Greg Atkinson Knows Church Guest Experience

Someone recently interviewed me and asked me what I do. I thought I would state it plainly here on my blog again. I’m still coaching and consulting – yes, even in this crazy 2020 year.

Greg Atkinson and the team at Worship Impressions specialize in church guest experience. From the basic church secret shopper or mystery worshiper weekend experience to online presence evaluations to coaching and training – we do it all and stand ready to serve you.

I’ve recently partnered with a company and offer all kinds of services including renovation, AVL, signage, platform design, and more.

Greg Atkinson has been considered an expert in church guest experience, guest services, first impressions, hospitality, worship, and overall church leadership. You can read more about him HERE.

Interested in hiring Greg? Contact Greg by filling out the GET STARTED form (found at the top of his business website).

And be sure to check out the fourth all-new: First Impressions Conference featuring a killer lineup of over 100 speakers.

Did you know you can interact with me and nearly 15,000 church leaders from around the world? You can! Join us at http://guestexperience.church/

10 Questions to Ask Your Congregation Before You Reopen

“When can we reopen our church?” That is the question that keeps getting asked. I want to help you make an informed decision.

Pastor Judah Smith recently said that now is a great time to survey your congregation. We wholeheartedly agree. Our fear is that church leaders and pastors may be assuming things that their people aren’t thinking or on the same page with. 

What if you have a church of 500 people but when you reopen the doors only 100 show up? What if all 500 show up, but your Governor has put social distancing guidelines and maximum occupancy numbers in place?

What if it takes 50 volunteers to pull off a Sunday, but only 10 return? 

What are you going to do about children’s ministry? How will you keep them safe?

Who is going to completely sanitize the church? How will that be communicated to the congregation? 

Will you be adding services? Will you be roping off seats and dividing up sections of the auditorium for seating?

What about the drive-in church? Many churches are talking about starting back outside (drive-in) first before going back inside the church building?

Will you continue to live stream and do all the online church stuff you’ve been doing the past month? 

Will you continue to pass the offering plate? How will you handle giving? Are you adding giving boxes and continuing to encourage online giving?

How will you celebrate Mother’s Day? 

These are things that must be thought through and discussed as church leaders.

Here are some sample questions for your congregational survey to get you thinking. Use whatever works best in your context:

 

  1. When is the soonest you would consider coming back to the church building?
  2. Would you come if we had a drive-in service?
  3. Do you expect the church to provide you a mask?
  4. If you volunteer, are you planning to volunteer in the same spot if we reopen?
  5. If you have kids, will you be putting your kids in children’s ministry?
  6. Do you want the church to serve coffee and refreshments? (If you used to)
  7. When churches resume worship services in their facilities, will you be more likely to attend services in person, or online?
  8. In the last 6 weeks, how many times have you watched services online?
  9. How many times a month do you typically attend church?
  10. Have you ever given online to our church?
  11. Are you comfortable with us passing the offering plate?
  12. Are you comfortable with us serving Communion?
  13. Are you in favor of us rolling out house churches/small groups of 10 people to get back to meeting together physically until it is safe to do so at our full size?

Survey creation and sharing options:

SurveyMonkey.com

Google forms

Gravity form

JotForm

Formstack

Typeform.com

Your church’s ChMS (Example: FaithTeams, Tithely, Rock, Planning Center, CCB, Fellowship One, etc.)

 

SO… When you do decide to open up, here are some great resources like hand sanitizer stations from my friends at Outreach.

 

Articles and resources for consideration as you make these decisions:

 

https://www.whitehouse.gov/openingamerica/

 

https://www.aei.org/research-products/report/national-coronavirus-response-a-road-map-to-reopening/

 

https://www.linkedin.com/pulse/church-after-quarantine-5-strategic-questions-help-your-ted-vaughn/

 

https://kenbraddy.com/2020/04/18/20-questions-your-church-should-answer-before-people-return/

 

24 More Questions the Church Should Ask Before People Return

 

https://www.tnbaptist.org/reopen

 

https://www.columbiametro.org/relaunching-your-congregation/

 

https://medium.com/@pastorbrandonweddle/how-to-re-open-your-church-after-covid-19-bd10ad5b2fd6

 

https://www.christianitytoday.com/edstetzer/2020/april/what-relaunching-church-might-look-like-over-next-312-month.html

 

https://www.ministrytogether.com/what-to-do-now-as-we-enter-coronavirus-phase-2/

 

https://www.vanderbloemen.com/reopening-church

 

https://www.vanderbloemen.com/blog/reopening-the-church-after-covid19

 

https://malphursgroup.com/ready-to-reopen-church-checklist/

 

https://www.smartchurchsolutions.com/blog/church-facility-re-opening-checklist

 

https://stateofthechurch.com/churchpulseweekly

 

*** For a free downloadable PDF of this resource along with tons of other resources for the Church and Coronavirus (including free webinars), join the Weekend Worship and Guest Services Facebook group and join the discussion of 13,000 church leaders from around the world sharing resources. You can join for free HERE.

SO… When you do decide to open up, here are some great resources like hand sanitizer stations and face masks from my friends at Outreach.

*** If you’d like a downloadable copy of this resource of top questions to ask to pass out to your leadership team, click HERE.

How Your Church’s Website Homepage Should Look

For well over a decade I’ve evaluated church’s online presence across North America. For over 200 churches, I’ve critiqued their social media and website and given them feedback – all without having to get on an airplane. If you’d like to hire me to evaluate your church’s online presence like I talked about on Carey Nieuwhof’s podcast, go HERE to get more details.

However, many of the things that I looked for and advised are no longer relevant. For example, people don’t need to see a homepage with service times and directions like I’ve always advised. They don’t need to see an “I’m New” or “What to Expect” or “Plan Your Visit” button.

Now, in the midst of the Coronavirus, you should have an overhaul of your church’s homepage.

Here’s what people need to see when they go to your church’s website:

  • Online services (You should have your messages/services playing on your home page).
  • Online small groups
  • Online giving
  • Links to social media (Facebook and YouTube)
  • Daily Devotionals (if you do them)
  • Links to what you’re doing in your community

Here are some great churches for you to get inspiration from:

PRO-TIP: You don’t have to stream your service once a week (Sunday at 11am for example). You can have multiple services play throughout the week. As a matter of fact, you could be delivering online content to your people daily. Set up your service to play on-demand!

BONUS: Also, why not do daily devotionals? Why not use an online connection card like my friends at Vous Church? Get creative.

SPECIAL SHOUT OUT AND RECOGNITION TO MY FRIENDS AT ACCESS CHURCH THAT I CONSULTED WITH: https://couch.church/

I’ve been saying: “Digital = Daily” – Greg Atkinson

 

*** Since I’m grounded and not traveling like I normally do for secret shopper consultations, I can do more of my Package Three (online presence evaluations). I can evaluate your church’s social media, website, and online service. If this is something that interests you, go HERE for more details.

*** Looking to start using a true ChMS/church database with online giving built-in? Have you seen that FaithTeams is offering a FREE 60-day trial due to the Covid virus? Sign-up HERE.

*** My small church plant got up-and-going in minutes with our online giving through Tithe.ly. Here’s my link to them.

 

HAPPY EASTER!

  • Here are some essential and insightful thoughts from my friend Carey Nieuwhof about this first all digital Easter. Check them out HERE.
  • Here are all kinds of FREE Easter resources from Life.Church HERE.

Why Bring Greg Atkinson, the Church Secret Shopper, to Your Church This Year?

Greg Atkinson is the bestselling author of Secrets of a Secret Shopper and The Hospitality Handbook for Volunteers – and is a speaker, coach, and consultant who has worked with churches of all sizes, including some of the largest and fastest-growing churches in the country. Greg has also consulted with numerous businesses and nonprofits, including Josh McDowell Ministries.

Greg has produced worship services for three mega-churches and been a pastor – serving the local church for the last 20-plus years. He has also produced large conferences including Leadership Network’s Conference and Catalyst Dallas.

Greg has a unique ability to see things that you miss due to his “fresh eyes” and experience in knowing what to look for that makes a difference to guests visiting your church.

Whether your church is historic and traditional like Menlo Park Presbyterian in California and First Baptist Dallas, or modern and rocking like New Life Church in Colorado Springs and Bayside Church in Sacramento (where Lincoln Brewster leads worship) – Greg will make sure your church is doing things with excellence and an eye towards hospitality.

Greg is available to come to your church over the weekend this year and give you a detailed and lengthy report of his finding and action items to do to help your church go to the next level. Greg goes over the entire report with your church’s leadership team, takes questions and points you in the right direction. If you’re serious about reaching the unchurched and making your church guest-friendly, contact Greg.

Here’s what some amazing leaders said after hiring Greg to work with their church:

“Greg’s ministry provided a really valuable perspective on our weekend experiences as a church. His heart for the Kingdom and passion to see every church reach its maximum potential is a gift to those of us who care deeply about seeing our churches thrive.” – John Ortberg, Senior Pastor, Menlo Church, Menlo Park, CA

“Greg came into Grace Community Church and gave us a top to bottom look at who we are as a church to the people we are most trying to reach. He is thorough and detailed in his report but tries hard to be helpful, explaining his findings in a context that fits with the church culture. He knows that culture well because he knows churches, people and he does his homework. This is money well spent!” – Ron Edmondson, Former Co-Pastor, Grace Community Church, Clarksville, TN, CEO of Leadership Network

Greg Atkinson is smart, detailed, thorough and saw things that we would never notice.  His feedback was invaluable and we are making several strategic changes as a result of his visit. We will use him again. I encourage to you do the same. In a word – he’s the best.” – Ray Johnston, Senior Pastor, Bayside Church, Sacramento, CA

“Visitors to your church are more often than not people who don’t know Jesus and are looking for an excuse to not come back. Greg’s evaluation of your church helps you dig into where you can significantly improve a guest’s first time experience. He makes you think and leaves no rock unturned.  Probably the best money we’ve spent all year long.” – Ashley Wooldridge, Senior Pastor, Christ’s Church of the Valley, Peoria, AZ

“I highly recommend Greg as a “Secret Shopper” for your church. He helped us see things we had missed and confirmed what we were already working toward. His insight will help your church feel like a home.” – Brady Boyd, Senior Pastor, New Life Church, Colorado Springs, CO

“Greg has a great ability to see and assess ministry detail. His work in many churches brings considerable experience and insight to your staff team. Greg’s church Secret Shopper process offered us a fresh set of eyes to help us take excellence to the next level. Very helpful!”– Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, GA

“Greg was able to bring things to our leadership team’s attention in areas that we had missed. His perspective and ideas have helped us develop new strategies to help us grow and reach more people. As we take the ideas for improvement and implement them we look forward to seeing more people come to connect with God, grow and learn to live generously.” – Steve Smothermon Sr., Senior Pastor, Legacy Church, Albuquerque NM

“Greg brought a fresh perspective to our campus and offered a frank assessment of where we were honoring our guests and where we might need improvement. It’s easy for us to miss the obvious when we experience it week in and week out. But Greg knew what to look for and where to find it! His input has shaped a key area of our strategic development.” – Danny Carroll, Senior Pastor, Water of Life Community Church, Fontana, CA

“It is easy to get lost in the day-to-day operations of the church and not see some of the glaring issues you may have in your church. Greg has the unique ability to look at the church from a “first-time guest” perspective and communicate with you that experience. His insights were invaluable.” – Scott Wilson, Lead Pastor, The Oaks Fellowship, Red Oak, Texas

“Greg provided detailed and thorough feedback regarding his experiences before, during, and after his visit to First Baptist Dallas.  He helped confirm some things we already knew or suspected, and brought others to our attention for the first time.  Greg will help you make sure you are doing everything possible to reach as many as possible for Jesus Christ.” – Ben Lovvorn, Executive Pastor of Operations, First Baptist Dallas

“Greg’s approach is thorough and holistic. From the conversations before the visit to the detailed report following, you can tell Greg knows what he is doing and that he cares deeply for the local church.  Our weekend services benefited a great deal from his critical feedback and observations.”– Ted Vaughn, Chief Creative Officer, The Rock Church, San Diego, CA

“You want your church to Thrive? If so, pay attention to the little things. They add up to a big impact! Greg can help your church become more effective in just one visit!” – Dr. John Jackson, Executive Director, Thriving Churches International, Executive Pastor, Bayside Church

“Greg Atkinson helped us look at our weekend services with fresh eyes. His feedback was intelligent, balanced, and helpful.” – Steve Stroope, Lead Pastor, Lake Pointe Church, Rockwall, Texas

To inquire about more information and get the process started, fill out Greg’s brief intake form here.

* Happy New Year!

4 Keys to Creating an Irresistible Church in 2019

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Let me preface what I’m about to write by saying that basic and foundational things like prayer, discipleship, and evangelism (having an externally-focused church as I’ve stated before) are all a given. Each church should take the Great Commission seriously and have an emphasis on the “Go” and on the “make disciples”. I start everything with prayer and so please know that what I’m about to discuss is with the above-stated things as must-haves and what I consider foundational to a healthy church.

With that being said, let me share with you the “big four” that I look for when I visit a church, secret shop a church. or consult with a church. As the Scriptures encourage us – we should “compel them” to come in.

The big four that I look for when I do a secret shopper are First Impressions, Children’s, Security, and Worship. 

As many studies have shown us, people make up their mind whether or not they will return, long before the worship service and especially the sermon. Most visitors will know in the first 10 minutes if they will return to your church.

First Impressions 

Let’s start with what I consider to be the most crucial of all ministries at a church. Whether you call it First Impressions, Hospitality or Guest Relations – it matters and is paramount to breaking down walls and making guests feel welcome at your church.

“You’ve got 10 minutes.   Somewhere between the parking lot and the children’s center, the ten minutes pass. They should know they matter to us before they hear how much they matter to God.”- Mark Waltz,   Granger

Something I tell all the churches I work with is: “You must be strategic and intentional about breaking down any barriers of intimidation. You must be strategic and intentional about creating warm, welcoming environments.”

Now, I could spend an entire series on just first impressions. This is everything from your online presence (social media like Twitter, Facebook – as well as your website). For example, when I do a secret shopper visit, I create 10-15 pages in my report on just online presence before I ever leave to attend their physical campus.

Once one comes to your physical campus, the real fun begins. First impressions then include the parking lot, greeters, ushers, and people who greet you at your church’s Welcome or Information Booth. First impressions also include things like the smell (your church may stink), signage (your church may be intimidating and confusing for new people), and how your facility is kept up and maintained. All these things play subtle parts in a guest’s first impression of your church and their subconscious.

Children’s Ministry

Maybe I’m biased because I have three kids, but I believe in having a strong and attractive children’s ministry. A lot of churches target parents in their mid-twenties to mid-forties and the best way to compel them is to offer a children’s ministry so dynamic that kids drag their parents to church.

I dive deeper into the Big 3 that I look for in every children’s ministry in my book, but for now, let me suggest that you make children’s ministry a priority. I’ve seen churches that spent millions on their worship center and have dumpy children’s facilities. I’d never return with my family to churches like that. Show me and your community that kids are important and that you care about partnering with parents to be a help in their spiritual growth. We all know the statistics on the likelihood of people accepting Christ after age 18. Student ministries (children’s through youth) are vital to fulfilling the Great Commission.

Security  

This is probably the most overlooked part of most churches I visit. Most church leaders have never sat down and intentionally and strategically thought through how and why they do security. I wish this wasn’t important and that you didn’t have to have some kind of security presence, but unfortunately, that’s not the case. If there had only been one church shooting, that would be enough. I’m sad to say that several churches have experienced the tragedy of shootings – not to mention molestation and kidnapping.

Bottom-line: If I’m worried about my kids’ safety, I’m not going to enjoy the worship service and I will miss what God wants to do in my heart through the experience of corporate worship.

Security includes everything from people’s cars in the parking lot, to the safety of infants in the nursery, to children’s facilities, check-in and check-out procedures, mentally ill people acting out in the middle of a service, and protecting the senior pastor. Every great church with a well-known senior pastor that I’ve worked with had a bodyguard standing next to the pastor for his protection. This is not for show or something for rock stars – this is something real and needed to protect that man of God from people that mean to do him harm. When you stand for truth and speak against sin, you become a target for many that live in darkness. If you haven’t done so already, think through every aspect of security in your organization. I just returned from a church in California that had security people covering every single entrance and exit to their children’s ministry. It was a beautiful thing to see and made me feel safe as a parent.

Attractional Worship  

I know there’s a lot of discussion and debate about whether a church should be attractional or missional. I’ve talked extensively about it all over the country. I’m a both/and person and like for a church to seek to be both, but when it comes to the corporate worship service – I look for an attractional model. Again: COMPEL them to come in. Blow your people and your community away with excellence and an environment that allows the Holy Spirit of God to move.

I never got over Sally Morgenthaler’s book Worship Evangelism. I think lost people can be moved by witnessing genuine and authentic worship happening. I also know God moves through the preaching of His Word. Please know I’m not talking to just large churches. I work with several small churches. They do things with excellence and for a small church, blow me away.

Regardless of what size church you have, you should think through worship flow, song selection, authenticity, communication/ preaching and every aspect of what you want people to experience each week when you gather. Are sound, video and lights important? I think so, but you don’t have to have the best of the best to see God move. One of the most special and memorable services we did at Bent Tree when I was there had a stripped down music set with no technology.

Whether you’re in a school, movie theater, gym, or worship center – you can seek to create an environment where people encounter the Living God.

Please know these are not biblical laws or scriptural requirements. These are just four keys that I look for when I visit a church, and I’ve found over the years that the churches that do these four things well will see God bless their church in amazing ways. Think through each as a team and prayerfully consider how you can do each to the best of your ability.

*** The following is a book excerpt from my book Church Leadership Essentials available on Amazon through Rainer Publishing.

How I’ve Done Assimilation

I was a Campus Pastor at a multisite church for 6 years. After just “winging it” for the first year, I talked to my friend, Nelson Searcy, and he suggested I read his book Fusion: Turning First-Time Guests into Fully-Engaged Members of Your Church. Now, mind you, many things are discussed in the Fusion book, including first impressions (which is HUGE – you know how much I’ve written about that in the past). I’m just touching on the area of assimilation today.

I first read the summary of the book by one of my sponsors (seen to the right) called Leaders Book Summaries. After I read the summary, I was hooked and I had our entire Lead Team (our Senior Leadership Team) order and read the book. I then ordered copies for my staff at my campus and we read through it together, too. It’s an amazing read and well worth the investment. I highly encourage you to go get the book (paperback or Kindle) HERE. The leaders summary will give you the basics and highlights. The book will give you the full philosophy, principles, and strategy for the Fusion concept.

Leadership and the Power of Momentum

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I was watching football recently and was struck by something I’ve seen a thousand times, but it jumped out at me. I realized how far back the running back lines up behind the quarterback.

The running back is usually 5 to 7 yards deep from the line of scrimmage. It occurred to me that if he was directly behind the quarterback or the offensive line, he would have no momentum to run forward, but with his placement on the field, he has a chance to build up his speed and gain momentum.

Momentum is a priceless thing – in leadership, it’s essential.

Momentum is something that every leader longs for, but unfortunately, most don’t know how to create it or sustain it once it occurs. I was at Catalyst One Day awhile ago and got to hear Andy Stanley and Craig Groeschel speak on the power of momentum.

Here are some of their thoughts from Andy Stanely‘s opening talk:

  • Businesses immediately respond when momentum decreases, but for some reason the church will ignore momentum declines for years as long as the bills are being paid.
  • Momentum is always disruptive, so it scares some churches.
  • Momentum is all about moving forward, which is why leaders like momentum.
  • If you lack momentum and you don’t understand these principles, you are one dumb decision away from losing it all.

Three components of sustained momentum:

New – Anything new, negative or positive, triggers momentum…

Organizational momentum is often triggered by one of these three things:

  • New leadership
  • New direction
  • New product

New doesn’t guarantee sustained momentum, but new is an essential trigger for momentum.

Improved – The new must be a noticeable improvement over the old.

Improving – Momentum is sustained through continuous improvement.  This improvement must be continually evaluated.

So pastor, what are you doing to start and sustain momentum? How much of momentum do you think comes about from the God-factor? How much does the leader help create? How much would you say are the work of us partnering with the Holy Spirit?

Keep Pressing On

Men praying

You may not know this about me, but there are many people who will remember that I have signed numerous emails, cards, and even my books when someone asks me to sign them with the tagline:

“Keep Pressing On!”

Life is tough. I mean really hard. There are days I don’t want to get out of bed, but I’m driven by the Holy Spirit inside me that has called me and given me a purpose to live. This is where my drive and ambition come from – God. I remember someone once said, “Showing up is 98% of anything. Hard work pays off.”

I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus. – Philippians 3:14

So whatever you’re going through, know that I know it’s rough. I know it hurts. I know life isn’t fair. I know life can sometimes seem upside-down. Better yet: God knows – He sees. He hears. He cares. So, get up anyway. Press on anyway. Love anyway. God is worth it. He’s worth it all.

Think of all the hostitlity He endured from sinful people; then you won’t become weary and give up. – Hebrews 12:3

 

Best days

Easter 2016 Review and Learn

Death was arrested

So, you made it through the big weekend. Now the real work begins! Now you focus on turning those first-time guests into second time guests. This is where your assimilation process kicks in. I wrote about my process here. I also wrote about taking care of and thanking your volunteers and staff here.

Now would be a good time to run Facebook and Instagram ads promoting your new series that either just kicked off or kicks off this coming Sunday. Encourage your people to invite. Post plenty of sharable content on Twitter, Facebook and Instagram. Encourage your people to share the media and invite their friends, family, neighbors and co-workers.

So, let’s review! Here’s what jumped out at me from my contacts and friends in churches around North America:

  1. Songs of the season: “Death Was Arrested” by North Point, followed by “Resurrecting” by Elevation Worship. I wrote about the song for Easter two years ago here. It was “Forever” by Kari Jobe and I know a ton of churches still did that song. A powerful response song is “Come to the Altar” by Elevation Worship. Many churches used that this year as a song to follow the message, which is very appropriate as it has lyrics about Christ being risen from the dead.
  2. Signs of the season: Man churches created awesome, colorful, text-rich signs to hold for greeters, parking lot attenders and baptisms.  Signs 2 Welcome signs 2

Baptism signs

3. Next level guest services: With the welcome signs as seen above and the fun transportation for kids as seen below, churches rolled out the red carpet!

Kids ride

4. Intentional return tactics: Realizing that many guests were there for the first-time, many churches gave out invite cards to invite people back for the next week. Remember if you can turn first-time guests into second-time guests, they are 80% more likely to get plugged in and start a relationship with Christ. (Nelson Searcy – Fusion).

Invite to return

  • So get together with your team and review this past Sunday. See what worked, what didn’t work, where you can improve and ideas that you can implement in the future. It’s never too late to start doing things with excellence. Guest services and first impressions matter.
  • If I can help you in any way, contact me here. Let’s reach this nation for Christ!

How to Read Strange Leadership

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I’m so thankful for all the support and love shown the past week for my new book Strange Leadership: 40 Ways to Lead an Innovative Organization. Strange Leadership has been a bestseller on Amazon and is doing great in the Church Leadership category. I’m very excited to see how God uses this book to impact leaders.

I asked a good friend of mine (Jay Thompson) to write a Team Discussion Guide for the book that we would give away to leaders (you can get it on the book website for free). Jay is great at writing discussion questions for small groups and I knew he’d be another great set of eyes and ideas to write the questions for the Team Discussion Guide. He did an amazing job and provided a great resource for leaders.

I was talking with Jay on the phone the other day and he said, “Greg this is not the kind of book you read in one sitting. It’s way too comprehensive and has way too many ideas to ponder and think through. You have to take it a chapter at a time and slowly work your way through the book.” I agree. By the way, that’s why I wanted a Team Discussion Guide. I knew leadership teams would need to slowly go through the book a chapter at a time.

I got a message on Twitter the other day from a pastor who said he was going to read a chapter a day and write a review in about 45 days. That’s great. I’m writing this post to encourage you to go at your own pace and allow God to speak to you through the book.

Strange Leadership has been called “an encyclopedia on innovation.” I think that describes the book well. Nobody would sit down and read straight though an encyclopedia. You would take your time and savor each section or chapter. It may seem strange, but that goes with the territory.

Also, please note: You must read the Introduction of the book – it’s essential. Some say it’s the best chapter of the entire book. This is a book that you need to read completely – the Preface, the Introduction, all 40 chapters and then the Conclusion. They all work together to create an environment where God can speak to you. It may take you a while to complete it, but it will be worth it in the end.

If you haven’t got your copy of the book yet, go here to get it. Thanks and I pray God uses this book to lead you into new ways of doing ministry. Be strange!