Church Secret Shopper

For the full website on this church secret shopper service, go to Worship Impressions – the premier company for guest services.

Did you know that most guests decide whether or not they are going to return to your church in the first 10 minutes? As they say, you never get a second chance to make a first impression. If you’re serious about reaching the lost and creating safe, friendly, welcoming environments where newcomers can encounter the Living God, you should seriously consider investing in a secret shopper service.

Greg Atkinson serves as a secret shopper or mystery worshiper for churches across the nation. Greg has done this service for churches of all sizes – from small church plants to churches over 33,000 in attendance. No matter what size, denomination, or style church you lead, Greg has a Kingdom heart and wants to help you do what you do better.

Greg Atkinson is a writer, conference speaker, and consultant who has worked with churches of all sizes, including some of the largest churches in the country. Greg produced worship services for three different mega-churches, served on a Worship & Arts staff as well as a pastor – all along serving the local church for the last 20 years. Greg also produced several large conferences including Leadership Network’s Innovation3 Conference, Catalyst OneDay, and the Rebecca St. James’ SHE Conference.

This service to your church will include an eye on everything from your church’s website and online presence, branding, parking lot, lobby, nursery, facilities, signage, restrooms, the overall feel, and a main focus on the worship experience including music, technology/media, and preaching. How comprehensive and thorough is Greg’s work? The last report he did for a church was a 125-page report. Greg notices things you’d never think of or have grown too familiar with. See below for quotes from Church leaders that have used Greg’s services as a secret shopper.

So, you want to make guests a priority at your church and you’re asking the big question: How much will it cost? Each church and situation are different. Greg bases his costs according to the length of stay, the size of the church, and travel involved. Contact Greg for questions about pricing for consulting.

Your church can have a trained professional with a heart for all kinds of churches come into your church and critique, encourage and challenge your team. Feedback will be given in a meeting via a phone or video conference call at a later date. For more information and to book the Secret Shopper, please contact Greg at

For the past decade, Greg has consulted with the largest and fastest-growing churches in the country – each and every year.

From the latest Top 100 listings from Outreach Magazine, Greg consulted with two of the Top 5 fastest-growing churches in the US (Bayside at #1 and Radiant at #4).

Greg has also consulted with numerous churches on the Top 100 Largest Churches list, including 3 of the Top 7.


“Greg’s ministry provided a really valuable perspective on our weekend experiences as a church.  His heart for the Kingdom and passion to see every church reach its maximum potential is a gift to those of us who care deeply about seeing our churches thrive.” – John Ortberg, Senior Pastor, Menlo Church, Menlo Park, CA

“Greg came into Grace Community Church and gave us a top to bottom look at who we are as a church to the people we are most trying to reach.  He is thorough and detailed in his report but tries hard to be helpful, explaining his findings in a context that fits with the church culture.  He knows that culture well because he knows churches, people and he does his homework. This is money well spent!” – Ron Edmondson, Former Co-Pastor, Grace Community Church, Clarksville, TN

“Greg Atkinson is smart, detailed, thorough, and saw things that we would never notice.  His feedback was invaluable and we are making several strategic changes as a result of his visit. We will use him again. I encourage to you do the same.  In a word, he’s the best.” – Ray Johnston, Senior Pastor, Bayside Church, Sacramento, CA

“Visitors to your church are more often than not people who don’t know Jesus and are looking for an excuse to not come back.  Greg’s evaluation of your church helps you dig into where you can significantly improve a guest’s 1st time experience.  He makes you think and leaves no rock unturned. Probably the best money we’ve spent all year long. – Ashley Wooldridge, Executive Pastor, Christ’s Church of the Valley, Peoria, AZ

“I highly recommend Greg as a “Secret Shopper” for your church. He helped us see things we had missed and confirmed what we were already working toward. His insight will help your church feel like a home.” – Brady Boyd, Senior Pastor, New Life Church, Colorado Springs, CO

“Greg Atkinson helped us look at our weekend services with fresh eyes. His feedback was intelligent, balanced, and helpful. – Steve Stroope, Lead Pastor, Lake Pointe Church, Rockwall, Texas

“Greg has a great ability to see and assess ministry detail. His work in many churches brings considerable experience and insight to your staff team. Greg’s church Secret Shopper process offered us a fresh set of eyes to help us take excellence to the next level. Very helpful!”– Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, GA

“Greg brought a fresh perspective to our campus and offered a frank assessment of where we were honoring our guests and where we might need improvement.  It’s easy for us to miss the obvious when we experience it week in and week out. But Greg knew what to look for and where to find it!  His input has shaped a key area of our strategic development. – Danny Carroll, Senior Pastor, Water of Life Community Church, Fontana CA

“Greg Atkinson has been called to help build the Church and truly desires to see every local church maximize its ministry.  Greg provided detailed and thorough feedback regarding his experiences before, during, and after his visit to First Baptist Dallas.  He helped confirm some things we already knew or suspected, and brought others to our attention for the first time.  Greg will help you make sure you are doing everything possible to reach as many as possible for Jesus Christ.” – Ben Lovvorn, Executive Pastor of Operations, First Baptist Dallas

“Greg’s approach is thorough and holistic.  From the conversations before the visit to the detailed report following, you can tell Greg knows what he is doing and that he cares deeply for the local church. Our weekend services benefited a great deal from his critical feedback and observations.-Ted Vaughn, Chief Creative Officer, The Rock Church, San Diego, CA

“You want your church to Thrive?  If so, pay attention to the little things. They add up to a big impact! Greg can help your church become more effective in just one visit!”- Dr. John Jackson, Executive Director, Thriving Churches International, Executive Pastor, Bayside Church

“It is easy to get lost in the day-to-day operations of the church and not see some of the glaring issues you may have in your church. Greg has the unique ability to look at the church from a “first-time guest” perspective and communicate with you that experience. His insights were invaluable. – Scott Wilson, Lead Pastor, The Oaks Fellowship, Red Oak, Texas

Greg’s visit was exactly what we were looking for. I was impressed by how insightful and accurate his insight was considering he had never previously been to our church. He not only gave his careful observations but helped us think about the right strategic questions to ask as we move forward. I could list four or five changes we are implementing right now because of his feedback. This was money very well spent and we would recommend him highly. – Rob Sweet,Teaching Pastor,Grace Fellowship Church, Johnson City, TN

“We recently had the privilege of having Greg Atkinson “Secret Shop” our Sunday morning services at NorthStar.  After sitting through our review of his experience, we found his insights not only helpful but super beneficial as we try to create a great experience for guests on Sunday mornings! He helped us identify some of our “blind spots” and there is no doubt we will be better in the future because of his time with us!  There is no doubt, NorthStar will be a better place because of our time spent with Greg! Thanks, Greg!” – Mike Linch, Senior Pastor, NorthStar Church

“Our mission within Guest Services is to provide an outstanding experience from the Street to the Seat.  Greg provided us invaluable feedback as he experienced what our guests experience.  Greg provided us a comprehensive assessment and was then able to articulate the impacts to our Senior Pastor and leadership.  I have no doubt that his assessment will improve our guest experience for years to come.” – Mark Nuaimi, Sr. Staff Director of Operations Guest Services & Assimilation, Water of Life Community Church, Fontana CA

“We used Greg Atkinson as a “secret shopper” just before we launched a multi-site and church planting initiative. We wanted to make sure we had a “third” eye to make sure our processes and systems were in place and would be transferable. We wanted an experienced, non-biased, and honest assessment of our services, staff, facilities, and atmosphere. Greg was a tremendous asset in our process. We gained great insight and discovered some things we were doing right and some things that needed improving. We would recommend that any church needing a consultant that is informed and talented, use Greg. – Artie Davis, Lead Pastor, Cornerstone Community Church, Orangeburg, SC

“Greg Atkinson secret shopped our church recently.  His subsequent insights into our situation confirmed some things we knew needed to change and opened our eyes to consider other changes, some of which were significant.  His extensive experience with the Church around the country, his up-to-the-minute understanding of Church practices, and his kingdom mentality have helped us refocus our dollars and our future plans for the campus.  I’m grateful to God for Greg’s become a consultant to us and a friend to me.  I wholeheartedly recommend him to anyone who needs a keen set of outside eyes to look inside your organization.” – Mike Honeycutt, Senior Pastor, Westminster Presbyterian Church, Rock Hill, SC


Greg is one of the brightest, most insightful leaders I know. His knowledge of what is happening in churches around the country in worship and the arts, and in the church in general, is unmatched. Greg’s creativity and ability to think outside the box are a huge asset to any organization he works with. And his love and passion for the local church motivates everything he does. Greg built a thriving technical arts ministry for our church, and also led the transition to a 3300-seat state-of-the-art auditorium with a flawless transition from our old space. – Scott Dyer, Worship Pastor, Bent Tree Bible Fellowship

Because we only see our church services from the perspective of I like it this way, we often miss out on how others may like to see church. Unless you get an expert that knows what an effective service, children’s department, and worship experience should look like, you may never find what it is that brings in and holds the community. Greg Atkinson has that kind of experience. Invest in your church by having Greg share his insights with you and your staff. – Billy Hornsby, President of ARC.

Thanks Greg!  Your seminar was great.  Our staff really enjoyed your insights. I appreciate you very much.  Your expertise is a gift to the Church. – Rick Muchow, Worship Pastor, Saddleback Church

Greg Atkinson is a gifted communicator, but his communication skills go far beyond what you hear. Greg’s creative eye, relevant perspective, and technical skill enable him to provide other communicators with tools to deliver their message.  Greg understands the heart of the Christian mission and helps to present the message of the gospel in a way that is clear, moving and life changing.   It’s worth your time to spend some time with Greg. – Dr. David H. McKinley, Teaching Pastor, Prestonwood Baptist Church

“Greg is one of the most influential behind-the-scenes leaders to the Church for authentic worship and practical management. Greg has a pastor’s spirit of encouragement and transparency.” – Rex Miller, Author and Speaker

Greg Atkinson has been helping the Church engage the culture for years and he’s making a significant impact. In the digital age, when I need advice, I look for Greg Atkinson. – Phil Cooke, President and Creative Director, Cooke Pictures

“Greg Atkinson is one of the more thoughtful leaders in the church today. I’ve worked with him personally and found him to be very professional and helpful. He knows church leadership.” – Ron Edmondson, Senior Pastor, Immanuel Baptist Church

Greg Atkinson has his hand on the pulse beat of worship.  He’s creative, innovative, and most importantly loves the Lord Jesus and is humble and meek.  I love his ideas and how he wants to serve the Church. I wholeheartedly endorse him and his ministry. – Kim G. Noblitt, G3 Worship Music & Worship Pastor, FBC Springdale, AR


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