Does your church website have an Easter page? It should.
Here’s why:
- People check you out online before they check you out in person.
- It shows people that your Easter services are a priority and something you’re really hoping that they attend.
- It gives your social media posts, images, promotions, and ads somewhere to point to (a permalink).
- It is shareable.
- It gives you one spot to announce how many services there are and if there are time changes just for that day.
Tip: Use this special Easter page as a sort of “What to Expect” page for all your incoming guests.
Tip: Make sure this page is mobile-friendly. People will look at it on their phone to find out your service times.
I recommend creating a page on your existing church website that is located at /easter and is something easy to point all your people and promotions to. Unless like some churches have done, you make your entire homepage (above the fold) an Easter promo.
Here are some examples (NOTE: Most are last year’s page. Also note: These are not ranked – just listed as I came across them.):
- West Ridge Church – Great website. (They also have a separate Easter page.)
- Life.Church (This is still last year’s services, but I assume they’ll be updating it soon.)
- North Point Community Church (This is still last year’s services.)
- Willow Creek
- Liquid Church
- Elevation Church
- Buckhead Church
- Church of the Highlands (Notice the What to Expect section)
- Rock Church
- Bayside Church
- First Dallas (NOTE: They have a long permalink. Make it short and simple like /Easter.)
- Cornerstone Church
- Christ Fellowship
- Potential Church
- Canyon Ridge Christian Church
I have a whole chapter dedicated to Online Presence in my book Secrets of a Secret Shopper. Buy it today, share it with your team, and do all you can to turn first-time guests into second-time guests.
NOTE: I’m writing this now so you have plenty of time to work on something before early March and promote your Easter services for about a month.