Why Bring Greg Atkinson, the Church Secret Shopper, to Your Church This Year?

Greg Atkinson is the bestselling author of Secrets of a Secret Shopper and The Hospitality Handbook for Volunteers – and is a speaker, coach, and consultant who has worked with churches of all sizes, including some of the largest and fastest-growing churches in the country. Greg has also consulted with numerous businesses and nonprofits, including Josh McDowell Ministries.

Greg has produced worship services for three mega-churches and been a pastor – serving the local church for the last 20-plus years. He has also produced large conferences including Leadership Network’s Conference and Catalyst Dallas.

Greg has a unique ability to see things that you miss due to his “fresh eyes” and experience in knowing what to look for that makes a difference to guests visiting your church.

Whether your church is historic and traditional like Menlo Park Presbyterian in California and First Baptist Dallas, or modern and rocking like New Life Church in Colorado Springs and Bayside Church in Sacramento (where Lincoln Brewster leads worship) – Greg will make sure your church is doing things with excellence and an eye towards hospitality.

Greg is available to come to your church over the weekend this year and give you a detailed and lengthy report of his finding and action items to do to help your church go to the next level. Greg goes over the entire report with your church’s leadership team, takes questions and points you in the right direction. If you’re serious about reaching the unchurched and making your church guest-friendly, contact Greg.

Here’s what some amazing leaders said after hiring Greg to work with their church:

“Greg’s ministry provided a really valuable perspective on our weekend experiences as a church. His heart for the Kingdom and passion to see every church reach its maximum potential is a gift to those of us who care deeply about seeing our churches thrive.” – John Ortberg, Senior Pastor, Menlo Church, Menlo Park, CA

“Greg came into Grace Community Church and gave us a top to bottom look at who we are as a church to the people we are most trying to reach. He is thorough and detailed in his report but tries hard to be helpful, explaining his findings in a context that fits with the church culture. He knows that culture well because he knows churches, people and he does his homework. This is money well spent!” – Ron Edmondson, Former Co-Pastor, Grace Community Church, Clarksville, TN, CEO of Leadership Network

Greg Atkinson is smart, detailed, thorough and saw things that we would never notice. His feedback was invaluable and we are making several strategic changes as a result of his visit. We will use him again. I encourage to you do the same. In a word – he’s the best.” – Ray Johnston, Senior Pastor, Bayside Church, Sacramento, CA

“Visitors to your church are more often than not people who don’t know Jesus and are looking for an excuse to not come back. Greg’s evaluation of your church helps you dig into where you can significantly improve a guest’s first time experience. He makes you think and leaves no rock unturned. Probably the best money we’ve spent all year long.” – Ashley Wooldridge, Senior Pastor, Christ’s Church of the Valley, Peoria, AZ

“I highly recommend Greg as a “Secret Shopper” for your church. He helped us see things we had missed and confirmed what we were already working toward. His insight will help your church feel like a home.” – Brady Boyd, Senior Pastor, New Life Church, Colorado Springs, CO

“Greg has a great ability to see and assess ministry detail. His work in many churches brings considerable experience and insight to your staff team. Greg’s church Secret Shopper process offered us a fresh set of eyes to help us take excellence to the next level. Very helpful!”– Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, GA

“Greg was able to bring things to our leadership team’s attention in areas that we had missed. His perspective and ideas have helped us develop new strategies to help us grow and reach more people. As we take the ideas for improvement and implement them we look forward to seeing more people come to connect with God, grow and learn to live generously.” – Steve Smothermon Sr., Senior Pastor, Legacy Church, Albuquerque NM

“Greg brought a fresh perspective to our campus and offered a frank assessment of where we were honoring our guests and where we might need improvement. It’s easy for us to miss the obvious when we experience it week in and week out. But Greg knew what to look for and where to find it! His input has shaped a key area of our strategic development.” – Danny Carroll, Senior Pastor, Water of Life Community Church, Fontana, CA

“It is easy to get lost in the day-to-day operations of the church and not see some of the glaring issues you may have in your church. Greg has the unique ability to look at the church from a “first-time guest” perspective and communicate with you that experience. His insights were invaluable.” – Scott Wilson, Lead Pastor, The Oaks Fellowship, Red Oak, Texas

“Greg provided detailed and thorough feedback regarding his experiences before, during, and after his visit to First Baptist Dallas. He helped confirm some things we already knew or suspected, and brought others to our attention for the first time. Greg will help you make sure you are doing everything possible to reach as many as possible for Jesus Christ.” – Ben Lovvorn, Executive Pastor of Operations, First Baptist Dallas

“Greg’s approach is thorough and holistic. From the conversations before the visit to the detailed report following, you can tell Greg knows what he is doing and that he cares deeply for the local church. Our weekend services benefited a great deal from his critical feedback and observations.”– Ted Vaughn, Chief Creative Officer, The Rock Church, San Diego, CA

“You want your church to Thrive? If so, pay attention to the little things. They add up to a big impact! Greg can help your church become more effective in just one visit!” – Dr. John Jackson, Executive Director, Thriving Churches International, Executive Pastor, Bayside Church

“Greg Atkinson helped us look at our weekend services with fresh eyes. His feedback was intelligent, balanced, and helpful.” – Steve Stroope, Lead Pastor, Lake Pointe Church, Rockwall, Texas

To inquire about more information and get the process started, fill out Greg’s brief intake form here.

* Happy New Year!

Here Are Five Summer Tips from a Church Secret Shopper

I stay busy with church secret shopper consultations during the summer, as wise churches prepare for the Fall. Now that Summer has begun, let me give you 5 practical tips to implement at your church so you can prepare for a killer Fall. Here we go:

  1. Vision cast to your Guest Services team
    So often, people that serve on a church’s guest services team feel unimportant. They think they are not good enough to sing on stage, lead a small group or are not tech-savvy enough to serve on the production team. It’s vital that your leadership over communicate that this is not the B-team. This is not a place to serve for people that have no talent. This is a vital ministry and is a front door to your church. People make up their mind whether or not they will return in the first 10 minutes. First Impressions matter!
  2. Pray with your team before your first service
    Never, ever forget the God-factor when you serve in ministry. We are but vessels. We need the Holy Spirit of God to love, lead and serve through us. Pray each week with your team that they would be the hands and feet of Christ. Pray for God to break down walls of fear, skepticism, and distractions. Pray that the lost would come to Christ and that the hurting would find healing and hope.
  3. Remember it’s always someone’s first Sunday
    I really can’t stress this enough. No matter the size of your congregation, chances are, someone is entering your doors for the first time. The larger your church is, the more this is true. Churches of 200 can expect at least 5 to 8 guests a week. Larger churches welcome even more into their midst. When you gather with your Guest Services team to pray before your first service, remind your team of this simple truth. Focus them on their mission to welcome all who enter with love and to be a servant.
  4. Free up your hands
    One of my pet peeves is when I see people on the Guest Services team that have a coffee or cell phone in their hand. This is a red flag for me. I want my team shaking hands, hugging regular members, holding open doors and pointing to where people need to go (or even escort them there.) If your team member is distracted by looking at their cell phone, it is one of the rudest and worst first impressions you can give a newcomer.
  5. Focus on your guests and not your team
    A lot of times when I visit a church or even attend my local church, I’ll notice team members in conversation with each other and talking while guests pass by them. Again, this is a red flag and a big no-no. Another pet peeve of mine is parking lot attendants standing next to each other and talking. Parking lot attendants should be spread out and not bunched up together talking. Door holders, ushers, and greeters should be focused on their role and not engaged in conversation with friends. Make eye contact with all who enter, smile and welcome them.

First impressions matter, so take them seriously and do all you can to remove distractions and barriers for your guests. Love and serve others like you would want to be loved and served.

Finally, give all the glory to God. It is He who uses us as jars of clay and melts cold hearts. The cool thing is we get to be a part of that supernatural process.

I hope you’ll implement these tips and have an amazing Summer. If I can serve you and your church in any way, I’d be honored. You can go here for more info on my consulting.

The Pet Peeves of a Church Secret Shopper

 

Did you know first impressions matter? They do big time!

Sometimes there’s no coming back from a bad experience.

When I work with churches, I exhort them to put their best and brightest, their positive, smiling, warmest personalities on their front lines. Starting with the parking lot team and moving inside to greeters, ushers, and those working the welcome desk or information center. These people need to be friendly and welcoming. Most of all, they need to know how vital their role is to the mission of the church.

As someone who visits lots of churches for the first time, I have some pet peeves to share that I hope will help your church.

Parking lot attendants

Nothing drives me crazier than seeing parking lot attendants standing next to each other. There should never be two people (or more) standing next to each other and talking. Parking lot attendants should be spread out across your parking lot communicating with hand signals or walkie-talkies.

When I see parking lot attendants bunched up and talking to one another, it tells me they don’t know their purpose.

This means they don’t realize that their focus and attention need to be on greeting and pointing people in the right direction. Nothing is worse than driving by two parking lot attendants deep in conversation that don’t even acknowledge you. Trust me, I’ve experienced it and it’s a horrible first impression of your church. Give your parking lot attendants posts or positions and have them stay spread out. Remind them to focus on their responsibility and to smile and wave at cars as they drive by. Remember the atmosphere we want to create.

Greeters

Have you ever experienced over-zealous greeters? Greeters that freak you out because they’re too happy, too nosy, or too obnoxious? Greeters need to spread out too and leave space for people to walk. Please don’t form a wall that makes it awkward for people when entering your building. I had a bad experience at a large and well-known church one time. There’s no telling how many hands I had to shake to enter their building.

Ushers

I think we over-simplify when it comes to training ushers in the church. So many churches I’ve visited or consulted with told their ushers to, “Stand here and give each person a bulletin as they pass.” This is a poor vision indeed. If your only job is to hand someone a bulletin, you don’t take it seriously. You don’t do anything else outside that and it’s easy to get in a conversation with other ushers. If you haven’t picked up on it, I don’t like for conversations to be going on with team members. I think it’s rude and a bad first impression.

No one wants to feel like they’re interrupting your discussion to get a bulletin or find a seat.

Speaking of finding a seat, that is the job of the usher. I’ve seen churches that put bulletins on a small table and let the ushers usher. I love this! Ushers should be seating people and be helping those with special needs.

If your ushers can be replaced with a table, they’re doing it wrong.

Hands-free

I have one last bone to pick with all team members, and this is a big one! Make sure your servant leaders are hands-free. This means they shouldn’t be holding a cup of coffee or their cell phone. Imagine a single mom struggling to corral her toddlers and holding an infant’s carrier in one hand, walking in from the parking lot, and the guy or gal at the door is too distracted by their phone to open the door for her. Or the helper is trying to open the door and not spill coffee on her and her children.

You must talk to your team about sacrifice.

The reason your team arrives early (at least 30 minutes before the first service) is to talk to friends, get some coffee, and do other stuff that they shouldn’t be doing while they’re serving.

Once it’s go-time, they must be hands-free and focused.

This is just some of the feedback I hear from church visitors and have experienced myself. If you’d like me to help you make a great first impression, evaluate what you do on a weekend, and give you a report of my findings with next steps, check out my church secret shopper website HERE.

If you’re interested in coaching to take your ministry to the next level, check out my booking site HERE.

 

* This article is adapted from Secrets of a Secret Shopper by Greg Atkinson, published by Rainer Publishing and available from Amazon.

Now that Easter is Over

Now that Easter is behind you, it’s time to take your Guest Services to a whole new level. Let’s create, build, and reinforce a culture of hospitality.

Join us in 2 weeks for the May 7-9 First Impressions Conference. You’ll learn from the leading voices and churches in the area of first impressions and guest services. This year’s theme is The Hospitality Culture.

Since you read my blog and I know you care about this, we’ve created a special discount code just for you. Use promo code GIFT and you’ll save 10% on your All Access Pass registration.

With the All Access Pass, you can watch the conference at any time on-demand. Yes, you can watch it LIVE, but if you and/or your team can’t view it live, you can watch it later – for as long as you want – with lifetime access.

Use promo code GIFT to save 10% and go here to learn more and register. You don’t want to miss out on this training and inspiration. Our team has worked crazy hard and we’ve put a lot of heart and soul, blood, sweat, and tears into this.

PLEASE NOTE: This conference is all ONLINE. There is no travel involved. You can sign up today and watch it in two weeks. No hotel. No flight. No rental car. Watch it at home, at the office, at your church, alone, or with your team.

It will truly be monumental in the life of your ministry. Join us!

– https://firstimpressionsconference.com/

The One Thing You Must Do this Easter

CCV-Communication-Card

We all come from different tribes, denominations, styles of music and sizes small to large. The one thing churches of all kind have in common on a day as huge as Easter is wanting to turn first-time guests into second-time guests. How do you do that?

One tool that I’ve used well over the years and highly recommend is having some sort of response card, info card, communication card or connection card – whatever you want to call it.

You can put these in the seats, in the bulletin or hand them out as people walk in. You can collect them in a variety of ways: Have the guests put them in the offering plate, or have the guests take them to a connection or collection area.

You can see a higher response rate by offering a free gift for people that turn them in at the designated area. Some churches give away books and some give away coffee mugs.

The point is to collect as many responses and connection cards as you can. Please have a circle or box that they can check off that reads “First-time Guest.” Also, good to ask is, “How did you hear about us?” Also, have boxes for people to check off if they made a decision for Christ. Also good is space for people to share prayer requests.

What you do with the card once it’s turned in (what you do post-Easter) is key. As I’ve said before, “Assimilation is an often overlooked or under-appreciated part of church ministry.”

You can read all about how I did assimilation at a church where I was a Campus Pastor at HERE.

Don’t have a Connection Card? Don’t know where to start? I created this sample pack (which has editable files) for you and your church.

Go here to download this resource for free!

I hope you guys have an incredible and productive week and may you see much fruit this Easter season!

The Most Beautiful Churches in the World

Smiling-People

I’m going to list the most beautiful churches in the world. Are you ready? Follow me: If I said, “You have a beautiful church”, would you reply, “Thanks. When did you visit our building?” or would you reply “Thanks. Who did you meet?”

It’s simple and subtle, but potentially dangerous. So often we refer to churches’ facilities or campuses and define that as a “church”, as if they’re synonymous. One of the reasons that I love church plants and those in portable facilities is that they don’t have to overcome this hurdle like churches with their own building.

We don’t go to church. We are the church. If you want to see the most beautiful churches in the world, you’ve got to spend some time with believers that are sold out to Jesus, filled with His love and grace, display the fruits of the Spirit and have a passion to serve their community.

While I’m thinking about it, read Dino Rizzo’s book Servolution – that’s a beautiful church and a beautiful vision/ministry. Each time I’ve visited a church that has a Dream Center, including the LA Dream Center led by Pastor Matthew Barnett, I’ve seen a beautiful church. The ironic thing about this is churches with Dream Centers often are doing messy ministry and get their hands dirty; still, they are what I consider to be a beautiful church.

I remember years ago hearing a pastor of a very large church say that they had grown by people inviting people.

Please understand, I ran a social media marketing company. I’m all for marketing and branding and using tools like social media, but when it comes down to it – people are the church and they, by their word of mouth, are used by God to grow a church and be salt and light in a dark world.

How can your church be a beautiful church? By making disciples and growing up people in their faith. Spiritually mature Christians are beautiful in their own way. They’ve had years to practice spiritual disciplines and give off the scent of Christ. New Christians are beautiful in their own way. Yes, they’re sometimes rough around the edges, but their passion and zeal are inspiring and their newfound “first love” is a breath of fresh air.

I’m curious: If I came to your community, would I experience a beautiful church?

*** The above was a book excerpt from my book Church Leadership Essentials available on Amazon through Rainer Publishing. Get the brand new updated and revised version today. You can see what others are saying by reading through the Amazon reviews.

Why I’ve Been Blogging For the Past 12 Years

Before I tell you why I blog, let me start with how I got into blogging. In the summer of 2006, my friend Don Chapman of WorshipIdeas.com, was visiting me in Dallas. I was driving to Oklahoma City to speak at a conference and Don came with me. It was about a 3 hour drive and I started sharing some ideas, resources and new companies that I had come across. Don directly and boldly said, “Dude, you have got to start blogging. Church leaders would really benefit from what you’re sharing with me.”

Not only that, that night Don went online to GoDaddy and bought the domain name: ChurchVideoIdeas.com and said, “Here you go. Now get to blogging!” I started a cheesy-looking WordPress blog and the rest is history. Thanks to my great Charter Sponsors, I was able to give my blog a face-lift. It’s been through several design changes over the years.

The “why” is simple. I have a heart for the Church (capital “C”). My heart and passion is for the Kingdom and equipping Church leaders – that’s why I write, that’s why I consult, that’s why I speak at conferences. I love Christ’s Bride and want to be a friend, helper, encourager and equipper to Church leaders around the world.

Praise God, people actually care what I have to say. I’m blessed that thousands of Church leaders from around the world read and share this blog each week. That, to me, is surprising, shocking and extremely humbling. Almost every day I receive an email from a Church leader asking me a question and many of you reading this, who have sent me an email, hopefully have seen that I try to answer your email promptly and to the best of my knowledge.

The truth is: I don’t know it all. I don’t even come close. I just share what I’ve learned on my journey and if I think someone else can answer your question better, I point you in their direction. What would I like to change? I’d love to see more interaction on this blog. More of you making comments. There are a couple each day, but I can see (via my tracker) that a ton of you are reading this blog or receiving it via RSS or email, but apparently not commenting. I always try to pose some type of question and ask for your feedback, ideas and I sincerely want to hear what you’re doing in your own ministry setting.

SO, with that being said… I’m glad Don talked me into blogging, I’m grateful to God for the sponsors that make all this possible, I praise God that he’s given me a passion and desire to write something fresh each day and I’m humbled, honored and excited that you are reading this and we have this cool sort-of virtual connection. What a great time to be alive! By the way, give a look (over to the right) at my sponsors and check them out. I’m only partner with people I believe in.

My blog was also selected as one of the Top 35 Blogs Christian Leaders Need to Read in 2018. This blog is listed with ChurchLeaders.com, Pastors.com, Michael Hyatt’s blog, and others. I’m honored! You can read the list HERE.

As always, I want to again mention that I love meeting you in real life, too. If you’re ever in Charlotte, let me know. If we’re at the same conference, let me know. I’m speaking and traveling a lot this Fall. You can hear me teach at the First Impressions Fall Conference in Atlanta in September and the SALT Conference in October. If we’re at the same event, conference or school, hit me up!

So, to wrap up: Glad to be blogging. Glad you’re reading. Hope you’ll continue to. Hope you’ll comment and add to the discussion. Also, feel free to email me questions or suggestions of topics to blog about. You rock!

First Impressions Podcasts

Hello, friends. I’ve had the honor of being on several podcasts over the years. Recently, I was guest on some great podcasts where we discussed my book Secrets of a Secret Shopper.

I realized that I haven’t told you all about them, so I wanted to post them here for you to check out.

I’m in the process of recording several more, so stay tuned for updates.

For now, give these a listen!

Weekend Worship, Guest Services, and the First Impressions Conference

Hey, friends! Did you know that there is a Facebook group where we talk about everything that happens on a weekend at the local church? There is!

If you serve as a pastor, church staff member (Communications, Children’s, worship, guest services, first impressions, hospitality – or even on the security team) – this is a great place to share best practices, ask questions, and learn.

Go HERE to join in the discussion. Remember – this week could very well be someone’s first Sunday at your church. LOVE and SERVE them well.

  • And if you haven’t already, go sign-up for the first annual First Impressions Conference. It’s May 1-3 and it’s all online (no travel). Check out the speakers, sessions, and the schedule is posted at the bottom of the website. See you in May!

*** And just for readers of this blog: Use coupon code GREGATKINSON when you check out and save 20% off conference registration. Put the code in right under the word “Tickets.”

 

Does Your Church Website Have an Easter Page?

Does your church website have an Easter page? It should.

Here’s why:

  1. People check you out online before they check you out in person.
  2. It shows people that your Easter services are a priority and something you’re really hoping that they attend.
  3. It gives your social media posts, images, promotions, and ads somewhere to point to (a permalink).
  4. It is shareable.
  5. It gives you one spot to announce how many services there are and if there are time changes just for that day.

Tip: Use this special Easter page as a sort of “What to Expect” page for all your incoming guests. 

Tip: Make sure this page is mobile-friendly. People will look at it on their phone to find out your service times.

I recommend creating a page on your existing church website that is located at /easter and is something easy to point all your people and promotions to. Unless like some churches have done, you make your entire homepage (above the fold) an Easter promo.

Here are some examples (NOTE: Most are last year’s page. Also note: These are not ranked – just listed as I came across them.):

  1. West Ridge Church – Great website. (They also have a separate Easter page.)
  2. Life.Church (This is still last year’s services, but I assume they’ll be updating it soon.)
  3. North Point Community Church (This is still last year’s services.)
  4. Willow Creek
  5. Liquid Church
  6. Elevation Church
  7. Buckhead Church
  8. Church of the Highlands (Notice the What to Expect section)
  9. Rock Church
  10. Bayside Church
  11. First Dallas (NOTE: They have a long permalink. Make it short and simple like /Easter.)
  12. Cornerstone Church
  13. Christ Fellowship
  14. Potential Church
  15. Canyon Ridge Christian Church

I have a whole chapter dedicated to Online Presence in my book Secrets of a Secret Shopper. Buy it today, share it with your team, and do all you can to turn first-time guests into second-time guests.

NOTE: I’m writing this now so you have plenty of time to work on something before early March and promote your Easter services for about a month.