The First Impressions Workshop featuring Greg Atkinson

Join First Impressions Conference Founder Greg Atkinson as he teaches you how to lead first impressions in the new normal. Greg discusses the Post-COVID Church and how to welcome guests in the new reality.

Sign up here for access. http://firstimpressionsworkshop.com/

 

Greg Atkinson Launches The Church Secret Shopper Certification

Greg Atkinson is a bestselling author, speaker, pastor, coach, and consultant who has worked with churches of all sizes, including some of the largest and fastest-growing churches in the country, as well as organizations such as Josh McDowell Ministries. Greg is considered an expert in church guest experience, first impressions, hospitality, guest services, and worship.

Greg has produced worship services for three mega-churches, served on Worship & Arts staffs, and been a pastor – serving the local church for the last 26 years. Greg also produced several large conferences including Leadership Network’s Innovation3 Conference, Catalyst Dallas, and the Rebecca St. James’s SHE Conference.

Greg was selected as one of the Top 30 Christian Leaders to follow on Twitter in 2017, 2018, 2019, and 2020. To read the list featuring leaders like Dan Cathy, Andy Stanley, Craig Groeschel, Ravi Zacharias, Bob Goff, Russel Wilson, David Carr, LifeWay, Tim Tebow, Brian Houston, The Gospel Coalition, Dr. Sam Chand, Chris Brown, Frank Bealer, and others – go HERE.

Greg’s blog was also selected as one of the Top 35 Blogs Christian Leaders Need to Read in 2018, 2019, and again in 2020. His blog is listed with ChurchLeaders.com, Pastors.com, Michael Hyatt’s blog, and others. You can read the list HERE.

Greg has spoken at numerous colleges, seminaries, and conferences all over North America, including teaching “Intro to Praise and Worship” at Dallas Theological Seminary from 2005 to 2007. Greg has trained several church staff teams, including full-time staff at Saddleback Church and Prestonwood Baptist Church.

Greg is a contributor to many magazines and websites, including ExPastors.com, Rick Warren’s Ministry Toolbox Newsletter, Pastors.com, ChurchLeaders.com, Outreach Magazine, Relevant Magazine, Christianity Today, Leadership Journal, XPastors.org, Catalyst, FaithVillage.com, Preaching Magazine, ChurchCentral.com and Leadership Network.

You can hear Greg speak on the subject of first impressions on various podcasts here: https://gregatkinson.com/first-impressions-podcasts-greg-atkinson-church-secret-shopper/

Greg started and leads the Weekend Worship and Guest Services Facebook group. Currently, it is a thriving community of 15,000 church leaders from around the world. You can join here: https://www.facebook.com/groups/worshipandguestservices/

Greg also leads the Church Assimilation and Next Steps Facebook group, currently boasting 5000 church leaders.

Greg is a coach and consultant – specializing in areas such as first impressions (also called hospitality or guest services), leadership, and the entire worship experience. Greg is a member of the Forbes Coaching Council and a Forbes featured contributor.

Greg has been a professional secret shopper for several aspects of the hospitality industry, including restaurants, hotels, and various forms of travel.

Greg is the Founder of the First Impressions Conference – the annual event featuring the leading voices for first impressions and guest services from around the world.

Greg is also the Founder of  Worship Impressions – a professional church secret shopper service. Greg has worked hard over the last two decades to build this consulting brand and reputation of a solid ministry to the local church. Greg specializes in church guest experience, first impressions, hospitality, worship, and production.

HERE’S THE BIG NEWS:

For years I have been asked to train leaders to be secret shoppers. I literally wrote the book on it and thought that would be good enough, but over time, the demand for hands-on training and mentoring has increased. So, I’m going to offer a secret shopper certification and train people myself.

If you’d like information, sign-up here: http://secretshopper.church/

NOTE: Like any certification, this will not be cheap. The book is cheap. 😉 If I’m going to invest in you and endorse you, you’re going to have to earn it. I look forward to hearing from you.

Greg Atkinson Knows Church Guest Experience

Someone recently interviewed me and asked me what I do. I thought I would state it plainly here on my blog again. I’m still coaching and consulting – yes, even in this crazy 2020 year.

Greg Atkinson and the team at Worship Impressions specialize in church guest experience. From the basic church secret shopper or mystery worshiper weekend experience to online presence evaluations to coaching and training – we do it all and stand ready to serve you.

I’ve recently partnered with a company and offer all kinds of services including renovation, AVL, signage, platform design, and more.

Greg Atkinson has been considered an expert in church guest experience, guest services, first impressions, hospitality, worship, and overall church leadership. You can read more about him HERE.

Interested in hiring Greg? Contact Greg by filling out the GET STARTED form (found at the top of his business website).

And be sure to check out the fourth all-new: First Impressions Conference featuring a killer lineup of over 100 speakers.

Did you know you can interact with me and nearly 15,000 church leaders from around the world? You can join us at http://guestexperience.church/

Also, we have a brand new group focused on assimilation and helping guests take their next steps. You can join us at https://www.facebook.com/groups/churchassimilation/

10 Questions to Ask Your Congregation Before You Reopen

“When can we reopen our church?” That is the question that keeps getting asked. I want to help you make an informed decision.

Pastor Judah Smith recently said that now is a great time to survey your congregation. We wholeheartedly agree. Our fear is that church leaders and pastors may be assuming things that their people aren’t thinking or on the same page with. 

What if you have a church of 500 people but when you reopen the doors only 100 show up? What if all 500 show up, but your Governor has put social distancing guidelines and maximum occupancy numbers in place?

What if it takes 50 volunteers to pull off a Sunday, but only 10 return? 

What are you going to do about children’s ministry? How will you keep them safe?

Who is going to completely sanitize the church? How will that be communicated to the congregation? 

Will you be adding services? Will you be roping off seats and dividing up sections of the auditorium for seating?

What about the drive-in church? Many churches are talking about starting back outside (drive-in) first before going back inside the church building?

Will you continue to live stream and do all the online church stuff you’ve been doing the past month? 

Will you continue to pass the offering plate? How will you handle giving? Are you adding giving boxes and continuing to encourage online giving?

How will you celebrate Mother’s Day? 

These are things that must be thought through and discussed as church leaders.

Here are some sample questions for your congregational survey to get you thinking. Use whatever works best in your context:

 

  1. When is the soonest you would consider coming back to the church building?
  2. Would you come if we had a drive-in service?
  3. Do you expect the church to provide you a mask?
  4. If you volunteer, are you planning to volunteer in the same spot if we reopen?
  5. If you have kids, will you be putting your kids in children’s ministry?
  6. Do you want the church to serve coffee and refreshments? (If you used to)
  7. When churches resume worship services in their facilities, will you be more likely to attend services in person, or online?
  8. In the last 6 weeks, how many times have you watched services online?
  9. How many times a month do you typically attend church?
  10. Have you ever given online to our church?
  11. Are you comfortable with us passing the offering plate?
  12. Are you comfortable with us serving Communion?
  13. Are you in favor of us rolling out house churches/small groups of 10 people to get back to meeting together physically until it is safe to do so at our full size?

Survey creation and sharing options:

SurveyMonkey.com

Google forms

Gravity form

JotForm

Formstack

Typeform.com

Your church’s ChMS (Example: FaithTeams, Tithely, Rock, Planning Center, CCB, Fellowship One, etc.)

 

SO… When you do decide to open up, here are some great resources like hand sanitizer stations from my friends at Outreach.

 

Articles and resources for consideration as you make these decisions:

 

https://www.whitehouse.gov/openingamerica/

 

https://www.aei.org/research-products/report/national-coronavirus-response-a-road-map-to-reopening/

 

https://www.linkedin.com/pulse/church-after-quarantine-5-strategic-questions-help-your-ted-vaughn/

 

https://kenbraddy.com/2020/04/18/20-questions-your-church-should-answer-before-people-return/

 

24 More Questions the Church Should Ask Before People Return

 

https://www.tnbaptist.org/reopen

 

https://www.columbiametro.org/relaunching-your-congregation/

 

https://medium.com/@pastorbrandonweddle/how-to-re-open-your-church-after-covid-19-bd10ad5b2fd6

 

https://www.christianitytoday.com/edstetzer/2020/april/what-relaunching-church-might-look-like-over-next-312-month.html

 

https://www.ministrytogether.com/what-to-do-now-as-we-enter-coronavirus-phase-2/

 

https://www.vanderbloemen.com/reopening-church

 

https://www.vanderbloemen.com/blog/reopening-the-church-after-covid19

 

https://malphursgroup.com/ready-to-reopen-church-checklist/

 

https://www.smartchurchsolutions.com/blog/church-facility-re-opening-checklist

 

https://stateofthechurch.com/churchpulseweekly

 

*** For a free downloadable PDF of this resource along with tons of other resources for the Church and Coronavirus (including free webinars), join the Weekend Worship and Guest Services Facebook group and join the discussion of 13,000 church leaders from around the world sharing resources. You can join for free HERE.

SO… When you do decide to open up, here are some great resources like hand sanitizer stations and face masks from my friends at Outreach.

*** If you’d like a downloadable copy of this resource of top questions to ask to pass out to your leadership team, click HERE.

How Your Church’s Website Homepage Should Look

For well over a decade I’ve evaluated church’s online presence across North America. For over 200 churches, I’ve critiqued their social media and website and given them feedback – all without having to get on an airplane. If you’d like to hire me to evaluate your church’s online presence like I talked about on Carey Nieuwhof’s podcast, go HERE to get more details.

However, many of the things that I looked for and advised are no longer relevant. For example, people don’t need to see a homepage with service times and directions like I’ve always advised. They don’t need to see an “I’m New” or “What to Expect” or “Plan Your Visit” button.

Now, in the midst of the Coronavirus, you should have an overhaul of your church’s homepage.

Here’s what people need to see when they go to your church’s website:

  • Online services (You should have your messages/services playing on your home page).
  • Online small groups
  • Online giving
  • Links to social media (Facebook and YouTube)
  • Daily Devotionals (if you do them)
  • Links to what you’re doing in your community

Here are some great churches for you to get inspiration from:

PRO-TIP: You don’t have to stream your service once a week (Sunday at 11am for example). You can have multiple services play throughout the week. As a matter of fact, you could be delivering online content to your people daily. Set up your service to play on-demand!

BONUS: Also, why not do daily devotionals? Why not use an online connection card like my friends at Vous Church? Get creative.

SPECIAL SHOUT OUT AND RECOGNITION TO MY FRIENDS AT ACCESS CHURCH THAT I CONSULTED WITH: https://couch.church/

I’ve been saying: “Digital = Daily” – Greg Atkinson

 

*** Since I’m grounded and not traveling like I normally do for secret shopper consultations, I can do more of my Package Three (online presence evaluations). I can evaluate your church’s social media, website, and online service. If this is something that interests you, go HERE for more details.

*** Looking to start using a true ChMS/church database with online giving built-in? Have you seen that FaithTeams is offering a FREE 60-day trial due to the Covid virus? Sign-up HERE.

*** My small church plant got up-and-going in minutes with our online giving through Tithe.ly. Here’s my link to them.

 

HAPPY EASTER!

  • Here are some essential and insightful thoughts from my friend Carey Nieuwhof about this first all digital Easter. Check them out HERE.
  • Here are all kinds of FREE Easter resources from Life.Church HERE.

Why Bring Greg Atkinson, the Church Secret Shopper, to Your Church This Year?

Greg Atkinson is the bestselling author of Secrets of a Secret Shopper and The Hospitality Handbook for Volunteers – and is a speaker, coach, and consultant who has worked with churches of all sizes, including some of the largest and fastest-growing churches in the country. Greg has also consulted with numerous businesses and nonprofits, including Josh McDowell Ministries.

Greg has produced worship services for three mega-churches and been a pastor – serving the local church for the last 20-plus years. He has also produced large conferences including Leadership Network’s Conference and Catalyst Dallas.

Greg has a unique ability to see things that you miss due to his “fresh eyes” and experience in knowing what to look for that makes a difference to guests visiting your church.

Whether your church is historic and traditional like Menlo Park Presbyterian in California and First Baptist Dallas, or modern and rocking like New Life Church in Colorado Springs and Bayside Church in Sacramento (where Lincoln Brewster leads worship) – Greg will make sure your church is doing things with excellence and an eye towards hospitality.

Greg is available to come to your church over the weekend this year and give you a detailed and lengthy report of his finding and action items to do to help your church go to the next level. Greg goes over the entire report with your church’s leadership team, takes questions and points you in the right direction. If you’re serious about reaching the unchurched and making your church guest-friendly, contact Greg.

Here’s what some amazing leaders said after hiring Greg to work with their church:

“Greg’s ministry provided a really valuable perspective on our weekend experiences as a church. His heart for the Kingdom and passion to see every church reach its maximum potential is a gift to those of us who care deeply about seeing our churches thrive.” – John Ortberg, Senior Pastor, Menlo Church, Menlo Park, CA

“Greg came into Grace Community Church and gave us a top to bottom look at who we are as a church to the people we are most trying to reach. He is thorough and detailed in his report but tries hard to be helpful, explaining his findings in a context that fits with the church culture. He knows that culture well because he knows churches, people and he does his homework. This is money well spent!” – Ron Edmondson, Former Co-Pastor, Grace Community Church, Clarksville, TN, CEO of Leadership Network

Greg Atkinson is smart, detailed, thorough and saw things that we would never notice.  His feedback was invaluable and we are making several strategic changes as a result of his visit. We will use him again. I encourage to you do the same. In a word – he’s the best.” – Ray Johnston, Senior Pastor, Bayside Church, Sacramento, CA

“Visitors to your church are more often than not people who don’t know Jesus and are looking for an excuse to not come back. Greg’s evaluation of your church helps you dig into where you can significantly improve a guest’s first time experience. He makes you think and leaves no rock unturned.  Probably the best money we’ve spent all year long.” – Ashley Wooldridge, Senior Pastor, Christ’s Church of the Valley, Peoria, AZ

“I highly recommend Greg as a “Secret Shopper” for your church. He helped us see things we had missed and confirmed what we were already working toward. His insight will help your church feel like a home.” – Brady Boyd, Senior Pastor, New Life Church, Colorado Springs, CO

“Greg has a great ability to see and assess ministry detail. His work in many churches brings considerable experience and insight to your staff team. Greg’s church Secret Shopper process offered us a fresh set of eyes to help us take excellence to the next level. Very helpful!”– Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, GA

“Greg was able to bring things to our leadership team’s attention in areas that we had missed. His perspective and ideas have helped us develop new strategies to help us grow and reach more people. As we take the ideas for improvement and implement them we look forward to seeing more people come to connect with God, grow and learn to live generously.” – Steve Smothermon Sr., Senior Pastor, Legacy Church, Albuquerque NM

“Greg brought a fresh perspective to our campus and offered a frank assessment of where we were honoring our guests and where we might need improvement. It’s easy for us to miss the obvious when we experience it week in and week out. But Greg knew what to look for and where to find it! His input has shaped a key area of our strategic development.” – Danny Carroll, Senior Pastor, Water of Life Community Church, Fontana, CA

“It is easy to get lost in the day-to-day operations of the church and not see some of the glaring issues you may have in your church. Greg has the unique ability to look at the church from a “first-time guest” perspective and communicate with you that experience. His insights were invaluable.” – Scott Wilson, Lead Pastor, The Oaks Fellowship, Red Oak, Texas

“Greg provided detailed and thorough feedback regarding his experiences before, during, and after his visit to First Baptist Dallas.  He helped confirm some things we already knew or suspected, and brought others to our attention for the first time.  Greg will help you make sure you are doing everything possible to reach as many as possible for Jesus Christ.” – Ben Lovvorn, Executive Pastor of Operations, First Baptist Dallas

“Greg’s approach is thorough and holistic. From the conversations before the visit to the detailed report following, you can tell Greg knows what he is doing and that he cares deeply for the local church.  Our weekend services benefited a great deal from his critical feedback and observations.”– Ted Vaughn, Chief Creative Officer, The Rock Church, San Diego, CA

“You want your church to Thrive? If so, pay attention to the little things. They add up to a big impact! Greg can help your church become more effective in just one visit!” – Dr. John Jackson, Executive Director, Thriving Churches International, Executive Pastor, Bayside Church

“Greg Atkinson helped us look at our weekend services with fresh eyes. His feedback was intelligent, balanced, and helpful.” – Steve Stroope, Lead Pastor, Lake Pointe Church, Rockwall, Texas

To inquire about more information and get the process started, fill out Greg’s brief intake form here.

* Happy New Year!

Now that Easter is Over

Now that Easter is behind you, it’s time to take your Guest Services to a whole new level. Let’s create, build, and reinforce a culture of hospitality.

Join us in 2 weeks for the May 7-9 First Impressions Conference. You’ll learn from the leading voices and churches in the area of first impressions and guest services. This year’s theme is The Hospitality Culture.

Since you read my blog and I know you care about this, we’ve created a special discount code just for you. Use promo code GIFT and you’ll save 10% on your All Access Pass registration.

With the All Access Pass, you can watch the conference at any time on-demand. Yes, you can watch it LIVE, but if you and/or your team can’t view it live, you can watch it later – for as long as you want – with lifetime access.

Use promo code GIFT to save 10% and go here to learn more and register. You don’t want to miss out on this training and inspiration. Our team has worked crazy hard and we’ve put a lot of heart and soul, blood, sweat, and tears into this.

PLEASE NOTE: This conference is all ONLINE. There is no travel involved. You can sign up today and watch it in two weeks. No hotel. No flight. No rental car. Watch it at home, at the office, at your church, alone, or with your team.

It will truly be monumental in the life of your ministry. Join us!

– https://firstimpressionsconference.com/

How to Reach More First Time Visitors for Your Church

Are you a pastor or church leader with a full schedule and only limited hours in the week? If so, are you struggling to find ways to reach more first-time visitors with the limited time you have?

Being a pastor isn’t just preparing for Sunday’s message every week but the scope goes much more beyond that. And on top of all of that, you must find a way to reach more visitors and to spread the message of Christ.

There just isn’t enough hours in the week for everything a pastor must do.

And with that, I am so excited to invite you to the Church Hacks Summit to Reach More First Time Visitors!

They’ve assembled 25 of the world’s leading church first impressions, guest services, and marketing experts to teach you their secrets on how to reach more first-time visitors and grow your church.

I’m honored to kick off the Summit with the opening talk on why hospitality matters. I’ll be making the Biblical case for why you should take this area of ministry seriously.

This is going to be a free online event (no travel) for equipping your church with proven systems and strategies to connect with new first time visitors in your community! We’ll show you how your church can be a magnet for first-time visitors without being gimmicky, breaking the bank, or setting unrealistic expectations.

And the best part of the Church Hacks Summit is that it is 100% absolutely free! If this is something you’re interested in, just click this link and register today! And if you know somebody that would benefit from this Summit, make sure to let them know.

Have You Heard of Tithe.ly?

tithely-banner-ad-300x250-1

I’d love to introduce you to my newest sponsor: Tithe.ly. Tithe.ly was one of the first giving apps allowed into the Apple app store in 2013. Giving via a mobile device was born out of both a need and opportunity they saw when they first saw what Apple did with the iPhone and the coming app economy.

Before Dean Sweetman co-founded tithe.ly, he had been a church planter and overseer of churches for 30 years. This put him in a unique position to know exactly what churches needed to help with several 21st-century problems concerning steady and consistent income to fulfill the mission of the church.

Problem Number One:

Church members are not coming as often to services as they used to. And as any pastor knows, if members are not in church then they are most probably not giving. It’s not that they don’t want to, it’s just that they don’t have the opportunity. Simple recurring giving set up in seconds solves this.

Problem Number Two:

Most people under 35 don’t carry cash or checks anymore.

They use debit/credit cards for just about everything. Most millennials don’t even know what a routing number is and where to find it on a checkbook if they even have one. Giving anywhere, anytime with a phone was the easy answer.

This and other obstacles for people giving to the church they love is to provide a simple app that lives on a device they virtually never let out of their sight, their smart phone.

Fast forward five years, Dean has retired from full-time ministry and is the CEO of tithe.ly one of the fastest growing FaithTech companies in the world. They now serve thousands of churches in three countries and plan on adding another 30+ countries in the first quarter of 2017.

They have a product suite that includes everything a church needs to move away from cash and check donations and facilitate digital giving, via text, free app, custom designed church apps, full back office support and a few more exciting additions they are announcing very soon.

At tithe.ly, they love what they do. They talk to pastors and church leaders every day about getting them the tools to increase giving so they can focus on serving their church and fulfilling the great commission of preaching the gospel to a desperate and fearful world whose only hope is Jesus.

I’m proud to partner with these guys. Please check them out here.

*** Go here for more on tithing in the bible.

Have You Heard of CMG?

Screen Shot 2013-08-18 at 7.37.24 PM

We use CMG or Church Motion Graphics at our church. I met the owner Jeff via social media and then in-person while speaking at a conference up in his neck of the wood (Canada). I got him connected with our worship pastor, Matt Rector. This is Matt’s review of their resources:

If you work for a church on a tight budget, like me, I am sure you have run into this dilemma more than once.  I reached a point where I wore out my motion background library.  I felt like I was gonna tear my eyeballs out if I had to see the same stale loops again.  So where do I turn?  I could reach to a pay-per-download service.  I could go with a free resource that is a total grab-bag.  Or I could go with a brand new service I learned about earlier this summer when I traveled to speak at a conference in Canada.

The resource I speak of is called Church Motion Graphics.  I was wondering through the exhibitor hall and ran into a guy named Jeff McIntosh.  Behind him, I saw a screen leaping to life with slick, colorful, and diverse graphics.  I was quite impressed by what I saw, so I began to ask about CMG and what Jeff’s service was all about.  Jeff explained to me that he was a designer who wanted to create an easy, affordable, high quality worship media service that anyone could use for a cheap monthly rate.  As I looked at his demo reel, I was thinking “for something this nice, you’ve gotta be charging $20-$30 per month at least.  That’s not so affordable in my book.”

Then Jeff hits me with the jaw-dropper… his service costs $10/month!  I was pretty surprised.  After our conversation ended and we got back home, I decided to give this service a try.  Here’s what I got…

  • an email link on the first of each month with directions to download the newest set of media.  That’s right… new media every month, not just a subscription to a library!
  • each month’s package includes several really cool motion backgrounds (for August 2013, I got 9 awesome backs), available in 720p or 1080p in either PC or MAC compatible formats.
  • among these backgrounds, you get some title graphics slides that match this month’s theme… things like “welcome”, “events”, even seasonal messages.  In the August 2013 pack I got four title/message backs and 2 special videos exalting the many names of God.

So now, I know you are asking… “Matt, for $10 a month, how good can this stuff be?”  Let me tell you, for the most part this media is excellent.  They range from bright, fun, and energetic to slower, subtle, and more worshipful.  Jeff is trying a lot of different ideas out and every once in a while I will come across something that doesn’t blow me away.  However, I totally applaud him for trying out new things.

We have been using CMG for three months, and it has truly been a great experience.  Our visual experience gets a facelift every month!  I look forward to that email so I can see what new goodies I get to play with. It’s like Christmas comes the first of each month, just with less births of the Savior and more presents.

The icing on the cake is the additional free resources available through the site.  Jeff has a great blog with lots of tips regarding the implementation of media in worship experiences.  In fact, he is about to release an e-book called the Worship Media Handbook.  I have great confidence using this resource because Jeff has tons of experience in this field and is willing to answer any question or solve any issue that may arise.

So, after checking out this service and product, I can’t encourage you strongly enough!  Check out Church Motion Graphics! They have a great website with some great examples of their work.  They have other packages besides the $10/month if you are interested in the back catalog of media.  Overall, they are a great team and a really cool resource for any church that is trying to make every dollar count.