It’s been a little over a year since I first blogged about “Digital Real Estate“. Was I right? Did you take me up on my plea and dive into social media for your organization? Let’s see what’s happened in the last year and what changed with the examples I mentioned in the first blog post. Basically, I showed you the concept of digital real estate and gave you some examples of people or churches that weren’t actively twittering at the time, but had reserved their space/name online.

The first example was of worship leader Matt Redman. When I first blogged about him over a year ago, he had created an account, but was not using it, yet. He had a total of 310 followers.

I’m writing this blog post on August 11, 2010. As of today, Matt Redman is twittering regularly and has 21,135 followers. Wow! Look:

The second example I pointed to was’s Twitter account. Now is active and has 3,586 followers as you can see here:

The next example I gave was of Willow Creek Church. Willow now has 3,774 followers on Twitter and tweets regularly. You can check them out here:

Lastly, I mentioned that Rick Warren had reserved his spot on Twitter and had 5000 followers before ever writing his first tweet. Now Rick has 130,463 followers and is a regular on Twitter and encourages church leaders daily.

So… have you claimed your digital real estate? Have you grabbed you or your church, business or organization’s name?

Greg Atkinson


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