonprofits, including Josh McDowell Ministries.

Greg has produced worship services for three mega-churches and been a pastor – serving the local church for the last 20-plus years. He has also produced large conferences including Leadership Network’s Conference and Catalyst Dallas.

Greg has a unique ability to see things that you miss due to his “fresh eyes” and experience in knowing what to look for that makes a difference to guests visiting your church.

Whether your church is historic and traditional like Menlo Park Presbyterian in California and First Baptist Dallas, or modern and rocking like New Life Church in Colorado Springs and Bayside Church in Sacramento (where Lincoln Brewster leads worship) – Greg will make sure your church is doing things with excellence and an eye towards hospitality.

Greg is available to come to your church over the weekend this year and give you a detailed and lengthy report of his finding and action items to do to help your church go to the next level. Greg goes over the entire report with your church’s leadership team, takes questions and points you in the right direction. If you’re serious about reaching the unchurched and making your church guest-friendly, contact Greg.

Here’s what some amazing leaders said after hiring Greg to work with their church:

“Greg’s ministry provided a really valuable perspective on our weekend experiences as a church. His heart for the Kingdom and passion to see every church reach its maximum potential is a gift to those of us who care deeply about seeing our churches thrive.” – John Ortberg, Senior Pastor, Menlo Church, Menlo Park, CA

“Greg came into Grace Community Church and gave us a top to bottom look at who we are as a church to the people we are most trying to reach. He is thorough and detailed in his report but tries hard to be helpful, explaining his findings in a context that fits with the church culture. He knows that culture well because he knows churches, people and he does his homework. This is money well spent!” – Ron Edmondson, Former Co-Pastor, Grace Community Church, Clarksville, TN, CEO of Leadership Network

Greg Atkinson is smart, detailed, thorough and saw things that we would never notice.  His feedback was invaluable and we are making several strategic changes as a result of his visit. We will use him again. I encourage to you do the same. In a word – he’s the best.” – Ray Johnston, Senior Pastor, Bayside Church, Sacramento, CA

“Visitors to your church are more often than not people who don’t know Jesus and are looking for an excuse to not come back. Greg’s evaluation of your church helps you dig into where you can significantly improve a guest’s first time experience. He makes you think and leaves no rock unturned.  Probably the best money we’ve spent all year long.” – Ashley Wooldridge, Senior Pastor, Christ’s Church of the Valley, Peoria, AZ

“I highly recommend Greg as a “Secret Shopper” for your church. He helped us see things we had missed and confirmed what we were already working toward. His insight will help your church feel like a home.” – Brady Boyd, Senior Pastor, New Life Church, Colorado Springs, CO

“Greg has a great ability to see and assess ministry detail. His work in many churches brings considerable experience and insight to your staff team. Greg’s church Secret Shopper process offered us a fresh set of eyes to help us take excellence to the next level. Very helpful!”– Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, GA

“Greg was able to bring things to our leadership team’s attention in areas that we had missed. His perspective and ideas have helped us develop new strategies to help us grow and reach more people. As we take the ideas for improvement and implement them we look forward to seeing more people come to connect with God, grow and learn to live generously.” – Steve Smothermon Sr., Senior Pastor, Legacy Church, Albuquerque NM

“Greg brought a fresh perspective to our campus and offered a frank assessment of where we were honoring our guests and where we might need improvement. It’s easy for us to miss the obvious when we experience it week in and week out. But Greg knew what to look for and where to find it! His input has shaped a key area of our strategic development.” – Danny Carroll, Senior Pastor, Water of Life Community Church, Fontana, CA

“It is easy to get lost in the day-to-day operations of the church and not see some of the glaring issues you may have in your church. Greg has the unique ability to look at the church from a “first-time guest” perspective and communicate with you that experience. His insights were invaluable.” – Scott Wilson, Lead Pastor, The Oaks Fellowship, Red Oak, Texas

“Greg provided detailed and thorough feedback regarding his experiences before, during, and after his visit to First Baptist Dallas.  He helped confirm some things we already knew or suspected, and brought others to our attention for the first time.  Greg will help you make sure you are doing everything possible to reach as many as possible for Jesus Christ.” – Ben Lovvorn, Executive Pastor of Operations, First Baptist Dallas

“Greg’s approach is thorough and holistic. From the conversations before the visit to the detailed report following, you can tell Greg knows what he is doing and that he cares deeply for the local church.  Our weekend services benefited a great deal from his critical feedback and observations.”– Ted Vaughn, Chief Creative Officer, The Rock Church, San Diego, CA

“You want your church to Thrive? If so, pay attention to the little things. They add up to a big impact! Greg can help your church become more effective in just one visit!” – Dr. John Jackson, Executive Director, Thriving Churches International, Executive Pastor, Bayside Church

“Greg Atkinson helped us look at our weekend services with fresh eyes. His feedback was intelligent, balanced, and helpful.” – Steve Stroope, Lead Pastor, Lake Pointe Church, Rockwall, Texas

To inquire about more information and get the process started, fill out Greg’s brief intake form here.

* Happy New Year!

Here Are Five Summer Tips from a Church Secret Shopper

I stay busy with church secret shopper consultations during the summer, as wise churches prepare for the Fall. Now that Summer has begun, let me give you 5 practical tips to implement at your church so you can prepare for a killer Fall. Here we go:

  1. Vision cast to your Guest Services team
    So often, people that serve on a church’s guest services team feel unimportant. They think they are not good enough to sing on stage, lead a small group or are not tech-savvy enough to serve on the production team. It’s vital that your leadership over communicate that this is not the B-team. This is not a place to serve for people that have no talent. This is a vital ministry and is a front door to your church. People make up their mind whether or not they will return in the first 10 minutes. First Impressions matter!
  2. Pray with your team before your first service
    Never, ever forget the God-factor when you serve in ministry. We are but vessels. We need the Holy Spirit of God to love, lead and serve through us. Pray each week with your team that they would be the hands and feet of Christ. Pray for God to break down walls of fear, skepticism, and distractions. Pray that the lost would come to Christ and that the hurting would find healing and hope.
  3. Remember it’s always someone’s first Sunday
    I really can’t stress this enough. No matter the size of your congregation, chances are, someone is entering your doors for the first time. The larger your church is, the more this is true. Churches of 200 can expect at least 5 to 8 guests a week. Larger churches welcome even more into their midst. When you gather with your Guest Services team to pray before your first service, remind your team of this simple truth. Focus them on their mission to welcome all who enter with love and to be a servant.
  4. Free up your hands
    One of my pet peeves is when I see people on the Guest Services team that have a coffee or cell phone in their hand. This is a red flag for me. I want my team shaking hands, hugging regular members, holding open doors and pointing to where people need to go (or even escort them there.) If your team member is distracted by looking at their cell phone, it is one of the rudest and worst first impressions you can give a newcomer.
  5. Focus on your guests and not your team
    A lot of times when I visit a church or even attend my local church, I’ll notice team members in conversation with each other and talking while guests pass by them. Again, this is a red flag and a big no-no. Another pet peeve of mine is parking lot attendants standing next to each other and talking. Parking lot attendants should be spread out and not bunched up together talking. Door holders, ushers, and greeters should be focused on their role and not engaged in conversation with friends. Make eye contact with all who enter, smile and welcome them.

First impressions matter, so take them seriously and do all you can to remove distractions and barriers for your guests. Love and serve others like you would want to be loved and served.

Finally, give all the glory to God. It is He who uses us as jars of clay and melts cold hearts. The cool thing is we get to be a part of that supernatural process.

I hope you’ll implement these tips and have an amazing Summer. If I can serve you and your church in any way, I’d be honored. You can go here for more info on my consulting.

Now that Easter is Over

Now that Easter is behind you, it’s time to take your Guest Services to a whole new level. Let’s create, build, and reinforce a culture of hospitality.

Join us in 2 weeks for the May 7-9 First Impressions Conference. You’ll learn from the leading voices and churches in the area of first impressions and guest services. This year’s theme is The Hospitality Culture.

Since you read my blog and I know you care about this, we’ve created a special discount code just for you. Use promo code GIFT and you’ll save 10% on your All Access Pass registration.

With the All Access Pass, you can watch the conference at any time on-demand. Yes, you can watch it LIVE, but if you and/or your team can’t view it live, you can watch it later – for as long as you want – with lifetime access.

Use promo code GIFT to save 10% and go here to learn more and register. You don’t want to miss out on this training and inspiration. Our team has worked crazy hard and we’ve put a lot of heart and soul, blood, sweat, and tears into this.

PLEASE NOTE: This conference is all ONLINE. There is no travel involved. You can sign up today and watch it in two weeks. No hotel. No flight. No rental car. Watch it at home, at the office, at your church, alone, or with your team.

It will truly be monumental in the life of your ministry. Join us!

– https://firstimpressionsconference.com/

First Impressions Podcasts

Hello, friends. I’ve had the honor of being on several podcasts over the years. Recently, I was guest on some great podcasts where we discussed my book Secrets of a Secret Shopper.

I realized that I haven’t told you all about them, so I wanted to post them here for you to check out.

I’m in the process of recording several more, so stay tuned for updates.

For now, give these a listen!

Does Your Church Website Have an Easter Page?

Does your church website have an Easter page? It should.

Here’s why:

  1. People check you out online before they check you out in person.
  2. It shows people that your Easter services are a priority and something you’re really hoping that they attend.
  3. It gives your social media posts, images, promotions, and ads somewhere to point to (a permalink).
  4. It is shareable.
  5. It gives you one spot to announce how many services there are and if there are time changes just for that day.

Tip: Use this special Easter page as a sort of “What to Expect” page for all your incoming guests. 

Tip: Make sure this page is mobile-friendly. People will look at it on their phone to find out your service times.

I recommend creating a page on your existing church website that is located at /easter and is something easy to point all your people and promotions to. Unless like some churches have done, you make your entire homepage (above the fold) an Easter promo.

Here are some examples (NOTE: Most are last year’s page. Also note: These are not ranked – just listed as I came across them.):

  1. West Ridge Church – Great website. (They also have a separate Easter page.)
  2. Life.Church (This is still last year’s services, but I assume they’ll be updating it soon.)
  3. North Point Community Church (This is still last year’s services.)
  4. Willow Creek
  5. Liquid Church
  6. Elevation Church
  7. Buckhead Church
  8. Church of the Highlands (Notice the What to Expect section)
  9. Rock Church
  10. Bayside Church
  11. First Dallas (NOTE: They have a long permalink. Make it short and simple like /Easter.)
  12. Cornerstone Church
  13. Christ Fellowship
  14. Potential Church
  15. Canyon Ridge Christian Church

I have a whole chapter dedicated to Online Presence in my book Secrets of a Secret Shopper. Buy it today, share it with your team, and do all you can to turn first-time guests into second-time guests.

NOTE: I’m writing this now so you have plenty of time to work on something before early March and promote your Easter services for about a month.

 

Quick Keys to Effective Communication for Pastors

Here’s something fun: Ask your child, wife, staff member, deacon, elder, small group teacher: “What did I speak on 3 weeks ago?…2 weeks ago?…this past weekend? Ouch! Maybe that isn’t so fun. Why do their answers sting so much? Because, as communicators, we desperately want to reach the people that we’re speaking to. How can we improve in the art and science of communication?

Study the best communicators

  1. Study the Master – How did Christ communicate (mustard seed, vine, and branches, children, wind, Living Water, seeds, a plank in your eye, etc.).
  2. Study people in Scripture – Check out leaders in both the Old and New Testaments. Study Peter and Paul. Look at Acts 17 – How did Paul communicate differently in verses 16-32 than he did at the beginning of the chapter?
  3. Study present-day communicators – Who are your favorite speakers? What do you like about them? How do they capture your mind and your heart?

Practice the disciplines of your craft

  1. Creativity – Consider all that our Creator made; the many different species, colors, people, etc. Let Him inspire you to use every ounce of your talent and imagination in crafting messages. Michael Slaughter, Pastor of Ginghamsburg Church said, “Electronic media are the language of our culture. Our strategies for designing worship MUST be visually engaging.”
  2. Learning – Study “how to” learn and be a continual learner yourself. We should all be constant students of God, His creation, His Word, the people He died for, the culture we find ourselves in and how to communicate effectively. Stretch yourself. Read constantly!
  3. Risk-Taking – Great communicators take risks. Risk and faith go hand in hand. When we stand up to preach, do we rely more on our experience and education or the Holy Spirit? When Rob Bell was the teaching pastor at Mars Hill Bible Church in Grandville, MI, the entire first year of their church, Rob preached on the book of Leviticus – and the church grew from zero to three thousand members.  Talk about risk-taking! Like him or not, Rob Bell is a phenomenal communicator.

Be intentional and employ the following

  1. Storytelling – Paint a picture with your words. Never forget the power of the imagination. Everything doesn’t have to be on the screen. Dan Kimball said, “Because people in the emerging culture don’t know the story, preachers must become storytellers again.”
  2. The Arts – Praise God. the arts are coming back to the church! For so long, you had a place to serve in our churches if you taught, sang, or played the piano/organ. Now, everyone is (or should be) welcome to use their gifts and talents for the glory of God whether they are a “techie”, painter, dancer, poet, sculptor, seamstress, designer, video producer, actor, etc. Find the artists in your church and allow them to partner with you in communicating the Gospel.
  3. Shift from auditory only to multi-sensory worship – One doesn’t have to research too long to see that most people learn today through other means than hearing. Leonard Sweet’s book Post-Modern Pilgrims laid out in detail his EPIC concept. Len Sweet suggests (and I agree) that our worship services and sermons should be Experiential, Participatory, Image-based, and Connective. Sweet says, “When you have a choice to make about how to deliver a particular element of your worship service, push the bounds — make it dynamic, relational, and most of all, make it visual.”

Never Lose Your Focus

  1. You must shift from Information to Transformation – Preaching in the modern church focused on a logical presentation of facts to move people toward a decision – now you need to move beyond words and be interactive and engaging. Our worship gatherings should not be a social or academic meeting of people “coming to church” and learning.
  2. The goal is changed lives – Our worship gatherings should be a spiritual, authentic, life-changing encounter for God’s people connecting with each other and their Creator by experiencing His Presence in worship and confronting truth expressed through His Word and understood through His Spirit in an atmosphere of love, grace, peace, and joy!
  3. Rely on His strength – With the reality that it’s not about us and that God knows whom we are trying to reach and how best to communicate to them, the obvious comes back to the forefront: Prayer is the key to all, the lifeline from which we “live, move, and have our being.”  

 l’ll close with 5 thoughts

  1. You can’t do it alone – If you haven’t already, put together a creative planning team and work with them on your message and series planning.
  2. Evaluation – The only way to truly grow and improve as a communicator is to constantly evaluate your teaching. Suggestions for this are:
    • Video yourself teaching
    • Listen to just an audio recording of yourself teaching
    • Ask others to evaluate your teaching.
  3. Remember: All our media are simply tools – Our responsibility as leaders are to help people stay focused on Jesus, not the experience itself. If they leave our churches saying, “What a cool video” or “What a great sermon” instead of “What an awesome God!” we’ve missed the boat.
  4. Watch and listen to other communicators – Great teachers study other great communicators. I get to see and hear from Steven Furtick almost weekly. I know he watches other communicators and has truly mastered the art of communication. I listen to Matt Chandler and others via podcasts. Each time I listen to Chandler, I am amazed at how he captures the ears and hearts of the listener. PRO TIP: Both Furtick and Chandler weave humor into their messages. Never underestimate the power of humor and laughter. Who do you resonate with and learn from? We can all grow in this area.
  5. Please don’t forget the power of imagination – Read THIS article I wrote last year on tapping into this powerful gift from our Creator God.

If I had to summarize my heart on preaching, I would say to work at your craft and put the time and effort into improving as a communicator. I believe in you. You can do it. Keep pressing on!