Using Social Media to Promote Christmas

I came to know pastor Peter Haas through my work with ARC (Association of Related Churches) about 4 years ago. He was an up-and-coming church planter and lead an amazing church in Minneapolis, Minnesota. You can keep up with him at Peter is the author of the book Pharisectomy and is the Lead Pastor of Substance Church.

Recently, Peter did something genius. He teased and promoted their upcoming Christmas service by showing a highlight video clip from the year before – reminding people of how amazing Christmas is at their church. This is a great way to see an increase in attendance and encourage your people to invite their friends to church this Christmas.

Here’s the tweet that Peter sent out:

Screen Shot 2013-12-16 at 5.54.51 PM 

And here’s the teaser/promo video:

And yesterday, Troy Page of West Ridge Church sent out this tweet:

Screen Shot 2013-12-17 at 4.00.04 PM

 Here’s their Christmas teaser video:

Have Yourself A Merry Little Christmas from West Ridge Church on Vimeo.

Now tell me you don’t wish you could be at both churches this Christmas. I know I do! This is genius promotion and marketing and it’s magnetic. People are far more likely to invite their friends, neighbors and co-workers with this use of social media to create buzz.

More people are likely to attend your church at Christmas than any other time of year. What are you doing to promote your Christmas services this year?


Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.