The One Thing You Must Do this Easter

CCV-Communication-Card

We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point is to collect as many responses and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also, good to ask is, “How did you hear about us?” Also, have boxes for people to check off if they made a decision for Christ. Also good is space for people to share prayer requests.

What you do with the card once it’s turned in (what you do post-Easter) is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at a church where I was a Campus Pastor at HERE.

Don’t have a Connection Card? Don’t know where to start? I created this sample pack (which has editable files) for you and your church.

Go here to download this resource for free!

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

Will Your Guests Return After Easter? Here Are 8 Things to Consider

If you’re like most pastors and church leaders, you’re probably already planning for Easter. It will be here before you know it. I was talking with a church recently and they said they wanted to help people get “from the street to the seat.” That’s cool and it’s what I do. I also help you turn first-time guests into second-time guests.

As a secret shopper in churches nationwide, I report specific reasons why I wouldn’t return for a second visit and why, most likely, their guests aren’t coming back. Whether it’s a church plant, established church, a small church or mega-church, some details are universal and quickly determine the first impression your church makes. Let’s look at eight:

The Front Door

Before a guest ever steps foot on your church’s physical campus, he or she has probably already checked out your church website. What every church should have clearly visible on their homepage is a section or button for first-time guests. Once clicked on, this should take you to a page that addresses FAQ’s, service times, directions, parking instructions (Is there a side of the building that is better to park on if one has kids?), what to expect (upbeat music and relevant, practical, Biblical preaching in a come as you are atmosphere, etc.), what to wear (Are jeans okay? Are shorts okay?), and encouragement for them to be sure to stop by Guest Central or your church’s Information Booth to pick up a first-time guest packet.

What Stinks?

It’s important that no church ever underestimates the sense of smell. While sight is the strongest sense for short-term memory, the sense of smell is the strongest and most vivid for long-term memories. If you’ve ever smelled something and had memories you hadn’t thought of in years come flooding back, that’s your sense of smell in action. Every church has the potential for positive or negative smells. Mold is a bad smell. Coffee is a good smell. Bleach is a bad smell. Citrus is a good smell. Many churches have restrooms that are disgusting and smell like urine. This lack of attention to detail can be costly and discourage many from ever returning. As best you can, try to walk into the lobby or entrance of your church with a new nose.

Park Here

One of Tim Stevens’ three growth lids that he thinks every growing church should have is someone who is constantly watching parking. Tim says, “This is why Visitor Parking is so crucial. If it’s difficult for newcomers to go to your church, they won’t go.” Some would argue that guests want to remain anonymous and don’t want special parking. Of course, some want to go unnoticed and will choose to park in regular parking (a minority), but for the rest of newcomers, they are appreciative of a close parking space; it’s a kind gesture in an already intimidating and nerve-racking experience of attending a church for the first time, especially a large one with a huge campus.

This Way Parents

One way to assure guests will not return is to have a confusing, long or hard to find process, for getting their kids registered and in the right classroom. Wise churches have signage for first-time guest kids’ check-in and make the process quick and painless. Regular attendees may know to go up to the check-in kiosk and enter their phone number or swipe their card, but guests will be clueless and need a manned station that is clearly marked for guests and have a volunteer walk them through the registration. Then have that person or another helper walk you to your kids’ class explaining what will be going on and how to go about picking their kids back up. If they must have a sticker with corresponding numbers on it to get their kids, this needs to be explained to them. Signage for the kids’ check-in should start in the entryway of the guest parking. Do not assume people know where to go once they enter the building.

Give It Away

Something subtle, but powerful is a church that has a generous spirit. Chris Hodges at Church of the Highlands in Birmingham, AL is big on this. They have a coffee shop, but they also have a designated area where people can get free coffee and not pay for anything. They also give away their message CDs. Too many churches charge for everything and wonder why no one buys CDs of the message. If you want to bless people and create a generous spirit throughout your church, give away free coffee and message CDs (and other surprises throughout the year). I know churches that will have ice cream trucks pull up outside the church doors and give away free ice cream to congregants leaving on a hot, summer day.

Security Counts

One issue that is huge to a secret shopper and visiting families is security. If a parent is worried about their child’s safety, they will not enjoy the service and will likely not return. A children’s classroom must be clean, safe and secure. Security also includes the check-out process. If anyone can walk into a classroom and pick up a kid, you’re asking for trouble and will turn off potential newcomers. It’s important that your kids’ volunteers are trained well and know to ask for the parent’s sticker when picking up their kids. This is vital and goes a long way to ensuring a tragedy doesn’t occur and a parent has peace of mind.

The Visible Pastor

Accessibility of the senior pastor is another subtle and powerful statement of a church. Even pastors of the largest churches in America make an intentional and strategic effort to be seen, greeted and hugged after a service. They may have a bodyguard present for security reasons, but they are available and willing to pray with people that need to speak to their pastor. Some churches have a designated Guest Central, like Steve Stroope at Lake Pointe in Rockwall, TX or Brady Boyd at New Life in Colorado Springs. Some have a Meet and Greet.Some pastors stand down at the altar and meet and pray with people like Kevin Myers at 12Stone in Atlanta. Some walk around the campus shaking hands like Don Wilson at Christ’s Church of the Valley in Phoenix used to. Erwin McManus at Mosaic LA has an After Party, at which the pastor is present and available to meet with newcomers. This, especially in a large church, goes a long way toward countering the rock star or unavailable pastor stigma that so many guests walk into the church expecting.

Finish Strong

It’s simply not enough for greeters and parking lot attendants to say “Hello” or “Welcome” when one walks into their church. To go to another level, have your first impressions team stationed at their posts when the service ends to say “Goodbye” or “Have a nice week.”  This goes a long way to wrapping a bow around the entire morning experience and will send them off with a lasting positive impression.

I’m really just scratching the surface, but these are some of the most crucial things to have on your radar. I cover all this and more in great depth in my book Secrets of a Secret Shopper. If you’re interested in hiring me to serve you as a church secret shopper, go here for more info.

Look out for and be sensitive to these 8 things and you’ll see a greater return of second and third-time guests. And allow me to be the first to say: Happy Easter!

*This article originally appeared in Outreach magazine and on Pastors.com.

Why Bring Greg Atkinson, the Church Secret Shopper, to Your Church This Year?

Greg Atkinson is the bestselling author of Secrets of a Secret Shopper and The Hospitality Handbook for Volunteers – and is a speaker, coach, and consultant who has worked with churches of all sizes, including some of the largest and fastest-growing churches in the country. Greg has also consulted with numerous businesses and nonprofits, including Josh McDowell Ministries.

Greg has produced worship services for three mega-churches and been a pastor – serving the local church for the last 20-plus years. He has also produced large conferences including Leadership Network’s Conference and Catalyst Dallas.

Greg has a unique ability to see things that you miss due to his “fresh eyes” and experience in knowing what to look for that makes a difference to guests visiting your church.

Whether your church is historic and traditional like Menlo Park Presbyterian in California and First Baptist Dallas, or modern and rocking like New Life Church in Colorado Springs and Bayside Church in Sacramento (where Lincoln Brewster leads worship) – Greg will make sure your church is doing things with excellence and an eye towards hospitality.

Greg is available to come to your church over the weekend this year and give you a detailed and lengthy report of his finding and action items to do to help your church go to the next level. Greg goes over the entire report with your church’s leadership team, takes questions and points you in the right direction. If you’re serious about reaching the unchurched and making your church guest-friendly, contact Greg.

Here’s what some amazing leaders said after hiring Greg to work with their church:

“Greg’s ministry provided a really valuable perspective on our weekend experiences as a church. His heart for the Kingdom and passion to see every church reach its maximum potential is a gift to those of us who care deeply about seeing our churches thrive.” – John Ortberg, Senior Pastor, Menlo Church, Menlo Park, CA

“Greg came into Grace Community Church and gave us a top to bottom look at who we are as a church to the people we are most trying to reach. He is thorough and detailed in his report but tries hard to be helpful, explaining his findings in a context that fits with the church culture. He knows that culture well because he knows churches, people and he does his homework. This is money well spent!” – Ron Edmondson, Former Co-Pastor, Grace Community Church, Clarksville, TN, CEO of Leadership Network

Greg Atkinson is smart, detailed, thorough and saw things that we would never notice. His feedback was invaluable and we are making several strategic changes as a result of his visit. We will use him again. I encourage to you do the same. In a word – he’s the best.” – Ray Johnston, Senior Pastor, Bayside Church, Sacramento, CA

“Visitors to your church are more often than not people who don’t know Jesus and are looking for an excuse to not come back. Greg’s evaluation of your church helps you dig into where you can significantly improve a guest’s first time experience. He makes you think and leaves no rock unturned. Probably the best money we’ve spent all year long.” – Ashley Wooldridge, Senior Pastor, Christ’s Church of the Valley, Peoria, AZ

“I highly recommend Greg as a “Secret Shopper” for your church. He helped us see things we had missed and confirmed what we were already working toward. His insight will help your church feel like a home.” – Brady Boyd, Senior Pastor, New Life Church, Colorado Springs, CO

“Greg has a great ability to see and assess ministry detail. His work in many churches brings considerable experience and insight to your staff team. Greg’s church Secret Shopper process offered us a fresh set of eyes to help us take excellence to the next level. Very helpful!”– Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, GA

“Greg was able to bring things to our leadership team’s attention in areas that we had missed. His perspective and ideas have helped us develop new strategies to help us grow and reach more people. As we take the ideas for improvement and implement them we look forward to seeing more people come to connect with God, grow and learn to live generously.” – Steve Smothermon Sr., Senior Pastor, Legacy Church, Albuquerque NM

“Greg brought a fresh perspective to our campus and offered a frank assessment of where we were honoring our guests and where we might need improvement. It’s easy for us to miss the obvious when we experience it week in and week out. But Greg knew what to look for and where to find it! His input has shaped a key area of our strategic development.” – Danny Carroll, Senior Pastor, Water of Life Community Church, Fontana, CA

“It is easy to get lost in the day-to-day operations of the church and not see some of the glaring issues you may have in your church. Greg has the unique ability to look at the church from a “first-time guest” perspective and communicate with you that experience. His insights were invaluable.” – Scott Wilson, Lead Pastor, The Oaks Fellowship, Red Oak, Texas

“Greg provided detailed and thorough feedback regarding his experiences before, during, and after his visit to First Baptist Dallas. He helped confirm some things we already knew or suspected, and brought others to our attention for the first time. Greg will help you make sure you are doing everything possible to reach as many as possible for Jesus Christ.” – Ben Lovvorn, Executive Pastor of Operations, First Baptist Dallas

“Greg’s approach is thorough and holistic. From the conversations before the visit to the detailed report following, you can tell Greg knows what he is doing and that he cares deeply for the local church. Our weekend services benefited a great deal from his critical feedback and observations.”– Ted Vaughn, Chief Creative Officer, The Rock Church, San Diego, CA

“You want your church to Thrive? If so, pay attention to the little things. They add up to a big impact! Greg can help your church become more effective in just one visit!” – Dr. John Jackson, Executive Director, Thriving Churches International, Executive Pastor, Bayside Church

“Greg Atkinson helped us look at our weekend services with fresh eyes. His feedback was intelligent, balanced, and helpful.” – Steve Stroope, Lead Pastor, Lake Pointe Church, Rockwall, Texas

To inquire about more information and get the process started, fill out Greg’s brief intake form here.

* Happy New Year!

Here Are Five Summer Tips from a Church Secret Shopper

I stay busy with church secret shopper consultations during the summer, as wise churches prepare for the Fall. Now that Summer has begun, let me give you 5 practical tips to implement at your church so you can prepare for a killer Fall. Here we go:

  1. Vision cast to your Guest Services team
    So often, people that serve on a church’s guest services team feel unimportant. They think they are not good enough to sing on stage, lead a small group or are not tech-savvy enough to serve on the production team. It’s vital that your leadership over communicate that this is not the B-team. This is not a place to serve for people that have no talent. This is a vital ministry and is a front door to your church. People make up their mind whether or not they will return in the first 10 minutes. First Impressions matter!
  2. Pray with your team before your first service
    Never, ever forget the God-factor when you serve in ministry. We are but vessels. We need the Holy Spirit of God to love, lead and serve through us. Pray each week with your team that they would be the hands and feet of Christ. Pray for God to break down walls of fear, skepticism, and distractions. Pray that the lost would come to Christ and that the hurting would find healing and hope.
  3. Remember it’s always someone’s first Sunday
    I really can’t stress this enough. No matter the size of your congregation, chances are, someone is entering your doors for the first time. The larger your church is, the more this is true. Churches of 200 can expect at least 5 to 8 guests a week. Larger churches welcome even more into their midst. When you gather with your Guest Services team to pray before your first service, remind your team of this simple truth. Focus them on their mission to welcome all who enter with love and to be a servant.
  4. Free up your hands
    One of my pet peeves is when I see people on the Guest Services team that have a coffee or cell phone in their hand. This is a red flag for me. I want my team shaking hands, hugging regular members, holding open doors and pointing to where people need to go (or even escort them there.) If your team member is distracted by looking at their cell phone, it is one of the rudest and worst first impressions you can give a newcomer.
  5. Focus on your guests and not your team
    A lot of times when I visit a church or even attend my local church, I’ll notice team members in conversation with each other and talking while guests pass by them. Again, this is a red flag and a big no-no. Another pet peeve of mine is parking lot attendants standing next to each other and talking. Parking lot attendants should be spread out and not bunched up together talking. Door holders, ushers, and greeters should be focused on their role and not engaged in conversation with friends. Make eye contact with all who enter, smile and welcome them.

First impressions matter, so take them seriously and do all you can to remove distractions and barriers for your guests. Love and serve others like you would want to be loved and served.

Finally, give all the glory to God. It is He who uses us as jars of clay and melts cold hearts. The cool thing is we get to be a part of that supernatural process.

I hope you’ll implement these tips and have an amazing Summer. If I can serve you and your church in any way, I’d be honored. You can go here for more info on my consulting.

The Power of an Apology

Would you like to strengthen your relationships at work? Would you like to strengthen your marriage? I have a few key concepts and phrases to share with you of which can do just that.

At my church, we like to say, “No perfect people allowed.” If we know that nobody is perfect (except Christ), why is it that we act as if we’re perfect? Why is it so stinking hard to admit when we’re wrong?

I would venture to guess it’s due to pride. Most people struggle with pride at some point in their lives. Sometimes we don’t want to give our spouse the satisfaction of hearing they were right and we were wrong. Pride.

Sometimes at work, we act like we have it all together and we are incapable of making an error. God help us. Some pastors are the worst at this – they steamroll over their staff and volunteers and act like they are always without fault.

The reality is you’re not fooling anybody; you’re just upsetting a lot of people and ruining relationships.

When you don’t own up to a mistake, a loss of temper, a bad email, a smart remark, etc., you damage the relationship and over time this damage becomes irreparable.

You’re not Superman or Superwoman. You are not invincible. You are not perfect. You make mistakes. You’re a sinner saved by grace – never forget that! You need grace and mercy. Your employees, employer, and spouse need grace and mercy. Make sense? I thought so.

So, quickly, let me suggest how you can repair your marriage, win friends, and increase your stock at work. Here are seven phrases that can save you:

1 and 2: “I’m sorry” and  “I apologize.”

Use whichever you feel seems most authentic and sounds like yourself. For me, I prefer, “I apologize.” I just said that to someone today and it saved a relationship. It’s freeing. It’s therapeutic. It’s the Christ-like and right thing to do. When you hurt someone, apologize. Word of advice, speak from the heart and face to face. Let them hear the tone of your voice and see the sincerity in your eyes.  

  1. “My bad.”

If you spout out some answer that you really haven’t thought through all the way and you suddenly realize you’re way off, just say, “My bad.” Own up to it. Note: “My bad” is good for casual, informal and small offenses. Don’t make a big mistake and try to say, “My bad.” Not smart. Use this phrase sparingly. Also note: This phrase can be abused and come to mean nothing if you really offend someone and try saying, “My bad.” Watch out!

  1. “I messed up.”

If you make a mistake and it comes to your attention, be quick to say, “I messed up.” When you take ownership of your mistakes, you take the venom out of your attacker’s darts.

  1. “I blew it.”

If you really mess up and you may get in serious trouble, the worst thing you can do is deny it. That will get you fired or divorced. If you blew it, say, “I blew it.”And I’d follow that up with an apology from the heart. Repentance is attractive. It’s hard to stay mad at someone that genuinely repents and asks for forgiveness.

  1. “I was wrong.”

Remember, you’re not always 100% right. When you’re not, say, “I was wrong.” And for an added benefit on your part, add, “And you were right.” I am not talking about manipulating people here. I’m talking about being real, genuine, and authentic. This is a character issue, friends.

  1. “Please forgive me.”

Lastly, always ask for forgiveness when appropriate. If you accidentally spill coffee on someone’s shoe, you don’t need to beg for forgiveness. However, you also don’t need to ignore it or say, “Hey, watch where you’re going.” or, “That was your fault.”

When you have hurt someone and they are feeling seriously wronged by you, it is entirely appropriate to ask for forgiveness. Again, you are not to manipulate people. If they don’t forgive, move on – you’ve done your part. If they forgive you, graciously receive it and then move forward in your relationship.

One final piece of advice (and I’m talking to myself here): You don’t outgrow these phrases. This is how to live as a person of integrity and character. If you were 99 years old, I’d still share this article with you. These are habits to carry on for life. God bless you as you grow in grace.

“If it is possible, as far as it depends on you, live at peace with everyone.”- Romans 12:18 (NIV)

5 Ways to Improve As an Active Listener

listening-earLet me say up front that this post is longer than usual, but if you read it all and truly wrestle with it, you’ll be a better leader and your family and congregation will thank you for it. Let’s dive in!

Communication is key to being an effective leader and I would argue a genuine human being. After being called out by my wife, previous employers and team members for interrupting, I had to do some deep soul searching and take an introspective look at how I communicate, dialogue and interact with people in general. I realized I didn’t intentionally practice active listening.

Active listening is a communication technique used in counseling, training, and conflict resolution. It requires that the listener fully concentrate, understand, respond and then remember what is being said.

Honestly, this is an area I’ve dealt with for years and am just now actively working on improving. I think I’ve always known that listening is key; I just haven’t done a good job at it in every area of my life.

I actually wrote about leaders needing to listen in my last book Strange Leadership. In the book, I said, “Leaders are readers. Leaders are learners. Leaders are listeners.” I even pinned a TwitPic to my Twitter wall to share it with others. It’s been retweeted over 1200 times. I think we all know this is true deep down. The question is do we live this out? Do I live this out?

I’ve blogged and posted on social media numerous times that I see a counselor or therapist. I have for years and I highly recommend it, especially for pastors. Lately, this is what I have been working on with my therapist. I asked him to help me be a better active listener. So each week we work on active listening.

Here’s what I’m learning and here are five ways to evaluate yourself and do your own introspection:

  1. Leadership: Employers, are you open to feedback? Do you know and practice bottom-up leadership? Do you learn from your employees? When you lead and interact with your team and staff, do you really listen to them? Do you know their dreams, their passions, struggles, and frustrations? Do you hear them when they say their hurting, or tired, or burnt out and in need of rest? Employees, do you understand what your employer wants from you? Do you actively listen when he or she gives you instructions and corrections? Do you get defensive and interrupt them when they critique you or give you a performance evaluation? Pastors and church leaders, are you listening to your congregation? When you plan sermon series, do you have a good pulse on what your people are going through? Do you actively listen to their concerns, fears, and frustrations with where the church or leadership is heading? Do you encourage open dialogue?
  2. Counseling: Pastors, when you counsel people in your congregation, do you cut them off and interject your thoughts and opinions? I have in the past. Do you practice active listening in such a way (like a therapist would) that you can repeat back to them what they said? Good counselors and therapists will listen to you vent and share and then respond with, “So what I hear you saying is…” I know you have a Biblical worldview, a strong grasp of Scripture and theology, but there is much to be learned in this area. My wife is a counselor and they go through a grueling two-year grad school program to learn counseling techniques – techniques we would benefit from learning. A book I highly recommend is entitled Toughest People to Love. I’ve read it twice and found it thoroughly helpful and insightful. I also recommend you reach out to a local therapist and pick their brain. Ask them to teach you how to be a better active listener. And, if you’re not already doing it, make an appointment with a counselor. You will benefit greatly from it. Your family and congregation will benefit because of it, and you might learn something.
  3. Social media: Dave Adamson recently said that at North Point Church they strive to use more questions marks than periods. My friend, Nils Smith said, “Facebook is a social network, which means that conversation is central to the platform and the best way to create a conversation is to ask a question.” The biggest problem I see when I do an online presence evaluation as a church secret shopper is churches using social media as a broadcast tool only. They don’t truly create conversations and safe places for people to react, interact, and dialogue with the church and its leaders. My friend Brandon Cox wrote a helpful and insightful book entitle Rewired. In the book, Brandon writes, “The world around us is having a conversation about life, meaning, culture, and eternity, and we have an amazing opportunity not just to join the conversation but also to lead it. But too many in the church are struggling to keep up with this cultural shift and failing to use these communication tools to their full advantage. And this shift we are seeing toward a more mobile, social environment is actually a return to the form we were created for: to be in relationships, to have conversations, and to share our stories  with each other.” I encourage you to strategically and prayerfully rethink your social media strategy as a church with a focus on listening.
  4. Family: Did you know that if you learn this skill of active listening and utilize it intentionally and regularly, you will have a better relationship with your spouse and children? I can’t tell you how many times I’m watching TV or working on my computer while my wife is talking to me and then she says, “Greg, tell me what I just said.” I usually struggle to repeat her words back to her. Since I’ve been coached on active listening, I’ve gotten better at this. I’ve still got a way to go, but I’m growing and learning. You’ll find that your parenting skills and dynamics change with your kids if you truly pay attention to them, make eye contact with them, and say back to them, “If I heard you right, you’re feeling…” If you accept my advice and heed my own testimony, this skill can improve and for some of you, save your marriage and/or relationship with your kids.
  5. Relationships: One of the things that I’m proud of is that I’m a good friend. I truly care about those that I’m in a relationship with. When I interact with my friends now, I’m trying my best to actively listen. Too many times we’re quick to interrupt and interject our thoughts without allowing them to finish their thought and express how they feel. If you want to go to the next level in your life and relationships, learn to listen and then respond with grace and love.
  • You know who’s really good at active listening? Coaches and counselors. I think we, as church leaders, could learn a lot from them and apply this same technique to our various areas of ministry and service.
  • These are 5 things that I’m working on in my life and if you prayerfully assess and evaluate your own areas, you’ll have no regrets. Remember: Leaders are listeners. Let’s seek to lead and listen exceedingly well.
  • One last thing, friends and you haven’t heard me say this in YEARS: Go to my YouTube channel and subscribe! I am about to start recording regular content for pastors and leaders. I’ll be doing series for areas and subjects such as leadership in general, pastoral ministry, helps and coaching, guest services training and insights, ministry thoughts, mental health issues and awareness, and other things that I get emailed about. Please SUBSCRIBE today!

Now that Easter is Over

Now that Easter is behind you, it’s time to take your Guest Services to a whole new level. Let’s create, build, and reinforce a culture of hospitality.

Join us in 2 weeks for the May 7-9 First Impressions Conference. You’ll learn from the leading voices and churches in the area of first impressions and guest services. This year’s theme is The Hospitality Culture.

Since you read my blog and I know you care about this, we’ve created a special discount code just for you. Use promo code GIFT and you’ll save 10% on your All Access Pass registration.

With the All Access Pass, you can watch the conference at any time on-demand. Yes, you can watch it LIVE, but if you and/or your team can’t view it live, you can watch it later – for as long as you want – with lifetime access.

Use promo code GIFT to save 10% and go here to learn more and register. You don’t want to miss out on this training and inspiration. Our team has worked crazy hard and we’ve put a lot of heart and soul, blood, sweat, and tears into this.

PLEASE NOTE: This conference is all ONLINE. There is no travel involved. You can sign up today and watch it in two weeks. No hotel. No flight. No rental car. Watch it at home, at the office, at your church, alone, or with your team.

It will truly be monumental in the life of your ministry. Join us!

– https://firstimpressionsconference.com/

3 Ways to Still Have a Team After Easter

So here we are – less than three weeks away from the biggest Sunday of the year. I just left a planning meeting with the worship pastor at my home church. We were talking about ways to turn first-time guests into second-time guests. We brainstormed about setting up a tent outside to welcome guests and give them a gift, as well as info about next steps.

The reality is all we planned to do takes a huge amount of volunteer leadership. I coached him on delegating and equipping the saints for the work of the ministry (Ephesians 4).

But here’s the real question:
How do we still have a team going forward after such a stressful and busy season as Easter?

Here are some thoughts:

We live in a digital world. Texting, IMing, Facebook posts, Instagram posts and daily tweets – truly a whirlwind when it comes to communicating these days. Call me old-fashioned, but I’ve found that a personal touch still goes a long way (yes, even in 2019).

  1. A Handwritten Note

Everybody loves to receive a handwritten note thanking them for their service on your team. We’re coming up on one of the busiest times of the year with Easter. We all know that Easter is the Super Bowl for churches. More people will visit your congregation than any other day of the year.

Your volunteers are going to work countless hours (your staff, too). Take the time to write out ‘Thank You’ notes to each and every one of them. If you have the budget, include a gift card in the note to them. Sometimes I do Chilis gift cards for $25. Sometimes I can only do a $10 Starbucks card. Whatever your budget can do – make it happen.

  1. Phone Calls

Another thing that goes a long way in this digital world is phone calls. It seems we’ve lost the art of picking up the phone and checking on our team and seeing how they’re doing. I used to go through my team’s list of names and give them a call just to see how they were doing and if there was anything I could pray for them about. This went a long way!

  1. Personal Touch

One final thought I’ll mention on a personal touch is to give out hugs. You wouldn’t believe it, but a hug goes a long way. Now I know that some people don’t like to be touched and freak out if you try to hug them. You need to be aware of body language and know if you’re making someone uncomfortable, but by and large, most people like a good ole hug.

On Wednesday nights, I greeted my team members with hugs and asked how they were doing. This is in contrast to barking to get your post or “Did you hear about the changes we made?”

I’ve made it a point to not let something business come out of my mouth first. The person is always more important than the thing we’re trying to accomplish or produce. Check on them first and then update them on the changes. Lastly, greet them with a warm smile. Let your people know you love and care for them.

This is about valuing people over production. People are more important than what they can produce and we shouldn’t prostitute them and their gifts. God has entrusted them to us and our team and we should value them.

How long has it been since you wrote a note? How long since you called a team member? Given any hugs lately?

Let’s surprise our team and volunteers with a personal touch and an attitude of gratitude this Easter season.

 

*** Want help reaching and KEEPING more guests at your local church?

Signup for the May 7-9, 2019 (ALL ONLINE) First Impressions Conference here.

PLEASE NOTE: You don’t have to watch it all live. When you signup for the All Access Pass, you can watch all 18 hours of video content at any time later on-demand!

 

7 Simple Things You Can Do to Start the New Year Off Right

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2019 is coming upon us. Most people make new year resolutions like joining a gym, going on a diet, etc. I’d like to share 7 simple things you can do to get your new year started off right.

  1. Go on some sort of fast – Priorities and focus are more important at the start of a new year than resolutions that quickly fall by the wayside. You need to participate in some sort of fast from something you love to place your focus on God and make Him your priority. I’ve done short fasts, extended fasts, Daniel Fasts, movie and TV fasts and most recently a technology fast. Since it’s not healthy for me not to eat due to some medicine I take, I recently fasted one month (30 days) from social media (Twitter, Facebook, Instagram, Snapchat… you name it) and all things technological. I was shocked to see how dependent (in a bad way) that I had become on them. Getting away from technology for a month allowed me to spend more time in Scripture, prayer and with my family. It also gave me a healthy perspective on social media. I found myself wanting to post the silliest things that had no business being on Facebook. When I returned to social media, I had a new purpose and perspective and started using my social media platforms the right way. For some of you, it may be easier to go 30 days without eating than without social media. If that is the case, you have a problem and an intervention is needed. I’m kidding. Sort of.
  2. Get a watch – While I was on my recent fast from social media and technology, I found one thing happening over and over: My iPhone was constantly in my hand. I was attached to it. I realized that I always had it out, in my hand and would look at it during meetings, mealtime and other rude and inappropriate times. I jokingly told my wife, “I just need to get a watch. Then I could keep my phone in my pocket.” Sure enough, while out of town speaking at a conference, I stopped in a shopping mall and bought a watch. Now my lunches, dinners, coffees, and meetings are different because I’m not constantly checking my phone and appearing rude to whoever I’m eating or meeting with. Everything is going mobile and we need a healthy boundary and perspective for this technology.
  3. Read a different kind of book – I’ve often said, “Leaders are readers.” To start the new year off right, I want to encourage you to read something completely different and out of your comfort zone. For two decades of ministry, I bragged about only reading non-fiction and said I had no time for fiction. Guess what? God opened my eyes that truth and beauty can be found in fiction. I recently watched “Lord of the Rings: Return of the King” again and I found myself saying, “Tolkien was a genius and God had His hand on His writing.” God used that eye-opening movie to open my mind to reading books out of my wheelhouse. Maybe you only read Christian or ministry books and need to read a business book. Maybe you need to read a historical book or biography. Whatever may be your case, branch out this year and read something totally different. You’ll be better for it.
  4. Go on a retreat – At the last church I pastored I would go on two different retreats at the start of each year (in January). One was with our church’s Senior Leadership Team. One was with my campus staff. I would put a lot of time and effort prepping for my campus staff retreat. I would think of things that my team needed to address, tackle and discuss. I would be sure to include plenty of social and bonding time as well. We also spent a great deal of time dreaming and talking strategy. There’s a lot of ideas and creative juices flowing at the start of a new year, coming off of the Christmas season and heading towards Easter. January or February is the perfect time to get away and pray, dream, create, plan, play, and bond.
  5. Go to a conference – I also try to take key staff to a conference in the early part of the year (pre-Easter). It’s another opportunity to get away, bond and feed your professional side. I’ve often said I’ve learned far more at conferences over the years than I ever did at school. Going to a conference as a team could be just the boost your team needs. You must stay sharp in the ministry world and the new year is the perfect time to fill up your tanks (spiritually, mentally, creatively) and to just all around be inspired. Definitely plan on attending the 3-day online First Impressions Conference. This is a must-watch for your team and no travel is involved!
  6. Visit another church – This is my secret that I’ve kept for 20 years of ministry. Whenever I can, however I can, I take any opportunity to visit another church. Maybe I’m on vacation. Maybe I’m out of town at a conference. Maybe I go to a Saturday night service or a Sunday night service. For two decades, every chance I got, I visited other churches. Good and bad. I’ve visited almost all of the churches on the largest church list, as well as the fastest-growing list. I’ve learned what to do and what not to do (I’ve visited some bad churches, too). The key is to see something different than what you’ve grown accustomed to. You see the same church week in and week out, 48 to 50 Sundays a year. You have to be intentional and make it a priority to visit somewhere else and learn what you can. I can not stress enough how important this is.
  7. Set goals – I’m extremely driven and goals are essential to the innovation and strategic leader. It was the late great Zig Ziglar that said, “If you aim at nothing, you’ll hit it every time.” At the beginning of last year, I asked my staff to turn in goals for the year for their area of ministry. You would have thought I had tortured them. It was like pulling teeth. I scratched my head in disbelief. Every staff member should set goals for his or her ministry area and then share them with the team. This is a concept called “Goal Contagion.” Scientists have found that you are dramatically more likely to accomplish your goals if you can see other people working on goals. You don’t even have to meet the person, simply reading about what they’re working on gives you a literal boost. As I have blogged about numerous times in the past, we must constantly be recruiting, equipping/training and growing in our given areas of ministry. If you have 10 volunteers, make a goal to get to 20 volunteers. If you are bad with communication, make it a goal to communicate better this new year. If you’re bad with follow up and assimilation, make it a goal to send out letters, emails and make phone calls this new year, each week. Make goals to grow spiritually and professionally. If you lead a staff or team, think of developing personal growth plans for each of your team members and check in with them each week. Don’t wait until the year-end evaluation to tell someone how they’re doing. If someone is doing a poor job, it should not be a surprise to them in a year-end review. Read that again. Communicate and set clear, measurable goals.

* Do these 7 simple, but crucial things and your new year will be off to a great start.

My Fall Travel Schedule – Will I See You?

I love taking online relationships and going to the next level by meeting in person and even breaking bread.

This is one of the joys of travel. I’ve had several meetups this year and am looking forward to more!

I announce national meetups, giveaways, and links to tons of resources in my Facebook group.

Join us online! There are over 9000 church leaders from around the world discussing weekend worship and guest services every single day of the week.

Here’s where I’ll be the rest of the year. Please let me know if you’re going to be at any of these and we can meet.

  • Please note: There may be additional dates added and I will update this blog. *

Here’s where I was consulting over the last month: Albuquerque, Dallas, and Richmond, VA

Here’ where I’m going next:

And please join me online (from anywhere in the world) for our third online conference!