Do You Have An Online Strategy?

A lot of churches are online – maybe they have a website, maybe a Facebook page, maybe a Twitter account – BUT do you actually have a strategy for how you’ll use these tools? Have you given ownership to and empowered volunteers in your church to be active on Facebook and present on Twitter?

If you’re on Facebook and Twitter, are you simply a broadcast model of making announcements or are your fostering community and starting discussions? Do you have a mobile strategy? I’ve blogged about the need for having a mobile strategy before and will blog more about it in the future.

My friend, Tony Steward (Online Community Pastor at, said that they have a 3 phase strategy. Note the order: 1. Facebook 2. Mobile 3. The church website – They put more focus, attention and priority in Facebook than their church website. I think that’s wise.

How are you using online tools in your ministry?

Please note: I reserve the right to delete comments that are offensive or off-topic.

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2 thoughts on “Do You Have An Online Strategy?

  1. Greg, what are you seeing as the approach to Facebook – is it more internally focused or external? Most pastors I've seen report on what happened and what will be happening, but aren't really reaching the unchurched or marginalized that may be active on Facebook. They are also not building into the church a way to transition from Facebook to reality for those they are occasionally trying to reach. What are you seeing that is working?

    • Sorry for the delay, James – just saw this comment. I think most churches use it internally. Even churches that I love and respect are using Facebook to send invites to members to attend events they're already going to attend. I don't see a lot of intentional and strategic thought about how to use it externally. I think every church ought to have a budget for Facebook ads and monitor/adjust them frequently – for example. You can be very specific with Facebook ads – that's what I love about them. To see why Facebook is such a crucial mission field (not you, but others reading this) go back and watch the video on my blog about the Social Media Revolution.